What Mulberry Property Developments does

Mulberry Property Developments Ltd, trading as Mulberry Homes, is a privately held UK homebuilder founded in 2011 and headquartered in the Northampton/Rugby area, operating as a subsidiary of R.J. Wilkinson Holdings Limited. The company specialises in residential housebuilding with a stated additional capability in land acquisition and commercial property, employing between 11 and 50 people (one source indicates "over 50"). Its core product is a portfolio of 11 active named developments across 8 counties — Felsted Gate, The Grange at Roxton, Braintree, The Meadows at Felsted, Kelvedon Rise, Middleton Cheney, Kingsbury Park, Houlton, Ravensden Park, Badwell Ash, and Whissendine — each offering 2- to 5-bedroom homes priced between £220,000 and £730,000.

The underlying technical proposition is a standardised high-specification build: every home includes underfloor heating to the ground floor, air source heat pumps, and EV charging points as standard, supported by a digital visualisation tool ("The Mulberry Homes Visualiser") for remote property exploration. The customer service layer, branded "The Mulberry Experience," delivers structured pre- and post-completion support including six weeks' notice of moving-in day, a pre-move-in home demonstration, early check-in, designated removal areas, and two years of ongoing support via a dedicated customer experience team and an app for manuals and guidance. A Part Exchange scheme enables customers to sell their existing property to Mulberry as part of the new-home transaction.

The business model is direct B2C home sales conducted through physical show homes and sales offices at each development, supplemented by a website, social media (Facebook, Instagram, LinkedIn), community sponsorships, and local event participation. Distribution is purely direct — there is no online purchase path; all sales go through in-person consultation with site-based sales advisors. Pricing is per-unit with mid-tier 3-4 bedroom homes from £320,000-£585,000 and premium 4-5 bedroom homes from £460,000-£650,000. The company has held 5-star status from the In-house Survey for six consecutive years and reported 98% customer recommendation in 2024.

Name

Mulberry Property Developments

Legal name

Mulberry Property Developments Ltd

Website

https://mulberryhomes.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Mulberry Property Developments (trading as Mulberry Homes) is a privately held UK homebuilder building 2-5 bedroom residential developments across 8 counties in the Midlands and East of England, selling directly through on-site show homes to individual homebuyers at prices from £220,000 to £730,000.

Ownership category

akta.pro rank

Headquarters

HQ city

Rugby

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: One-time sale of residential properties to buyers. The company builds and sells new homes across multiple developments in the UK, with prices ranging from approximately £220,000 to £730,000 depending on property type and location. Part Exchange scheme is also offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mulberry Property Developments (trading as Mulberry Homes) acquires land and builds and sells new-build residential homes across multiple named housing developments in the Midlands and Southern England. Homes range from 2 to 5 bedrooms with prices from approximately £220,000 to £730,000, and come with high-spec standard features such as underfloor heating, air source heat pumps, and EV charging points. The company also offers a Part Exchange scheme and a structured post-purchase customer service programme called The Mulberry Experience.

Product overview

Mulberry Homes is a UK-based luxury homebuilder operating as a trading name of Mulberry Property Developments Ltd. The company develops and sells residential properties across multiple geographic regions, offering a portfolio of distinct named housing developments. Each development consists of various house types with different bedroom configurations (2-5 bedrooms), featuring standard specifications including underfloor heating, air source heat pumps, and EV charging points. The company provides customer support services through The Mulberry Experience program and offers a Part Exchange scheme. The product portfolio is structured as individual named developments with specific house types, rather than a unified software platform. Mulberry Homes is not a software/technology company but a property development and homebuilding business.

Differentiator

Problem solved

Functional benefit

Products and services

• Felsted Gate Development of 3 and 4 bedroom homes in Felsted, Essex. 3 properties available from £500,000.
• The Grange at Roxton Development of 4 and 5 bedroom homes in Roxton, Bedfordshire. 5 properties available from £575,000.
• Mulberry Homes at Braintree Final 4 bedroom home remaining in Braintree, Essex from £650,000.
• The Meadows at Felsted Development of 3, 4 and 5 bedroom homes in Felsted, Essex. 9 properties available.
• Kelvedon Rise Final 4 bedroom homes in Kelvedon, Essex. 1 property available from £625,000.
• Middleton Cheney Development of 3, 4 and 5 bedroom homes in Middleton Cheney, Northamptonshire from £600,000.
• Kingsbury Park Final 4 bedroom home in Lutterworth, Leicestershire from £460,000.
• Mulberry Homes at Houlton Development of 2, 3, 4 and 5 bedroom homes in Rugby, Warwickshire. 15 properties available from £300,000.
• Ravensden Park Development in Ravensden, Bedfordshire with 13 properties available.
• Badwell Ash Exclusive collection of 34 three and four bedroom homes in Badwell Ash, Suffolk. From £320,000.
• Whissendine Collection of 51 two, three, four and five bedroom homes in Whissendine, Rutland. From £220,000.
• Part Exchange Scheme Service that allows customers to sell their existing property to Mulberry Homes in exchange for a new home, simplifying the purchase process.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Middleton Cheney Cricket ClubminorOthersMulberry Homes sponsors Middleton Cheney Cricket Club for the second year running, demonstrating community engagement in the local area where they have a development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Keepmoat Homes: UK private regional homebuilder operating across the Midlands and northern England, focused on family housing with similar plot sizes and price points to Mulberry.
• Avant Homes: UK private regional housebuilder operating in the Midlands and north of England. Comparable scale, private ownership, and family-home product mix.
• Bloor Homes: UK private regional housebuilder of similar scale, building family-oriented 2-5 bedroom homes in Midlands and surrounding regions. Closely comparable in unit volumes, price points, and private/family-owned ownership structure.
• Bellway plc: Mid-to-large UK housebuilder with a strong regional operating model across multiple counties. Comparable geographic diversification, mix of 2-5 bedroom family housing, and use of phased site releases.
• Crest Nicholson Holdings plc: UK regional housebuilder focused on southern England with comparable price band and family-home focus. Publicly listed peer of similar scale and product mix.
• Redrow plc: UK premium homebuilder with the 'Heritage' collection of higher-spec family homes. Comparable in premium positioning, sustainability features, and target buyer demographic (move-up families).

Broad incumbents

• Persimmon plc: Major UK national housebuilder with broad geographic coverage and significant Midlands presence. Sets the competitive volume-pricing benchmark that constrains regional players' pricing power.
• Taylor Wimpey plc: Top-tier UK national housebuilder with extensive Midlands and East of England operations. Comparable customer demographic and product range, with materially greater scale and brand recognition.
• Vistry Group plc: Large UK housebuilder with significant operations in southern England and a strong partnerships (affordable housing) business. Adjacent competitor for land and planning opportunities in Mulberry's core geographies.
• Barratt Developments plc: Largest UK volume housebuilder offering family homes across the country, including East of England and Midlands. Provides scale benchmark and competitive context for Mulberry's regional positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mulberryhomesuk
• LinkedInlinkedin.com/company/mulberry-property-developments-ltd
• Instagraminstagram.com/mulberryhomesuk
• Xx.com/mulberryhomesuk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mulberry Property Developments