Institute of Transformational Nutrition

What Institute of Transformational Nutrition does

The Institute of Transformational Nutrition (ITN) is a privately held online education company founded in 2010 and headquartered in Spokane, Washington, that sells health and life coaching certification programs to individual aspiring coaches globally. The flagship product is the Certified Transformational Nutrition Coach (CTNC) program, a 42-lesson, 4-month online certification built on the proprietary Transformational Nutrition Model, which integrates science, psychology, and spirituality into a single coaching methodology; the program is NBHWC-approved and prepares graduates for the NBHWC board exam.

The underlying technology is a proprietary learning management system branded as the Coaching Campus, which delivers weekly-released video lessons, live coaching labs, breakout sessions, expert faculty content, 1:1 support calls, monthly Business Building Labs, and an alumni community. Beyond CTNC, ITN sells eight specialist certifications (Autoimmune, Cancer, Diabetes, Digestive Health, Holistic Health, Hormone, Mental Wellness, Weight Loss), a separate Certified Identity-Based Life Coach (CIBLC) program, and a 6-Steps to 6-Figures Business Building Blueprint. Courses are delivered one-time/perpetual license with in-house payment plans plus Klarna and Afterpay BNPL financing.

The go-to-market is direct-to-consumer: a free online masterclass hosted by founder/CEO Cynthia Garcia serves as the primary lead magnet, supplemented by a blog organized around five content pillars, a podcast distributed across Apple Podcasts, Spotify, and Stitcher, Instagram and Facebook organic social, email nurture, and admissions advisor calls booked via OnceHub. ITN is accredited by NBHWC, NANP, UKIHCA, HCA, and ICF, and is licensed by the Washington Workforce Training and Education Coordinating Board. The company has 11-50 employees, no disclosed revenue, no funding rounds, and no parent company.

Name

Institute of Transformational Nutrition

Legal name

Institute of Transformational Nutrition, Inc.

Website

https://transformationalnutrition.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Institute of Transformational Nutrition is a privately held online education company that sells health and life coaching certification programs, anchored by its flagship CTNC program, to individual aspiring coaches globally via direct-to-consumer enrollment and a free masterclass funnel.

Ownership category

akta.pro rank

Product category

Health Coach Certification Education

NAICS

Educational Services (611), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Health Coaching & Lifestyle Coaching Education (EDAAAHAG)

akta.pro secondary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Health coach certification
• Nutrition coaching education
• Online certification programs
• Life coach training
• Wellness coaching school

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Certified Transformational Nutrition Coach (CTNC) Program: The flagship certification program — a 42-lesson, 4-month online certification that integrates science, psychology, and spirituality. Sold as a one-time enrollment with in-house payment plans and third-party financing (Klarna, Afterpay) available. Current enrollment special offers $2,000 savings plus a free specialist course.
2. Specialist Certification Courses: Eight niche specialist courses (Autoimmune, Cancer, Diabetes, Digestive Health, Holistic Health, Hormone, Mental Wellness, Weight Loss) available as add-ons to the CTNC certification or purchased individually. Refund policy: no refunds due to high value and discounted pricing.
3. Business Building Blueprint: Business building program with step-by-step templates, the 6-step business building blueprint, and live business building labs. Available as a separate business program or bundled with CTNC. No refunds offered.
4. Certified Identity-Based Life Coach (CIBLC) Program: A separate life coach certification program combining deep coaching mastery with proven business foundations. Offered alongside the nutrition coaching programs as an alternative certification track.
5. Free Masterclass: A free online masterclass hosted by founder Cynthia Garcia serving as the primary lead magnet to attract and qualify prospective students. No revenue generated directly; drives enrollment conversions to paid programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Institute of Transformational Nutrition (ITN) is an online education company that sells health and life coaching certification programs to individual students. Its flagship offering is the Certified Transformational Nutrition Coach (CTNC) program — a 42-lesson, 4-month certification that integrates science, psychology, and spirituality into a coaching methodology — supplemented by the Certified Identity-Based Life Coach (CIBLC) program, eight specialist certifications, and a 6-Steps to 6-Figures Business Building Blueprint, all delivered via a proprietary online learning platform.

Product overview

Institute of Transformational Nutrition offers a multi-product education platform focused on health and life coaching certifications. The core offerings include the Certified Transformational Nutrition Coach (CTNC) Program as the flagship certification, which integrates science, psychology, and spirituality into a comprehensive coaching system, and the Certified Identity-Based Life Coach (CIBLC) Program for life coaching certification. These core programs include bundled components such as the 90-Day Done-For-You Transformational Nutrition Coaching Method Program and the 6-Steps to 6-Figures Business Building Blueprint for business skills development. The portfolio also includes eight specialist certifications (Weight Loss, Hormone, Holistic Health, Cancer, Digestive Health, Mental Wellness, Diabetes, and Autoimmune) available as niche add-on courses. A free Masterclass serves as an entry-point resource for prospective students.

Differentiator

Problem solved

Functional benefit

Brands

• Certified Transformational Nutrition Coach (CTNC): Primary certification program for health coaching
• Certified Identity-Based Life Coach (CIBLC)
• Transformational Nutrition Model
• The Transformational Nutrition Podcast
• 6-Steps to 6-Figures Business Building Blueprint

Products and services

• Certified Transformational Nutrition Coach (CTNC) Program

Quantifiable outcome

• 100% first-time pass rate on NBHWC exam (2024 graduates), compared to 87% national average
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• National Board for Health and Wellness Coaching (NBHWC)coreOthersNBHWC is the primary certifying body for health and wellness coaches. ITN's CTNC program is NBHWC-approved, meaning graduates are fully prepared and eligible to sit for the NBHWC board exam without additional training. ITN reports a 100% first-time pass rate for its graduates compared to an 87% national average.
• National Association of Nutrition Professionals (NANP)coreOthersNANP is a professional association for nutrition professionals. ITN holds NANP accreditation, supporting graduate credential recognition within the nutrition coaching profession.
• UK International Health Coaching Association (UKIHCA)coreOthersUKIHCA is the leading health coaching association in the United Kingdom. ITN is UKIHCA-approved, enabling its graduates to practice as recognized health coaches internationally in the UK.
• Health Coaching Association (HCA)supportingOthersHCA is a health coaching association providing credential recognition for health coaches. ITN holds HCA accreditation as part of its global credentialing strategy.
• International Coaching Federation (ICF)coreOthersICF is the world's largest organization leading the advancement of the coaching profession. ITN programs are recognized by ICF, adding global prestige to graduate credentials.
• Washington Workforce Training and Education Coordinating BoardcoreOthersThe Washington State regulatory body that approves postsecondary education programs. ITN's CTNC program and refund policy are officially approved by this board, providing state-level regulatory legitimacy and consumer protection standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Precision Nutrition: Precision Nutrition offers Level 1 and Level 2 nutrition coaching certifications with a strong reputation in the fitness and wellness professional market. It is one of the most established premium nutrition coaching certifications and competes for the same aspiring-coach and existing-wellness-practitioner segments as ITN.
• Health Coach Institute: Health Coach Institute provides dual health and life coach certification programs with business-building curricula. It mirrors ITN's combined coaching-and-business positioning and competes directly for the same aspiring coach demographic through similar content-marketing funnels.
• Functional Diagnostic Nutrition (FDN): FDN trains practitioners in functional health assessment and coaching using lab-based methods. It is a direct peer in alternative health coach certification and overlaps with several of ITN's specialist tracks (e.g., Autoimmune, Digestive Health, Hormone).
• AFPA (American Fitness Professionals & Associates): AFPA provides a range of nutrition, wellness, and fitness professional certifications including holistic nutrition coach credentials. It overlaps with ITN's nutrition coaching focus and serves a similar segment of aspiring and existing wellness practitioners.
• Dr. Sears Wellness Institute: Dr. Sears Wellness Institute offers health coaching certification programs built around a recognized physician brand. It competes with ITN for aspiring wellness coaches seeking credible, science-backed certification in a similar premium DTC model.
• Wellcoaches School of Coaching: Wellcoaches is an NBHWC-approved health and wellness coach training program founded in collaboration with the American College of Sports Medicine. It is a direct peer in NBHWC-accredited health coach certification and competes for the same credential-driven aspiring health coach segment as ITN.
• Institute for Integrative Nutrition (IIN): IIN is the largest and longest-running health coach certification school, offering a Health Coach Training Program that integrates nutrition, coaching, and business building. It directly competes with ITN for aspiring health coach students globally and operates the same DTC, content-marketing-led enrollment model.
• Life Coach School (Brooke Castillo): Life Coach School offers a Master Coach Certification with a strong founder brand, business building curriculum, and DTC content marketing motion. It is the closest direct peer for ITN's CIBLC life coaching track and competes in the same premium life coach certification category.
• iPEC Coaching: iPEC is an ICF-accredited coach training program offering professional and life coach certifications with an emphasis on business building. It is a direct peer for ITN's CIBLC program and competes in the premium, accredited life coach training market.

Broad incumbents

• NASM (National Academy of Sports Medicine): NASM is a large, established fitness and wellness credentialing organization offering nutrition coaching, wellness coaching, and personal trainer certifications. It overlaps with ITN's adjacent certifications from a much broader fitness professional portfolio and serves as a benchmark for credibility in the same buyer demographic.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/transformationalnutrition
• Facebookfacebook.com/TransformationalNutrition
• Instagraminstagram.com/transformationalnutrition

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institute of Transformational Nutrition