MBNews

What MBNews does

MBNews is a privately held local digital media company operating as an online newspaper for the Province of Monza and Brianza in Lombardy, Italy. Founded by editor Matteo Riccardo Speziali and registered with the Tribunal of Monza in 2009, it claims first-mover status as the first online newspaper in the province, dating its publishing activity to 2008. Editorial coverage spans twelve thematic sections — Cronaca, Politica, Sport, Attualità, Economia, Salute, Cultura, Ambiente, Scuola, Opinioni, Aziende, and Sociale — and eight dedicated municipal pages (Arcore, Brugherio, Cesano Maderno, Desio, Lissone, Monza, Seregno, Vimercate). The legal entity is Monza Brianza News Srl, registered at Via Magellano 21, Monza, with a share capital of €50,000 and the MBNEWS trademark registered as a brand associated with ANSO.

The underlying platform is a WordPress-based web property integrated with Google Analytics, Google Tag Manager, ShinyStat, PressComm Tech advertising, Google Ad Manager, Google AdSense, Outbrain, Meta Ads conversion tracking, and YouTube/Facebook/Twitter/Pinterest/LinkedIn/WhatsApp social widgets. RSS and email newsletters distribute content, and a YouTube channel (MBNewsVideoReporter) hosts video and WebTV output. There is no mobile application; distribution is entirely digital.

MBNews operates a dual business model: (1) advertising-supported local news publishing targeted at residents and SMBs across the province, and (2) a digital agency services line offering SEO/SEA, social campaigns, display advertising, newsletters, corporate video, web development, e-commerce builds, and UX/UI design sold directly to clients without an intermediary concessionaire. Customized advertising plans are priced per quote. Revenue also includes state press subsidies disclosed for 2023 under Italian Law 124/2017. The company is run by Direttore Responsabile Matteo Riccardo Speziali with a commercial lead (Marco Speziali) and approximately 19 named editorial and administrative staff.

Name

MBNews

Legal name

Monza Brianza News Srl

Website

https://mbnews.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

MBNews is a privately held Italian online local newspaper and digital agency serving SMBs and residents across the Province of Monza and Brianza with hyper-local news coverage, custom advertising, and digital marketing services.

Ownership category

akta.pro rank

Product category

Local News Publishing

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising Agencies (7311)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Community, Ethnic & Multilingual News Publishers (MPAJADAG), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Local online newspaper
• Digital advertising services
• News publishing platform
• Digital marketing agency
• Local news media

Headquarters

HQ city

Monza

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Services: Primary revenue stream from advertising services including articles with SEO optimization, photo/video content, social campaigns on Facebook and Instagram, banner display campaigns, personalized newsletters, corporate videos, live video streaming, journalistic video content, and social video clips. Acts as both publisher and advertising agency without intermediary concessionaire.
2. State Subsidies: Public subsidies and contributions received in 2023 under Italian Law 124/2017, Article 1, comma 125-bis

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

MBNews is a local online newspaper for the Province of Monza and Brianza that publishes news across 12 thematic sections including Cronaca, Politica, Sport, Attualità, Economia, Salute, Cultura, Ambiente, Scuola, Opinioni, Aziende, and Sociale, covering eight municipalities. The company also operates as a digital advertising agency offering SEO-optimized articles, social media campaigns, banner advertising, newsletters, and corporate video production services directly to local businesses without intermediary concessionaires.

Product overview

MBNews is a digital news media platform operating as an online newspaper for the Province of Monza and Brianza, Italy, active since 2008. The platform operates as a unified product with integrated service offerings: the core MBNews Online Newspaper delivers local news content across 12 thematic sections (News24, Cronaca, Politica, Sport, Attualità, Economia, Salute, Cultura, Ambiente, Scuola, Opinioni, Aziende, Sociale), while the MBNews Advertising Services and Digital Agency Services divisions provide supplementary commercial offerings for local businesses seeking digital marketing, content creation, web development, and advertising solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• MBNews Online Newspaper The primary online newspaper covering local news for the Province of Monza and Brianza, Italy. Features twelve thematic sections (News24, Cronaca, Politica, Sport, Attualità, Economia, Salute, Cultura, Ambiente, Scuola, Opinioni, Aziende, Sociale) and dedicated municipal pages for eight municipalities (Arcore, Brugherio, Cesano Maderno, Desio, Lissone, Monza, Seregno, Vimercate). Targeted at local residents and community members seeking hyper-local news, events, and culture coverage.
• MBNews Advertising Services Comprehensive advertising and marketing services for local businesses in the Monza and Brianza area. Includes SEO-optimized articles, photo and video content production, social media campaigns on Facebook and Instagram, display banner advertising, personalized and targeted newsletters, corporate videos, live video streaming, and social video clips. Acts as both publisher and advertising agency without intermediary concessionaires. Targeted at small and medium-sized local businesses seeking brand awareness and customer engagement within the Monza and Brianza community.
• MBNews Digital Agency Services Full-service digital agency offerings for local businesses, including content marketing and branding (copywriting, blog articles, video, infographics, brand identity, digital PR), visibility and web marketing (SEO, SEA/PPC, social media marketing, email marketing), web development and technical services (websites, e-commerce, UX/UI design, web apps, maintenance and security), and digital strategy and analytics. Targeted at small and medium-sized local businesses in the Monza and Brianza province needing end-to-end digital marketing and web development support.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PressComm TechcoreTechnology or IntegrationPressComm Tech provides advertising technology services to MBNews, including PressComm Tech advertising integration and PressComm Tech cookie policy for ad targeting. Partner since at least 2024.
• ANSOcoreOthersANSO is the national press association. MBNews is a member and testata associata ANSO, indicating official recognition as a legitimate news publication.
• Confcommercio Milano, Lodi, Monza e BrianzaminorGTM or Marketing PartnerConfcommercio and MBNews collaborate on local business events and initiatives, with MBNews covering trade association activities.
• Confesercenti Milano, Monza-Brianza e LodiminorGTM or Marketing PartnerConfesercenti partnership for covering local business news and joint initiatives in Monza and Brianza region.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Il Giorno: Major Lombardy regional newspaper (Monrif group) with dedicated Monza and Brianza local edition. Overlaps with MBNews in coverage geography and target advertisers but operates at much greater scale across the broader Lombardy region.
• Il Fatto Quotidiano: Major Italian national digital-native newspaper with political and current affairs focus. Operates at significantly larger scale but competes for the same Italian digital news audience and shares the ANSO-era digital-first publishing model.
• Corriere della Sera: Italy's leading national newspaper (also publishes MBNews journalist Riccardo Rosa) with growing hyperlocal digital coverage. Competes with MBNews for both readers and premium local advertisers in the Monza and Brianza market.

Direct peers

• MonzaToday: Hyperlocal digital news vertical covering Monza, part of the larger Italian 'Today' network of city-specific news sites. Direct competitor for local audience attention and SMB advertising spend in the same Monza market.
• BergamoNews: Local online news outlet covering the Bergamo area, part of the Citynews network. Closely comparable as an Italian hyperlocal digital news brand competing for local SMB advertisers in a neighboring Lombardy market.
• Il Cittadino di Monza e della Brianza: Established print and online local newspaper serving the same Monza and Brianza province. Directly comparable as a competing local news outlet covering the same municipalities and competing for the same local SMB advertising base.
• PadovaNews: Italian local online newspaper serving Padova, part of the Citynews network. Operates the same digital-only hyperlocal news model with local advertising sales — directly comparable in format and GTM, though serving a different geography.

Others

• PressComm Tech: Italian advertising technology provider that supplies MBNews' ad serving integration. Operates the PressNews local news network — a thematic peer as both a technology enabler and operator of competing local news properties in other Italian regions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mbnews_giornale
• YouTubeyoutube.com/user/MBNewsVideoReporter
• Facebookfacebook.com/MBNewsQuotidianoOnlineMonzaeBrianza
• Instagraminstagram.com/monzabrianzanews

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBNews