Moma Group

What Moma Group does

Moma Group, commercially branded as Butler Collection, is a privately held French hospitality group founded in 1997 and headquartered in Paris. The company owns and operates a curated portfolio of more than 18 premium restaurants, cabarets, beach clubs, and exceptional houses across France (Paris, Saint-Tropez) and select international destinations (notably Saint Barthélemy). The portfolio is organized around three operating pillars: hospitalité (restaurants and living spaces including Mimosa, Café Lapérouse, L'Ambroisie, Manko, Victoria, Noto, Casa Luisa, Balcon, Casa Amor, Casita, and others); scènes (cultural entertainment venues such as Alcazar — referenced in the music-hall tradition since 1803 — Paradis Latin, and Paris Paradis); and exception (prestigious houses including Pierre Hermé Paris and Domaine de la Brillane). The group is led by Walter Butler and serves affluent individuals and experience-seekers through physical venue access, with reservations managed through the SevenRooms platform and digital marketing via Instagram, LinkedIn, and email newsletters. The only named strategic customer relationship is a venue partnership with Galeries Lafayette Paris Haussmann for the rooftop Balcon bistro; otherwise the model is direct-to-consumer without third-party distribution.

Revenue is generated through three primary streams — food and beverage across the restaurant portfolio, ticket and event revenue across cabaret and entertainment venues, and lifestyle/hospitality revenue at beach clubs and seasonal resorts — all priced on a quote or per-cover basis consistent with the luxury segment. Pricing is not publicly disclosed and is described as varying by establishment. Distribution is fully direct: the group owns and manages all venues and does not rely on third-party resellers or franchise partners. Underlying technology is minimal and operational rather than product-grade, consisting primarily of the SevenRooms reservation integration. Strategic activity in 2026 includes three significant venue launches (the Alcazar reopening, the Casita Pampelonne beach club, and the Balcon rooftop bistro with chef Julien Sebbag) and chef signature partnerships, but no funding rounds, acquisitions, restructuring events, or leadership changes are disclosed in the source data.

Name

Moma Group

Legal name

Butler Collection

Website

https://moma-group.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Moma Group, operating as Butler Collection, is a privately held French hospitality group that owns and operates 18+ premium restaurants, cabarets, and beach clubs in Paris, Saint-Tropez, and Saint Barthélemy, serving affluent diners and experience-seekers through directly managed venues and chef-led concepts.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Restaurants and Other Eating Places (72251), Special Food Services (7223), Caterers (72232), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industries

Event Catering (Weddings, Social, Private Parties) (THAFAIAB), VIP, Executive Dining & Hospitality Suites Catering (THAHAKAI), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH), Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF)

Keywords

• Hospitality services
• Restaurant operations
• Entertainment venues
• Luxury dining
• Event management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Food and Beverage Revenue: Revenue from restaurant operations including fine dining venues such as Mimosa, Café Lapérouse, L'Ambroisie, Victoria, Manko, Noto, Casa Luisa, and others across France and international locations.
2. Event and Entertainment Revenue: Revenue from cabaret and cultural venues including Alcazar, Paradis Latin, and Paris Paradis, hosting performances, private events, and entertainment experiences.
3. Hospitality and Lifestyle Experiences: Revenue from beach clubs, resorts, and lifestyle venues including Casita, Casa Amor, Shellona, and Leone, offering premium hospitality experiences in Saint-Tropez, Saint Barthélemy, and international destinations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Moma Group, operating as Butler Collection, owns and operates a portfolio of 18+ upscale restaurants, cabarets, beach clubs, and premium lifestyle venues across France and internationally. The group is organized around three core activities: hospitality (restaurants and living spaces such as Mimosa, Café Lapérouse, Manko, Victoria, Casita, and Balcon), cultural scenes and institutions (Alcazar, Paradis Latin), and exceptional houses (L'Ambroisie, Domaine de la Brillane, Pierre Hermé Paris). It also provides event and venue management services through Moma Event for private and corporate occasions.

Product overview

Butler Collection is a unified platform offering a curated portfolio of exceptional hospitality experiences across three core service categories: hospitality (restaurants and living spaces), cultural scenes (entertainment venues), and exceptional houses. The portfolio includes 17+ distinct restaurant and venue brands including Mimosa, Café Lapérouse, Manko, Victoria, Balcon, Casa Amor, Casita, and Shellona; entertainment venues such as Alcazar and Paradis Latin; and prestigious establishments like L'Ambroisie and Pierre Hermé Paris. Butler Collection also provides event management services through Moma Event for private and corporate occasions.

Differentiator

Problem solved

Functional benefit

Brands

• Moma Event: Event and venue management services within the hospitality division
• Butler Sélection
• Mimosa
• Café Lapérouse
• Victoria
• Manko
• Noto
• Casa Amor
• Balcon
• Casita
• Alcazar
• Paradis Latin
• L'Ambroisie
• Domaine de la Brillane
• Pierre Hermé Paris

Products and services

• Alcazar Historic Parisian cabaret and entertainment venue in Saint-Germain-des-Prés (6th arrondissement), offering live performance, dining, and nightlife experiences. Targeted at affluent consumers, tourists, and groups seeking a historic music-hall atmosphere with a contemporary creative direction.
• Casita Beachfront restaurant and lifestyle venue on Plage de Pampelonne, Saint-Tropez, offering all-day Mediterranean dining, wellness offerings (detox juices, specialty coffees), and beach services. Targeted at affluent travelers and lifestyle consumers visiting Saint-Tropez.
• Balcon Rooftop bistro atop Galeries Lafayette Paris Haussmann, operated in partnership with the department store, offering French brasserie classics reinterpreted by Chef Julien Sebbag with panoramic views. Targeted at affluent diners, shoppers, and tourists in central Paris.
• Moma Event
• Paradis Latin
• Butler Sélection
• L'Ambroisie
• Casa Amor

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered flagship and core.

• Julien SebbagflagshipStrategic or Co-development PartnerCelebrity chef partnership for Balcon restaurant on rooftop of Galeries Lafayette Paris Haussmann. Following 5 years of Créatures, this new venture represents a continuation of the chef's bold culinary vision at an iconic Paris location.
• Galeries Lafayette Paris HaussmanncoreStrategic or Co-development PartnerStrategic venue partnership hosting Balcon restaurant on the rooftop terrace of Galeries Lafayette Paris Haussmann. This flagship location provides premium visibility and foot traffic in one of Paris's most iconic department stores.
• Chef ZouhaircoreStrategic or Co-development PartnerLead chef for Casita beach venue at Pampelonne and Casa Amor. Chef signature dishes include tartare de loup de mer, linguine aux palourdes, and langoustines rôties. Exclusive culinary direction for beach lifestyle venues.
• SevenRoomscoreTechnology or IntegrationReservation and booking platform partner enabling online reservations across all Butler Collection venues including Alcazar, Casita, and Balcon.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Groupe Bertrand: One of France's largest independent restaurant groups, operating iconic Parisian venues (Le Train Bleu, Angelina, Brasserie Lipp, Maison Prunier) and expanding internationally. Shares Butler Collection's model of running multiple full-service premium restaurants with strong brand heritage in Paris and event-driven positioning.
• Costes Group: Iconic Paris luxury restaurant group (Hôtel Costes, Restaurant Georges at the Centre Pompidou, Café Beaubourg). Same premium Parisian dining positioning, loyal affluent clientele, and event/private-booking model as Butler Collection's restaurant division.
• Beefbar (Riccardo Giraudi): International luxury steakhouse and beach-restaurant brand with locations in Monaco, Saint-Tropez, Mykonos, Dubai, and other affluent destinations. Highly comparable as a chef-driven, design-led, premium-priced beach and city venue targeting the same international luxury traveler that Butler Collection serves.
• Paris Society: Founded by Laurent de Gourcuff, Paris Society operates a portfolio of luxury restaurants, clubs, and event venues in Paris and Saint-Tropez (Girafe, Bambini, Monsieur Bleu, Maison Mamma). Directly comparable to Butler Collection as a French luxury lifestyle hospitality group targeting affluent diners and experience-seekers across restaurants, nightlife, and seasonal destinations.
• Bagatelle Group: Luxury restaurant and beach-club operator known for Bagatelle St-Tropez and Bagatelle locations in NYC, Mykonos, and Dubai. Closely comparable on the beach-club / Saint-Tropez lifestyle overlap with Casita and Casa Amor, and on the affluent-customer targeting in evening and beach destinations.

Broad incumbents

• Nobu Restaurants: Global luxury Japanese restaurant and hotel brand with strong presence in beach destinations (Saint-Tropez, Malibu, Mykonos) and major cities. Comparable on chef-driven luxury F&B at premium destinations and on lifestyle brand building, though at materially larger scale and global reach.
• La Maison Alain Ducasse: Alain Ducasse's fine-dining and chocolate/hotel-restaurant operations across Paris and internationally, including 3-star venues like Alain Ducasse at Le Meurice. A broader and more established luxury French culinary incumbent that competes for the same fine-dining, chef-driven prestige territory as Butler Collection's Exception houses.
• LVMH Hospitality & Lifestyle: Through Cheval Blanc, Bulgari Hotels, Belmond, and Café Marly at the Louvre, LVMH operates luxury hospitality, restaurants, and lifestyle venues globally. A much larger incumbent that competes for the same ultra-affluent customers and prime Paris real estate and which validates the secular trend Butler Collection is positioned to capture.

Others

• Maison Lapérouse (historical reference): Café Lapérouse is already within Butler Collection's portfolio; the historical Maison Lapérouse maritime-fine-dining brand ecosystem (including Lapérouse sur Mer in Saint-Tropez) is referenced here to highlight adjacent heritage fine-dining operators and brand-extension patterns common among French luxury hospitality groups.

Emerging players

• Experimental Group: Paris-based cocktail bars, restaurants (Tontine, Bonnie, Hôtel des Grands Boulevards) and a growing hotel portfolio. Comparable as a hospitality-curator in Paris with venues, nightlife, and lifestyle positioning; smaller in scale but overlapping in customer profile and 'best-of-Paris' curation strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/butlercollectiongroupe/?viewAsMember=true
• Instagraminstagram.com/butlercollection/?hl=fr
• Xx.com/MOMA__GROUP
• Facebookfacebook.com/momagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moma Group