What Washington County Board of REALTORS does

The Washington County Board of REALTORS® (WCBR) is a private, nonprofit professional membership association serving real estate licensees, brokers, appraisers, and affiliate partners across Washington County and Iron County in Southern Utah. Its core products are the SouthernUtahRealEstate.com MLS portal (the originating and most-used multiple listing service for the two-county region), a bundle of membership benefits including Supra Key electronic lockbox access, free continuing education, professional standards enforcement, weekly Realtor Connect networking meetings, and the rotating Showcase home tour program. Underlying technology is a conventional MLS stack built on FlexMLS with integrations to BrokerBay (showings), Lone Wolf TransACT (transaction management), Domus Analytics (market data), and RPR (Realtors Property Resource), none of which is proprietary to WCBR.

WCBR operates as a community-led, subscription-driven trade association. Revenue derives from annual membership dues across four tiers (Realtor primary/secondary, MLS-only, Affiliate Partner, Unlicensed Assistant), MLS subscription fees, and ancillary continuing education fees (approximately $30 per course for non-members; free to active members). The association is dually affiliated with the Utah Association of REALTORS® (UAR) and the National Association of REALTORS® (NAR), and works in coordination with the Utah Division of Real Estate on licensee onboarding. A seven-person full-time staff — led by CEO Emily Merkley — runs the association from its headquarters in St. George, UT.

A wholly-controlled subsidiary, the Washington County Realtors REACH Foundation (a 501(c)(3)), operates the association's community impact program: $5,000 down-payment assistance grants to individual homebuyers and $12,000 grants to housing-supporting nonprofits such as Habitat for Humanity of Southwest Utah, The DOVE Center, Youth Futures, and Sun County Home Solutions. The board is governed by an elected leadership team (President Jodi White, President Elect Becky Ellis, Past President Sue Gatchell) and a board of directors drawn from member brokerages including Summit Sotheby's, Coldwell Banker Premier, RE/Max Associates SO Utah, and The Agency St. George.

Name

Washington County Board of REALTORS

Legal name

Washington County Board of REALTORS

Website

https://washingtoncountyrealtors.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Washington County Board of REALTORS is a nonprofit trade association serving real estate licensees across Washington and Iron Counties, Utah, providing MLS access, Supra Key, free CE, professional standards enforcement, and the REACH Foundation down-payment assistance program.

Ownership category

akta.pro rank

Product category

Real Estate Association Services

NAICS

Other Activities Related to Real Estate (531390), Offices of Real Estate Agents and Brokers (531210)

SIC

Services-Membership Organizations (8600), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Real estate association
• Multiple listing service
• Continuing education
• Membership dues
• Professional standards

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues for Realtor members (primary and secondary), MLS-only members, Affiliate Partners, and Unlicensed Assistants. Members also gain access to Supra Key access and all board benefits.
2. CE Course Fees: Continuing education courses free to active members; non-members pay approximately $30 per course
3. MLS Subscription Fees: MLS-only membership fees for Realtor members who wish to access Multiple Listing Service regardless of primary board membership

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Washington County Board of REALTORS® is a nonprofit professional membership association that provides REALTOR® and MLS membership services, continuing education, professional standards enforcement, and the SouthernUtahRealEstate.com multiple listing service (MLS) for real estate professionals in Washington County and Iron County, Utah. The association also operates the REACH Foundation, which administers down payment assistance grants for homebuyers and grants for housing-focused nonprofit organizations.

Product overview

Washington County Board of REALTORS® operates as a professional trade association for real estate professionals in Southern Utah, offering a membership-based platform with multiple service tiers. The core offerings include REALTOR® Membership (with full board and MLS access), MLS-Only Membership, and Affiliate Partnership programs. The organization provides the SouthernUtahRealEstate.com MLS portal as its primary property listing platform, supplemented by Continuing Education Programs, the REALTOR® Showcase (weekly home tour), and the REACH Foundation grant program for down payment assistance. Supporting services include Housing Statistics reports, a Member Directory, Professional Standards enforcement, Committee participation, an Events Calendar, Home Buyer Resources, and Diversity & Inclusion training through the At Home With Diversity® certification.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR® Membership

Quantifiable outcome

• Access to Southern Utah's #1 preferred MLS covering Washington County and Iron County
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Association of REALTORS® (NAR)coreOthersNational membership affiliation; WCBR members automatically become NAR members; provides access to national resources, Code of Ethics standards, and federal advocacy through RPAC
• Utah Association of REALTORS® (UAR)coreOthersState-level membership affiliation; WCBR members automatically become UAR members; provides state-level advocacy and resources
• SouthernUtahRealEstate.comcoreTechnology or IntegrationThe #1 preferred MLS portal for Southern Utah real estate professionals, covering Washington County and Iron County; originates all real estate listings in the region
• Utah Division of Real EstatecoreOthersRegulatory body for real estate licensing in Utah; WCBR refers new licensees to activate licenses and place them with Realtor-member brokers
• Sun County Home SolutionsminorOthers2024 grant recipient; nonprofit dedicated to empowering families with education, resources, and strategic partnerships to achieve homeownership
• Youth FuturesminorOthers2024 grant recipient; provides safe shelter and support for homeless and at-risk youth aged 12-17
• Habitat for Humanity of Southwest UtahminorOthers2024 grant recipient; has transformed lives of over 24 families in Washington County since 1998 by building, renovating, and repairing homes
• The DOVE CenterminorOthers2024 grant recipient; supports survivors of domestic abuse and sexual violence with safe shelter and trauma-informed care

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Stellar MLS: Large regional MLS platform serving Florida. Comparable as MLS infrastructure that consolidates regional listing data and provides agent/consumer search — a model that could compete with or partner with WCBR's MLS operations at scale.
• CRMLS (California Regional MLS): Large regional MLS serving California. Comparable as a regional MLS infrastructure provider offering listing aggregation, agent tools, and data services — relevant peer for the MLS layer that underpins WCBR's MLS offering.
• Bright MLS: Large multi-state MLS platform serving the Mid-Atlantic. Comparable as an MLS infrastructure operator providing listing data, agent tools, and consumer search — the underlying technical layer that WCBR also provides via its FlexMLS/Flexmls-based platform.

Broad incumbents

• Texas Realtors: State-level REALTOR® association offering comparable membership tiers, MLS coordination, CE, and advocacy services. Comparable at scale as a sister trade body operating a similar member-services model to WCBR.
• National Association of REALTORS® (NAR): The national umbrella trade association whose Code of Ethics and membership tier structure WCBR members automatically join. Directly comparable as the apex REALTOR® trade body providing ethics standards, federal advocacy, and shared branding used by WCBR.
• California Association of REALTORS® (C.A.R.): Large state-level REALTOR® association operating a similar membership, MLS, education, and advocacy model at much greater scale. Useful comparable for understanding how trade association services scale and how state-level organizations relate to local boards.
• Utah Association of REALTORS® (UAR): State-level REALTOR® trade association of which WCBR members are automatic members. Provides state-level advocacy, legal resources, and shared services — directly comparable membership/MLS/governance model to WCBR, just at the state tier.

Direct peers

• Salt Lake Board of REALTORS®: Another county-level Utah REALTOR® association offering MLS access, CE programs, professional standards enforcement, and member events. Closest direct comparable to WCBR in scope, products, and member segments, serving the Salt Lake City metro rather than Southern Utah.
• Phoenix Realtors: Local REALTOR® association in another high-growth Sun Belt market. Offers MLS, CE, professional standards, and member services structurally identical to WCBR's offering, serving as a strong peer for scale and operating-model benchmarking.
• Greater Las Vegas Association of REALTORS® (GLVAR): Comparable local REALTOR® association serving a similar high-growth Southwestern retirement/in-migration market. Provides MLS, education, advocacy, and member services analogous to WCBR, making it a strong comparable for member economics and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/washingtoncountyboardofrealtors
• Instagraminstagram.com/explore/locations/590937507/washington-county-board-of-realtors
• Xx.com/wcbrutah

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Washington County Board of REALTORS