Group JAM
Group JAM is a Belgian authorized Mercedes-Benz and smart dealership group serving consumers and businesses through four Limburg locations, selling new and certified used vehicles and providing servicing, bodywork, parts, financing, leasing and digital vehicle services.
- Company typePrivate
- Founded2000
- HeadquartersHasselt, Belgium
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Group JAM does
Group JAM, also referred to as Groep Jam, is a privately held Belgian automotive dealership and service group headquartered in Hasselt and operating four main locations in Limburg: Hasselt, Bree, Dilsen-Stokkem and Lommel. It is an authorized Mercedes-Benz and smart dealer serving individual consumers, business and professional clients, fleet buyers, used-car customers and electric-mobility buyers. The company has been part of Maurin Belgium, within the French Groupe Maurin, since Groupe Maurin acquired Groep Jam in 2020.
The company’s core offering is the sale of new Mercedes-Benz passenger cars, vans and trucks, smart electric vehicles, the Mercedes-Benz EQ electric lineup and Mercedes-Benz Certified pre-owned vehicles. Group JAM also supports the broader Mercedes-Benz ownership ecosystem through maintenance and repair, bodywork and accident repair, Repair & Reconnect services, original parts and accessories, PARTSpro+ B2B parts ordering, Mobilo roadside assistance, Mercedes me digital services, Green Charging and financing/leasing products. The technical layer is primarily OEM-provided rather than proprietary: EQ electric mobility, Mercedes me connectivity, digital extras, certified repair tooling, sensor and camera calibration, and B2BConnect parts access are manufacturer systems that the dealership sells, implements or services.
The business model is dealership-led and asset-intensive, with revenue from one-time new and used vehicle sales, professional services for workshops and bodywork, genuine parts and accessories, financing and leasing commissions or recurring payments, and annual digital service subscriptions. Go-to-market is predominantly direct and physical through showrooms, test drives and sales advisors, supported by an online vehicle marketplace, service booking, B2B parts ordering and marketing partnerships with regional sports and ambassador relationships.
Group JAM firmographics
Firmographics- Name
- Group JAM
- Legal name
- Groep Jam
- Website
- https://groepjam.be
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Group JAM is a Belgian authorized Mercedes-Benz and smart dealership group serving consumers and businesses through four Limburg locations, selling new and certified used vehicles and providing servicing, bodywork, parts, financing, leasing and digital vehicle services.
- Ownership category
- akta.pro rank
Where Group JAM is headquartered
LocationHeadquarters
- HQ city
- Hasselt
- HQ country
- Belgium
- HQ region
- Europe
Offices5 records
Markets served
Group JAM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Vehicle Sales: Sale of new Mercedes-Benz and smart vehicles including passenger cars, vans (Sprinter, Vito, Citan), and trucks. Both combustion engine and electric models (EQ lineup)
- Used Vehicle Sales: Sale of certified pre-owned vehicles with Mercedes-Benz Certified program offering 2-year warranty, full vehicle history including mileage, maintenance records, and registration dates
- Maintenance and Repair Services: Workshop services for vehicles including maintenance, repairs, and technical campaigns. Services include pre-delivery inspection (PDI), Mobilo roadside assistance, and mobile service for businesses
- Bodywork and Accident Repair: Full bodywork services through certified Repair & Reconnect dealers with 4-year warranty on repairs and 2-year warranty on parts. Services all brands
- Original Parts and Accessories: Sale of Mercedes-Benz genuine parts, accessories, car care products, and merchandise through PARTSpro+ program for professional clients and B2B online ordering
- Financing and Leasing: Financial services including Mercedes-Benz Select & Drive with Private Lease, Renting, Long-term Rental, and Leasing options. Insurance services also offered
- Digital Services Subscription: Annual subscription digital extras including Remote package (from €89/year), Navigation package (from €139/year), Guard 360° (from €159/year), Excellence package (from €329/year), and individual services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Remote Package - Digital vehicle control |
| Subscription | Annual | Navigation Package - Connected navigation |
| Subscription | Annual | Guard 360° Package - Security features |
| Subscription | Annual | Excellence Package - Full digital extras bundle |
| Subscription | Annual | Individual Digital Extras |
| Usage-based | Pay-as-you-go | Accessory Rental - Roof boxes |
| Usage-based | Pay-as-you-go | Accessory Rental - Bike carriers |
| Unit Pricing | Pay-as-you-go | Airco Maintenance |
| Other | Multi-year contract | Summer Accessories Promotion |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
Group JAM product offering
Product offeringCore offering
Group JAM is an authorized Mercedes-Benz and smart dealership in Limburg, Belgium, selling new passenger vehicles, commercial vans and trucks, smart electric vehicles, and certified pre-owned Mercedes-Benz vehicles. It also provides workshop maintenance and repair, bodywork and accident repair, original parts and accessories, financing and leasing, and Mercedes-Benz digital and mobility services through four dealership locations.
Product overview
Group JAM operates as an authorized Mercedes-Benz and smart dealer with 4 locations in Belgium (Hasselt, Bree, Dilsen-Stokkem, Lommel), forming part of Maurin Belgium within the French Groupe Maurin. The product portfolio centers on new Mercedes-Benz passenger vehicles, vans, and trucks, complemented by the smart electric vehicle sub-brand and Mercedes-Benz Certified pre-owned vehicles. The EQ electric vehicle sub-brand covers the full range of electric and plug-in hybrid models including EQA, EQB, EQE, EQS, EQV, and EQT. Beyond vehicle sales, the offering integrates financial services (Select & Drive — private lease, renting, long-term rental, leasing), maintenance and repair services (including a dedicated in-house body shop with Repair & Reconnect certification), and an extensive digital ecosystem through Mercedes me (remote vehicle control, navigation, Guard 360° security, entertainment via TIDAL, In-Car Office, smartphone integration, and companion apps). The PARTSpro+ program provides professional customers access to over 390,000 genuine Mercedes-Benz parts via B2BConnect. Green Charging guarantees CO2-neutral electric driving for 200,000 km through verified Guarantees of Origin from Benelux wind and solar sources. Mobility support is provided via Mobilo (up to 30 years), and mobile workshop services extend reach to customer locations.
Differentiator
Problem solved
Functional benefit
Brands
- Mercedes-Benz Certified: Certified pre-owned Mercedes-Benz vehicles program offering 2-year warranty and vehicle history verification.
- Mercedes-AMG Performance Center
Products and services
- Mercedes-Benz Passenger Vehicles
- Mercedes-Benz Certified Pre-Owned Vehicles
- smart Electric Vehicles
- EQ Electric Vehicle Lineup
- Green Charging
- Mercedes-Benz Vans
- Mercedes-Benz Trucks
- Vehicle Maintenance and Repair Services
- Schadeherstel / Repair & Reconnect
- Mercedes-Benz Original Parts & Accessories
- PARTSpro+
- Mercedes me Digital Services
- Mercedes me Adapter
- Mobilo Mobility Service
- Mercedes-Benz Select & Drive Financial Services
- Mobile Service
Quantifiable outcome
- 200,000 km guaranteed green charging for electric vehicles
- +7 more outcomes
Companies that use Group JAM
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles5 records
Group JAM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Group JAM partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, flagship and core.
- GMS Leuven-TienenminorPart of the same Maurin Belgium group, operating Mercedes-Benz dealerships in Leuven-Tienen region
- Claes & ZonenminorPart of the Maurin Belgium group, sister company to Groep Jam under the same parent company
- SMC Mechelen-WemmelminorPart of the Maurin Belgium group, operating Mercedes-Benz dealerships in Mechelen-Wemmel region
- KRC GenkflagshipPreferred car supplier partnership for 3 seasons, Surprise Taxi collaboration delivering VIP experiences, and 'Electrify Your Game' partnership offering VIP experiences at matches. Major sports sponsorship in the region.
- Volleybal Greenyard MaaseikcoreVehicle sponsorship partnership with delivery of 15 vehicles to the professional volleyball club
- Matteo SimonicoreBrand ambassador partnership with Belgian actor/influencer featuring AMG test-drive videos filmed at Circuit Zolder for promotional content
- Cynthia ReekmansminorBrand ambassador partnership for brand endorsement and promotional activities
- Juwelier OryeminorPartnership collaboration video with local jeweler
- TroomminorPartnership relationship for collaborative marketing activities
Scale indicators6 records
Recent moves9 records
Expansion highlights8 records
Group JAM competitors and assessment
Company assessmentBroad incumbents
- Inchcape plc: Global automotive distributor and retailer with premium-brand representation across multiple markets. Comparable as a large-scale multi-brand dealer group that combines new vehicle distribution, aftersales, and parts distribution in a similar franchise-partnered model.
- Asbury Automotive Group: US-based Fortune 500 automotive retailer with luxury and import brand franchises across multiple states. Comparable in franchise-partnered premium retail model, Clicklane digital retailing overlay, and integrated F&I/parts/service revenue mix.
- AutoNation: Largest US automotive retailer, operating new and used vehicle dealerships, parts, service, and finance businesses. Comparable in full-stack dealership economics and the integration of parts/service with new vehicle sales, though operating at substantially greater scale.
- Hendrick Automotive Group: Largest privately held automotive dealer group in the US, operating luxury and premium franchises including Mercedes-Benz. Comparable to Group JAM in private-company status, premium-brand specialization, and integrated sales/service/parts operations.
- Group 1 Automotive: Large US-based automotive retailer with premium and luxury brand franchises. Comparable in business model (multi-location franchised dealer with service, parts, and F&I) but at much larger scale, offering a benchmark for the dealer-group economics Group JAM operates within.
- D'Ieteren: Belgian automotive group historically tied to Volkswagen group distribution and now operating Belron and other mobility businesses. Comparable as a long-standing Belgian automotive incumbent with deep OEM relationships, broader scale, and similar end-customer-facing retail/service operations.
Direct peers
- Sytner Group: UK-based premium automotive retailer (part of Constellation Automotive Group) operating dealerships for luxury and premium brands. Comparable to Group JAM as a premium-brand-focused dealer with full sales, service, and parts capabilities and a similar customer experience focus.
- Emil Frey Group: Swiss-headquartered European automotive retail group operating numerous premium-brand dealerships across multiple countries. Comparable to Group JAM as a multi-brand premium dealer group with full-service (sales, aftersales, parts) operations and similar OEM-partnered franchise model.
- Van Mossel: Van Mossel is one of the largest automotive dealer groups in the Benelux, operating multiple brands across hundreds of locations. Directly comparable to Group JAM as a multi-brand, multi-location dealer group with similar service, parts, and fleet offerings in the same Belgian/Dutch market.
- Lou Bachrodt Automotive: US-based Mercedes-Benz specialist dealer group with multiple locations and full service operations. Comparable as a Mercedes-Benz authorized franchise dealer offering new, certified pre-owned, service, and parts — closely mirroring Group JAM's premium-brand franchise specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Group JAM social profiles
Digital presenceGroup JAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Group JAM leadership team
Management profileNumber of profiles
Group JAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Group JAM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Group JAM
What does Group JAM do?
Group JAM is an authorized Mercedes-Benz and smart dealership in Limburg, Belgium, selling new passenger vehicles, commercial vans and trucks, smart electric vehicles, and certified pre-owned Mercedes-Benz vehicles. It also provides workshop maintenance and repair, bodywork and accident repair, original parts and accessories, financing and leasing, and Mercedes-Benz digital and mobility services through four dealership locations.
Is Group JAM a public or private company?
Group JAM is a private company. It is classified as corporate owned and is currently operating.
When was Group JAM founded?
Group JAM was founded in 2000. It employs 51 to 100 people.
Where is Group JAM based?
Group JAM is headquartered in Hasselt, Belgium, in the Europe region.
How does Group JAM make money?
Seven revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, maintenance and Repair Services, bodywork and Accident Repair, original Parts and Accessories, financing and Leasing and digital Services Subscription.
Who are Group JAM's main competitors?
Broad incumbents on record are Inchcape plc, Asbury Automotive Group, AutoNation, Hendrick Automotive Group, Group 1 Automotive and D'Ieteren. Direct peers are Sytner Group, Emil Frey Group, Van Mossel and Lou Bachrodt Automotive.
Does Group JAM have an API?
No public API is recorded for Group JAM.