Atfield Technologies

What Atfield Technologies does

Atfield Technologies is a Serbia-based agtech company, founded in 2017 and headquartered in Belgrade with origins in Bečej, that builds Winessense, a precision viticulture intelligence platform. The system combines in-field sensors (weather, canopy, and soil sensors including the newly added Teros 11/12), a mobile and web application, and proprietary disease and phenology models to give vineyard managers real-time visibility into disease pressure, phenological stage, and spraying decisions. As of the latest reporting, Atfield operates across 9 countries, serves 400+ users and 150+ vineyards, and has accumulated 100M+ data points since inception, with two co-founders, Vukašin Pejović (CEO) and Srđan Tadić (CTO), leading a team of 11 full-time employees plus 5 external collaborators.

The business operates a hardware-plus-software model: customers deploy Atfield-supplied sensors in the field, pay for the Winessense software subscription, and consume decision-support outputs such as disease risk forecasts, BBCH-stage alerts, spray calculation tools, and (planned) irrigation and leafhopper recommendations. Go-to-market is direct to SMB and family-owned vineyards, with case studies spanning Serbian producers (Aleksandar Todorović, Josip Martinović, Đorđe Bikicki, Darko Juradin, Vinarium, Matalj, Podrumi Andrija) and a US reference (Winderlea). Distribution is being extended into Iberia through a Spanish subsidiary (Winessense Atfield SL) and the EIT Food Bilbao Campus Experience, and the company runs an R&D sub-brand, Atfield Labs, alongside a public Innovation Fund partnership on microclimate modeling.

Revenue mechanics are not publicly disclosed but appear to combine per-vineyard SaaS subscriptions with hardware sales and potential services. The customer base is highly fragmented across SMB viticulturists, with no single anchor account dominating. Funding is signaled indirectly through Innovation Fund and EIT Food selection rather than large disclosed venture rounds, suggesting an early-stage scale-up profile rather than a venture-backed hyper-growth company.

Name

Atfield Technologies

Legal name

Atfield Technologies

Website

https://atfield.tech

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Atfield Technologies builds Winessense, a sensor and AI-driven precision viticulture platform that helps vineyards monitor disease risk, phenology, and spraying decisions. It serves 400+ users across 150+ vineyards in 9 countries, with a hardware-plus-SaaS model focused on SMB winemakers.

Ownership category

akta.pro rank

Product category

Precision Viticulture Software

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Vineyard Pest, Disease & Weed Management (IPM, Spraying, Bird Control) (AFAGAJAD)

akta.pro secondary industries

Vineyard Frost, Heat & Climate Risk Mitigation (Frost Fans, Netting, Shade, Smoke) (AFAGAJAM), Irrigation, Fertigation & Water Management (Vineyard-Specific) (AFAGAJAC)

Keywords

• Precision viticulture
• Vineyard management software
• Agricultural sensor networks
• Crop disease prediction
• Microclimate monitoring

Headquarters

HQ city

Belgrade

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Hardware sensors: Sale of Winessense sensor units that measure air temperature/humidity, rainfall, wind, and soil parameters. Wire-free, solar-powered units designed for vineyard posts.
2. Software/SaaS subscription: Cloud-based vineyard management software and mobile app providing real-time data, predictive models, notifications, and analytics. Includes monthly comparison reports and annual reports.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Atfield Technologies develops and sells Winessense, a smart vineyard monitoring system that combines in-canopy, solar-powered wireless sensors (measuring air temperature, humidity, rainfall, wind, and soil parameters) with a cloud-based software platform and mobile application. The system provides real-time microclimate data, disease pressure prediction (downy mildew, powdery mildew, botrytis, black rot, leaf spot), phenological stage tracking, and analytics that help winegrowers optimize spraying, irrigation, and harvest timing.

Product overview

Atfield Technologies offers Winessense, a smart vineyard monitoring and management system consisting of in-canopy wireless sensors (measuring temperature, humidity, rainfall, wind), cloud-based predictive analytics software, and a mobile application. The system helps winegrowers monitor microclimates in real-time, predict disease pressure (downy mildew, powdery mildew, botrytis), optimize spraying schedules, and plan harvests. Additional tools include a spraying calculator and comprehensive documentation. The product is designed for vineyards of all sizes across 9 countries, with over 400 users and 150+ vineyards deployed.

Differentiator

Problem solved

Functional benefit

Brands

• Winessense: A smart vineyard management and monitoring system combining in-canopy wireless sensors and a mobile application. Measures temperature, humidity, wind, rainfall from vine canopies, providing disease pressure models, phenological stage tracking, and harvest analytics for winegrowers.
• Atfield Labs

Products and services

• Winessense An end-to-end smart vineyard monitoring and management platform consisting of in-canopy wireless sensors, a cloud-based software engine, and a mobile application. It is designed for winegrowers and wineries seeking to monitor microclimate, predict disease pressure, and optimize vineyard operations including spraying and harvest scheduling.
• Winessense Sensors Wire-free, solar-powered sensor units that attach to vineyard posts and measure air temperature and humidity (Sensirion SHT31), rainfall (Pronamic 0.2mm resolution), wind (Davis Instruments SKU-6410), and optionally soil temperature and moisture (Teros 11/12). Sensors sample environmental data every 5 minutes and are sold as part of the Winessense deployment to winegrowers and wineries.
• Winessense Cloud Platform Cloud-based software that ingests sensor data and combines it with weather forecasts and predictive models. Calculates viticultural indices (WI, HI, BEDD, GDD), disease pressures, leaf wetness, and generates monthly comparison reports and annual strategic reports for winegrowers.
• Winessense Mobile Application iOS and Android application providing 24/7/365 access to vineyard status, historical charts, weather forecasts, disease pressure notifications, phenology tracking, heat-map visualizations, and seasonal chronology. Designed for growers rather than data analysts.
• Spraying Calculator Web-based decision support tool that helps winegrowers calculate and optimize spraying decisions based on vineyard conditions and sensor data.

Quantifiable outcome

• User sprayed only 3 times in an organic vineyard using precision protection
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature10 records

Partnerships

One partnership is on record.

• EIT Food - Bilbao Campus ExperiencecoreStrategic or Co-development Partner · 20 January 2026Post-accelerator programme hosted at BAT Tower in Bilbao, Spain. Atfield Technologies is an alumnus. Programme offers 80% customized curriculum, bespoke mentorship, and collaboration with local industry players including Eroski, Biolan, and Conservas Arroyabe. Backed by Basque Government and Provincial Council of Bizkaia. This programme helped establish their Bizkaia operations and access to Spanish, Portuguese, and Latin American markets.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hortau: Hortau provides soil tension and environmental sensor networks with a SaaS platform for irrigation scheduling, primarily in permanent crops. It overlaps with Winessense's soil sensor and irrigation assistant roadmap.
• Semios: Semios provides sensor networks, pest/disease models, and irrigation tools for tree crops and vineyards. It is a direct competitor in precision viticulture with a larger commercial footprint and broader integrated platform.
• Tule Technologies: Tule Technologies is the closest direct peer: it provides in-canopy vine water stress and microclimate monitoring for vineyards with field sensors and a software dashboard, competing head-to-head with Winessense on the same grower persona.
• Sencrop: Sencrop sells connected agro-meteorological stations and a subscription app for weather, disease, and irrigation decisions. It targets the same SMB and mid-market European grower base as Winessense with a similar hardware-plus-subscription model.
• Pessl Instruments (METOS): Pessl's METOS line offers wireless field sensors and a SaaS platform for disease models, irrigation, and weather across multiple crops, including vineyards. Like Atfield, it bundles hardware with subscription software and predictive agronomy.
• Arable Labs: Arable sells all-in-one weather and crop sensing devices plus analytics for agriculture, including specialty crops. It competes on the same integrated sensor-plus-cloud-software proposition aimed at data-driven growers.
• CropX: CropX combines in-field soil and canopy sensors with cloud-based agronomic analytics, including disease and irrigation decision support. It overlaps with Winessense on hardware sensors, cloud SaaS, and predictive models for specialty crops.
• Phytech: Phytech develops plant-based IoT sensors and analytics for irrigation and crop stress in orchards and vineyards. It is directly comparable in its combination of in-canopy sensors, SaaS, and irrigation decision support.

Broad incumbents

• Davis Instruments: Davis Instruments is an established weather station manufacturer whose wind and weather sensors are even integrated into Winessense deployments. It is a broad incumbent in ag/weather instrumentation, with overlapping but more general-purpose offerings.
• John Deere (Climate LLC / FieldView): FieldView is a broad precision-ag platform from a major equipment OEM offering field-level sensing, data, and agronomic insights. While not vineyard-specialized, it is an incumbent that could bundle third-party sensor data and pressure specialty tools over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@atfieldtech
• Facebookfacebook.com/atfield.tech
• LinkedInlinkedin.com/company/atfield-tech/?viewAsMember=true
• Instagraminstagram.com/atfield_technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atfield Technologies