Femina

What Femina does

Femina is an Indian women's digital media brand operated by Worldwide Media, a subsidiary of Bennett, Coleman & Co. Ltd. (The Times Group). Its core product is the femina.in publishing platform, which delivers editorial content across fashion, beauty, wellness, relationships, health, travel, food, celebrities, and lifestyle, published in four languages (English, Hindi, Bengali, Tamil) and distributed through a content management system supporting articles, web stories, videos, photo galleries, and a daily horoscope vertical.

The company monetizes through two primary revenue streams: digital advertising (display ads, sponsored content, and branded content partnerships across femina.in) and event properties, anchored by the Femina Beauty Awards and the Femina Miss India pageant franchise (now in its 61st edition), which generate sponsorship, ticketing, and media partnership revenue. Go-to-market is content-led, relying on organic search, social media, and newsletter distribution, with flagship events serving as brand activation platforms that reinforce advertiser relationships.

Femina serves urban and semi-urban Indian women aged approximately 18–45 seeking curated fashion, beauty, wellness, relationship, and lifestyle guidance. The brand benefits from its position within the Times Group media conglomerate, including access to sister publications (Grazia, Times Knowledge, Goodhomes, D/code) for cross-promotion, and has been designated a Google Preferred Source, indicating prioritized search visibility. Other commercial and event programs include Femina Mamaearth Beautiful Indians (a recognition franchise) and Femina Research (a research initiative focused on homemakers and lifestyle studies).

Name

Femina

Legal name

Worldwide Media

Website

https://femina.in

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Femina is an Indian women's digital media brand under the Times Group, publishing lifestyle content in four languages across femina.in and monetizing through digital advertising and event franchises including Miss India and the Femina Beauty Awards.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Advertising: Display advertising, sponsored content, and branded content partnerships on the femina.in website and its associated digital properties.
2. Event Properties: Revenue generated from event properties including Femina Beauty Awards and Miss India pageants, including sponsorships, ticket sales, and media partnerships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Femina operates a digital women's lifestyle magazine platform (femina.in) that publishes editorial content across fashion, beauty, wellness, relationships, travel, food, celebrities, and entertainment in multiple Indian languages (English, Hindi, Bengali, Tamil). The platform is complemented by flagship branded event properties including the annual Femina Beauty Awards and the Miss India pageant franchise, which generate sponsorship, media partnership, and event revenues.

Product overview

Femina is a comprehensive digital media platform for women, operated by Worldwide Media, The Times Group. The core product is its flagship digital magazine offering lifestyle content across fashion, beauty, wellness, relationships, travel, food, and entertainment. The platform operates several branded programs including the Femina Beauty Awards (annual industry recognition), Miss India pageant franchise (covering Miss India, Miss Diva, Mr India, and related competitions), and specialized content verticals like daily horoscopes and Web Stories for visual storytelling. The portfolio includes dedicated sections for pageants, weddings/brides content, and celebrity coverage, all unified under the Femina brand.

Differentiator

Problem solved

Functional benefit

Brands

• Femina Beauty Awards: Annual beauty awards program recognizing excellence in beauty products and trends
• Femina Miss India
• Femina Research

Products and services

• Femina Digital Magazine Platform A multi-language digital women's lifestyle magazine covering fashion, beauty, wellness, relationships, health, travel, food, celebrities, and entertainment content for Indian women. Published by Worldwide Media, The Times Group.
• Femina Beauty Awards Annual awards program recognizing excellence in the beauty industry, including the Femina Beauty Awards 2026 edition.
• Miss India Pageant Franchise India's premier beauty pageant franchise including Miss India, Miss Diva, Mr India, and related pageant programs under the Femina brand.
• Femina Web Stories Visual storytelling content format featuring tap-through articles across beauty, fashion, celebrities, wellness, travel, and relationships for mobile consumption.
• Femina Horoscope Daily astrology and horoscope readings across all zodiac signs, providing cosmic guidance for wellness and health to readers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• GraziaminorOthersSister publication under Worldwide Media/The Times Group. Fashion-focused magazine with cross-promotional content.
• Times KnowledgeminorOthersSister publication under Worldwide Media/The Times Group. Educational and knowledge-focused content.
• GoodhomesminorOthersSister publication under Worldwide Media/The Times Group. Home decor and living-focused magazine.
• D/codeminorOthersSister publication under Worldwide Media/The Times Group. Tech and lifestyle focused.
• Amazon Beautyverse 2026minorGTM or Marketing PartnerFemina covered the Amazon Beautyverse 2026 event featuring Middle Eastern fragrances, indicating a media partnership for event coverage.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• SheThePeople: Digital women's media platform focused on stories about Indian women, gender issues, and lifestyle — overlapping with Femina's content categories while targeting a more socially-conscious audience.
• POPxo: India-based digital-first women's media platform with social content, video, and lifestyle coverage — competing with Femina for younger, digitally-native female audiences and offering a benchmark for digital-native content velocity.

Direct peers

• Harper's Bazaar India: Indian edition of Harper's Bazaar (Hearst), targeting fashion-conscious Indian women with luxury fashion and beauty content — overlapping significantly with Femina's fashion and beauty verticals.
• Cosmopolitan India: Indian edition of Cosmopolitan, a global women's lifestyle magazine covering relationships, fashion, beauty, and culture — directly comparable to Femina in audience targeting, editorial scope, and advertiser mix.
• Better Homes & Gardens India: Indian edition of Better Homes & Gardens, a lifestyle and home-focused magazine — overlapping with Femina's broader lifestyle content (home, food, decor, living) and competing for similar advertising categories.
• Elle India: Indian edition of Elle (Hearst), a women's fashion and lifestyle magazine covering trends, beauty, and culture — directly competing with Femina for premium fashion and beauty advertising in India.
• Grazia India: Sister publication under Worldwide Media/The Times Group, Grazia is a fashion-focused women's magazine serving a similar audience with overlapping editorial categories (fashion, beauty, lifestyle) — direct head-to-head competitor within the same media house.
• Vogue India: Indian edition of Vogue (Condé Nast), targeting fashion-forward urban Indian women with premium content across fashion, beauty, and lifestyle — directly competing with Femina for the same audience and premium advertising budgets.
• Women's Health India: Indian edition of Women's Health (Hearst), a women's wellness and fitness brand — directly comparable to Femina's wellness vertical and competing for similar health-and-wellness advertising categories.

Broad incumbents

• NDTV Lifestyle: Lifestyle section of NDTV, one of India's largest news broadcasters — offers broader lifestyle coverage with established media infrastructure that competes with Femina for lifestyle advertising and audience attention across web and video.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/feminaindia
• Facebookfacebook.com/feminawoman

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Femina