Viapol
Viapol is a Brazilian manufacturer of construction chemicals (waterproofing, concrete admixtures, industrial floor coatings, protective paints, and repair systems), operating the largest plant of its kind in Latin America and serving construction professionals and retail customers across Brazil as a subsidiary of RPM International.
- Company typePrivate
- Founded1990
- HeadquartersCaçapava, Brazil
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Viapol does
Viapol Ltda. is a Brazilian manufacturer of chemical products for civil construction, headquartered in Caçapava, São Paulo, with operations dating to 1990. The company produces waterproofing systems (cementitious, asphaltic, liquid, PVC, EPDM, MMA/PUMA), concrete and mortar admixtures (plasticizers, superplasticizers, accelerators, retarders, crystallization agents), industrial and commercial floor coatings (epoxy, urethane, MMA), structural repair systems (epoxy adhesives, grouts, repair mortars, carbon-fiber reinforcement, PU/epoxy injection), protective paints (anticorrosive, high-temperature), acoustic insulation products, and sealants. The portfolio exceeds 1,000 SKUs spanning foundation to finishing and is organized under four sub-brands: Viapol (core waterproofing and admixtures), Betumat (asphaltic waterproofing), Flowcrete (industrial flooring), and Carboline (high-performance protective coatings), the latter three added via acquisitions. The company operates what it describes as the largest manufacturing plant in the civil construction chemicals sector across Latin America.
Viapol sells through a dual go-to-market model: a Technical Market (Mercado Técnico) served by 200 commercial representatives working directly with architects, designers, applicators, and construction companies, plus a Retail Market (Mercado Varejo) distributing through hardware stores and building-material retailers nationwide. Selected products are also available via an e-commerce storefront. Revenue is generated from one-time product sales of chemical construction inputs, with pricing quote-based and not publicly disclosed. The company has been a wholly-owned subsidiary of RPM International (NYSE: RPM), via its Euclid Group, since 2012. Viapol holds ISO 9001 certification continuously since 1997, plus current ISO 14001 and ISO 45001 certifications, and serves documented enterprise customers across retail (Atacadão), logistics, automotive (Audi), agribusiness (Assaí, Case New Holland), real estate (Sobloco), hydropower (UHE Tibagi), healthcare (Hospital da Ilha), hospitality, and infrastructure (Aquapolo).
Viapol firmographics
Firmographics- Name
- Viapol
- Legal name
- Viapol Ltda.
- Website
- https://viapol.com.br
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Viapol is a Brazilian manufacturer of construction chemicals (waterproofing, concrete admixtures, industrial floor coatings, protective paints, and repair systems), operating the largest plant of its kind in Latin America and serving construction professionals and retail customers across Brazil as a subsidiary of RPM International.
- Ownership category
- akta.pro rank
Viapol industry classification
Industry- Product category
- Construction Chemicals
- NAICS
- Other Chemical Product and Preparation Manufacturing (3259), Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412), Petroleum and Coal Products Manufacturing (3241)
- SIC
- Chemicals & Allied Products (2800), Miscellaneous Chemical Products (2890), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Industrial & Waterproofing Bitumen Products (Roofing, Membranes, Shingles, Sealants) (EUALAKAF)
Keywords
Where Viapol is headquartered
LocationHeadquarters
- HQ city
- Caçapava
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Viapol business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Chemical Construction Products Sales: Viapol generates revenue through the manufacture and sale of chemical products for civil construction, including waterproofing systems, concrete admixtures, industrial floor coatings, protective paints, structural repair products, and related construction chemicals. Revenue is generated through both direct sales to technical professionals and retail sales to individual consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Online purchasing available for selected products through digital storefronts and authorized resellers. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Viapol product offering
Product offeringCore offering
Viapol manufactures and sells a portfolio of over 1,000 chemical products for civil construction, spanning waterproofing systems, concrete admixtures, industrial floor coatings, protective paints, structural repair products, acoustic insulation, sealants, and adhesive tapes. Products are organized under four sub-brands (Viapol, Betumat, Flowcrete, Carboline) and distributed through a direct sales force and retail channels across Brazil.
Product overview
Viapol is Brazil's largest manufacturer of chemical products for civil construction with a portfolio exceeding 1000 items covering all stages of construction from foundation to finishing. The company operates as a multi-brand platform organized around four main sub-brands: Viapol (main brand - waterproofing, additives, mortars, sealants), Betumat (waterproofing asphalts and membranes), Flowcrete (industrial and commercial floor coatings including epoxy, urethane, and MMA systems), and Carboline (high-performance anticorrosive coatings for industrial protection). The product portfolio includes: Aditivos e Adições (concrete and mortar additives including accelerators, plasticizers, superplasticizers, curing agents, fibers, shrinkage controllers), Agro (fence post protection), Antirruído (acoustic insulation membranes and emulsions for impact noise reduction meeting ABNT NBR 15575), Impermeabilização (comprehensive waterproofing solutions including cementitious coatings/Viaplus line, liquid membranes/Vedalage line, asphalt and polymer-modified membranes, PVC membranes, polyurethane systems/Vulkem and PUMA, self-adhesive membranes, EPDM systems/Amphibia), Piso e Revestimento (industrial floor systems under Flowcrete brand - self-leveling epoxy/urethane, mortar systems, MMA coatings, surface hardeners, paints and primers), Proteção e Reparo (structural repair mortars, epoxy adhesives, grouts, PU/epoxy injection, carbon fiber reinforcement, surface protection coatings/Fuseprotec line), Telhados (shingle roofing systems), Tinta Protetiva (protective paints under Carboline brand - epoxy, polyurethane, zinc-rich primers, high-temperature coatings), Tratamento de Junta (joint sealants, PVC profiles, joint fillers), Tratamento de Madeira (wood repair compounds). The company offers complete solution systems for specific applications including bathrooms, foundations, facades, pools, roofs, and sewage treatment facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Viapol: Maior fabricante de produtos químicos voltados para Construção Civil - Largest manufacturer of chemical products for civil construction
- Betumat
- Flowcrete
- Carboline
Products and services
- Viapol Main Brand Products - Construction Chemicals Viapol's flagship brand encompassing the complete portfolio of chemical products for civil construction: cementitious waterproofing (Viaplus family), liquid membranes (Vedalage), asphalt paints and primers (Viabit), self-adhesive tapes (Viaflex, Betufita), concrete admixtures (Eucon and Plastol families), structural adhesives (Viapoxi), repair mortars (Eucorepair), grouts, PU/epoxy injection systems, carbon fiber reinforcement, surface protection coatings (Fuseprotec), acoustic insulation (Emulsão Confort Plus), sealants (ViapolSela), wood treatment, and agricultural protection. Over 1,000 items covering foundation to finishing for construction professionals and retail consumers.
- Betumat - Asphalt-based Waterproofing Products One of the largest waterproofing industries in Brazil, specializing in asphalt-based waterproofing products including anticorrosives, asphalts, cementitious waterproofing, asphalt emulsions, pre-formed asphalt membranes (mantas asfálticas), and complete asphalt-based waterproofing solutions for industrial and construction applications.
- Flowcrete - Industrial and Commercial Floor Coatings Complete line of industrial and commercial floor coating systems including epoxy mortar coatings (Flowtex, Viafloor RB), self-leveling epoxy and urethane systems (Flowshield SL, Viafloor Fast 24), surface hardeners (Viafloor Diamond Hard, Silicate, Fluorsilicato), MMA coating systems (Flowfast Standard and Flexible), epoxy and urethane paints (Flowcoat SF 41, Flowseal PU Gloss), epoxy primers (Flowprime, Flowprime AQ), and high-performance urethane floor systems (Flowfresh HF, MF, FC, CM) for heavy-duty industrial and commercial environments.
- Carboline - High-Performance Protective Coatings
Quantifiable outcome
- Emulsão Confort Plus achieves 71 dB L'nT,w and 18 dB ΔLw impact noise reduction, meeting ABNT NBR 15575:2013 minimum requirements for residential buildings.
- +2 more outcomes
Companies that use Viapol
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Viapol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Viapol partnerships and signals
Strategic signalScale indicators4 records
Recent moves11 records
Expansion highlights5 records
Viapol competitors and assessment
Company assessmentDirect peers
- Sika Brasil: Swiss-headquartered global specialty chemicals company with a major Brazilian subsidiary (Sika Brasil) directly competing in waterproofing systems, concrete admixtures, flooring, sealants, and roofing — Viapol's exact product categories. Most direct global competitor in the Brazilian market.
- MC-Bauchemie Brasil: German specialty construction chemicals company with Brazilian operations directly competing in concrete admixtures, waterproofing systems, and repair mortars. Closely comparable mid-size specialty player.
- Denver Impermeabilizantes: Brazilian specialty waterproofing manufacturer with direct overlap in asphaltic membranes, liquid membranes, and construction chemicals — a domestic peer with comparable product focus but smaller scale.
- Fosroc Brasil: International specialty chemicals company with presence in Brazil offering concrete admixtures, sealants, waterproofing, and protective coatings — direct product overlap with Viapol across most core categories.
- Mapei Brasil: Italian global leader in construction chemicals with Brazilian manufacturing and direct overlap with Viapol in waterproofing, admixtures, industrial flooring, and sealants. Comparable product portfolio and direct B2B specification model.
Broad incumbents
- BASF / Master Builders Solutions Brasil: Global chemical major with Master Builders Solutions brand focused on construction chemicals; competes in concrete admixtures, waterproofing, and repair systems in Brazil. Operates as a broad incumbent with deep R&D and global account relationships.
- Saint-Gobain Weber (Quartzolit): Saint-Gobain's construction chemicals arm (including Weber/Quartzolit in Brazil) competing in mortars, waterproofing, and technical products. Larger parent group with broader building materials portfolio, but directly comparable in core waterproofing and admixture categories.
Others
- RPM International (parent context): Viapol's NYSE-listed parent (RPM International) operates Tremco, Carboline, Stonhard, and other construction chemicals brands globally. Provides the global benchmark and capital allocation context for Viapol's Brazilian operations.
Emerging players
- Otto Baumgart: Brazilian construction chemicals company with overlap in waterproofing, concrete admixtures, and structural repair. Smaller-scale emerging player in the same competitive set.
Regional players
- Quimicryl: Brazilian manufacturer of construction chemicals including waterproofing, coatings, and sealants. Smaller regional player directly competing in the same Brazilian end-markets as Viapol.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Viapol social profiles
Digital presenceViapol compliance and trust
Trust signalCompliance3 records
Viapol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viapol leadership team
Management profileNumber of profiles
Viapol subsidiaries and ownership
Company hierarchySubsidiaries3 records
Viapol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viapol M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viapol
What does Viapol do?
Viapol manufactures and sells a portfolio of over 1,000 chemical products for civil construction, spanning waterproofing systems, concrete admixtures, industrial floor coatings, protective paints, structural repair products, acoustic insulation, sealants, and adhesive tapes. Products are organized under four sub-brands (Viapol, Betumat, Flowcrete, Carboline) and distributed through a direct sales force and retail channels across Brazil.
Is Viapol a public or private company?
Viapol is a private company. It is classified as corporate owned and is currently operating.
When was Viapol founded?
Viapol was founded in 1990. It employs 501 to 1,000 people.
Where is Viapol based?
Viapol is headquartered in Caçapava, Brazil, in the Latin America region.
How does Viapol make money?
One revenue line is on record: chemical Construction Products Sales.
Who are Viapol's main competitors?
Direct peers on record are Sika Brasil, MC-Bauchemie Brasil, Denver Impermeabilizantes, Fosroc Brasil and Mapei Brasil. Broad incumbents are BASF / Master Builders Solutions Brasil and Saint-Gobain Weber (Quartzolit). RPM International (parent context) is listed as an others. Otto Baumgart is listed as an emerging player. Quimicryl is listed as a regional player.
Does Viapol have an API?
No public API is recorded for Viapol.
What industry is Viapol in?
Viapol's product category is Construction Chemicals. Its primary akta.pro industry code is EUALAKAF, Industrial & Waterproofing Bitumen Products (Roofing, Membranes, Shingles, Sealants). Its NAICS code is 3259 and its SIC code is 2800.