The Wholesaler Scrapbooking Essentials

What The Wholesaler Scrapbooking Essentials does

The Wholesaler Scrapbooking Essentials is a privately held B2B wholesale distributor of scrapbooking, card making, and crafting supplies, operated under the South African Close Corporation Leibbrandt & Leibbrandt CC (registered 1995) and headquartered in Cape Town. The company does not sell directly to consumers; instead, it aggregates a curated portfolio of international craft brands — including Tsukineko (Japan), Couture Creations, Tombow (Japan), Celebr8 (South Africa), Rosie's Studio, Little Birdie, Uniquely Creative (Australia), MCS Industries, 49 and Market, Kaisercraft, Prima, Cricut, docrafts, Niimbot, Zipit, and others — and distributes them to independent craft retailers and online craft stores across South Africa through a store-locator-driven channel.

Its product catalog spans 17+ distributed brands plus its own "The Wholesaler InHouse" private-label line, organized across roughly 25 product categories including adhesives, albums, cardstock, die cutting machines, embossing tools, inks (alcohol, chalk, craft, dye, pigment), paper pads, stamping supplies, stickers, embellishments, flowers, templates and stencils, and storage — as well as newer adjacencies such as label printers, journal planners, DIY kits, decoupage, mixed media, and trimmers. The company runs an e-commerce wholesale ordering platform alongside a content-marketing layer (blog, Facebook, Twitter, YouTube, Instagram, Pinterest, email newsletter) that drives consumer demand and footfall to its retail partners.

Revenue is generated through one-time wholesale transactions to retail partners; pricing is not publicly disclosed. The firm operates exclusively within South Africa with no disclosed international expansion, no outside institutional capital, no M&A activity, and no AI/technology differentiation evident in the data. Scale signals include 11-50 employees, 18+ years of continuous operation, and a copyright span of 2007-2026 on its web platform.

Name

The Wholesaler Scrapbooking Essentials

Legal name

Leibbrandt & Leibbrandt CC

Website

https://thewholesaler.biz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wholesaler Scrapbooking Essentials is a privately held B2B wholesale distributor, registered in South Africa as Leibbrandt & Leibbrandt CC, that aggregates international scrapbooking and craft brands and supplies them to independent craft and online retailers across South Africa.

Ownership category

akta.pro rank

Product category

Wholesale craft supplies distribution

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (42392), Industrial and Personal Service Paper Merchant Wholesalers (42413), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110), Wholesale-Durable Goods (5000)

akta.pro primary industry

Scrapbooking & Paper Crafts Retail (CRALACAD)

Keywords

• Wholesale craft supplies
• Scrapbooking distribution
• Card making wholesale
• Craft brand sourcing
• Paper crafting supplies

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: The Wholesaler operates as a wholesale distributor of scrapbooking, card making, and crafting products. They source products from international brands and distribute to retail stores across South Africa. Revenue is generated through bulk sales to retail partners rather than direct consumer sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Wholesaler Scrapbooking Essentials is a B2B wholesale distributor that sources scrapbooking, card making, and crafting products from international brands and distributes them to independent craft retailers and online craft stores across South Africa. The company operates an e-commerce platform and a store locator network, handling product categories including adhesives, albums, cardstock, die cuts, embellishments, flowers, inks, paper, stamps, stickers, storage, tools, and templates. The company does not sell directly to the public; it supplies retail partners who resell to end consumers.

Product overview

The Wholesaler Scrapbooking Essentials is a wholesale distributor of scrapbooking, card making, and crafting supplies. The company operates as an e-commerce platform trading as Leibbrandt & Leibbrandt CC, selling products across multiple brands including Couture Creations Crafts (known for GoPress and Foil, GoCut and Emboss machines, alcohol inks, and cutting dies), Tsukineko (premium inks including StazOn, All-Purpose Ink, Memento LUXE, VersaFine), Celebr8 (South African chipboard and patterned paper), Rosie's Studio (paper collections and butterflies), Little Birdie (flowers and embellishments), Uniquely Creative (Australian-designed papers and tools), MCS Industries (scrapbook albums), and other brands like 49 and Market, Kaisercraft, Prima, Tombow, and Cricut. Their product portfolio spans adhesives, albums, cardstock, die cuts, embellishments, flowers, inks (alcohol, chalk, craft, dye, pigment), paper products, stamps, stickers, storage, tools, and templates. The company does not sell directly to the public but supplies independent craft stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Couture Creations Crafts Premier international arts and crafts brand known for high-quality crafting materials including cutting-edge designs, alcohol inks, cutting dies, embossing folders, and die-cutting machines. Distributed wholesale to South African retailers.
• Tsukineko ink products Japanese manufacturer of unique ink products and craft accessories since the 1950s, including StazOn pigment ink, All-Purpose Ink, Memento LUXE, VersaFine Clair, VersaMagic, Brilliance, Delicata, Memento, and embossing powders. Distributed wholesale to South African craft retailers.
• Tombow adhesives Japanese brand known for high-quality adhesives and art supplies including the popular Tombow Mono adhesives and glues. Distributed wholesale to South African craft retailers.
• Celebr8 themed collections Proudly South African brand focusing on designing and manufacturing themed collections including chipboard, masks, and patterned paper, with coordinating products like paper packs, die cuts, templates, and stickers. Distributed wholesale to South African craft retailers.
• Rosie's Studio paper collections Creative brand known for paper collections, butterflies, alphas, and journaling products featuring distinctive designs for scrapbooking and card making. Distributed wholesale to South African craft retailers.
• Little Birdie flowers and embellishments Brand specializing in decorative flowers, embellishments, and paper collections including Floral Café, Floral Boutique, and Florettes for scrapbooking and crafting projects. Distributed wholesale to South African craft retailers.
• Uniquely Creative Australian paper collections Australian brand where papers are designed in-house by scrapbookers and card makers, featuring exclusive hand-painted images from in-house illustrators. Products include paper pads, cutting dies, stamps, and embossing folders printed on 210gsm cardstock. Distributed wholesale to South African craft retailers.
• MCS Industries scrapbook albums Manufacturer of high-quality, fashion-oriented 12x12 postbound scrapbooks. Albums feature removable metal posts for flexibility to add pages or rearrange layouts. Distributed wholesale to South African craft retailers.
• Cricut cutting machines Electronic cutting machine brand including Cricut Maker and Cricut Explore machines for cutting detailed designs in cardstock, vinyl, and other materials. Distributed wholesale to South African craft retailers.
• Adhesives range Range of adhesives including general adhesives, glitter glues, and washi tape for various crafting applications. Distributed wholesale to South African craft retailers.
• Scrapbook albums Functional and fashionable albums in postbound or D-Ring formats available in various designs and colours for preserving photos and creating memory books. Distributed wholesale to South African craft retailers.
• Inks range Wide variety of inks including alcohol inks (acid-free, fast-drying for non-porous surfaces), chalk ink, craft ink (water-based, non-toxic), dye ink, and pigment ink for various techniques. Distributed wholesale to South African craft retailers.
• Die cutting products Range of cutting dies, cutting mats, die cutting machines, embossing folders, and embossing machines for precise craft cutting. Distributed wholesale to South African craft retailers.
• Paper products Paper range including glitter paper, paper pads and packs, speciality paper, smooth cardstock, and textured cardstock for scrapbooking and card making. Distributed wholesale to South African craft retailers.
• Stickers range Range of stickers including alphabet stickers, cardstock stickers, chipboard stickers, dimensional stickers, and paper stickers for scrapbooking and card making. Distributed wholesale to South African craft retailers.
• Stamping products Stamping supplies including acrylic blocks, embossing powder, and stamps for stamping techniques. Distributed wholesale to South African craft retailers.
• Decorative flowers Decorative flowers for scrapbooking and card making including various styles and collections. Distributed wholesale to South African craft retailers.
• Templates, stencils and masks Templates, stencils, and masks for creating interest, colour, pattern and texture with inks, mixed media pastes and other mediums. Distributed wholesale to South African craft retailers.
• Craft storage solutions Functional totes and caddies suitable for storing craft supplies. Distributed wholesale to South African craft retailers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• 49 and MarketminorOthersInternational scrapbooking brand whose products are distributed by The Wholesaler to South African retailers.
• Celebr8coreOthersProudly South African brand focused on designing and manufacturing themed collections including chipboard, masks, and patterned paper. Celebr8 is a key brand in The Wholesaler's portfolio.
• Couture Creations CraftscoreOthersPremier international arts and crafts company known for high-quality crafting materials including cutting-edge designs. A flagship brand in The Wholesaler's distribution portfolio.
• MCS IndustriesminorOthersManufacturer of high quality, fashion-oriented 12x12 postbound scrapbooks distributed by The Wholesaler.
• Rosie's StudiominorOthersCraft brand whose products are distributed by The Wholesaler to South African retailers.
• TombowminorOthersJapanese brand known for art supplies and adhesives, distributed by The Wholesaler.
• TsukinekocoreOthersJapanese ink manufacturer established in the 1950s, committed to innovation and quality in manufacturing unique ink products and craft accessories. Since the 1950s, Tsukineko has taken great pride in manufacturing unique ink products and craft accessories that make imagination come alive.
• Uniquely CreativecoreOthersAustralian brand whose papers are designed in-house by scrapbookers and card makers with exclusive hand painted images from in-house illustrators. Printed on high quality 210gsm cardstock.
• Little BirdieminorOthersCraft brand specializing in flowers and embellishments, distributed by The Wholesaler.
• PrimaminorOthersInternational craft brand including collections, flowers, and art mediums distributed by The Wholesaler.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Darice: US-based wholesale distributor of craft, hobby, and DIY products supplying independent retailers; the closest functional analog to The Wholesaler's B2B wholesale model, although with a broader DIY and party assortment.
• Simon Says Stamp: Online retailer/wholesaler of papercraft and stamping supplies that aggregates multiple craft brands (including Tsukineko) for hobbyists; closely comparable assortment and category focus to The Wholesaler's core product lines.
• Close to My Heart: Direct-sales scrapbooking, stamping and papercraft company selling through independent consultants; comparable product categories (stamps, inks, paper, embellishments) and similar hobbyist target customer.
• Create & Craft: UK-based craft supplies retailer and broadcaster that aggregates international craft brands and distributes to consumers; comparable to The Wholesaler in being a multi-brand craft aggregator, though it sells more directly to consumers via TV/online rather than B2B wholesale.
• Scrapbook.com: Online scrapbooking and papercraft retailer stocking multiple brands; comparable in product mix and customer base to The Wholesaler's downstream retailers, with similar exposure to international craft brand assortment.
• Stampin' Up!: Direct-sales company selling stamping, papercraft, and scrapbooking products via independent demonstrators; overlaps heavily with The Wholesaler's stamping, ink, and papercraft categories (Tsukineko and similar) and targets the same hobbyist end consumer.
• Crafter's Companion: Designer and global distributor of crafting tools and supplies (including die-cutting machines, inks, and embossing products) with an active international wholesale and retail footprint; comparable product categories and international brand-distribution model.

Others

• Sizzix (Ellison): Manufacturer of die-cutting machines and tools sold through craft wholesalers and retailers; functionally a supplier/brand in the same ecosystem that The Wholesaler distributes, making it an ecosystem peer rather than a direct competitor.

Broad incumbents

• Hobbycraft: UK's largest specialist arts and crafts retailer offering scrapbooking, papercraft and hobby products; comparable end-consumer assortment but a retail (not wholesale) business model.
• Michaels Companies: Largest North American specialty retailer of arts, crafts, and framing; competes for the same consumer craft spend and carries overlapping brands, but operates large-format retail rather than wholesale distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TheWholesalerSA
• YouTubeyoutube.com/user/TheWholesalerSA
• Facebookfacebook.com/TheWholesaler
• Instagraminstagram.com/thewholesalersa
• Pinterestza.pinterest.com/thewholesaler
• LinkedInlinkedin.com/company/the-wholesaler

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wholesaler Scrapbooking Essentials