What Phytech does

Phytech is a private agricultural-IoT company founded in 2011 and headquartered in Tel Aviv, Israel, that builds an IoT-based digital farming platform for large-scale commercial growers of nuts, fruit, and vegetables. The platform combines proprietary in-field hardware — dendrometer sensors that measure micron-level changes in trunk diameter, fruit-size sensors, soil moisture probes across six depths, hydraulic sensors, and on-site weather stations — with cloud-based agronomic algorithms, most notably the Plant-Dynamic refill line algorithm that continuously calibrates plant and climate data to detect water stress before visible symptoms, and the Plant Reference growth benchmark that compares individual trees against millions of same-variety, same-age peers. The Daisy Farm-AI Agent layer productizes these models behind natural-language irrigation guidance and automated hydraulic alerts, while a satellite-intelligence layer is delivered through the jointly-controlled Manna subsidiary.

The company monetizes exclusively through direct enterprise field sales on a subscription 'as-a-service' basis, retaining ownership of all in-field hardware and bundling installation, maintenance, and 24/7 agronomic support into annual recurring fees (with quarterly and monthly payment options at 4% and 6% surcharges, respectively). Phytech has cumulatively raised roughly $43.5M from Mitsui & Co, Syngenta Ventures, Tencent, THL, and Yellow Brick Capital Advisers, with its most recent disclosed round ($23.5M Series 3) in September 2020. It serves 1,200+ growers across 25,000 enrolled fields, 598,000 acres, and 43 million tracked trees spanning five continents, with regional headquarters in Mildura, Australia and field-sales coverage across the US Pacific Northwest, California, Nebraska, Kansas, and Queensland. Named enterprise customers include Limoneira, OFI, Sierra Pacific Farms, Kibbutz Beit-Hazera, Neotempo Wines, Bonterra Organic Estates, Peacock Nuts, and Thousand Hills Farms.

Name

Phytech

Legal name

Phytech Ltd.

Website

https://phytech.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Phytech is a Tel Aviv–based Ag-IoT company, founded in 2011, that sells a subscription-based digital farming platform combining proprietary dendrometer and environmental sensors with AI agronomic algorithms to optimize irrigation and stress management for large-scale nut, fruit, and vegetable growers across five continents.

Ownership category

akta.pro rank

Product category

Precision Agriculture IoT Software

NAICS

Soil Preparation, Planting, and Cultivating (115112), Support Activities for Crop Production (1151)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)

akta.pro secondary industries

Nutrient Management & Fertility Optimization Analytics (AFABAMAJ), Satellite Imagery & Monitoring Platforms (AFAAAFAI), Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial) (AFABAMAB), Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)

Keywords

• Precision irrigation
• Agricultural IoT sensors
• Plant-based monitoring
• Irrigation automation
• Smart farming analytics

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-Based IoT Platform Service: Phytech operates on a subscription-based 'as-a-service' model where growers pay seasonal subscription fees rather than purchasing hardware and software. The service includes proprietary plant and environmental sensors, cloud-based algorithms, mobile and web interface access, installation, maintenance, and ongoing support. Fees are billed annually with options for quarterly or monthly payments with additional charges.
2. Hardware and Installation Services: Installation services provided by Phytech and/or its contractors subject to applicable setup fees. Hardware (plant, soil, water and climate sensors) remains property of Phytech and may be removed at end of term.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Phytech is an IoT-based digital farming platform that combines in-field sensors (dendrometers, soil, water, climate), cloud-based algorithms, and AI-powered agronomic recommendations to provide real-time plant stress monitoring, irrigation optimization, and hydraulic monitoring/automation for large-scale agricultural growers. The subscription-based "as-a-service" model includes hardware (sensors owned by Phytech), software platform, mobile/web apps, installation, and 24/7 agronomic support.

Product overview

Phytech is an IoT-based digital farming platform offering the world's first one-stop solution that covers the entire field—from crop to drop. The platform combines real-time agronomic insights from proprietary plant sensors (dendrometers, fruit sensors, soil sensors, hydraulic sensors) with in-field irrigation monitoring and control. Key product modules include: Irrigation Monitoring and Control (hydraulic components monitoring with real-time alerts), Agronomic Monitoring and Recommendations (AI-powered plant status, stress detection, fruit optimization), Irrigation Automation (remote valve/pump control as a service), and the Manna satellite intelligence partnership. Supporting features include Soil Maps, Plant Maps, Pressure Maps, Fruit Maps, NDVI Imagery, Weather Station Data, Frost Management, and the Daisy Farm-AI Agent. The platform operates on a subscription-based model with no upfront hardware investment.

Differentiator

Problem solved

Functional benefit

Brands

• Manna: Satellite-based irrigation intelligence software solution for farm monitoring, decision support, and irrigation automation, providing digital irrigation management solutions.
• Daisy

Products and services

• Phytech Platform Subscription-based IoT digital farming platform for large-scale commercial growers that bundles proprietary in-field sensors (dendrometers, soil, water, climate), cloud-based algorithms, AI-powered agronomic recommendations, mobile and web apps, installation, and 24/7 agronomic support to deliver real-time plant stress monitoring, irrigation optimization, hydraulic monitoring/automation, and VWBA-certified water accounting.
• Manna (Satellite Irrigation Intelligence) Satellite-based irrigation intelligence product integrated into the Phytech Platform, providing field-level satellite imagery and irrigation insights to complement in-field sensor data for large-scale growers.

Quantifiable outcome

• 26.8% water savings compared to industry standard (FAO recommendations)
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Manna IrrigationcoreStrategic or Co-development PartnerPhytech and Manna irrigation partnership creates a 'powerhouse of irrigation intelligence.' Manna provides proprietary satellite models and field-proven tools for digital irrigation management. The partnership offers growers comprehensive farm monitoring, decision support, and irrigation automation solutions. Manna operates independently but integration with Phytech platform provides enhanced satellite-based insights.
• California Water Action Collaborative (CWAC)coreStrategic or Co-development PartnerPhytech is a member of CWAC, delivering real, verifiable water savings at scale. CWAC membership enables Phytech to help growers thrive while enabling companies to meet sustainability, sourcing, and watershed commitments.
• Bonneville Environmental Foundation (BEF)coreStrategic or Co-development PartnerPhytech partners with BEF to deliver verified water savings and support corporate water stewardship programs. BEF partnership enables Phytech to provide transparent, verifiable reporting for corporate ESG commitments.
• Migdal Or (Northern Goals Association)minorOthersMigdal Or is a multi-service center in Israel engaged in functional, vocational, emotional, and social rehabilitation of people with blindness or visual impairment. 120 people work assembling Phytech's dendrometer sensors in their factory, contributing to Farming's first ESG eco-system connecting People, Plants, and the Planet.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CropX: CropX is a direct competitor offering soil-sensor-driven irrigation intelligence and farm management software for arable and specialty crops. It overlaps with Phytech on precision sensing, irrigation optimization, and SaaS delivery, though CropX is less focused on dendrometer-based plant stress detection.
• Tule Technologies: Tule provides plant-based water-stress measurements and irrigation recommendations to specialty crop growers, including tree and vine crops. It is one of the closest direct competitors to Phytech's dendrometer-and-AI agronomic model in the U.S. market.
• Semios: Semios is a precision-agriculture platform for tree fruit, nuts, and vineyards combining in-field sensors, weather, pest modeling, and irrigation management. It competes with Phytech across the same high-value permanent-crop customer base.
• AquaSpy: AquaSpy manufactures soil-moisture probes and irrigation management tools used by growers to optimize water use. It overlaps with Phytech's soil-sensing and irrigation-monitoring modules, though it is less differentiated on plant-based dendrometer analytics.

Broad incumbents

• Lindsay Corporation: Lindsay is a diversified irrigation equipment and infrastructure company ( Zimmatic) that has expanded into connected irrigation and FieldNET telemetry. It competes in the same irrigation-automation space as Phytech's hydraulic monitoring/automation modules but at much larger scale and with a hardware-led model.
• John Deere (Deere & Company): John Deere's Operations Center and FieldConnect offer connected-farm telemetry across equipment, agronomy, and water management. While Deere does not focus on dendrometer-based plant analytics, it represents a bundling and channel threat to Phytech's enterprise grower customers.
• Trimble Agriculture: Trimble offers precision-agriculture hardware and software (GPS, telematics, water management) widely adopted by large growers. It competes with Phytech at the farm-management-software layer and through irrigation-control integrations.

Others

• Valmont Industries: Valmont manufactures Valley irrigation equipment and has acquired ag-tech assets (e.g., Prospera) to add AI and sensing to its pivot systems. It is a broad incumbent competing in irrigation automation and connected-farming adjacent to Phytech's product set.

Emerging players

• Taranis: Taranis provides aerial-imagery-based crop intelligence and AI scouting for ag retailers and growers. It is an emerging player that intersects Phytech's satellite-imagery work (Manna partnership) and could compete for agronomic decision-support budgets.

Regional players

• Sentek Technologies: Sentek is an Australia-based manufacturer of soil-moisture and salinity probes used in irrigation management. It is comparable to Phytech on the soil-sensing layer and is a regional competitor particularly across Australian and Asia-Pacific permanent-crop markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PhytechUSA
• YouTubeyoutube.com/channel/UCUx5vjb_90kd_9b9FA-x5Gg?view_as=subscriber
• Facebookfacebook.com/279911228749306
• LinkedInlinkedin.com/company/phytech-ltd
• Instagraminstagram.com/phytech_farmos

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phytech