FDN GROUP

What FDN GROUP does

FDN GROUP IKE is a privately held Greek digital services agency operating from Thessaloniki (headquarters) and Athens (Marousi). The company delivers end-to-end digital solutions to Greek businesses, encompassing e-shop development, website construction, digital marketing, SEO, branding, web hosting, and domain name services. Its customer base spans approximately a dozen named clients across fashion, footwear, home decor, automotive, real estate, travel, and hospitality — all appearing to be Greek SMBs served on a project basis. The company operates a sales-led GTM, acquiring clients through its website portfolio, case studies, testimonials, and direct inquiry forms.

Under the APPWISE brand, FDN GROUP has extended beyond pure services into packaged software products: APPWISE ERP (enterprise resource planning), APPWISE ECOMMERCE (e-commerce platform), and APPWISE MARKETING (marketing automation). Together with its core services, these offerings form an integrated ecosystem covering website creation, online store management, and digital marketing execution. Revenue is generated primarily through professional services engagements, with the APPWISE product suite representing a potential productization lever.

The company has no disclosed revenue, headcount, funding history, or external investors. It has no reported M&A activity, partnerships, regulatory actions, patents, or industry recognition. Its operating scope is confined to the Greek domestic market, with no evidence of international expansion. Management team details are not publicly disclosed. The business profile is consistent with a bootstrapped, mid-sized regional digital agency reliant on its local market presence and execution reputation rather than proprietary technology or scale advantages.

Name

FDN GROUP

Legal name

FDN GROUP IKE

Website

https://fdn-group.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

FDN GROUP is a Greek digital agency offering e-shop development, website construction, digital marketing, SEO, and branding services to Greek SMBs, supported by an APPWISE software product suite (ERP, e-commerce, marketing). It operates from Thessaloniki and Athens.

Ownership category

akta.pro rank

Headquarters

HQ city

Pylaía

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Services: Professional services revenue from e-commerce development, website construction, digital marketing, branding, and related online services. Revenue is generated through project-based engagements and likely retainer arrangements for ongoing services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FDN GROUP designs and builds websites and e-shops, delivers digital marketing, SEO, branding and corporate identity services, and supplies web hosting, domain registration, and SSL certificates. The company also develops and licenses its own APPWISE business software suite (ERP, Ecommerce, and Marketing) used by clients to operate their online stores and back-office processes.

Product overview

FDN GROUP is a Greek digital agency offering a unified portfolio of digital services and software products. The core services include E-SHOP DEVELOPMENT, WEBSITE CONSTRUCTION, DIGITAL MARKETING, and 360 SERVICES, complemented by supporting offerings such as web hosting and domain names. Under the APPWISE brand, the company offers three distinct software products: APPWISE ERP (enterprise resource planning), APPWISE ECOMMERCE (e-commerce platform), and APPWISE MARKETING (marketing automation). Together, these form an integrated ecosystem covering the complete digital business lifecycle from website development to online store management and marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• APPWISE ERP ERP business management software in the APPWISE suite that enables client businesses to manage core operations such as orders, inventory, customers, and back-office workflows. It is intended for SMEs and mid-market companies that need an integrated system alongside their e-commerce presence.
• APPWISE ECOMMERCE E-commerce platform in the APPWISE suite that allows businesses to operate online stores integrated with the APPWISE ERP and marketing tools. It is targeted at Greek SMEs and brands selling directly to consumers online.
• APPWISE MARKETING Marketing software in the APPWISE suite that supports client businesses' digital marketing activities, complementing the APPWISE ERP and Ecommerce modules. It is intended for businesses that want to manage marketing operations within the same vendor ecosystem as their online store and back office.
• Website design and development Custom website design and development service covering corporate websites, microsites, and content platforms built on technologies such as WordPress and bespoke CMS. It is intended for businesses that need a professional online presence and serves as a foundation for hosting, SEO, and digital marketing services.
• E-shop design and development Custom e-commerce / online store design and development service that enables businesses to sell products or services online. It is intended for SMEs and brands that want a tailored storefront, often paired with the APPWISE ECOMMERCE platform, hosting, and digital marketing support.
• Digital marketing and SEO services Digital marketing and search engine optimization services that drive traffic, leads, and sales for client websites and online stores. It is intended for businesses that want ongoing visibility and performance management, typically delivered as a retainer engagement.
• Branding and corporate identity design Branding and corporate identity design service covering logo creation, visual identity systems, and brand guidelines. It is intended for businesses launching or refreshing their brand, often as a precursor to website, e-shop, or marketing projects.
• Web hosting, domain registration, and SSL services Web hosting, domain name registration, and SSL certificate services provided to clients alongside website and e-shop projects. It is intended for businesses that want infrastructure and security managed together with their digital properties, often on a recurring annual basis.

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Lounge Group: Lounge Group is a Greek digital agency offering web development, digital marketing, and creative services to Greek enterprise and consumer brands. Comparable to FDN GROUP as a domestic direct competitor operating in the same geography with overlapping 360 digital service offerings.
• Elogic Commerce: Elogic is an e-commerce development agency delivering Magento, Shopify, and BigCommerce builds with supporting marketing services. Comparable to FDN GROUP's e-shop development and digital marketing core, serving similar SMB-to-mid-market merchant customers across geographies.
• Netstudio: Netstudio is a Greek web development and digital services firm serving Greek SMB and enterprise clients with website construction, e-commerce, and online marketing. Direct comparable to FDN GROUP in the same Greek market with similar service-line breadth.
• Vaimo: Vaimo is a global e-commerce agency specializing in Adobe Commerce/Magento implementations and digital commerce strategy. Closely comparable to FDN GROUP in offering custom e-shop development, digital marketing, and end-to-end commerce services to mid-market and enterprise clients, though at much larger global scale.

Broad incumbents

• Deloitte Digital: Deloitte Digital is the digital transformation arm of Deloitte, delivering strategy, creative, technology, and commerce services to enterprise clients worldwide. Comparable to FDN GROUP on e-commerce implementation and digital marketing, but operating at significantly larger scale as part of a Big Four advisory portfolio.
• Accenture Interactive: Accenture Interactive is the digital experience and commerce arm of Accenture, delivering large-scale digital transformation, e-commerce platform builds, and marketing services globally. Overlaps with FDN GROUP on digital strategy, commerce development, and marketing, but at enterprise scale and as part of a much larger consultancy portfolio.
• Isobar: Isobar is a global digital experience agency within Dentsu, offering strategy, design, commerce, and marketing services worldwide. Comparable to FDN GROUP in offering end-to-end digital services including e-commerce and marketing, but at global scale and as part of a much broader portfolio.

Regional players

• Paperdog Media: Paperdog Media is a Greek digital marketing and content agency serving Greek brands with SEO, social media, and digital advertising. Comparable to FDN GROUP on the digital marketing service line, though more content-focused and less weighted toward custom development.
• Pulp+: Pulp+ is a Greek creative and digital agency offering branding, advertising, and digital marketing services to Greek and regional clients. Comparable to FDN GROUP on the branding and digital marketing lines, though with less focus on technical e-commerce platform development.
• Greenpixel: Greenpixel is a Greek digital agency providing web development, e-commerce, and digital marketing services to Greek SMB and enterprise clients. Comparable to FDN GROUP as a regional competitor operating in the same Greek geography with overlapping service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fdngroup.gr
• LinkedInlinkedin.com/company/fedenet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FDN GROUP