What Sentinel Solutions does

Sentinel Solutions, Inc. is a privately held, independent financial services firm founded in 2000 and headquartered in New York City, with a second office opened in Boca Raton, Florida in 2026. The firm delivers a unified wealth management and corporate benefits platform organized around two service lines: Individual/Family Services (investment management, estate planning, retirement planning, risk management across life, disability, long-term care, and property & casualty insurance) and Corporate Services (401(k) management, employee benefits and HR, business succession and exit planning, business financing, and tax mitigation). It executes a proprietary five-step planning methodology — Vision-Crafting™, Impact Lab™, Impact Workshop™, The Action Accelerator, and The Momentum Advocate — supplemented by the Fiduciary Briefcase compliance platform for 401(k) plans and the Human Capital Concept Process™ for employee benefits. Securities and investment advisory services are offered through qualified registered representatives of MML Investors Services, LLC, a registered broker-dealer, while Sentinel itself is not a subsidiary of MML Investors Services.

The firm targets three primary customer segments: high-net-worth individuals and families (entrepreneurs, executives, specialty physicians), business owners and corporate clients (small- to mid-size businesses needing 401(k), benefits, and succession planning), and corporate employee benefits buyers across verticals such as law, private equity, hedge funds, retail, technology, hospitality, pharma, education, construction, and manufacturing. Distribution is conducted via an enterprise field-sales, consultative model with personalized engagements delivered at the New York and Boca Raton offices, supplemented by thought-leadership content, LinkedIn presence, financial education seminars, and client referrals.

Revenue is generated through two recurring fee approaches — a flat advisory fee or an Assets Under Management (AUM) fee — both on subscription-style terms, with billing cadence not publicly disclosed. Pricing is quote-based rather than transparent, consistent with a high-touch HNW advisory model. As of the data window, Sentinel Solutions has no disclosed external funding, no parent company, no subsidiaries, and no disclosed revenue figure; growth is funded internally and the firm operates as a 14-person team with over 90 years of combined credentialed experience across CFA, CPA, CFP, CEPA, and FINRA registrations.

Name

Sentinel Solutions

Legal name

Sentinel Solutions, Inc.

Website

https://sentinelsolutions.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Sentinel Solutions is a privately held, independent financial services firm headquartered in New York with a Boca Raton office, providing financial planning, wealth management, estate planning, 401(k) management, employee benefits, HR, and succession planning to high-net-worth individuals, business owners, executives, and physicians nationwide via a recurring fee-based advisory model.

Ownership category

akta.pro rank

Product category

Wealth Management and Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Financial planning services
• Wealth management advisory
• Retirement plan management
• Employee benefits administration
• Estate planning services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advisory Fees: Two simple fee approaches: flat advisory fee or Assets Under Management (AUM) fee when managing client assets. Securities, investment advisory, and financial planning services are offered through qualified registered representatives of MML Investors Services, LLC.
2. Investment Advisory Services: Investment management and portfolio advisory services delivered through MML Investors Services, LLC, a registered broker-dealer and investment advisor.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sentinel Solutions provides fee-based financial planning and wealth management services to high-net-worth individuals, families, and business owners, encompassing investment management, estate planning, risk management, and retirement planning. For corporate clients, it delivers 401(k) plan management, employee benefits, HR administration, succession planning, and business financing through a fiduciary advisory model. Securities and investment advisory services are offered through registered representatives of MML Investors Services, LLC.

Product overview

Sentinel Solutions offers a unified financial services platform with two core service lines: Individual/Family Services and Corporate Services. The individual offering includes investment management, estate planning, risk management (life insurance, annuities, disability, long-term care, property & casualty), and retirement planning delivered through a structured 5-step planning process (Vision-Crafting™, Impact Lab™, Impact Workshop™, Action Accelerator, Momentum Advocate). Corporate services encompass 401(k) management (with Fiduciary Briefcase and WellCents program), employee benefits and HR (via Human Capital Concept Process™), succession planning, business financing, tax mitigation, and risk management. All services are anchored by fiduciary responsibility and personalized client relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual/Family Services Comprehensive wealth management for individuals and families including investment management, estate planning, risk management (life insurance, annuities, disability income insurance, long-term care insurance, property & casualty insurance), and retirement planning. Delivered through a structured five-step planning process (Vision-Crafting™, Impact Lab™, Impact Workshop™, Action Accelerator, Momentum Advocate) and targeted at high-net-worth individuals, business owners, executives, and specialty physicians.
• Corporate Services Tailored financial solutions for businesses including 401(k) management, business expansions and financing, succession planning, employee benefits design, tax mitigation, risk management, and cash management for small- and mid-size business owners.
• 401(k) Services Comprehensive 401(k) plan solutions for employer-plan sponsors including fiduciary investment review, B3 Provider Analysis, plan design analysis, Fiduciary Briefcase compliance platform, WellCents financial wellness program, and employee education.
• Employee Benefits and Human Resources Comprehensive HR and employee benefits management for employer clients including benefits assessment, situation analysis, strategic benefit solutions, activation sequences, and ongoing confidence connection and accountability advocacy delivered via the six-step Human Capital Concept Process™.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• MassMutualcoreOthersInsurance carrier partner providing life insurance, disability income, and retirement products. Sentinel offers products through MML Investors Services, LLC. Services offered include investment advisory, financial planning, and insurance solutions through registered representatives.
• AnthemsupportingOthersHealth insurance carrier partner for employee benefits solutions.
• CignasupportingOthersHealth insurance carrier partner for employee benefits solutions.
• United Healthcare (UHC)supportingOthersHealth insurance carrier partner for employee benefits solutions.
• John HancocksupportingOthersInsurance carrier partner for life insurance and investment products.
• Principal FinancialsupportingOthersRetirement and insurance services partner for 401(k) and employee benefits.
• TriNetsupportingOthersPEO (Professional Employer Organization) partner for HR services and employee benefits administration.
• InsperitysupportingOthersPEO (Professional Employer Organization) partner for HR services and employee benefits administration.
• ThinkHRsupportingOthersCompliance platform sponsored by Sentinel Solutions for all clients, providing comprehensive tools and resources for navigating complex compliance requirements.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Focus Financial Partners: Aggregator of independent RIA firms serving HNW clients, providing scale, technology, and capital. Sentinel represents the type of HNW-focused boutique that Focus acquires, and a potential strategic acquirer or model for inorganic growth.
• Creative Financial Group (New York Life): MassMutual/MML-equivalent career firm within New York Life providing holistic wealth management, insurance, retirement, and succession planning to HNW clients. Closely comparable go-to-market, service mix, and career-advisor model.
• Edelman Financial Engines: Large national RIA serving HNW and mass-affluent clients with goal-based financial planning, investment management, and 401(k) advisory. Comparable in offering integrated planning plus workplace retirement-plan services.
• MassMutual Financial Group (advisor channel): The underlying broker-dealer and insurance carrier for Sentinel Solutions (via MML Investors Services). The career-advisor arm offers the same fiduciary + insurance + planning combination Sentinel delivers, making it the most direct comparable on service model.
• Cetera Financial Group: Independent broker-dealer and RIA platform supporting independent financial advisors and firms delivering HNW planning, investments, insurance, and 401(k) services. Same independent advisor-channel business model as Sentinel's MML relationship.
• Mariner Wealth Advisors: National RIA providing comprehensive wealth advisory, tax, estate, retirement, and corporate services to HNW families and institutions. Highly comparable dual individual/corporate service mix and HNW positioning.
• Mercer Advisors: RIA serving HNW households with holistic financial planning, investment management, tax, and estate services. Comparable national footprint and integrated planning model, with more scale via roll-up acquisitions.

Broad incumbents

• Northwestern Mutual Wealth Management Company: Large incumbent insurance-and-investment firm offering financial planning, wealth management, and employee benefits to HNW individuals and business owners. Sentinel Solutions' 11-50 employee boutique model mirrors a Northwestern Mutual field-office advisor practice, including the Kylie Bassett hire from Northwestern Mutual.
• Goldman Sachs Personal Financial Management (PFM): Goldman Sachs's HNW advisory arm delivering comprehensive wealth planning, investment management, and banking. Comparable HNW clientele and integrated planning, but at far greater scale and with investment-banking-grade resources.
• Ameriprise Financial: Large national wealth manager serving HNW and mass-affluent clients through a network of independent advisors. Comparable in service breadth (planning, investments, insurance, retirement) but at much greater scale and via a franchised advisor model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sentinel Solutions