Cosmoprof North America

What Cosmoprof North America does

Cosmoprof North America (CPNA) is a B2B beauty trade show platform operated by USA Beauty LLC, a subsidiary of Informa Markets (Informa PLC), co-organized with Bologna Fiere Cosmoprof. The platform runs two annual shows per year — Cosmoprof North America Las Vegas (July 13-15, 2026 at Mandalay Bay Convention Center) and Cosmoprof North America Miami (January 26-28, 2027 at Miami Beach Convention Center) — serving the entire beauty industry value chain in the Americas. The show is split into two sections: Cosmoprof covers finished products (skin care, hair care, nail care, makeup, fragrance, toiletries, organic beauty) and Cosmopack covers the full beauty supply chain (raw materials, contract manufacturing, private label, primary and secondary packaging, machinery). The platform reports over 30,000 qualified beauty buyers and retail decision-makers from 100+ countries attending annually, with attendance from retailers such as Macy's, Walmart, Walgreens, Sally Beauty, Sephora, Estee Lauder, and Sol de Janeiro, plus international buyers from Canada, Mexico, Brazil, the UAE, the UK, and France.

The platform's technology stack centers on an ExpoPlatform-powered Online Directory and mobile app (iOS and Android) featuring My Match, an AI-powered matchmaking tool that recommends exhibitor-buyer connections based on profile and directory activity, with usage-based message and meeting request quotas (30-75 sends per exhibitor team member, up to 50 messages and 30 meeting requests per visitor). The mobile app also provides interactive show maps, session schedules, and messaging. Surrounding programs include the Buyer Program (VIP matchmaking with minimum 10 exhibitor meetings requirement), Entrepreneur Academy (education for early-stage 101 and growth-stage 201 founders at $389-$796 per person), CosmoTalks (conference with 10+ seminars), CosmoTrends (annual BEAUTYSTREAMS-produced trend report), the Cosmoprof & Cosmopack North America Awards, Beauty Vanities (curated space for boutique brands), Country Pavilions (9 national partner pavilions), and an Independent & OTC Beauty Retail Program with five manufacturer rep groups distributing complimentary passes.

Revenue is generated primarily through exhibitor booth space sales (minimum 12 sqm, both raw space and Ready Stand Booth Package options), with section-specific enterprise sales teams covering Hair, Nail, Skincare/Makeup, and Cosmopack, plus international sales offices in Milan, Hong Kong, and Mumbai. Secondary revenue streams include attendee registration fees ($90-$205 per person depending on pass type and advance/regular/on-site timing, with 45% PBA member discounts), sponsorships and advertising, paid Entrepreneur Academy education packages, and lead capture services via Event Citadel. Distribution relies on direct enterprise field sales, inside sales/customer service, the CompuSystems self-serve registration portal, nine Country Pavilion channel partners, and a Buyer Program VIP channel, reaching exhibitors globally and buyers across North, South, and Central America, the Caribbean, Europe, the Middle East, and Asia Pacific.

Name

Cosmoprof North America

Legal name

USA Beauty LLC

Website

https://cosmoprofnorthamerica.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Cosmoprof North America is a B2B beauty trade show platform running two annual exhibitions in Las Vegas and Miami, serving 30,000+ qualified buyers and hundreds of exhibitors from 100+ countries across finished beauty products and the full beauty supply chain. Operated by USA Beauty LLC, a subsidiary of Informa Markets co-organized with Bologna Fiere.

Ownership category

akta.pro rank

Product category

Beauty Trade Show and B2B Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Beauty trade show
• B2B exhibition services
• Beauty supply chain events
• Exhibitor booth sales
• Beauty industry networking

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Exhibitor Booth Space Sales: Primary revenue stream from selling exhibit booth space to beauty brands, manufacturers, packaging suppliers, and contract manufacturers. Booth space is sold through direct enterprise sales with section-specific managers (Hair, Nail, Skincare/Makeup, Cosmopack). Minimum booth size is 12 square meters (3 x 4m). Both raw space (24 sqm+) and Ready Stand Booth Package options available.
2. Attendee Registration Fees: Registration fees charged to trade visitors attending the show. Miami 2026: 3-day at $130 advance / $185 regular / $205 on-site; 1-day at $90 advance / $130 regular / $150 on-site. Professional Beauty Association (PBA) members receive a 45% discount on regular registration rate.
3. Sponsorships and Advertising: Free and paid marketing and sponsorship opportunities including printed, digital, event, and onsite sponsorship. Tailor-made sponsorship packages available. Includes complimentary marketing opportunities for exhibitors to expand brand awareness.
4. Entrepreneur Academy Education: Revenue from paid education sessions at the Entrepreneur Academy. Entrepreneur Academy 101: $796 package or $140 per session (includes 3-day ticket and lunch). Entrepreneur Academy 201: $389 package or $140 per session (includes 3-day ticket).
5. Lead Capture Services: Official lead capture device services provided by Event Citadel (formerly CompuSystems/CSI), allowing exhibitors to capture and qualify leads on the show floor.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Cosmoprof North America operates the leading B2B beauty trade show in the Americas, held twice yearly in Las Vegas (July) and Miami (January). It sells exhibit booth space to beauty brands, manufacturers, contract manufacturers, and packaging suppliers across two co-located sections — Cosmoprof for finished products and Cosmopack for the beauty supply chain — and connects exhibitors with over 30,000 qualified buyers, retail decision-makers, and distributors through its Online Directory, My Match AI matchmaking, mobile app, and on-site programs including CosmoTalks, Entrepreneur Academy, Buyer Program, CosmoTrends reports, and the Cosmoprof & Cosmopack North America Awards.

Product overview

Cosmoprof North America is a B2B beauty trade show platform with two major annual events: Las Vegas (July 13-15, 2026) and Miami (January 26-28, 2027). The core offerings include Cosmoprof for finished beauty products (skin care, hair care, nail care, makeup, fragrance) and Cosmopack for supply chain solutions (raw materials, packaging, manufacturing). The platform provides digital tools including an Online Directory with My Match AI-powered matchmaking and a Mobile App for planning and navigation. Education is delivered through CosmoTalks conference sessions and Entrepreneur Academy (101 for early-stage brands, 201 for growth-stage brands). Networking services include the Buyer Program for VIP matchmaking, Coaching Program for exhibitor mentorship, Press Zone for media interactions, and special curated areas like Beauty Vanities for emerging brands and Country Pavilions for international representation.

Differentiator

Problem solved

Functional benefit

Brands

• Cosmoprof: Finished products section featuring hair care, skin care, nail care, makeup, fragrance and toiletries.
• Cosmopack
• Beauty Vanities
• CosmoTalks
• CosmoTrends
• Entrepreneur Academy
• Buyer Program
• Cosmoprof & Cosmopack North America Awards

Products and services

• Cosmoprof North America Las Vegas Trade Show Annual B2B beauty trade show held in Las Vegas at Mandalay Bay Convention Center, showcasing finished beauty products (Cosmoprof) and the full beauty supply chain (Cosmopack) to exhibitors and qualified buyers.
• Cosmoprof North America Miami Trade Show Annual B2B beauty trade show held in Miami at the Miami Beach Convention Center, featuring finished products and supply chain solutions for beauty brands across North, South, and Central America.
• Cosmoprof Finished Products Show Section Show section dedicated to finished beauty products for retail, featuring skin care, hair care, nail care, makeup, fragrance, and beauty tools with specialized professional retail and distribution focus.
• Cosmopack North America Supply Chain Section Event section fully dedicated to the beauty supply chain, featuring raw materials and ingredients, private label and contract manufacturing, primary and secondary packaging, machinery, and other solutions for the beauty industry.
• Online Directory with My Match Digital tool for registered attendees and exhibitors to search exhibitors, browse education sessions, send messages, request meetings, and access AI-powered matchmaking that suggests connections based on profiles and activity.
• Cosmoprof North America Mobile App Mobile application available on iOS and Android that includes Online Directory features, My Match matchmaking, interactive show maps, exhibitor browsing, session schedules, and messaging capabilities.
• CosmoTalks Conference Conference format combining creativity, inspiration, and business with expert panels, discussions, and presentations from industry leaders on topics including retail, consumer behavior, beauty supply chain, Gen Z consumers, and sustainable packaging.
• Entrepreneur Academy Paid education platform supporting beauty founders from launch to scale, including Entrepreneur Academy 101 for early-stage brands ($796 package) covering product development, marketing, Amazon strategy, customer acquisition, and retail readiness, and Entrepreneur Academy 201 for growth-stage brands ($389 package) covering scaling topics.
• Buyer Program VIP matchmaking program for qualified beauty buyers, retailers, importers/exporters, distributors, supply chain engineers, and manufacturers, providing pre-arranged meetings with exhibitors, exclusive Buyer Lounge access, and CosmoTalks and Cosmopack Education sessions.
• CosmoTrends Annual Report Annual beauty trend report created by BEAUTYSTREAMS featuring the most innovative products from Cosmoprof exhibitors, providing exclusive insights into cutting-edge cosmetics industry innovations and high-performance solutions.
• Cosmoprof and Cosmopack North America Awards Awards program in partnership with BEAUTYSTREAMS recognizing innovation and excellence in packaging design and formulation among Cosmoprof North America exhibitors, with finalists showcased online and on the show floor.
• Coaching Program Buyer Lounge coaching sessions connecting selected exhibitor applicants with industry insiders for one-to-one guidance on brand building, pitch refinement, and marketing strategy.
• Beauty Vanities Curated all-inclusive program for smaller boutique brands in skin care, makeup, fragrance, hair, and nails with limited SKUs, providing a comprehensive suite of services designed to boost visibility and drive growth for boutique brands.
• Country Pavilions National pavilions representing products and innovations from around the globe, including Brazil, China, Colombia, France, Germany, Italy, South Korea, Spain, and Turkey, boosting visibility for international brands with U.S. distributors and retailers.
• Press Zone On-floor space where exhibitors can interact one-on-one with select beauty press and influencers, generating post-show coverage and global community exposure for brands.
• Independent and OTC Beauty Retail Program Program offering two complimentary show passes per store location to qualified independent beauty retailers and OTC community decision-makers in the U.S., Canada, Mexico, and Caribbean, distributed through manufacturer rep groups.

Quantifiable outcome

• 30,000+ qualified beauty buyers and retail decision-makers attend the show annually, providing exhibitors with access to a large network of potential partners
• +1 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature7 records

Partnerships

35 partnerships are on record, tiered core and minor.

• OnPeakcoreGTM or Marketing PartnerOfficial hotel provider endorsed by Cosmoprof North America. Provides exclusive discounted hotel rates for attendees and exhibitors through a preferred partnership, ensuring competitive rates at favorable hotels near the show venues in Las Vegas and Miami.
• Delta Air LinesminorGTM or Marketing PartnerOfficial airline partner offering 2%-10% discounts on airfare within or between the US and Canada using promo code NM4RY. Some restrictions and exclusions apply.
• Air CanadaminorGTM or Marketing PartnerOfficial Canadian airline partner offering 5%-10% discount using promo code KUT84X71. Some restrictions and exclusions apply.
• Southwest AirlinesminorGTM or Marketing PartnerAirline partner offering discounted fares for Cosmoprof NA attendees. Discount valid for travel dates around the Las Vegas show (July 11-19, 2026) booked via SWABIZ.
• United AirlinesminorGTM or Marketing PartnerAirline partner offering 2%-10% discounts using promo code ZRC3408222, pending fare purchased.
• Event Citadel (formerly CompuSystems/CSI)coreTechnology or IntegrationOfficial provider of lead capture devices, allowing exhibitors to capture and qualify leads on the show floor. Exhibitors may be contacted by CSI to inform them of lead capture services for the show.
• GES (General Service Contractor)coreImplementation/ SI/ Consulting PartnerGeneral service contractor for the show, taking and delivering on orders for Material Handling, Labor, Furniture and Equipment.
• Edlen ElectricalcoreImplementation/ SI/ Consulting PartnerOfficial electrical services contractor for Cosmoprof North America, handling all electrical needs for exhibitor booths and show floor.
• Mandalay Bay (Food & Beverage)coreOthersMandalay Bay Convention Center provides all catering and food and beverage services for the Las Vegas show.
• United (Booth Cleaning)minorOthersOfficial booth cleaning services provider at the Las Vegas show.
• Encore (A/V)coreImplementation/ SI/ Consulting PartnerOfficial audio/visual services contractor for the Las Vegas show.
• ExpoPlatformcoreTechnology or IntegrationPlatform used to produce the Online Directory, Mobile App, and Matchmaking tool (My Match). Registered exhibitors and attendees receive emails from [email protected] to invite them to the platform.
• NewBridge EventsminorStrategic or Co-development PartnerRecently contracted to pilot a personalized matchmaking experience. May contact participants to fill out surveys to connect them with other show participants that would help achieve their business objectives. This is a complimentary service.
• BEAUTYSTREAMScoreStrategic or Co-development PartnerInternational trend agency partner creating the CosmoTrends annual report and curating the Cosmoprof & Cosmopack North America Awards. BEAUTYSTREAMS analyzes exhibitor products to uncover trends that will shape the future of beauty.
• Professional Beauty Association (PBA)coreGTM or Marketing PartnerIndustry association partner providing member discounts (45%) on Cosmoprof North America registration for Salon/Spa Membership and Business Membership levels and their employees.
• Expo CCIcoreImplementation/ SI/ Consulting PartnerOfficial shipping contractor for the Miami show, handling all shipments arriving to and departing from the Miami Beach Convention Center.
• Gerry Udell InccoreChannel Partner/ Reseller/ DistributorManufacturer rep group in the Independent & OTC Beauty Retail Program, providing complimentary show passes to qualified beauty store owners and decision-makers. Contact: Gary Udell, Pam Piacenza.
• Greg Dawson & AssociatescoreChannel Partner/ Reseller/ DistributorManufacturer rep group in the Independent & OTC Beauty Retail Program, providing complimentary show passes to qualified beauty store owners. Contact: Erika Revercomb.
• The Kirschner GroupcoreChannel Partner/ Reseller/ DistributorManufacturer rep group in the Independent & OTC Beauty Retail Program, providing complimentary show passes to qualified beauty store owners. Contact: Alex Halaby, Sally Remigio.
• Coleman HarrisoncoreChannel Partner/ Reseller/ DistributorManufacturer rep group in the Independent & OTC Beauty Retail Program, providing complimentary show passes to qualified beauty store owners. Contact: Lorrie Rubin.
• BTB Sales & Marketing InccoreChannel Partner/ Reseller/ DistributorManufacturer rep group in the Independent & OTC Beauty Retail Program, providing complimentary show passes to qualified beauty store owners. Contact: Gina Rufrano.
• Bologna Fiere (China Pavilion)coreChannel Partner/ Reseller/ DistributorCountry pavilion partner organizing the China pavilion at Miami, representing Chinese beauty brands and suppliers to an international audience of US distributors and retailers.
• Business France (France Pavilion)coreChannel Partner/ Reseller/ DistributorCountry pavilion partner organizing the France pavilion at Miami, representing French beauty brands and suppliers to an international audience.
• ITA (Italy Pavilion)coreChannel Partner/ Reseller/ DistributorCountry pavilion partner organizing the Italy pavilion at Miami, representing Italian beauty brands and suppliers to an international audience.
• IBITA (South Korea Pavilion)coreChannel Partner/ Reseller/ DistributorCountry pavilion partner organizing the South Korea IBITA pavilion at Miami, representing South Korean beauty brands (K-beauty) to US distributors and retailers.
• KOBITA (South Korea Pavilion)coreChannel Partner/ Reseller/ DistributorCountry pavilion partner organizing an additional South Korea KOBITA pavilion at Miami, representing South Korean beauty brands.
• Beauty from Spain (Spain Pavilion)coreChannel Partner/ Reseller/ DistributorCountry pavilion partner organizing the Spain pavilion at Miami, representing Spanish beauty brands and suppliers.
• ikmib (Turkey Pavilion)coreChannel Partner/ Reseller/ DistributorCountry pavilion partner organizing the Turkey pavilion at Miami, representing Turkish beauty brands and suppliers.
• Beauty Fair (Brazil Pavilion)coreChannel Partner/ Reseller/ DistributorCountry pavilion partner organizing the Brazil pavilion at Miami, representing Brazilian beauty brands and suppliers.
• Camara de Comercio de Cali (Colombia Pavilion)coreChannel Partner/ Reseller/ DistributorCountry pavilion partner organizing the Colombia pavilion at Miami, representing Colombian beauty brands and suppliers.
• Coaching Program CoachesminorStrategic or Co-development PartnerIndustry expert coaches providing personalized guidance at Buyer Lounge Coaching Sessions, including Emily Rose Campbell (digital strategy), Thomas Hammond (package development), Jesse Porto (brand strategy and growth), and Maria Torres (fragrance, skincare, and makeup brand development).
• Exhibitor InsuranceminorOthersPreferred insurance vendor for Cosmoprof North America. Exhibitors are required to obtain insurance coverage through this vendor or provide their own.
• Informa MarketscoreOthersParent company and co-organizer of Cosmoprof North America through USA Beauty LLC, a business of Informa Markets. Informa PLC is the parent company.
• Bologna FierecoreOthersCo-organizer of Cosmoprof North America alongside Informa Markets. Bologna Fiere manages international sales offices and the global Cosmoprof brand network.
• Par Avion Meetings & ConventionsminorChannel Partner/ Reseller/ DistributorOfficial travel agency for Cosmoprof North America Las Vegas, securing low pricing on room blocks at Mandalay Bay Hotel. Contact: 15901 Hawthorne Blvd, Suite 440, Lawndale, CA 90260.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• RangeMe: An online B2B platform owned by ECRM that connects retail buyers with product suppliers across beauty, food, and general merchandise. Adjacent competitor that addresses the same buyer-supplier discovery problem as Cosmoprof, but in an always-on digital format.

Emerging players

• Luxe Pack New York: A B2B trade show focused on premium and luxury packaging for beauty, fragrance, wine & spirits, and fine food. Comparable as a B2B beauty-adjacent event with strong overlap on packaging exhibitors and Cosmopack attendees, but with a luxury-skewed focus.
• In-Cosmetics Global: A leading B2B trade show for personal care ingredients, formulation, and R&D, organized by RX Global (Reed Exhibitions). Comparable as a B2B beauty event with strong ingredient/supplier focus, and partial overlap with Cosmopack's audience but primarily targets formulators rather than finished-goods brands.
• Beautycon: A beauty event and community platform historically focused on consumer/influencer engagement with beauty brands. Comparable as a beauty event with brand-discovery focus, but oriented more toward B2C/community than CPNA's strict B2B retail buyer audience.

Direct peers

• Cosmoprof Worldwide Bologna: The flagship Cosmoprof event held in Bologna, Italy, organized by BolognaFiere Cosmoprof — the same co-organizer of Cosmoprof North America. It is the largest B2B beauty trade show globally and serves as the model and sister event to CPNA, with overlapping exhibitor rosters and brand.
• Premiere Beauty Show: A national B2B beauty trade show for licensed professionals in the salon, spa, and barbering industry. Comparable as a competing B2B beauty event with overlapping exhibitor brands, but focused on professional channel buyers rather than mass and prestige retailers.
• Cosmoprof Asia (Hong Kong): The Asian edition of the Cosmoprof brand, organized by Cosmoprof Asia LTD (a related Informa Markets entity). Directly comparable B2B beauty trade show with similar Cosmoprof/Cosmopack structure, education programs, and Buyer Program, but serving the APAC market.
• MakeUp in NewYork: A B2B trade event dedicated to the makeup and skincare supply chain, including formulation, packaging, and full-service manufacturing. Directly comparable in focus (finished beauty products and beauty supply chain) and target audience, though smaller and more specialized than CPNA.
• International Beauty Show (IBS) New York: A long-running B2B beauty trade show for salon and spa professionals, organized by Informa Markets (same parent as CPNA). Directly comparable as a B2B beauty event with overlapping professional retail audience, but with a stronger professional/salon focus versus CPNA's mass and prestige retail mix.
• Cosmoprof India (Mumbai): The Indian edition of the Cosmoprof network, also organized by an Informa Markets-affiliated entity. Comparable in structure to CPNA with finished products and supply chain components, but serving the South Asian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7eeL7dldMAFN2RqYjm0k_A
• LinkedInlinkedin.com/company/cosmoprofnorthamerica
• Facebookfacebook.com/CosmoprofNorthAmerica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cosmoprof North America