What Groupe Bertrand does

Groupe Bertrand is France's largest independent restaurant and hotel group, founded in 1997 by Olivier Bertrand and headquartered in Levallois-Perret (Paris). The company operates through four divisions: Bertrand Hospitality, which directly owns and operates approximately 80 exceptional establishments including Parisian brasseries (La Coupole, Le Procope, Polpo), the historic Angelina tea room, luxury 5-star hotels (Saint James Paris, Relais Christine, Hôtel Balzac, Hôtel Norman), Michelin-starred restaurants (Bellefeuille 1-star, Pierre Gagnaire 3-star), Nespresso retail boutiques, and the 50-hectare Domaine de Nonville agri-tourism property; Bertrand Franchise, the French leader in restaurant franchising operating 2,600+ establishments across sit-down brands (Au Bureau, Hippopotamus, Léon, Volfoni), street food (Pitaya, Jōyō, Chik'Chill, Meatpack Steakhouse, Hanoï Cà Phê, Le Paradis du Fruit), and the Burger King France master franchise; Foncière Bertrand, a real estate arm that owns properties across the restaurant portfolio and Parisian brasseries; and Investissements & Participations, which holds minority stakes in foodtech, craft beer, jewelry retail, and gourmet food businesses.

The business model blends directly-operated hospitality assets with a franchise-driven restaurant network and asset-backed real estate holdings. Groupe Bertrand earns revenue through restaurant and hotel sales at owned establishments, franchise fees and royalties on a multi-year contract basis (€3B+ in system-wide sales under banners, 45,000+ employees across all brands), event privatization services, Nespresso retail commissions, and minority equity returns. The group targets 100+ new restaurant openings per year across franchise brands and serves approximately 2.6 million customers per month through its franchise network alone, with additional direct revenue from luxury hospitality assets. Geographic footprint spans France (primary), USA (New York), Saudi Arabia (Riyadh, Jeddah), Côte d'Ivoire (Abidjan), Martinique, Reunion, and Andorra across 1,280+ establishments worldwide.

Growth has been funded through a combination of organic cash generation, three rounds of private placement bond financing (€100M in 2019, €70M in 2022, €100M refinancing in 2024), and strategic M&A, with recent acquisitions including Groupe Flo (completed 2023), Groupe Pitaya (2023), Maison Plisson (2022), and Jōyō (2024). The company is privately held by founder Olivier Bertrand with no disclosed external institutional ownership.

Name

Groupe Bertrand

Legal name

BH

Website

https://groupe-bertrand.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Groupe Bertrand is France's largest independent restaurant and hotel group, operating through directly-owned luxury hospitality assets, a 2,600+ unit franchise network spanning Burger King and restaurant brands, real estate holdings, and equity investments across 1,280+ establishments worldwide.

Ownership category

akta.pro rank

Product category

Restaurant and Hospitality Services

NAICS

Restaurants and Other Eating Places (7225), Limited-Service Restaurants (722513), Hotels (except Casino Hotels) and Motels (72111), Retail Bakeries (311811), Specialty Food Retailers (4452), Management of Companies and Enterprises (551)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

akta.pro secondary industries

Brasseries, Bistros & Trattorias (THAFACAI), Hotel & Resort Restaurants (THAFACAH), Family-Style Restaurants (THAFACAC), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Restaurant franchising
• Hospitality operations
• Luxury hotel management
• Food and beverage
• Commercial real estate

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Restaurant Sales (Owned Establishments): Revenue from directly operated restaurants, brasseries, hotels, and retail boutiques. Bertrand Hospitality operates directly owned establishments across Paris and France.
2. Franchise Fees and Royalties: Ongoing franchise fees and royalties from franchisee network operating brands including Burger King, Au Bureau, Hippopotamus, Léon, Volfoni, Pitaya, Jōyō, and others across France.
3. Real Estate Holdings: Real estate division owns and manages property assets including restaurant chains (Burger King, Pitaya, Au Bureau, Hippopotamus, Léon, Volfoni, Jōyō), office real estate, and Parisian brasserie properties.
4. Equity Investments: Minority stake investments in foodtech (Sunday App), beverages (L.B.F. Les Nouveaux Brasseurs), retail/franchise (Thom Group/Histoire d'or), and gourmet food stores (Arcadys).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Groupe Bertrand is an independent French restaurant and hotel group that operates, franchises, and invests in multi-format food, beverage, and hospitality concepts. It runs directly owned Parisian brasseries, tea rooms, luxury 5-star hotels, Nespresso retail boutiques, and agritourism properties through its Bertrand Hospitality division, and supports a franchise network of 2,600+ restaurants across brands such as Burger King France, Au Bureau, Hippopotamus, Léon, Volfoni, Pitaya, and Jōyō through its Bertrand Franchise division, supplemented by a real estate arm and minority equity investments in foodtech, beverage, retail, and gourmet food businesses.

Product overview

Groupe Bertrand is France's 1st independent restaurant and hotel group founded in 1997, operating through three main divisions: Bertrand Hospitality (80+ exceptional places including Parisian brasseries, tea rooms, luxury hotels, retail, events, and agritourism), Bertrand Franchise (French leader in restaurant franchising with brands like Au Bureau, Hippopotamus, Léon, Volfoni, Pitaya, Burger King, Jōyō, Le Paradis du Fruit, Hanoï Cà Phê, Chik'Chill, and Meatpack Steakhouse), Real Estate (managing restaurant and office properties), and Investments (minority stakes in foodtech, retail, and gourmet food). The group operates 1,280+ establishments globally with focus on sit-down restaurants, street food, fast food, luxury hotels, and specialty retail.

Differentiator

Problem solved

Functional benefit

Brands

• Au Bureau: Pub brasserie chain - English-style pubs and brasseries throughout France
• Volfoni
• Hippopotamus
• Léon
• Pitaya
• Burger King France
• Jōyō
• Le Paradis du Fruit
• Hanoï Cà Phê
• Chik'Chill
• Meatpack Steakhouse
• Angelina
• Saint James Paris
• Relais Christine
• Hôtel Balzac
• Hôtel Norman
• Maison Plisson
• Domaine de Nonville

Products and services

• Bertrand Hospitality Division Hospitality division managing directly operated Parisian brasseries, tea rooms, luxury 5-star hotels (Saint James Paris, Relais Christine, Hôtel Balzac, Hôtel Norman), Nespresso retail boutiques, event venues, and agritourism property (Domaine de Nonville). Comprises 80+ exceptional locations.
• Bertrand Franchise Division French leader in restaurant franchising operating the master franchise for Burger King France and developing franchise networks for multiple restaurant brands including Au Bureau, Hippopotamus, Léon, Volfoni, Pitaya, Jōyō, Le Paradis du Fruit, Hanoï Cà Phê, Chik'Chill, and Meatpack Steakhouse. Targets 100+ new restaurant openings per year.
• Investissements & Participations Division Investment division holding minority equity stakes in foodtech (Sunday App), craft beverages (L.B.F. Les Nouveaux Brasseurs), retail/franchise (Thom Group/Histoire d'Or), gourmet food stores (Arcadys), and next-generation crâperies (Crêpe Touch).
• Foncière Bertrand Real Estate Division Real estate division owning and managing property assets across restaurant chains (Burger King, Pitaya, Au Bureau, Hippopotamus, Léon, Volfoni, Jōyō), office real estate, and Parisian brasserie properties.
• Au Bureau (Pub Brasserie Chain) English-style pub-brasserie chain under Bertrand Franchise with 195+ locations across France, offering traditional brasserie cuisine, beers, cocktails, and events.
• Hippopotamus (French Steakhouse Chain) French steakhouse chain featuring charcoal-grilled meat, gourmet menus, and generous beef selections across 80+ locations in France and internationally, including Abidjan, Côte d'Ivoire.
• Léon (Fish Brasserie Chain) Fish brasserie concept offering seafood and cocktails in seaside-inspired settings, with 28+ locations across France.
• Volfoni (Italian Restaurant Chain) Italian restaurant chain featuring authentic 1950s-inspired Italian cuisine including pizzas from copper oven, pasta, antipasti, and Italian cocktails, with 17+ locations.
• Pitaya (Thai Street Food Chain) Leading Thai street food chain with dishes cooked in wok, prepared on demand from open kitchen in Bangkok-inspired atmosphere, with 160+ restaurants. Acquired by Groupe Bertrand in 2022-2023.
• Jōyō (Asian Fusion Restaurant) Asian fusion restaurant concept featuring smash burgers, wok, maki, hotdogs, bao, Korean BBQ, cocktails, and karaoke. Brand acquired from BK Group in February 2024.
• Burger King France (Master Franchise) Master franchise for Burger King brand in France operating fast food restaurants with flame-grilled burgers, plant-based alternatives (Veggie King), and reusable tableware initiatives.
• Le Paradis du Fruit (Bistro/Primeur) Bistro/primeur concept emphasizing quality, flavors, and gathering with fresh juices, healthy recipes, and customizable plates across 27 locations with target of 15 new addresses per year.
• Chik'Chill (French Fried Chicken Concept) French fried chicken concept created with Mohamed Cheikh (Top Chef 2021), featuring burgers, wings, tenders with 8 sauces. Launched February 2025 at Créteil Soleil.
• Meatpack Steakhouse (Premium Steakhouse Concept) Premium steakhouse concept created with Mohamed Cheikh in urban setting inspired by New York's Meatpacking District, featuring exceptional cuts, rooftop, and creative cocktails.
• Angelina Paris (Tea Room and Patisserie) Historic Parisian tea room and patisserie emblem of French art of living since over a century, featuring Mont-Blanc pastry, hot chocolate, brunch, and retail products. International locations include New York (6th Avenue and Lexington Avenue) and Saudi Arabia (Riyadh at Bujairi Terrace, Jeddah).
• La Coupole (Historic Parisian Brasserie) Historic Parisian brasserie known for its iconic columns and classic French cuisine.
• Le Procope (Historic Parisian Restaurant) Historic Parisian restaurant, one of the oldest in Paris, featuring classic French gastronomy.
• Brasserie Rosalie (Disney Village Brasserie) French brasserie opened in Disney Village with 348 seats, panoramic lake views, and contemporary family-friendly experience.
• Amanie (Mediterranean Restaurant) Mediterranean restaurant in Paris 15th arrondissement by Chef Manoj Sharma featuring all-day dining, mezzes, cocktails, and weekend brunch. Opened March 2025.
• Auteuil Brasserie (Mediterranean Brasserie) Renovated Parisian brasserie in 16th arrondissement with Mediterranean identity, rooftop, and sharing cuisine. Reopened May 2025.
• La Flottille (Restaurant in Versailles Park) Restaurant located in Château de Versailles Park with views of the Grand Canal, featuring refined French cuisine by Chef Jean-Baptiste Lavergne-Morazzani.
• Hôtel Balzac Paris (Luxury 5-Star Hotel) 5-star Relais & Châteaux hotel near the Champs-Élysées with 58 rooms/suites, Eiffel Tower views, Pierre Gagnaire's 3-star Michelin restaurant, and Japanese-inspired spa. Renovated in 2024 by Festen architects.
• Saint James Paris (Château-Hotel) 5-star château-hotel and private club in a walled garden with 50 rooms/suites, Michelin-starred Bellefeuille restaurant (1 Michelin star, 1 green star for sustainable cuisine), library-bar, and Guerlain spa with pool. Relais & Châteaux member.
• Relais Christine (Luxury 5-Star Hotel) 5-star Relais & Châteaux hotel in Saint-Germain-des-Prés with 48 rooms/suites, flowered courtyard, private garden, and unique Guerlain spa under 13th-century vaults.
• Hôtel Norman (Boutique 5-Star Hotel) 5-star Small Luxury Hotels Collection boutique hotel near the Champs-Élysées with 37 rooms/suites and Thai gastronomy by Cheffe Thiou. Opened September 2023.
• Nespresso Retail Boutique Partnership Leading Nespresso store partner in France operating boutiques in city centers and shopping malls, with 11 boutiques opened since September 2018 in locations including Paris, Orléans, Ajaccio, Brest, La Rochelle, Nancy, Dijon, Westfield Rosny, Noyelles Godault, Belle Epine, Val d'Europe, Cergy, Vélizy 2, and Bordeaux.
• Domaine de Nonville (Agritourism Property) 50-hectare agritourism property one hour from Paris, part of the Domaines & Terroirs activity promoting the Île-de-France region through agro-ecological farming methods and supplying vegetables to PVH and Lorraine restaurants in Paris.
• Maison Plisson (Parisian Gourmet Food Retailer) Parisian gourmet food retailer with market, traiteur, and restaurant offering more than 4,000 gourmet food products. Founded in 2014 by Delphine Plisson in the 3rd arrondissement of Paris.

Quantifiable outcome

• 80 exceptional places under Bertrand Hospitality by end of 2025
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered minor, core and major.

• Crêpe TouchminorStrategic or Co-development Partner · 1 January 2025Strategic partnership with minority stake in next-generation crêperie brand Crêpe Touch, aiming to accelerate expansion and establish it as leader for crêpes and waffles in France.
• Coral GuardianminorStrategic or Co-development Partner · 1 January 2024Léon partnership with Coral Guardian for marine biodiversity preservation. Committed in 2024 on World Reef Awareness Day to preserve coral reefs by involving local communities.
• BK Group (Jōyō)minorChannel Partner/ Reseller/ Distributor · 1 January 2024Bertrand Franchise purchased Jōyō brand from partner BK Group in February 2024, with second Paris Opéra location opening June 2024.
• AgoterraminorStrategic or Co-development Partner · 1 January 2022Au Bureau partnership with Agoterra supporting 9 French farmers in agro-ecological transition within 25 km of pubs, supporting low-carbon practices and offsetting residual GHG emissions.
• Les AlchimistesminorStrategic or Co-development Partner · 1 January 2022Organic waste collection and composting partnership. Collected from Pied de Cochon, Public House, Vaudeville, Bofinger (Paris), and some Léon and Au Bureau restaurants, transformed into compost for agriculture in Seine-Saint-Denis.
• Sport dans la VilleminorStrategic or Co-development Partner · 1 January 2022Au Bureau supports Sport dans la Ville association for 5 years, which supports around 10,000 young people from priority neighborhoods annually through sports, fostering personal development and professional integration.
• AgefiphcoreStrategic or Co-development Partner · 1 January 2022Burger King France signed convention with Agefiph - first for fast food industry - committing to employ 4.5% people with disabilities by 2024 and training all 22,000 employees under brand.
• DNA Paradis GroupmajorStrategic or Co-development Partner · 1 January 2022Strategic partnership via master franchise contracts for Le Paradis du Fruit and Hanoï Cà Phê brands with view to future acquisition. Le Paradis du Fruit (27 locations, founded 1982) and Hanoï Cà Phê (5 locations, founded 2015) generated €85M sales in 2023.
• Domaine de NonvillecoreStrategic or Co-development Partner · 1 January 2021Groupe Bertrand created Domaines & Terroirs activity in 2021 to promote Ile-de-France region using agro-ecological farming methods. The Domaine de Nonville (50 ha agri-tourism property) brings agricultural and hotel-restaurant worlds closer together, supplying vegetables to PVH and Lorraine restaurants in Paris.
• Too Good To GominorStrategic or Co-development Partner · 1 January 2021Partnership for food waste reduction: 17 partner retail outlets, 60,230 anti-waste containers saved from landfill, 150 tons of CO2 avoided (equivalent to 96 Paris-Tokyo flights).
• Refugee FoodminorStrategic or Co-development Partner · 1 January 20204+ year partnership to facilitate professional integration of refugees, change public perception, promote world culinary heritage through four-hand dishes at Refugee Food Festival and hosting refugee interns.
• Oé WinesminorStrategic or Co-development Partner · 1 January 2019Bertrand Hospitality supports agro-ecological transition of Oé wine estate by financing biodiversity regeneration of 1 ha in Vaucluse and Drôme via Agoterra financing platform. Oé wines have been served in Parisian establishments for over 2 years.
• Gustave Roussy Cancer Research CenterminorStrategic or Co-development Partner · 1 January 2019Maison Angelina commits €1 per Mont-Blanc framboise pastry sold during Pink October to Gustave Roussy, France's leading cancer research center. Partnership active since 2019.
• NespressocoreChannel Partner/ Reseller/ Distributor · 1 January 2017Partnership since 2017 to develop Nespresso boutique network in France. Groupe Bertrand is the leading Nespresso store partner in France with 11+ boutiques in city centers and shopping malls (Orléans, Ajaccio, Brest, La Rochelle, Nancy, Dijon, Westfield Rosny, Noyelles Godault, Belle Epine, Val d'Europe, Cergy).
• C'est qui le Patron?!minorStrategic or Co-development Partner · 1 January 2016Fair trade product partnership guaranteeing fair compensation for French farmers. Bertrand Hospitality expanded beyond free-range eggs to ensure fair farmer compensation through this consumer-driven fair trade brand.
• Rire MédecinminorStrategic or Co-development PartnerHippopotamus supports Le Rire Médecin, which entertains children in hospitals daily for over 30 years.
• RosalyminorStrategic or Co-development PartnerFinancial well-being fintech partnership for several brands (Au Bureau, Polpo, Vaudeville, Volfoni, headquarters). Digitizes payroll deposits to improve employee autonomy and financial well-being through free app.
• Deal4eventminorOthersCSR certification partner providing Beevent label audit through Qualiconsult Group, certifying Bertrand Hospitality's responsible and sustainable event organization.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Accor: World-leading French hospitality group operating 5,400+ hotels across luxury, premium, midscale, and economy segments. Comparable to Bertrand Hospitality's luxury hotel assets (Saint James Paris, Hôtel Balzac, Relais Christine) at the high end, though Accor is asset-light franchise/management model.
• Sodexo: Global French-headquartered food services and facilities management giant. Comparable as a large-scale French food services operator, though Sodexo is B2B contract-focused whereas Bertrand operates owned B2C restaurants, hotels, and franchises.
• Areas: Global travel hospitality and foodservice operator (Elior subsidiary) with strong presence in French airports, highways, and stations. Comparable to Bertrand as a French-rooted foodservice operator, though Areas focuses on travel retail foodservice rather than full-service restaurants.
• Elior Group: French-listed contract foodservice and hospitality operator with global presence. Comparable to Bertrand's Bertrand Franchise and Bertrand Hospitality divisions, though Elior's B2B contract catering model differs from Bertrand's B2C restaurant and hotel focus.

Direct peers

• Barrière Group: French family-owned luxury hotel and casino operator with prestigious Parisian and resort properties. Direct competitor in the French luxury hospitality segment with comparable hotel, restaurant, and gaming offerings.
• Buffalo Grill: France's largest steakhouse chain with 350+ restaurants. Direct competitor to Bertrand's Hippopotamus brand in the casual steakhouse segment, with similar French market focus and analog customer demographics.
• Big Mamma Group: Paris-founded multi-brand restaurant group operating Italian-themed restaurants across France and Europe. Highly comparable as a French restaurant chain operator with multiple sit-down concepts and strong brand identity, though more focused on Italian cuisine than Bertrand's diversified portfolio.
• Leon de Bruxelles: Belgian-French seafood brasserie chain (acquired by Groupe Bertrand in 2019). Now a subsidiary but historically a direct competitor to Bertrand's Léon brand, both targeting seafood brasserie market segment in France.
• McDonald's France: Master franchisee operator of McDonald's in France, comparable to Bertrand's Burger King France master franchise. Direct competitor in the French QSR market with similar mass-market fast-food positioning and franchise model.
• Brasserie Flo (historic Groupe Flo): Historic Parisian brasserie operator (now integrated into Groupe Bertrand following 2019-2023 acquisition). Direct peer in the traditional Parisian brasserie segment that has been consolidated into Bertrand's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

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• Facebookfacebook.com/BertrandRecrutement

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Bertrand