Focus On Health

What Focus On Health does

Focus On Health (legal entity: Focus on Health Chiropractic) is a privately held, single-site chiropractic and musculoskeletal care practice headquartered at 4200 Merchant Street, Suite 105, Columbia, Missouri. The clinic treats pain, mobility restrictions, soft-tissue dysfunction, and sports injuries using a diagnostic-led approach anchored on the Selective Functional Movement Assessment (SFMA) and the Regional Interdependence model, which prioritizes identifying the movement pattern root cause of pain over treating the pain site. The clinical toolkit spans joint manipulation, manual therapy, Graston Technique, Kinesiotaping, Class 4 Laser Therapy, Dry Needling with electrical stimulation, INDIBA Radio Frequency Therapy (448 kHz), and Shockwave Therapy, supplemented by massage therapy and certified health coaching.

The practice's defining structural feature is its clinic-gym hybrid: it operates The Movement Lab (movementlabcomo.com) within the same facility, offering small-group fitness classes, personal training, and functional rehabilitation programmed by Certified Functional Strength Coaches using Functional Movement Screen (FMS) and Y-Balance assessments. This integration creates a continuous care pathway from passive clinical treatment through active rehabilitation into strength and performance training, differentiating the practice from single-modality chiropractic offices.

Commercially, Focus On Health operates as a direct-to-consumer healthcare practice. Patients are acquired through the company's website, local SEO, an active multi-author blog ("Advice From Our Docs" with content publishing through July 2026), Google Ads, social sharing, and word-of-mouth referrals; appointments are booked online via healthcom.io or by phone. Revenue is generated primarily through fee-for-service chiropractic and massage treatments paid per visit or per treatment plan, supplemented by recurring revenue from The Movement Lab fitness memberships, classes, and personal training, plus a small retail extension through a Dr. Curt-branded Metagenics supplement storefront. The clinic serves consumer end-users across multiple personas — general pain sufferers, endurance athletes, office workers with postural dysfunction, pregnant women, and active adults — with pricing not publicly disclosed and insurance accepted.

Name

Focus On Health

Legal name

Focus on Health Chiropractic

Website

https://focusonhealthchiro.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Focus On Health is a privately held chiropractic and musculoskeletal care practice in Columbia, Missouri, operating a clinic-gym hybrid with The Movement Lab. It serves consumer patients across athletes, office workers, and pregnant women using SFMA-based diagnostics and a broad clinical modality stack.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213), Fitness and Recreational Sports Centers (713940)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), General Health Coaching (HSADAGAA)

Keywords

• Chiropractic care
• Musculoskeletal treatment
• Functional rehabilitation
• Therapeutic massage
• Strength training

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Chiropractic Care Services: The primary revenue stream consists of fee-for-service chiropractic treatments including joint manipulation, diagnostic assessments, and various therapeutic modalities. Patients pay per visit or per treatment plan.
2. The Movement Lab (Fitness Memberships and Training): The integrated gym facility generates revenue through small-group fitness classes, personal training sessions, and potentially fitness memberships. Serves as a continuation of care from clinical treatment into active rehabilitation and strength training.
3. Massage Therapy: Fee-for-service massage therapy sessions offered as a standalone treatment and in conjunction with chiropractic care for comprehensive musculoskeletal care.
4. Health Coaching: Health coaching services provided by certified health coaches to guide patients in sustainable lifestyle changes, nutrition, and wellness goal-setting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Focus On Health is a chiropractic and musculoskeletal care practice that combines clinical treatment modalities with fitness training in a clinic-gym hybrid model in Columbia, Missouri. The clinic delivers diagnostic assessments (SFMA), joint manipulation, manual therapy, functional rehabilitation, and advanced therapeutic modalities including INDIBA Radio Frequency therapy, Class 4 Laser, Shockwave, Graston, Dry Needling, and Kinesiotaping. The Movement Lab, an integrated gym under the same roof, provides small-group fitness classes, personal training, and functional rehabilitation as a continuum of care from clinical treatment to active recovery.

Product overview

Focus On Health is a chiropractic and wellness clinic offering a comprehensive range of musculoskeletal care and fitness services. The clinic operates as a clinic-gym hybrid model, combining clinical therapeutic services with fitness programs. Core clinical services include Diagnostic Approach (using SFMA movement assessment), Joint Manipulation/chiropractic care, Manual Therapy, and Functional Strength Training. Therapeutic services include Graston Technique, Kinesiotaping, Class 4 Laser Therapy, Dry Needling and Acupuncture, Radio Frequency Therapy (INDIBA), and Shockwave Therapy. Wellness services include Health Coaching and Massage Therapy. The Movement Lab provides small group fitness classes and personal training, completing the integration of clinical care with fitness programming for pain relief, prevention, and performance optimization.

Differentiator

Problem solved

Functional benefit

Brands

• The Movement Lab: A clinic/gym hybrid bringing Columbia Missouri musculoskeletal care and strength training services.

Products and services

• Diagnostic Approach Uses Selective Functional Movement Assessment (SFMA) and advanced orthopedic testing to develop accurate diagnoses and treatment protocols based on movement patterns rather than just pain sources, intended for individuals seeking answers about musculoskeletal dysfunction.
• Joint Manipulation (Chiropractic Care)
• Manual Therapy
• Functional Strength Training
• Graston Technique
• Kinesiotaping
• Class 4 Laser Therapy
• Dry Needling and Acupuncture
• Radio Frequency Therapy (INDIBA)
• Health Coaching
• Massage Therapy
• Shockwave Therapy
• The Movement Lab Clinic-gym hybrid offering small group fitness classes, personal training, and guided exercise programs for rehabilitation, strength building, and performance. Staff trained in Functional Movement Screen (FMS) and Certified Functional Strength Coaching.

Quantifiable outcome

• Approximately 75% of pregnant women undergoing chiropractic management reported significant pain reduction.
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

One partnership is on record.

• The Movement LabcoreStrategic or Co-development PartnerThe Movement Lab is a gym/fitness facility operated in conjunction with Focus On Health Chiropractic at the same address in Columbia, MO. It functions as a clinic-gym hybrid, enabling the clinic to offer a continuum of care from clinical treatment (chiropractic, massage) through active rehabilitation and strength training. The Movement Lab staff are trained in Functional Movement Screen and are Certified Functional Strength Coaches. This partnership is integral to the clinic's unique value proposition of combining passive treatment with active exercise.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ATI Physical Therapy: Large national outpatient physical therapy provider offering rehab, sports therapy, and workers' comp services. Comparable as a broad incumbent in outpatient musculoskeletal care with overlapping services like manual therapy, functional rehabilitation, and modality-based treatment.

Direct peers

• HealthSource Chiropractic: Franchised chiropractic clinic network providing adjustments plus progressive rehab and other modalities. Comparable as a multi-site chiropractic operator combining clinical treatment with strength/rehabilitation programming similar to Focus On Health's hybrid model.
• The Joint Chiropractic: National retail chiropractic chain operating walk-in clinics with a membership-based fee model. Comparable because it competes for the same direct-to-consumer musculoskeletal care patients with a similar focus on convenience and recurring visits.
• Chiro One Wellness Centers: Multi-location chiropractic and wellness group offering adjustments, rehab exercises, and lifestyle coaching. Comparable due to its multi-disciplinary musculoskeletal care model blending chiropractic treatment with therapeutic exercise.
• Airrosti: Provider of conservative musculoskeletal care for soft-tissue injuries with an outcomes-driven, treatment-plan model. Comparable because it targets the same patient base (pain, injury, mobility) and emphasizes root-cause treatment rather than symptom management.

Peers

• LifeClinic:

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.focusonhealthchiro.com%2F
• Xx.com/FOHchiropractic

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focus On Health