Miraco
Miraco is an Egypt-based manufacturer and authorized distributor of residential and commercial air-conditioning and HVAC products under Carrier, Midea, and Toshiba brands, serving Egyptian consumers and businesses through e-commerce, retail, dealer, and marketplace channels with in-house PCB manufacturing and ISO-accredited testing.
- Company typePrivate
- Founded1992
- HeadquartersGîza, Egypt
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Miraco does
Miraco is an Egypt-based manufacturer and distributor of residential and commercial air-conditioning and HVAC products, headquartered in Giza with operations dating to 1976 and 1,001–5,000 employees. The company is the authorized Egyptian distributor for three premium global AC brands — Carrier, Midea, and Toshiba — and offers a full product portfolio spanning residential split-type air conditioners (XCOOL, XTreme Pro, and AI ECOMASTER lines), commercial packaged and split systems, VRF (variable refrigerant flow), chillers, commercial refrigeration, Carrier Transicold transport refrigeration, condensing units, and air handling units. Its technology stack includes Wi-Fi/cellular-connected smart home integrations via the Carrier Air-Conditioner app and Midea SmartHome platform, with features such as Scene Automation, AI Comfort Saving, Smart Sleep Curve, and remote diagnostics.
The company's business model is primarily one-time product sales of HVAC equipment to two segments: residential consumers (driven by individual purchases through a multi-channel funnel of its own e-commerce site, iOS/Android mobile app, physical retail stores, an authorized dealer network, and Noon/Amazon Egypt marketplaces) and commercial/industrial businesses (handled via a direct field sales team for large installations). Pricing is unit-based in Egyptian Pounds, with bundled value-adds including free shipping, free installation, and a 5-year comprehensive warranty. Vertically integrated capabilities include an in-house PCB factory and ISO/IEC 17025 accredited testing laboratories (first in Egypt via EGAC in 2005, first ESMA-recognized in 2012) which provide quality assurance and may support external testing services. Miraco's growth strategy centers on smart, energy-efficient inverter products, omnichannel digitization, and deepening its presence across residential and commercial segments within Egypt.
Miraco firmographics
Firmographics- Name
- Miraco
- Legal name
- Miraco
- Website
- https://miraco.com.eg
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Miraco is an Egypt-based manufacturer and authorized distributor of residential and commercial air-conditioning and HVAC products under Carrier, Midea, and Toshiba brands, serving Egyptian consumers and businesses through e-commerce, retail, dealer, and marketplace channels with in-house PCB manufacturing and ISO-accredited testing.
- Ownership category
- akta.pro rank
Miraco industry classification
Industry- Product category
- Air Conditioning and HVAC Systems
- NAICS
- Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Wholesale-Professional & Commercial Equipment & Supplies (5040), Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
- akta.pro secondary industries
- HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE), Smart Thermostats, HVAC & Air Quality Retail (CRACAGAE), Commercial HVAC/R Installation (Rooftop Units, Split Systems) (HSAOAGAH)
Keywords
Where Miraco is headquartered
LocationHeadquarters
- HQ city
- Gîza
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Miraco business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Air Conditioner Sales: One-time sale of air conditioning units (split, packaged, VRF, chillers) and related HVAC equipment. Revenue is generated from product sales at listed retail prices with no recurring revenue component.
- Commercial HVAC Solutions: Sale of commercial-grade HVAC products including Packaged & Split systems, VRF, Chillers, Refrigeration, Transicold, Condensing Units, and Air Handling Units for business customers.
- Installation Services: Free installation is offered with online purchases. Additional paid installation services may be available for complex commercial projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential Split AC Units |
| Unit Pricing | Pay-as-you-go | Midea XTreme Pro Series |
| Unit Pricing | Pay-as-you-go | AI ECOMASTER Inverter Series |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Miraco product offering
Product offeringCore offering
Miraco manufactures and distributes residential and commercial air-conditioning and HVAC products in Egypt as the authorized distributor for Carrier, Midea, and Toshiba brands. It sells split-type residential air conditioners (XCOOL, XTreme Pro, AI ECOMASTER series) directly to consumers through e-commerce, physical stores, and dealer networks, and supplies commercial-grade HVAC systems (Packaged & Split, VRF, Chillers, Refrigeration, Transicold, Condensing Units, Air Handling Units) to business customers. Complementary services include free installation, free shipping, a 5-year warranty, product registration, and smart-home control integrations via Carrier and Midea apps.
Product overview
Miraco is a multi-brand air conditioning and HVAC solutions provider operating in Egypt, distributing products under Carrier, Midea, and Toshiba brands. The product portfolio includes residential split-type air conditioners (XCOOL, XTreme Pro, AI ECOMASTER lines) and comprehensive commercial HVAC offerings (Packaged & Split, VRF, Chillers, Refrigeration, Transicold, Condensing Units, Air Handling Units). Smart home integration is available through Carrier Smart Home and Midea SmartHome platforms, enabling Wi-Fi-connected smartphone control with features including scene automation, scheduling, and AI-powered comfort optimization. The company also operates in-house PCB manufacturing and ISO 17025 accredited testing laboratories.
Differentiator
Problem solved
Functional benefit
Products and services
- XCOOL Residential Split AC (Carrier) Residential split-type air conditioner line under the Carrier brand, available in 1.5HP, 2.25HP, and 3HP capacities with cooling-only and heat pump variants. Features energy efficiency classes S1-S5 and R32 refrigerant. Priced from 28,630 EGP (1.5HP heat pump) to 50,995 EGP (3HP inverter).
- XTreme Pro Residential Split AC (Midea) Residential split-type air conditioner line under the Midea brand featuring fixed-speed technology, graphene-enhanced 5mm filter, and capacities from 1.5HP to 3HP with cool-only and heat pump variants. Priced from 23,430 EGP (1.5HP cool only).
- AI ECOMASTER Inverter Residential AC (Midea) AI-powered inverter air conditioner series featuring AI Comfort Saving, Smart Home Control via Wi-Fi/app, and Ice Circuit Tech. Available in 1.5HP, 2.25HP, and 3HP cooling-only capacities. Priced from 27,525 EGP (1.5HP).
- Commercial Packaged and Split AC Systems Commercial-grade packaged and split air conditioning systems offering higher capacity cooling solutions for commercial spaces and business applications.
- VRF (Variable Refrigerant Flow) Systems Variable Refrigerant Flow commercial HVAC systems for large buildings providing zoned temperature control with energy-efficient operation.
- Commercial Chillers Commercial chiller systems for large-scale cooling applications in industrial and commercial buildings.
- Commercial Refrigeration Commercial refrigeration solutions for businesses requiring cold storage and refrigeration capabilities.
- Carrier Transicold Transport Refrigeration Transport refrigeration solutions under the Carrier Transicold brand for refrigerated trucks, trailers, and shipping containers.
- Condensing Units Condensing units for commercial refrigeration applications, providing the condensing function for larger refrigeration systems.
- Air Handling Units (AHUs) Commercial air handling units for HVAC systems, managing air distribution and quality in large buildings.
- Carrier Smart Home Ecosystem Smart home ecosystem for Carrier air conditioners featuring Wi-Fi and cellular connectivity, smartphone app control via cloud server, scene automation, device sharing, smart check diagnostics, sleep curve scheduling, and remote temperature control.
- Midea SmartHome Platform Smart home platform for Midea AC units with scene automation, room management for grouping multiple devices, and Smart Sleep with customizable 8-hour temperature curves updated every 15 days based on climate.
Quantifiable outcome
- 5-year comprehensive warranty covering parts, labor, transportation, and inspection
Companies that use Miraco
Customer profileSegments2 records
Ideal customer profiles2 records
Miraco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Miraco partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CarriercoreMiraco is an authorized distributor of Carrier air conditioning products in Egypt. Carrier is a global leader in smart climate and energy solutions. Products include XCOOL, Xtreme Pro, and smart home-enabled AC units.
- MideacoreMiraco distributes Midea air conditioning products in Egypt. Founded in 1968, Midea offers a wide range of home appliances specializing in air treatment, refrigeration, and smart home solutions. Products include AI ECOMASTER series and smart home integrations.
- ToshibacoreMiraco is an authorized distributor of Toshiba air conditioning products in Egypt, offering another premium brand option to Egyptian consumers alongside Carrier and Midea.
- NoonminorThird-party marketplace partnership allowing Miraco products to be sold through Noon's e-commerce platform in Egypt.
- Amazon EgyptminorThird-party marketplace partnership allowing Miraco products to be sold through Amazon's Egypt marketplace store.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Miraco competitors and assessment
Company assessmentDirect peers
- Daikin: Global HVAC leader with direct sales and service operations across the Middle East and Africa, including Egypt. Daikin competes with Miraco's Carrier/Midea/Toshiba offerings in residential, commercial, and VRF segments, and represents the most direct global brand-side competitor Miraco faces in Egypt.
- Gree Electric: One of the world's largest AC manufacturers, Gree distributes in MENA through regional partners, directly competing with Miraco's residential split AC portfolio (Midea, Toshiba) in the Egyptian consumer market.
- Fresh Electric: Egyptian consumer durables and air conditioning distributor with multi-brand residential offerings, sharing the same Egyptian retail and dealer-channel ecosystem as Miraco and competing for similar end customers.
- Samsung (Climate Solutions): Samsung offers smart inverter air conditioners and HVAC systems through regional MENA distribution, overlapping with Miraco's smart home and residential AC offerings in Egypt and competing for similar end customers.
- Unionaire: Egyptian air conditioner manufacturer and distributor with a strong domestic presence across residential and commercial segments. Unionaire is one of Miraco's most direct local competitors, sharing Egyptian distribution channels and customer base.
- Haier (Air Conditioning): Haier sells residential and light commercial air conditioners across MENA and Africa, including Egypt, competing head-to-head with Miraco's mid-range and inverter offerings from Midea and Toshiba.
- LG Electronics (Air Conditioning): LG sells residential and commercial air conditioning units through its own MENA distribution, directly competing with Miraco's inverter and smart-home product lines in the Egyptian consumer and B2B segments.
Broad incumbents
- Carrier Corporation: Carrier is a global HVAC leader and one of Miraco's core brand partners. While Carrier also sells directly through global accounts, its commercial VRF, chiller, and Transicold product lines compete in the same Egyptian B2B market where Miraco distributes its residential and commercial offerings.
- Trane Technologies: Trane Technologies is a global commercial HVAC leader serving enterprise customers with chillers, air handlers, and HVAC controls. Trane competes with Miraco's commercial HVAC portfolio (chillers, AHUs, packaged systems) in the Egyptian commercial segment.
- Midea Group: Midea is Miraco's primary residential AC brand partner and a global appliance giant. Midea's growing direct MENA presence and global smart-home ecosystem overlap with Miraco's Midea SmartHome distribution business in Egypt.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Miraco social profiles
Digital presenceMiraco compliance and trust
Trust signalCompliance5 records
Miraco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miraco leadership team
Management profileNumber of profiles
Profiles1 record
Miraco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miraco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miraco
What does Miraco do?
Miraco manufactures and distributes residential and commercial air-conditioning and HVAC products in Egypt as the authorized distributor for Carrier, Midea, and Toshiba brands. It sells split-type residential air conditioners (XCOOL, XTreme Pro, AI ECOMASTER series) directly to consumers through e-commerce, physical stores, and dealer networks, and supplies commercial-grade HVAC systems (Packaged & Split, VRF, Chillers, Refrigeration, Transicold, Condensing Units, Air Handling Units) to business customers. Complementary services include free installation, free shipping, a 5-year warranty, product registration, and smart-home control integrations via Carrier and Midea apps.
Is Miraco a public or private company?
Miraco is a private company. It is classified as unknown and is currently operating.
When was Miraco founded?
Miraco was founded in 1992. It employs 1,001 to 5,000 people.
Where is Miraco based?
Miraco is headquartered in Gîza, Egypt, in the Africa region.
How does Miraco make money?
Three revenue lines are on record. Air Conditioner Sales are the primary driver. The others are commercial HVAC Solutions and installation Services.
Who are Miraco's main competitors?
Direct peers on record are Daikin, Gree Electric, Fresh Electric, Samsung (Climate Solutions), Unionaire, Haier (Air Conditioning) and LG Electronics (Air Conditioning). Broad incumbents are Carrier Corporation, Trane Technologies and Midea Group.
Does Miraco have an API?
No public API is recorded for Miraco.
What industry is Miraco in?
Miraco's product category is Air Conditioning and HVAC Systems. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution, with a secondary code of CRACACAE, HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers). Its NAICS code is 42373 and its SIC code is 3585.