Baja Motorsports

Name

Baja Motorsports

Legal name

Baja, Inc.

Website

https://bajamotorsports.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Recreational Powersports Vehicles

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)

SIC

Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)

akta.pro secondary industries

Powersports Powertrain & Drivetrain Manufacturing (Engines/Transmissions/Final Drive) (IMACAEAJ), Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Powersports vehicles
• Mini bikes
• Dirt bikes
• Go-karts
• Youth ATVs

Headquarters

HQ city

Anderson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Distribution channels1 record

Core offering

Baja Motorsports manufactures and supports a line of recreational, entry-level off-road powersports vehicles including dirt bikes, mini bikes, go-carts, and youth ATVs. The company sells these vehicles through national retail and mass-merchandise channels in the US and Canada, and provides customer service, parts, and warranty/repair support for its installed base.

Product overview

Baja Motorsports is a powersports vehicle manufacturer producing off-road vehicles including dirt bikes (DR50, DR70), mini bikes (HT65, MB165, WR65, MB196, DB30, DR90, WR90, MB200GC, MB200), go-carts (BB65, SD65, DN65, TR65), and youth ATVs (Wilderness90). The company's product line consists primarily of recreational and youth-oriented powersports vehicles, with multiple models having been subject to voluntary recalls for safety concerns over the years.

Differentiator

Problem solved

Functional benefit

Products and services

• DR50 Dirt Bike Dirt bike model voluntarily recalled in April 2012 due to safety concerns; part of Baja's core dirt bike line for recreational riders.
• DR70 Dirt Bike Dirt bike model voluntarily recalled in April 2012 due to safety concerns; part of Baja's core dirt bike line.
• HT65 Mini Bike
• MB165 Mini Bike
• WR65 Mini Bike
• MB196 Mini Bike
• DB30 Mini Bike Mini bike sold 2004 through 2010; recalled in July 2010.
• DR90 Mini Bike Mini bike sold 2004 through 2010; recalled in July 2010.
• WR90 Mini Bike Mini bike sold 2004 through 2010; recalled in July 2010.
• MB200 Mini Bike
• MB200GC Mini Bike
• BB65 Go-Cart
• SD65 Go-Cart
• DN65 Go-Cart
• TR65 Go-Cart
• Wilderness90 Youth ATV
• Extended Emission Control System Warranty and Repair Reimbursement Program Manufacturer support program offering extended emission control system warranty coverage and repair reimbursement for qualifying previously purchased Baja vehicles and certain generators.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Direct peers

• Tao Motor: Manufactures and distributes low-displacement dirt bikes, mini bikes, ATVs, and go-karts aimed at budget and youth riders—the same entry-level recreational segment that Baja Motorsports serves.
• Massimo Motor Sports: Manufactures and retails low-cost UTVs, ATVs, mini bikes, and dirt bikes targeting value-oriented recreational buyers, overlapping Baja's product portfolio and customer profile.
• Razor USA: Focused on youth and entry-level electric recreational vehicles including dirt bikes, go-karts, and mini bikes—adjacent but increasingly overlapping with Baja's manual-powered line as electrification trends spread.
• Coleman Powersports: Sells mini bikes, youth ATVs, and go-karts through mass-market retail channels (Walmart, etc.), directly mirroring Baja's historical distribution model and product categories.
• Kandi Powersports / Kandi America: Offers a comparable lineup of youth ATVs, mini bikes, and go-karts at entry-level price points, serving the same budget-conscious consumer segment.
• TrailMaster / Trailmaster Go-Karts: Specializes in mini bikes, go-karts, and off-road recreational vehicles in the budget tier, competing head-to-head with Baja's go-cart and mini bike product lines.

Broad incumbents

• Polaris Inc. Major powersports OEM whose youth ATV and entry-level product lines compete in the same end-use recreation category as Baja, but at significantly higher scale and price points.
• Yamaha Motor Powersports: Established powersports manufacturer offering dirt bikes and youth ATV models that compete with Baja's entry-level recreational products across the same end markets.
• Honda Powersports: Global powersports manufacturer with small-displacement dirt bikes, mini bikes, and youth ATVs that span a much wider portfolio but compete for the same recreational buyers Baja targets.
• BRP (Can-Am / Ski-Doo): Major diversified powersports OEM with youth/entry-level off-road models that compete in the same recreational off-road segment as Baja's dirt bikes and youth ATVs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baja-motorsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baja Motorsports