ELLE, India
ELLE India is the Indian edition of the global ELLE fashion magazine network, operating the elle.in digital publishing platform across Fashion, Beauty, Travel, Weddings, Teens, and Life+Culture verticals for fashion-conscious women in India.
- Company typePrivate
- Founded1996
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What ELLE, India does
ELLE India is the licensed Indian edition of the global ELLE fashion magazine network, operated by Ogaan Media and headquartered in Mumbai with an additional office in New Delhi. Since its launch in December 1996, it has positioned itself as India's most stylish media brand, blending global fashion authority with a distinctly Indian editorial perspective. The company's core offering is the elle.in digital publishing platform, which delivers content across six verticals — Fashion, Beauty, Life+Culture, Travel, Teens, and Weddings — supplemented by a print magazine and recurring subscription products. Supporting modules include ELLE Shop (curated e-commerce marketplace), Visual Stories (visual narrative format), ELLE Digital Cover (celebrity cover series featuring figures such as JISOO, Nora Fatehi, and Karan Tacker), the ELLE Collective membership community, and annual awards programs (ELLE Beauty Awards, ELLE List).
The underlying technology is a standard digital media publishing platform with no proprietary technical features disclosed; no APIs, SDKs, integrations, or AI capabilities are evidenced. Distribution spans the elle.in website, social media, email newsletters, print distribution across India, and an affiliate network of related properties under Ogaan Media (ELLE Gourmet, ELLE Decor, India Design ID).
The business model combines three revenue streams: display and sponsored-content advertising from luxury brands (visible advertisers include Kérastase with multi-placement campaigns and Rolex in wedding editorial), recurring print and digital subscriptions, and marketplace commissions through ELLE Shop. The go-to-market motion is community-led, leveraging editorial authority, digital covers, events (including partnerships such as the ELLE Collective x Prime Video screening), and the ELLE Collective membership to drive engagement. The primary customer segment is fashion-conscious women in India seeking style, beauty, cultural, and lifestyle content, with luxury beauty and watch brands as the anchor advertiser base.
ELLE, India firmographics
Firmographics- Name
- ELLE, India
- Legal name
- Ogaan
- Website
- https://elle.in
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ELLE India is the Indian edition of the global ELLE fashion magazine network, operating the elle.in digital publishing platform across Fashion, Beauty, Travel, Weddings, Teens, and Life+Culture verticals for fashion-conscious women in India.
- Ownership category
- akta.pro rank
ELLE, India industry classification
Industry- Product category
- Fashion & Lifestyle Media Publishing
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Beauty & Grooming Magazines (MPAJAEAE), Health, Fitness & Wellness Magazines (MPAJAEAD)
Keywords
Where ELLE, India is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
ELLE, India business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Advertising: ELLE India generates primary revenue through display advertising and sponsored content partnerships with luxury brands including Kérastase, Rolex, and other fashion/beauty advertisers. The website features multiple ad placements including leaderboard banners, side rail advertisements, and sponsored article integrations.
- Subscriptions: The publication offers magazine subscriptions through its subscription-page, generating recurring revenue from print and digital subscription products.
- ELLE Shop: E-commerce marketplace featuring fashion, beauty and lifestyle products under the ELLE Shop brand, offering curated product collections to readers.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
ELLE, India product offering
Product offeringCore offering
ELLE India is a digital-first fashion and lifestyle media brand that publishes editorial content across Fashion, Beauty, Life+Culture, Travel, Teens, and Weddings verticals on elle.in, alongside a print magazine. The business monetizes through display and sponsored advertising, paid print and digital subscriptions, the ELLE Shop commerce offering, the ELLE Collective paid membership community, and branded awards programs such as ELLE Beauty Awards and ELLE List.
Product overview
ELLE India operates as a unified digital media platform offering a comprehensive suite of content and services. The core offering is the ELLE India website/online platform, which serves as the primary destination for fashion, beauty, life + culture, teens, travel, and wedding content. Supporting this core platform are several modules: the ELLE Shop for e-commerce offerings, the ELLE Beauty Awards (annual awards program), ELLE Collective (membership community), Visual Stories (visual narrative format), and ELLE Digital Cover (celebrity cover series). The platform is headquartered in Mumbai with offices in New Delhi, representing India's edition of the global ELLE fashion magazine network since December 1996.
Differentiator
Problem solved
Functional benefit
Brands
- ELLE Shop: E-commerce platform for fashion and lifestyle products
- ELLE Beauty Awards
- ELLE Collective
- ELLE List
- ELLE Digital Cover
Products and services
- ELLE India Digital Platform (elle.in) Primary digital media platform of ELLE India, delivering daily editorial content across fashion, beauty, life+ culture, travel, teens, and weddings verticals to fashion-conscious women in India, with integrated advertising and newsletter capture.
- ELLE India Print Magazine Physical monthly fashion magazine distributed across India as part of the global ELLE network, sold via retail and subscription.
- ELLE India Subscriptions Recurring print and digital subscription products for ELLE India, offered through the subscription-page, providing ongoing access to the magazine and digital content.
- ELLE Shop Curated e-commerce section on elle.in offering fashion, beauty, and lifestyle products to readers under the ELLE Shop brand.
- ELLE Collective Membership Paid membership community within ELLE India providing curated updates, insider access, editor and expert advice, and invitations to brand events and designer/ stylist meet-ups for fashion, beauty, and culture enthusiasts.
- ELLE List Awards Annual awards event and editorial list celebrating influential personalities and brands across fashion, beauty, and lifestyle, including an awards ceremony and community gathering.
- ELLE Beauty Awards Annual awards program recognizing excellence in beauty and cosmetic products and brands, with a brand nomination process and editorial coverage across elle.in.
Companies that use ELLE, India
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
ELLE, India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ELLE, India partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- ELLE CollectivecoreExclusive membership community within ELLE India offering curated updates, insider access to events, inspiring advice from Editors and industry experts, plus opportunities to meet designers, thought-leaders and stylists. The community is positioned as the new destination for fashion, beauty and culture lovers.
- ELLE DecorminorAffiliate website under the ELLE India network, focused on home décor and interior design content.
- ELLE GourmetminorAffiliate website under the ELLE India network, covering culinary content, food, and gourmet lifestyle.
- India Design IDminorAffiliate website under Ogaan Media umbrella, focused on design and interior styling content in India.
- Ogaan MediacoreParent company and publisher of ELLE India. All trademarks, content rights, and editorial operations are managed under Ogaan Media, including intellectual property protections for content on the site.
- Prime VideominorCollaborative screening event partnership featuring Prime Video content with editorial coverage, including ELLE Collective x Prime Video screening of 'ELLE' film.
- KérastaseminorLuxury hair care brand advertising sponsor with multiple campaign placements across the website including Gloss Absolu product launches and hair care editorial content.
- NIMNTRNminorWedding digital invitation experience company featured in editorial coverage about luxury wedding trends, specializing in cinematic digital wedding announcements and Memory Vault platforms.
- Lucid SevensminorSouth Asian wedding photography and cinematography brand featured in editorial coverage, known for cinematic craftsmanship and the #InLucidWeTrust brand identity.
- RVR Eventz & DesignminorWedding planning and design company featured in editorial wedding coverage, specializing in multi-cultural celebration design.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
ELLE, India competitors and assessment
Company assessmentBroad incumbents
- Condé Nast India: Parent of Vogue India, GQ India, and Architectural Digest India — operates a broader portfolio of luxury/lifestyle mastheads in India competing for the same luxury advertising pool that ELLE India depends on.
- Hearst India: Local arm of Hearst publishing Harper's Bazaar, Cosmopolitan, Esquire, and Brides Today in India — represents the full portfolio competitive set against ELLE India's multi-vertical strategy.
Direct peers
- Vogue India: Condé Nast-owned Indian edition of Vogue, the closest direct competitor to ELLE India; same luxury fashion/beauty audience, similar advertiser mix, identical content verticals (fashion, beauty, weddings, culture).
- Harper's Bazaar India: Hearst-published Indian edition of Harper's Bazaar; directly competes with ELLE India for luxury fashion advertising and the same fashion-conscious female reader in India.
- Femina India: Times Group's flagship Indian women's magazine covering fashion, beauty, and culture with strong domestic positioning; competes with ELLE India for the same female readership and category advertising.
- Cosmopolitan India: Hearst-published Indian women's lifestyle magazine with overlapping fashion/beauty verticals and shared advertiser base with ELLE India, though slightly broader/lifestyle-leaning.
- Grazia India: Mondadori-owned Indian fashion magazine targeting the same demographic as ELLE India across fashion, beauty, and lifestyle verticals with comparable advertising-supported business model.
- Brides Today India: India-focused wedding media brand covering bridal fashion, beauty, and venues — directly overlaps with ELLE India's Weddings vertical and shares luxury wedding advertisers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ELLE, India social profiles
Digital presenceELLE, India financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELLE, India leadership team
Management profileNumber of profiles
Profiles5 records
ELLE, India subsidiaries and ownership
Company hierarchySubsidiaries3 records
ELLE, India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELLE, India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELLE, India
What does ELLE, India do?
ELLE India is a digital-first fashion and lifestyle media brand that publishes editorial content across Fashion, Beauty, Life+Culture, Travel, Teens, and Weddings verticals on elle.in, alongside a print magazine. The business monetizes through display and sponsored advertising, paid print and digital subscriptions, the ELLE Shop commerce offering, the ELLE Collective paid membership community, and branded awards programs such as ELLE Beauty Awards and ELLE List.
Is ELLE, India a public or private company?
ELLE, India is a private company. It is classified as corporate owned and is currently operating.
When was ELLE, India founded?
ELLE, India was founded in 1996. It employs 1 to 10 people.
Where is ELLE, India based?
ELLE, India is headquartered in Mumbai, India, in the Asia region.
How does ELLE, India make money?
Three revenue lines are on record. Advertising is the primary driver. The others are subscriptions and ELLE Shop.
Who are ELLE, India's main competitors?
Broad incumbents on record are Condé Nast India and Hearst India. Direct peers are Vogue India, Harper's Bazaar India, Femina India, Cosmopolitan India, Grazia India and Brides Today India.
Does ELLE, India have an API?
No public API is recorded for ELLE, India.
What industry is ELLE, India in?
ELLE, India's product category is Fashion & Lifestyle Media Publishing. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAE, Beauty & Grooming Magazines. Its NAICS code is 513120 and its SIC code is 2721.