Supply House Times

What Supply House Times does

Supply House Times is a B2B trade media brand serving the plumbing, heating, cooling, piping (PHCP) and pipe, valve, fitting (PVF) wholesale distribution industry. It operates as the official publication of the American Supply Association, providing guaranteed reach to every ASA member and positioning itself as the leading media brand for wholesalers, manufacturers, and manufacturer representatives in the channel. The publication has been in market for over 70 years and is owned by BNP Media, Inc., a private, fourth-generation family-run B2B media company founded in 1926 and headquartered in Birmingham, Michigan.

The platform is a multi-format content hub built on a digital-first publishing stack that includes a monthly print and digital eMagazine, the "And So It Flows" podcast, Brightcove-hosted video, gated eBook collections, an active webinar program, and two searchable online directories (B.I.G. Book for product sourcing and Rep Locator for manufacturer representatives). Special editions such as the annual Premier 150 distributor ranking, PVF Outlook, and Radiant Comfort Guide provide recurring benchmark data products that anchor the publication's domain authority. Content distribution extends across the supplyht.com website, email newsletters via BNP's Omeda stack, social channels on Facebook, Instagram, X, LinkedIn, and YouTube, RSS feeds, and physical presence at major industry events including AHR Expo, KBIS, ASPE, and ASA's NETWORK annual event.

The business model is diversified across four streams: advertising (the primary revenue source, sold to manufacturers and suppliers targeting wholesale decision-makers through display, sponsored content, and interactive product spotlights), recurring subscriptions for print and digital magazine access, one-time product sales of technical books and whitepapers priced between $13.99 and $112, and webinar and custom content sponsorships delivered through BNP Engage. Customer concentration is high by vertical — essentially all revenue is drawn from the PHCP-PVF industry — but diversified by buyer type between wholesalers, manufacturers, and manufacturer representatives. Go-to-market is event-driven, leveraging BNP Media's shared conference infrastructure and ASA's annual NETWORK gathering as demand-generation moments.

Name

Supply House Times

Legal name

BNP Media, Inc.

Website

https://supplyht.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

Supply House Times is a B2B trade media brand and the official publication of the American Supply Association, serving PHCP-PVF wholesale distributors, manufacturers, and manufacturer representatives with a monthly magazine, podcast, webinars, eBooks, directories, and industry events under parent BNP Media.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industry

Kitchen & Bath (Cabinetry, Fixtures, Plumbing) Distribution (CRAOAFAF)

Keywords

• B2B trade publishing
• PHCP-PVF industry media
• Plumbing wholesale news
• Industrial distribution media
• HVAC industry publication

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising: The primary revenue stream comes from advertising sales to manufacturers and suppliers targeting the PHCP-PVF wholesale channel. This includes display ads, sponsored content, and product spotlights.
2. Product Sales: Sale of industry-specific books, handbooks, and whitepapers including titles like 'The Water Came To A Stop' ($13.99), 'Plumbing 401' ($112), 'Plumber's Handbook' ($77), and various technical whitepapers.
3. Subscriptions: Magazine subscriptions for print and digital eMagazine editions. Subscription services available at Tel: 877-426-7435.
4. Webinar Sponsorships: Revenue from hosting and sponsoring industry webinars on topics like contractor training and product metrics.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Supply House Times is a B2B trade media publication serving wholesale distributors and manufacturers' representatives in the plumbing, heating, cooling, piping (PHCP), bath & kitchen, industrial PVF, radiant & hydronics, and HVAC sectors. It delivers industry news, market intelligence, and product information through a monthly print and digital magazine, the "And So It Flows" podcast, webinars, eBooks, video content, special editions (including Premier 150 rankings), and searchable industry directories. Revenue is generated primarily through advertising to manufacturers and suppliers, with supplementary income from subscriptions, sponsored webinars, and direct sales of industry books and whitepapers.

Product overview

Supply House Times is a B2B media publication platform serving the plumbing, heating, cooling, piping (PHCP) and pipe, valve, fitting (PVF) industry. The platform operates as a multi-format content hub comprising a monthly print and digital magazine, the 'And So It Flows' podcast series, educational webinars, themed eBook collections, video content, and two searchable directories (B.I.G. Book for products and Rep Locator for manufacturer representatives). Special editions include the annual Premier 150 distributor rankings and quarterly PVF Outlook and PB Outlook publications. The publication also maintains an online store for industry books and whitepapers.

Differentiator

Problem solved

Functional benefit

Brands

• And So It Flows: The Supply House Times Podcast - BNP Media's Plumbing Group show focused on tech, trades and trends within the PHCP-PVF industry.

Products and services

• Supply House Times Magazine Monthly B2B trade magazine covering plumbing, heating, cooling, piping (PHCP) and pipe, valve, fitting (PVF) industry news, trends, and products. Available in print and digital editions under subscription.
• And So It Flows Podcast BNP Media Plumbing Group podcast focused on tech, trades and trends within the PHCP-PVF industry, featuring insights from industry experts and decision-makers.
• Webinars Educational webinar events covering contractor training, product metrics, forecasting, and industry topics for PHCP-PVF professionals.
• eBooks Digital publications including themed eBook series on Water Conservation, Radiant & Hydronics, and Bath & Kitchen Pro topics.
• Special Editions Annual and quarterly special editions including Premier 150 (top distributors ranking), PVF Outlook, PB Outlook, and Radiant Comfort Guide.
• Videos Video content including event coverage, product tours, industry roundtables, and manufacturer profiles.
• B.I.G. Book Directory Online directory for plumbing, heating, and hydronic professionals connecting with manufacturers and distributors of valves, couplings, water heaters, and specialty products.
• Rep Locator Directory Directory to locate plumbing and HVAC/manufacturing sales reps and manufacturer's representatives by region and product category.
• Supply House Times Store Online store selling industry-related books, whitepapers, and educational materials including Plumbing 401, Plumber's Handbook, and The Lost Art of Steam Heating.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• American Supply Association (ASA)coreStrategic or Co-development PartnerSupply House Times is the official publication of the American Supply Association (ASA). This partnership ensures the publication reaches every ASA member and provides coverage of ASA activities, events (NETWORK, ELEVATE), and initiatives including ASA University MDM program and ASA Women in Industry.
• BNP MediacoreOthersSupply House Times is published by BNP Media, a leading B2B media company based in Birmingham, Michigan. BNP Media is a fourth-generation, family-run business since 1926, providing eMagazines, custom media, newsletters, websites, conferences, events, and market research.
• Plumbing & MechanicalminorOthersPart of the BNP Media Plumbing Group along with Plumbing & Mechanical magazine, sharing content, podcast programming (And So It Flows), and joint coverage of industry events.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Reeves Journal: Regional trade publication covering plumbing, heating, and cooling in the western US. Peer B2B trade media brand serving the same PHCP channel with comparable editorial and advertiser mix.
• ACHR News: Long-standing HVAC/R trade publication covering heating, ventilation, air conditioning, and refrigeration. Closest peer by business model — B2B trade media, advertising-led revenue, multi-format content — overlapping Supply House Times' HVAC/heating coverage.
• Plumbing & Mechanical: Sibling BNP Media publication serving the same PHCP industry audience with overlapping editorial, shared podcast programming (And So It Flows), and joint event coverage. Most directly comparable trade publication operating alongside Supply House Times within the same parent company.
• PM Engineer: BNP Media Plumbing Group sister publication covering plumbing/mechanical system design for engineers. Comparable B2B trade media model serving adjacent PHCP decision-makers with shared content, podcast, and BNP infrastructure.
• Engineered Systems: BNP Media publication covering engineered HVAC/mechanical systems for commercial buildings. Peer trade media brand serving overlapping commercial HVAC decision-makers that Supply House Times distributors sell into.
• HPAC Engineering: B2B trade publication covering heating, piping, and air conditioning engineering for the consulting-specifying engineer audience. Directly comparable trade media model targeting a vertical segment adjacent to PHCP-PVF distributors and their specifying engineer customers.
• The Wholesaler: Independently published trade magazine covering PHCP-PVF wholesale distribution with a similar editorial mix of distributor news, manufacturer product launches, and industry rankings. Direct peer in the same vertical with the same reader audience.
• Plumbing Engineer: Trade publication serving plumbing engineers and designers in PHCP verticals. Comparable B2B media model targeting a closely adjacent — and partially overlapping — professional audience within the broader PHCP-PVF channel.

Broad incumbents

• Trade Press Media Group: Independent B2B trade media company publishing multiple construction/MEP titles including Reeves Journal. Operates a wider portfolio of trade publications across adjacent verticals, making it a broad incumbent peer rather than a single-title competitor.

Others

• BNP Media: Fourth-generation family-run B2B media company and parent of Supply House Times. Comparable as a diversified trade media conglomerate, but not a peer in product — it is the corporate parent providing shared infrastructure, audience data, and cross-publication sales leverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/supplyht
• YouTubeyoutube.com/user/SupplyHouseTimesMag
• Facebookfacebook.com/SupplyHouseTimes
• LinkedInlinkedin.com/company/supply-house-times
• Instagraminstagram.com/bnp_plumbinggroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supply House Times