Lethbridge Curling Club

What Lethbridge Curling Club does

The Lethbridge Curling Club is a private, member-based community curling organization founded in 1886 in Lethbridge, Alberta, Canada. It operates from a modern, state-of-the-art 10-sheet facility at the Cavendish Farm Centre (Unit #110, 74 Mauretania Rd West), which opened in 2016 following a $10-million Build Canada Fund grant secured in partnership with the City of Lethbridge and ranks among the largest curling venues in Canada. The club runs a seasonal curling program from September through March across multiple league formats — Open, Men's, 50+ Senior, Sturling (2-person stick/slide), Industrial, and the McDonald's Junior Curling Program — and complements this with bonspiel tournament hosting, practice ice, a pro shop (BalancePlus and Asham products), Learn-to-Curl instruction, and full-service catering and banquet services for events of up to 175 guests.

The business model is multi-stream and community-anchored. Recurring revenue comes from membership and league fees and the Corporate Challenge/Ag League priced at $875 per team per season. Transactional revenue is generated through bonspiel entry fees (typically $25-$55 per person), catering and banquet contracts, pro shop hardware sales, and sponsorship arrangements with corporate partners such as McDonald's, MNP LLP, Guardian Security Solutions, Drop Zone Golf, Green Acres Foundation, and South Country Co-op. Distribution is regional, served via on-site delivery, an in-person club office, and online registration through the Curling I/O platform, with marketing primarily through organic social media (Facebook, Instagram, Twitter/X) and the club's own website.

The organization is governed by a volunteer Board of Directors (President Amanda MacKenzie, 1st VP Daniel Hennessey, Secretary Elaine Miller, Treasurer Dallas Valentine, Past President Mike Mulroy, plus four Board Members) and managed operationally by General Manager Ryan Vaughan with a small staff of approximately 5-11 identified personnel including an Office Manager, Head Ice Technician, Head Chef, and Front of House Manager. There is no external parent company, no subsidiaries, and no disclosed funding rounds.

Name

Lethbridge Curling Club

Legal name

Lethbridge Curling Club

Website

https://lethbridgecurlingclub.com

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

11–50 employees

Short description

The Lethbridge Curling Club is a private member-based community curling club founded in 1886, operating a modern 10-sheet facility in Lethbridge, Alberta. It serves junior, recreational, senior, corporate, and competitive curlers through seasonal leagues, bonspiels, catering, and a pro shop.

Ownership category

akta.pro rank

Product category

Curling Club & Sports Facility Services

NAICS

Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industry

Meet & Invitational Organizers (MPAKADAC)

Keywords

• Curling club operations
• Bonspiel tournaments
• Recreational curling leagues
• Leisure sports facility
• Event catering banquets

Headquarters

HQ city

Lethbridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership and League Fees: Annual and seasonal membership fees plus league registration fees for various curling leagues including Open Leagues, Senior Leagues, Junior Programs, and Industrial League.
2. Bonspiel Registration Fees: Entry fees for competitive bonspiel tournaments throughout the season including Memorial Bonspiel ($55/person), Ham and Turkey Bonspiel ($25/person+GST), Year End Classic ($25/person+GST), and various other tournaments.
3. Catering and Banquet Services: Full-service catering for events up to 175 people including weddings, anniversaries, retirements, and corporate events. Includes full-service lounge with two separate bars and flexible seating options.
4. Sponsorships: Corporate sponsorships including naming rights for bonspiels and programs such as McDonalds Junior Curling Program, Drop Zone Golf Swing and Sweep, MNP Modified Mixed Bonspiel, Guardian Security Solutions Cliff Forry Senior Classic, and Green Acres Foundation bonspiel.
5. Pro Shop Sales: On-site pro shop offering curling equipment, stones, and accessories. Carries BalancePlus curling equipment and Asham Curling Supplies.
6. Corporate Challenge/Ag League: Corporate team league at $875/team with no additional membership fees, targeting businesses in the agricultural and corporate sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Lethbridge Curling Club operates a 10-sheet curling facility offering organized leagues (Open, Men's, 50+, Junior, Sturling, Industrial, Corporate Challenge), competitive bonspiel tournaments throughout the season, practice ice, a pro shop, learn-to-curl instruction, and full-service catering and banquet facilities for events up to 175 people. Services are delivered to members, individual curlers, corporate teams, and event bookers in Lethbridge and southern Alberta.

Product overview

The Lethbridge Curling Club is a community curling facility offering a comprehensive portfolio of curling-related programs and services. The core offerings consist of organized curling leagues across multiple formats (open, men's, women's, junior, senior, and Sturling 2-person) and bonspiel tournaments throughout the competitive season. Supporting services include a pro shop for equipment, practice ice facilities, learn-to-curl instruction, and full catering/banquet services for events up to 175 guests. The club operates from a modern 10-sheet facility at the Cavendish Farm Centre, positioning it among the largest curling venues in Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Curling Leagues Organized curling league programs including Open Leagues (Monday, Tuesday, Wednesday, Thursday, Sunday), Men's League, 50 Plus Afternoon League, Sturling League (2-person stick/slide format), Industrial League, Corporate Challenge/Ag League, and McDonald's Junior Curling Program, available to members and corporate teams during the September-March season.
• Bonspiels (Curling Tournaments)
• McDonald's Junior Curling Program Youth curling program offering instruction and development in the sport of curling for children and teenagers.
• Learn to Curl Program Instructional program for beginners covering stone delivery, sweeping, and game rules of curling.
• Practice Ice
• Pro Shop
• Catering and Banquet Services
• Concession and Lounge

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• MNP LLPminorGTM or Marketing Partner · 1 March 2026Sponsor of the MNP Modified Mixed Bonspiel tournament. MNP logo featured on bonspiel poster and promotional materials.
• Green Acres FoundationminorGTM or Marketing Partner · 1 February 2026Presenting sponsor of the Green Acres Foundation Open Bonspiel, held in February 2026. Foundation representative participates in winner ceremonies.
• Guardian Security SolutionsminorGTM or Marketing Partner · 28 November 2025Sponsor of the Cliff Forry Senior Curling Classic invitational bonspiel held November 28-30, 2025. Guardian Security Solutions logo displayed on bonspiel materials.
• McDonald'sminorGTM or Marketing Partner · 1 October 2025Title sponsor of the McDonalds Junior Curling Program for the 2025/2026 season. McDonald's branding on program materials and junior curling events.
• Drop Zone GolfminorGTM or Marketing Partner · 1 October 2025Presenting sponsor of the Swing and Sweep bonspiel event. Drop Zone Golf logo featured on event materials.
• South Country Co-opminorGTM or Marketing Partner · 1 January 2025South Country Co-op Lounge at Cavendish Farm Centre used for Annual General Meeting events. Co-op provides venue partnership for club gatherings.
• City of LethbridgecoreStrategic or Co-development Partner · 1 January 2016Partnership with City of Lethbridge secured $10M grant from Canadian government's Build Canada Fund for construction of modern 10-sheet facility at Cavendish Farm Centre, opened 2016.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Kelowna Curling Club: British Columbia multi-sheet curling club offering recreational leagues, competitive bonspiels, and junior programming. Comparable business model to Lethbridge with similar member-driven revenue diversification.
• The Glencoe Club: Calgary-based private multi-sport club with curling, dining, banquet, and event facilities on a membership dues model. Highly comparable because it blends sport leagues with banquets, sponsorships, and member amenities under one roof.
• Edmonton Curling Club: Historic Edmonton curling facility running leagues, bonspiels, and instructional programs with a similar legacy operating model. Comparable Alberta peer with shared regional sponsorship ecosystem.
• Banff Curling Club: Alberta curling club running leagues, stick curling, and member-driven programming in a smaller facility. Comparable peer as a regional Alberta curling club targeting recreational and competitive segments.
• Granite Curling Club of Calgary: Eight-sheet curling facility in Calgary offering leagues, junior programs, bonspiels, and banquet facilities. Similar membership-driven model with comparable multi-revenue diversification including pro shop and catering.
• Calgary Curling Club: Largest and oldest curling club in Calgary, offering leagues, bonspiels, lessons, and event hosting. Directly comparable multi-sheet Alberta curling club with member-based revenue model and corporate sponsorship programs.

Others

• World Curling Federation: International governing body overseeing competitive curling worldwide. Adjacent ecosystem participant that influences the broadcast, sponsorship, and competitive pipeline member curling clubs plug into.

Broad incumbents

• Curling Canada: National governing body for curling in Canada that sets competitive rules, sanctions national championships, and supports member curling clubs. Comparable as the broader industry incumbent shaping league structures and bonspiel calendars used by clubs like Lethbridge.

Regional players

• Swift Current Curling Club: Saskatchewan-based curling club offering leagues and bonspiels in a similar prairie market. Comparable peer in terms of community-based curling operations outside major metro areas.
• Portage Curling Club: Manitoba-based curling facility with leagues, bonspiels, and member-driven programming. Comparable regional peer operating multi-sheet curling and small-market banquet hosting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LethCurlingClub
• Facebookfacebook.com/lethbridgecurlingclub
• Instagraminstagram.com/lethbridge_curling
• LinkedInlinkedin.com/company/lethbridge-curling-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lethbridge Curling Club