What World Curling Federation does

World Curling Federation is the international governing body for the Olympic winter sport of curling and the Paralympic winter sport of wheelchair curling, recognized by the International Olympic Committee (2022) as the sole authority for the sport. Established in 2006 and headquartered in Perth, Scotland, the federation governs the sport through a network of at least 17 national member associations spanning Europe, North America, and Asia-Pacific (including Canada, USA, UK, Sweden, Norway, Switzerland, Korea, Japan, China, and Australia). It organizes an annual portfolio of world championships, European championships, junior events, mixed doubles, and wheelchair curling competitions, with Olympic and Paralympic qualification events representing the apex of its competitive calendar.

The federation operates a digital product portfolio structured around event information and athlete governance rather than commercial software. Core platforms include the Live Scores Platform (livescores.worldcurling.org) for real-time competition scoring with shot-by-shot graphics, the Historical Results Database (results.worldcurling.org) for archived championship outcomes, the World Curling Academy for development resources, the Curling Channel for broadcast and streaming, and the #CurlClean anti-doping program aligned with WADA standards. Technology infrastructure is delivered in partnership with CURLIT (Curling Information Technology Ltd.), which provides results systems and IT services. The federation is GDPR-compliant and uses standard web infrastructure including Google Analytics, Cloudflare, Wordfence, Mailchimp, and GSuite.

World Curling's revenue model is non-profit and diversified across four streams: title and event sponsorship (BKT Tires, LGT, Le Gruyère AOP, ACE & Company), annual member association fees, broadcasting and streaming rights, and event sanctioning/licensing fees. The go-to-market is event-driven, monetizing through flagship championships and the federation's exclusive regulatory authority. Marketing outreach spans seven social platforms, a monthly newsletter, and the Curling Channel broadcast platform, with particular emphasis on Asian market expansion through Weibo and TikTok.

Name

World Curling Federation

Legal name

World Curling Federation

Website

https://worldcurling.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

World Curling Federation is the IOC-recognized international governing body for the Olympic and Paralympic sports of curling and wheelchair curling, serving 17+ national member associations through championship organization, standardized rules, anti-doping governance, and digital scoring and broadcast platforms.

Ownership category

akta.pro rank

Product category

Sports Governance

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

International Sport Federations (IFs) (MPAKAFAB)

akta.pro secondary industries

Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL), Anti-Doping & Integrity Bodies (WADA, match-fixing/integrity units) (MPAKAFAJ)

Keywords

• International sports federation
• Curling governance
• World championships
• Wheelchair curling
• Sport event management

Headquarters

HQ city

Blair Atholl

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsorship Revenue: Partnerships with commercial sponsors including BKT Tires, LGT, Le Gruyère AOP, and ACE & Company who sponsor various championships and events
2. Member Association Fees: Annual fees from national curling member associations worldwide that participate in World Curling governance and events
3. Broadcasting Rights: Television and streaming rights for world championships and international curling events
4. Event Sanctioning: Licensing and sanctioning fees for member association competitions and qualification events

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

World Curling Federation governs the Olympic sport of curling and the Paralympic sport of wheelchair curling worldwide. It organizes an annual calendar of world championships, continental championships, junior events, mixed doubles, and qualification tournaments; maintains official world rankings across multiple disciplines; enforces standardized rules; runs the #CurlClean anti-doping program in coordination with WADA; and supports athlete and coaching development through the World Curling Academy. The federation operates supporting digital platforms (Live Scores, Historical Results, Curling Channel) that distribute event data and broadcast coverage to global audiences.

Product overview

World Curling Federation operates as a sports governing body rather than a traditional software company. Its digital product portfolio consists of event management and information platforms including the main website (worldcurling.org), the Live Scores Platform for real-time championship scoring with shot-by-shot graphics and statistics, the Historical Results Database for archived competition data, World Curling Academy for educational resources, Curling Channel for broadcast content, World Rankings systems for multiple curling disciplines, and the #CurlClean anti-doping program. These products are interconnected through shared infrastructure on the livescores.worldcurling.org platform, which provides live results, historical data access, and event management tools.

Differentiator

Problem solved

Functional benefit

Products and services

• World Curling Championships Annual world-level curling championships organized by World Curling Federation for national member associations and elite athletes, including the LGT World Men's Curling Championship, BKT World Women's Curling Championship, World Mixed Doubles, World Senior, and wheelchair curling championships.
• European Curling Championships Continental-level curling championships held annually in Europe for national curling associations within the European region, including the Le Gruyère AOP European Curling Championships.
• Live Scores Platform Real-time digital scoring platform providing game-by-game results, shot-by-shot graphics, statistics, standings, and team profiles for World Curling championships and other events.
• Historical Results Database Comprehensive archive of historical curling championship results, medal records, all-time results, and individual player performance data accessible online.
• World Rankings Official ranking systems maintained by World Curling for men's, women's, mixed doubles, wheelchair, wheelchair mixed doubles, and mixed curling teams.
• Curling Channel Official broadcast platform for live and on-demand curling competition coverage of World Curling events, subject to regional broadcast partner agreements.
• World Curling Academy Educational platform dedicated to curling development, training resources, and athlete and coaching development programs for national associations, athletes, and coaches.
• #CurlClean Anti-Doping Program Comprehensive anti-doping initiative covering athlete testing, education, therapeutic use exemptions, and compliance with the World Anti-Doping Agency (WADA) Code.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• BKT TirescoreGTM or Marketing PartnerOfficial sponsor of the BKT World Men's Curling Championship and BKT World Women's Curling Championship. BKT provides tire brand sponsorship across major World Curling events.
• LGTcoreGTM or Marketing PartnerSponsor of the LGT World Men's Curling Championship and LGT World Women's Curling Championships. LGT is a private banking and asset management group.
• Le Gruyère AOPcoreGTM or Marketing PartnerSponsor of the Le Gruyère AOP European Curling Championships, providing cheese brand sponsorship for European curling events.
• ACE & CompanycoreGTM or Marketing PartnerSponsor of the ACE & Company World Mixed Doubles Curling Championship and ACE & Company World Senior Curling Championships.
• CURLIT (Curling Information Technology Ltd.)coreTechnology or IntegrationTechnology partner providing results systems, live scoring infrastructure, and information technology services for World Curling events. Operates live scoring and results platforms on behalf of World Curling.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/worldcurling
• YouTubeyoutube.com/user/WorldCurlingTV
• Facebookfacebook.com/WorldCurling
• LinkedInlinkedin.com/company/worldcurling
• Instagraminstagram.com/worldcurling
• TikToktiktok.com/@wcfcurling

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Curling Federation