Health Coaching Now

What Health Coaching Now does

Health Coaching Now, LLC is a privately held, American Heart Association–authorized Training Center specializing in life support certification courses for healthcare professionals. Founded and operated by Angela Mason, who holds nursing and social work credentials and over 30 years of clinical experience, the company delivers BLS, ACLS, PALS, and Heartsaver First Aid/CPR/AED courses using AHA's blended learning methodology — combining video-based HeartCode online components with in-person Practice-While-Watching skills sessions at three physical training locations in Dover, FL; Englewood, FL; and Sylva, NC. Same-day eCard issuance and a no-cancellation policy regardless of enrollment size are explicit customer commitments.

The company extends beyond AHA programs with an NCCDP Alzheimer's Disease & Dementia Care Seminar (the prerequisite for CDP certification) delivered as an 8-hour Zoom-based seminar, and a 16-hour Florida CNA Virtual Nurse Aide Exam Prep course. Student manuals and Ambu rescue masks are sold as add-on retail items. Pricing is per-course, per-student, with prices ranging from roughly $50 (Heartsaver, BLS skills sessions) to $499 (BLS Instructor initial), with small late-registration fees for door-pay students. Continuing education credits (CAPCE, AMA PRA Category 1, ANCC, ACPE, AAPA) are bundled into ACLS and PALS courses.

Commercial operations are deliberately lean: a single instructor-operator, three regional brick-and-mortar sites, mobile on-site group training across Florida, self-serve Eventbrite registration, and Zoom for virtual cohorts. Marketing is largely website- and referral-driven with no disclosed social or paid acquisition programs. No external funding, M&A activity, or institutional ownership is present in the record.

Name

Health Coaching Now

Legal name

Health Coaching Now, LLC

Website

https://healthcoachingnow.com

Company type

Private

Operating status

Operating

Short description

Health Coaching Now, LLC is an AHA-authorized Training Center that delivers BLS, ACLS, PALS, and Heartsaver certification courses to healthcare professionals and nursing students across three locations in Florida and North Carolina.

Ownership category

akta.pro rank

Product category

Healthcare Certification Training

NAICS

Exam Preparation and Tutoring (611691), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Healthcare & Medical Licensure Exam Prep (USMLE/COMLEX, NCLEX, Dentistry, Pharmacy, PA) (EDANAIAA)

akta.pro secondary industry

Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• CPR certification training
• BLS healthcare courses
• ACLS advanced life support
• PALS pediatric training
• Dementia care certification

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CPR/BLS/ACLS/PALS Certification Courses: One-time fee per course for initial certification or renewal. Students pay per course session with prices varying by course type and whether they prepay or pay at the door. Includes AHA course completion cards valid for 2 years.
2. Skills Sessions: Hands-on skills testing sessions for students who completed online HeartCode Part 1. Lower price point than full courses as only covers skills practice and testing.
3. Instructor Courses: Initial and renewal instructor certification courses for BLS at higher price points ($350-$499). Includes instructor materials and certification.
4. Continuing Education Credits: CAPCE-accredited continuing education for EMS practitioners and CME credits for healthcare professionals bundled with ACLS and PALS courses.
5. Alzheimer's Disease & Dementia Care Seminar: 8-hour online seminar for NCCDP CDP certification. $195 per participant. Pre-recorded Zoom sessions with RN instructor.
6. Florida CNA Exam Prep: 16-hour virtual nurse aide exam preparation course via Zoom. Includes practice skills-lab hours for additional fee.
7. AHA Student Manuals and Equipment: Sale of BLS, ACLS, PALS student manuals and Ambu rescue masks for pickup. One-time product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Health Coaching Now, LLC is an American Heart Association (AHA) authorized Training Center that delivers instructor-led CPR, BLS, ACLS, and PALS certification courses along with Heartsaver First Aid CPR AED courses for healthcare professionals and the general public. It also provides NCCDP Alzheimer's Disease & Dementia Care (ADDC) Seminars, BLS Instructor certification and renewal courses, AHA Skills Sessions, and Florida Certified Nursing Assistant (CNA) virtual exam preparation over Zoom. Students pay a per-course fee and receive an AHA course completion card valid for 2 years upon successful completion.

Product overview

Health Coaching Now, LLC is an American Heart Association (AHA) Training Center offering a comprehensive portfolio of CPR, BLS, ACLS, and PALS certification courses for healthcare professionals. The core product portfolio consists of instructor-led classroom courses and blended learning options (combining online HeartCode parts with in-person skills sessions). Key course offerings include BLS for Healthcare Providers (initial and renewal), ACLS, PALS, and Heartsaver courses (First Aid CPR AED, CPR AED, First Aid). The company also offers specialized training including Family & Friends CPR, AHA Instructor courses (BLS Instructor initial and renewal), and non-AHA programs such as the NCCDP Alzheimer's Disease & Dementia Care Seminar and Florida CNA Test Prep Sessions via Zoom. Course materials including student manuals (BLS, ACLS, PALS) and equipment like Ambu Rescue Masks are sold as add-on products. Certifications are valid for 2 years, with continuing education credits available for healthcare professionals through CAPCE accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• BLS for Healthcare Providers American Heart Association Basic Life Support course for healthcare professionals covering single-rescuer and team CPR, AED use, and choking relief for adults, children, and infants. Issues an AHA course completion card valid for 2 years.
• ACLS (Advanced Cardiovascular Life Support) AHA Advanced Cardiovascular Life Support course for healthcare professionals directing or participating in cardiopulmonary resuscitation. Emphasizes high-performance team dynamics, systems of care, cardiopulmonary arrest recognition and intervention, post-cardiac arrest care, dysrhythmia management, stroke, and acute coronary syndromes. Includes CAPCE, AMA PRA Category 1, ANCC, ACPE, and AAPA continuing education credits.
• PALS (Pediatric Advanced Life Support) AHA Pediatric Advanced Life Support course for healthcare providers responding to emergencies in infants and children. Covers systematic pediatric assessment, basic life support, PALS treatment algorithms, and team dynamics. Includes CAPCE, AMA PRA Category 1, ANCC, ACPE, and AAPA continuing education credits.
• Heartsaver First Aid CPR AED AHA Heartsaver classroom course teaching first aid, CPR, and AED skills for workplace emergencies. Covers bleeding control, sprains, broken bones, shock, and adult CPR/AED use. Issues a card valid for 2 years. Designed for non-healthcare individuals needing certification.
• Heartsaver CPR AED AHA Heartsaver CPR and AED course for individuals with limited or no medical training who need a course completion card. Covers adult, child, and infant CPR, AED use, and choking relief.
• Heartsaver First Aid AHA Heartsaver First Aid course teaching critical skills to respond to and manage first aid emergencies (bleeding, sprains, broken bones, shock) until EMS arrives.
• Family & Friends CPR Non-certification CPR course for community members (parents, grandparents, babysitters, teachers, child-care workers) who want to learn CPR without needing an employment-related course completion card. Scheduled by contacting the instructor directly.
• BLS Skills Session Hands-on skills practice and testing session for students who completed AHA BLS HeartCode Part 1 online. Students bring the completed online certificate to the in-person session.
• ACLS Skills Session Hands-on ACLS skills practice and testing session for students who completed AHA ACLS HeartCode Part 1 online. Students bring the completed online certificate to the in-person session.
• PALS Skills Session Hands-on PALS skills practice and testing session for students who completed AHA PALS HeartCode Part 1 online. Students bring the completed online certificate to the in-person session.
• BLS Instructor Course (Initial) Initial AHA BLS Instructor certification course including classroom instruction, instructor manual review, and teaching practice. Requires current BLS Provider card and instructor materials.
• BLS Instructor Renewal Renewal course for existing AHA BLS Instructors to maintain instructor certification. Requires current unexpired AHA BLS Provider and Instructor cards.
• Alzheimer's Disease & Dementia Care (ADDC) Seminar 8-hour online seminar delivered by an RN instructor using pre-recorded Zoom sessions following NCCDP curriculum. Required seminar for healthcare professionals pursuing CDP (Certified Dementia Practitioner) certification through NCCDP.
• Florida CNA Virtual Nurse Aide Exam Prep 16-hour online Zoom-based nurse aide exam preparation course with an RN instructor for candidates seeking Florida Certified Nursing Assistant licensure through Prometric Testing Centers. Optional practice skills-lab hours available for an additional fee.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• American Heart AssociationcoreStrategic or Co-development PartnerAuthorized AHA Training Center and Instructor providing AHA-certified courses including BLS, ACLS, PALS, and Heartsaver. Students receive official AHA course completion cards valid for 2 years. Company must align with AHA for training, records maintenance, program oversight, and card certification.
• NCCDP (National Council of Certified Dementia Practitioners)minorStrategic or Co-development PartnerAuthorized provider of NCCDP Alzheimer's Disease & Dementia Care Seminar required for CDP (Certified Dementia Practitioner) certification. Provides 8-hour online seminar with RN instructor for dementia care professionals.
• Prometric Testing CentersminorChannel Partner/ Reseller/ DistributorFlorida CNA exam prep course prepares students to challenge the state CNA exam administered by Prometric. Students must register separately with Prometric and pay testing fees directly to Prometric.

Scale indicators2 records

Expansion highlights4 records

Broad incumbents

• American Red Cross Training Services: The American Red Cross is the largest competing CPR/First Aid certification organization in the U.S., offering widely-recognized BLS, ACLS, PALS and lay-responder courses across thousands of locations. It overlaps Health Coaching Now on consumer CPR and workplace training but does not issue AHA cards.
• Health & Safety Institute (HSI): HSI is a larger training and certification organization offering CPR, first aid, BLS, ACLS, and PALS through a national network of authorized instructors. It competes with AHA-aligned providers like Health Coaching Now but uses its own curriculum rather than AHA materials.
• American Heart Association (Training Programs): The AHA itself sets CPR/BLS/ACLS/PALS curriculum and operates its own direct training programs alongside authorized Training Centers like Health Coaching Now. It is the upstream organization whose materials, brand, and certification cards underpin Health Coaching Now's entire offering.

Direct peers

• ProTrainings: ProTrainings offers blended-learning CPR, BLS, ACLS, and PALS certification through online courses combined with in-person skills sessions. Its blended HeartCode-style model and healthcare-professional target customer closely mirror Health Coaching Now's delivery approach.
• National CPR Foundation: National CPR Foundation provides online CPR, BLS, ACLS, and PALS certification cards accepted by many healthcare employers. It targets the same healthcare-professional and community-member segments as Health Coaching Now, with a primarily digital delivery model.
• SureFire CPR: SureFire CPR is an AHA Training Center operating multiple Southern California sites offering BLS, ACLS, PALS, and CPR/first aid courses to healthcare professionals and the community. It mirrors Health Coaching Now's mix of AHA-anchored classroom training, skills sessions, and on-site group training.
• In-Pulse CPR: In-Pulse CPR is a multi-site AHA Training Center offering BLS, ACLS, PALS and Heartsaver courses to healthcare professionals and community members across several U.S. states. Its multi-location model, blended learning, and on-site group training closely parallel Health Coaching Now's structure.
• Cascade Healthcare Services: Cascade Healthcare Services operates AHA Training Centers delivering BLS, ACLS, PALS, and CPR/first aid courses to healthcare professionals, with both classroom and blended learning options. It is a comparable independent AHA-anchored training business.
• Safety Training Seminars: Safety Training Seminars is an AHA Training Center operating multiple Bay Area sites offering BLS, ACLS, PALS, and Heartsaver courses with on-site group training for healthcare employers. Its multi-location AHA-anchored structure and customer mix mirror Health Coaching Now.
• Code Blue Training: Code Blue Training is an AHA Training Center offering BLS, ACLS, PALS, and CPR/first aid courses to healthcare professionals and lay rescuers. It is comparable to Health Coaching Now as a smaller regional AHA-affiliated training business with classroom and skills-session offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/health-coaching-now-llc

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Coaching Now