What Bloor Homes does

Bloor Homes Limited is a privately-owned, family-run UK residential housebuilder headquartered in Measham, Derbyshire, with operations across England and Wales. The company builds and sells approximately 4,000 new homes per year across more than 100 active development locations, delivered through a network of nine regional offices and a head office, supported by over 1,200 employees. Its core product is newly constructed residential housing spanning apartments, terraced, semi-detached, detached houses, and bungalows, with prices ranging from approximately £181,000 for entry-level one-bedroom units to over £600,000 for premium four-to-five-bedroom detached homes.

The underlying business operates on traditional housebuilding construction methods augmented by energy-efficient design features (EV charging points, solar panels) and a buyer-facing personalisation service ('Your Choice'). Sales and marketing are executed through direct channels including regional sales offices, physical show homes, and an online property search portal, supplemented by content marketing, Instagram, and Trustpilot reputation management. The company holds HBF 5-star builder status and NHQC/NHOS accreditations, providing customer-facing quality assurance.

Revenue is generated almost entirely from one-time new home sales (one-off property transactions). The company layers customer-conversion services on top of the core product: Assisted Move, Part Exchange, and Deposit Boost schemes address common purchase barriers (chains, deposit constraints), while 'Your Choice' personalisation generates upgrade revenue from optional fixtures and fittings. Customer segmentation spans four personas — first-time buyers, growing families, downsizers, and relocators — with no enterprise or institutional customer concentration. Parent entity Bloor Investments Limited holds the operating company; Chairman John S Bloor indicates family control continuity, and no external equity, venture, or public market capital is evidenced in the source data.

Name

Bloor Homes

Legal name

Bloor Homes Limited

Website

https://bloorhomes.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bloor Homes Limited is a privately-owned, family-run UK housebuilder producing approximately 4,000 new homes per year across more than 100 developments in England and Wales, serving first-time buyers, growing families, downsizers, and relocators through nine regional offices and assisted-purchase schemes.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industry

Custom Home Building (IMAFABAC)

Keywords

• New home construction
• Residential property development
• New build homes
• House building services
• Property sales

Headquarters

HQ city

Swadlincote

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Bloor Homes generates revenue through the direct sale of newly constructed residential properties. The company builds approximately 4000 new homes each year across its UK developments. Revenue is generated from one-time property sales at various price points ranging from approximately £181,000 to over £600,000 depending on property type, size, and location.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bloor Homes builds and sells newly constructed residential properties in the UK, including detached, semi-detached, terraced houses, bungalows, and apartments across more than 100 developments in England and Wales. The company constructs approximately 4,000 homes per year with prices ranging from £181,000 for 1-bedroom apartments to over £600,000 for premium 4–5 bedroom homes, complemented by support services such as the 'Your Choice' personalisation programme and buying-assistance schemes (Assisted Move, Part Exchange, Deposit Boost).

Product overview

Bloor Homes is a privately-owned UK house building company offering new residential properties for sale. The core product is new build homes available across multiple regional developments throughout the UK. The company provides a portfolio of house types (detached, semi-detached, terraced, bungalows, apartments) under various model names (e.g., The Dawlish, The Harwood, The Locke, The Wyatt). Supporting services include the 'Your Choice' personalization service for optional home upgrades, and buying assistance programs including Assisted Move, Part Exchange, and Deposit Boost to help buyers sell existing properties and fund purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• New Homes Newly built residential properties constructed and sold by Bloor Homes across more than 100 developments in England and Wales, comprising 1–5 bedroom houses, bungalows, and apartments priced from approximately £181,000 to over £600,000. Buyers are individual consumers purchasing a primary residence.
• Your Choice Personalisation Service A service that allows buyers to select optional upgrades, fixtures, and fittings for their new Bloor home, including kitchen units, colours, and finish options. Intended for new home buyers who want to customise their property before completion.
• Assisted Move Scheme A buying-assistance programme where Bloor Homes helps sell the buyer's current home and contributes towards estate agent fees, leaving the buyer to focus on choosing their new home. Targeted at existing homeowners looking to move into a new Bloor home.
• Part Exchange A scheme in which Bloor Homes offers to purchase the buyer's current home directly, removing the need for the buyer to manage a property chain, agent fees, or risks from buyers changing their minds. Aimed at existing homeowners seeking a quicker move.
• Deposit Boost A financial assistance programme where Bloor Homes contributes towards the buyer's deposit on selected plots to help buyers move into their desired home. Targets first-time buyers and others facing deposit affordability constraints.

Quantifiable outcome

• 10-year warranty on all new homes
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Miller Homes: Privately-owned UK housebuilder delivering family homes across Scotland, North West, Midlands and Southern England; directly comparable in scale, ownership structure, and product mix.
• Keepmoat Homes: Privately-held UK volume housebuilder focused on family and first-time-buyer homes in the Midlands and North, directly competing with Bloor in overlapping regional markets.
• Vistry Group: UK housebuilder (formed via Bovis Homes/Galliford Try merger) building family homes across England with similar regional office model and entry-level to family buyer focus.
• Crest Nicholson: UK residential developer building mixed-tenure family homes across southern England and Midlands, overlapping with Bloor's footprint and customer segments.
• Bellway: Major UK volume housebuilder building ~10,000 homes/year across regional offices with similar geographic spread and buyer segments (first-time buyers through to family upgraders).
• Redrow: UK-focused premium housebuilder offering primarily family and aspirational homes across England and Wales, with overlapping mid-to-premium price band and similar regional sales office model.

Broad incumbents

• Barratt Developments: One of the UK's largest listed housebuilders with national coverage and similar product mix; competes for land, labour, and buyer demand across Bloor's regions.
• Taylor Wimpey: Major UK-listed national housebuilder serving first-time buyers, family movers and downsizers with similar product range but a much larger land bank and capital base.
• Persimmon: Largest UK housebuilder by volume with national footprint; competes directly with Bloor on family and entry-level homes but at materially greater scale and capital base.

Emerging players

• Avant Homes: Privately-held regional UK housebuilder active across the North and Midlands; competes with Bloor in overlapping regions with a focus on family and first-time-buyer homes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bloorhomesrbad
• Instagraminstagram.com/bloorhomes
• Facebookfacebook.com/bloorhomes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloor Homes