Coleman PowerSports
Coleman PowerSports is a privately held multi-brand powersports dealership operating two full-service retail locations in Falls Church and Woodbridge, Virginia, selling motorcycles, ATVs, watercraft, and related vehicles from 19+ brands to individual consumers across the DC metro area.
- Company typePrivate
- Founded1963
- HeadquartersFalls Church, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Coleman PowerSports does
Coleman PowerSports is a privately held, locally owned powersports retail dealership founded in 1963 and headquartered at 435 S Washington St, Falls Church, Virginia. The company operates two full-service dealership locations in Falls Church and Woodbridge, Virginia, and self-describes as the largest motorcycle and full-service powersports dealer in the DC metro area. It serves individual consumers and enthusiasts across Northern Virginia, Maryland, and Washington D.C., with no enterprise or B2B customer base disclosed.
The business carries 19+ OEM brands across motorcycles (Honda, Ducati, Yamaha, Suzuki, Kawasaki, Aprilia, Moto Guzzi), three-wheel motorcycles and autocycles (Can-Am Spyder/Ryker, Polaris Slingshot), ATVs and side-by-sides (Polaris, Can-Am, Honda, Kawasaki), personal watercraft (Sea-Doo), dirt bikes (Kawasaki, Kayo), scooters (Vespa, Piaggio, KYMCO, Yamaha, Honda), trailers (Kendon, Load Rite), e-bikes, and Honda power equipment. Inventory levels include 754 new vehicles in stock across both stores. The core revenue streams are new and pre-owned vehicle sales, full-service maintenance and parts (including dyno tuning, Ducati service, PWC winterization, recall checks, and winter storage), financing arrangements through partner institutions, and trade-in transactions supported by a NADA-powered valuation tool. The technology stack is standard dealer SaaS (OEMpartfinder, online scheduling, trade-in calculator); no proprietary technology or AI capabilities are disclosed.
Coleman PowerSports monetizes through a traditional dealership model: gross profit on vehicle unit sales, finance-and-insurance fee income on financed transactions, parts and accessories sales, labor and diagnostic revenue from the service department, and tuition from PowerRide University, an in-house certified motorcycle rider training program offering two-wheel and three-wheel licensing courses. Customer retention is supported by the Coleman Rewards and Coleman VIP loyalty programs. The company markets through a combination of its website, social media (Facebook, Twitter, Instagram, YouTube), community events (demo days, Can-Am 3-Wheel Experience Tour, annual auction), and its own rider training program as a lead-generation channel. Pricing is quote-based with promotional financing offered at 2.95%-3.99% APR on select models and seasonal cash-back incentives.
Coleman PowerSports firmographics
Firmographics- Name
- Coleman PowerSports
- Legal name
- Coleman PowerSports
- Website
- https://wherethepoweris.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Coleman PowerSports is a privately held multi-brand powersports dealership operating two full-service retail locations in Falls Church and Woodbridge, Virginia, selling motorcycles, ATVs, watercraft, and related vehicles from 19+ brands to individual consumers across the DC metro area.
- Ownership category
- akta.pro rank
Coleman PowerSports industry classification
Industry- Product category
- Powersports Dealership
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
Keywords
Where Coleman PowerSports is headquartered
LocationHeadquarters
- HQ city
- Falls Church
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Coleman PowerSports business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: New and pre-owned powersports vehicles including motorcycles, ATVs, side-by-sides, personal watercraft, scooters, trailers, and generators from multiple brands.
- Service & Parts: Full-service department offering maintenance, repairs, parts, accessories, and specialized services including dyno tune, Ducati service, personal watercraft winterization, and winter storage.
- Financing: Financing options offered to customers for vehicle purchases through partnerships with financial institutions.
- Rider Training: PowerRide University provides motorcycle rider training and licensing courses for 2-wheel and 3-wheel motorcycles in Virginia.
- Trade-ins: Vehicle trade-in program allowing customers to apply existing vehicle value toward new purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicles - MSRP or dealer-set pricing |
| One time/ perpetual license | Pay-as-you-go | Pre-owned vehicles - Dealer pricing |
| Other | Monthly | Financing options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Coleman PowerSports product offering
Product offeringCore offering
Coleman PowerSports is a multi-brand powersports retail dealership operating two locations in Northern Virginia. It sells new and pre-owned motorcycles, ATVs, side-by-sides, personal watercraft, scooters, dirt bikes, autocycles, e-bikes, trailers, and power equipment from 19+ brands including Honda, Yamaha, Ducati, Kawasaki, Suzuki, Can-Am, Polaris, and Sea-Doo. The dealership also provides in-house vehicle service and parts, financing, trade-ins, and licensed motorcycle rider training through its PowerRide University program.
Product overview
Coleman PowerSports operates as a multi-brand powersports dealership offering a comprehensive portfolio of vehicles and services. The core product offerings include new and pre-owned motorcycles (street bikes, cruisers, sport bikes, touring), three-wheel motorcycles (Can-Am Spyder, Ryker), ATVs, side x side UTVs, personal watercraft (Sea-Doo), dirt bikes, scooters, Slingshot autocycles, e-bikes, trailers, and power equipment. The dealership carries over 18 major brands including Honda, Kawasaki, Yamaha, Suzuki, Ducati, Can-Am, Polaris, Sea-Doo, Vespa, Aprilia, Moto Guzzi, Piaggio, KYMCO, Kayo, and Kendon. Supporting the vehicle sales are complementary services including PowerRide University (rider training and licensing), financing programs with promotional rates, a full-service maintenance department, parts finder, trade-in valuation, and customer loyalty programs (Coleman Rewards and VIP). The company operates two locations in Virginia (Falls Church and Woodbridge) serving the DC metro area for over 60 years.
Differentiator
Problem solved
Functional benefit
Brands
- PowerRide University: Motorcycle rider training and licensing program offering two-wheel and three-wheel courses for new riders in Virginia.
Companies that use Coleman PowerSports
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Coleman PowerSports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coleman PowerSports partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- HondacoreAuthorized dealer for Honda motorcycles, ATVs, side-by-sides, and Honda Power Equipment including generators.
- DucaticoreAuthorized dealer for Ducati motorcycles with specialized Ducati service department.
- Can-Am (BRP)coreAuthorized dealer for Can-Am motorcycles, ATVs, side-by-sides including Ryker, Spyder, and Outlander lines. Offers Can-Am 3-Wheel Experience Tour events.
- PolariscoreAuthorized dealer for Polaris off-road vehicles, RANGER, RZR, and General lines. Provides Polaris service.
- Sea-DoocoreAuthorized dealer for Sea-Doo personal watercraft with PWC-specific services including winterization.
- YamahacoreAuthorized dealer for Yamaha motorcycles, ATVs, and watercraft.
- KawasakicoreAuthorized dealer for Kawasaki motorcycles and ATVs.
- SuzukicoreAuthorized dealer for Suzuki motorcycles.
- Slingshot (Polaris)coreAuthorized dealer for Polaris Slingshot autocycles.
- Helmet HouseminorPartnership for helmets and apparel sales through helmethouse.com landing page.
- ValueMyTradeInminorTrade-in value calculator integration allowing customers to quickly assess their current vehicle's trade-in value online.
- ApriliaminorAuthorized dealer for Aprilia motorcycles.
- Moto GuzziminorAuthorized dealer for Moto Guzzi motorcycles.
- PiaggiominorAuthorized dealer for Piaggio scooters.
- VespaminorAuthorized dealer for Vespa scooters.
- KYMCOminorAuthorized dealer for KYMCO scooters and ATVs.
- KayominorAuthorized dealer for Kayo dirt bikes.
- KendonminorAuthorized dealer for Kendon trailers.
- Load RiteminorAuthorized dealer for Load Rite trailers.
- Segway PowersportsminorAuthorized dealer for Segway powersports vehicles.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Coleman PowerSports competitors and assessment
Company assessmentDirect peers
- RevZilla: Leading online motorcycle and powersports gear/parts retailer owned by Comoto Holdings. Comparable to Coleman's parts/accessories e-commerce operations and serves an overlapping enthusiast customer base, representing the digital-native channel Coleman does not yet operate in.
- A&S Powersports: Multi-brand powersports dealer based in Sacramento, California, carrying motorcycles, ATVs, side-by-sides, and PWCs across multiple premium and mass-market brands. Closely matches Coleman's product breadth and full-service dealer model.
- Cycle Gear: National retail chain selling powersports gear, helmets, apparel, and accessories across hundreds of stores. Comparable to Coleman's parts/apparel/helmet retail operations and Helmet House partnership, though lacks Coleman's new-vehicle franchise business.
- Riva Motorsports: Large multi-brand powersports dealer in Miami, Florida, offering motorcycles, PWCs, and off-road vehicles from major OEMs with service and parts support. Directly comparable to Coleman in product mix and multi-OEM dealer positioning.
- RideNow Powersports: One of the largest multi-brand powersports dealer groups in the US, operating multiple locations across Arizona and other states. Highly comparable to Coleman as a multi-brand new/used motorcycle, ATV, side-by-side, and PWC retailer with full service operations.
Regional players
- Battley Cycles: Independent multi-brand powersports dealer in Gaithersburg, Maryland, carrying Honda, Yamaha, Kawasaki, and other brands with full service. Directly competes with Coleman for the same DMV-area customer base and represents a viable regional rollup comparable.
- Bob's BMW: Long-established multi-brand motorcycle dealership in Columbia, Maryland — geographically proximate to Coleman's Virginia locations and serving the same DC metro market. Highly comparable in product breadth (motorcycles, parts, service) and independent dealer heritage.
Broad incumbents
- Polaris Inc. Manufacturer of Polaris ORV, RZR, Slingshot, and Indian Motorcycle — one of Coleman's key OEM partners. Industry context peer: as the OEM setting franchise terms, Polaris's strategy on direct sales and dealer-network sizing directly affects Coleman's economics.
- Honda Powersports / American Honda: Manufacturer of Honda motorcycles, ATVs, side-by-sides, and Honda Power Equipment. Coleman's most strategic OEM relationship given Honda's breadth across motorcycle, ATV, side-by-side, and generator product lines carried at both Falls Church and Woodbridge.
- BRP Inc. Manufacturer of Can-Am motorcycles, Spyder/Ryker three-wheelers, Sea-Doo PWCs, and Ski-Doo — another core OEM for Coleman. Comparable as the supplier shaping Coleman's inventory mix and a key determinant of three-wheeler demand growth in the DMV market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Coleman PowerSports social profiles
Digital presenceColeman PowerSports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coleman PowerSports leadership team
Management profileNumber of profiles
Profiles1 record
Coleman PowerSports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coleman PowerSports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coleman PowerSports
What does Coleman PowerSports do?
Coleman PowerSports is a multi-brand powersports retail dealership operating two locations in Northern Virginia. It sells new and pre-owned motorcycles, ATVs, side-by-sides, personal watercraft, scooters, dirt bikes, autocycles, e-bikes, trailers, and power equipment from 19+ brands including Honda, Yamaha, Ducati, Kawasaki, Suzuki, Can-Am, Polaris, and Sea-Doo. The dealership also provides in-house vehicle service and parts, financing, trade-ins, and licensed motorcycle rider training through its PowerRide University program.
Is Coleman PowerSports a public or private company?
Coleman PowerSports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coleman PowerSports founded?
Coleman PowerSports was founded in 1963. It employs 51 to 100 people.
Where is Coleman PowerSports based?
Coleman PowerSports is headquartered in Falls Church, United States, in the North America region.
How does Coleman PowerSports make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are service & Parts, financing, rider Training and trade-ins.
Who are Coleman PowerSports's main competitors?
Direct peers on record are RevZilla, A&S Powersports, Cycle Gear, Riva Motorsports and RideNow Powersports. Regional players are Battley Cycles and Bob's BMW. Broad incumbents are Polaris Inc., Honda Powersports / American Honda and BRP Inc..
Does Coleman PowerSports have an API?
No public API is recorded for Coleman PowerSports.
What industry is Coleman PowerSports in?
Coleman PowerSports's product category is Powersports Dealership. Its primary akta.pro industry code is CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution. Its NAICS code is 441227 and its SIC code is 5500.