Money Advice Plus
Money Advice Plus is a UK-registered charity providing free specialist debt, benefit, and money management advice to vulnerable adults in Brighton & Hove and East Sussex, with national reach through its CEDEAS economic abuse helpline and the Economic Abuse Evidence Form tool.
- Company typePrivate
- Founded2015
- HeadquartersHove, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Money Advice Plus does
Money Advice Plus is a UK-registered charity (Company number 3029782, Charity number 1045340) headquartered in Hove with a secondary postal address in Eastbourne, providing free, confidential debt and benefit advice primarily to vulnerable adults in Brighton & Hove and East Sussex, with national reach through its CEDEAS helpline. The organisation's core services comprise debt and benefit advice and casework (including DROs, IVAs, bankruptcy), money management and appointee/deputy services for clients unable to handle finances independently, and specialist support for victim-survivors of domestic and economic abuse through the Centre of Excellence for Debt and Economic Abuse Services (CEDEAS), which has operated since 2011. Its technology stack is modest: AdvicePro for electronic case recording, hosted on secure servers in Dundee and Aberdeen, with legacy TOPAZ records for older casework, plus a multilingual self-service website (10 languages) featuring a Benefits Calculator.
The business model is non-profit grant funding: all services are free to clients, and operations are sustained through grants, charitable donations, and statutory funding from a diversified base including Brighton & Hove City Council, Lloyds, Nationwide, Community Fund, Macmillan, MentalHealthUK, Money and Pensions Service, East Sussex County Council, and contracts with housing associations (Sovereign, Victory Homes, L&Q). Distribution is community-led, relying on referrals from social workers, NHS services, Citizens Advice, foodbanks, housing associations, and the UOK Partnership, supplemented by the CEDEAS helpline (0808 196 8845) and self-referral forms. In the most recent reporting period, MAP supported 424 people with money-handling services, handling £5.3M in client money, with 94% client satisfaction and 88% reporting improved confidence in managing finances.
Revenue diversification is being pursued through professional services: Case Supervision, organisational Consultancy (for FCA-regulated debt advice set-up), and Training for Professionals delivered in partnership with Surviving Economic Abuse. The proprietary Economic Abuse Evidence Form (EAEF), devised by MAP and piloted with Surviving Economic Abuse, is a notable product extension: it reduced creditor decision times from 63 to 13 days median and is being rolled out to 30 financial services firms in 2024-2025 with UK Finance support, with active toolkits being developed with HMRC and the Local Government Association. The organisation is led by Chief Executive Karen Perrier and currently employs 101-250 staff.
Money Advice Plus firmographics
Firmographics- Name
- Money Advice Plus
- Legal name
- Money Advice Plus
- Website
- https://moneyadviceplus.org.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Money Advice Plus is a UK-registered charity providing free specialist debt, benefit, and money management advice to vulnerable adults in Brighton & Hove and East Sussex, with national reach through its CEDEAS economic abuse helpline and the Economic Abuse Evidence Form tool.
- Ownership category
- akta.pro rank
Money Advice Plus industry classification
Industry- Product category
- Debt and Financial Counselling Services
- NAICS
- Insurance and Employee Benefit Funds (5251)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Hardship & Forbearance Assistance (FSAEAFAJ)
- akta.pro secondary industries
- Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN), Income Support & Cash Assistance Programs (BPAIAKAE)
Keywords
Where Money Advice Plus is headquartered
LocationHeadquarters
- HQ city
- Hove
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Money Advice Plus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Charitable funding and grants: As a registered charity (Company number: 3029782, Charity number: 1045340), Money Advice Plus is funded through grants, charitable donations, and statutory funding from local authorities and national bodies. All services are provided free to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free services for all eligible clients |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Money Advice Plus product offering
Product offeringCore offering
Money Advice Plus is a UK registered charity that provides free, confidential debt and money advice, welfare benefits advice, and money-management support to individuals experiencing financial hardship, with a specialist focus on victim-survivors of economic abuse in the context of domestic abuse. It also delivers training, consultancy and casework supervision to advice-giving professionals and partner organisations.
Product overview
Money Advice Plus offers a comprehensive portfolio of free, confidential money and debt advice services primarily serving residents of Brighton & Hove, East Sussex, and nationally through specialized programmes. The core offering comprises debt and benefit advice and casework, money management services for vulnerable individuals (including appointee and deputy services), and specialized support for victim-survivors of domestic and economic abuse through the CEDEAS (Centre of Excellence for Debt and Economic Abuse Services) sub-brand. Supplementary professional services include case supervision, consultancy for setting up regulated debt advice services, and training programmes in partnership with Surviving Economic Abuse. Digital self-help tools include a Benefits Calculator and educational guides on debt advice, budgeting, banking, and financial safety. The organization also operates a dedicated Financial Support Line for domestic abuse victims.
Differentiator
Problem solved
Functional benefit
Brands
- CEDEAS: Centre of Excellence for Debt and Economic Abuse Services - provides dedicated support to victim-survivors of domestic abuse with their money worries, including a helpline and casework services.
Products and services
- Money Management
Companies that use Money Advice Plus
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles2 records
Money Advice Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Money Advice Plus partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Surviving Economic Abuse (SEA)coreMAP partners with Surviving Economic Abuse as the Centre of Excellence for Debt and Economic Abuse Services (CEDEAS). Together they run training programmes on economic abuse and have co-developed the Economic Abuse Evidence Form (EAEF), an innovative information-sharing tool now being rolled out to financial services firms with UK Finance support.
- Brighton and Hove City Council (BHCC)coreMajor funder providing funding to work with tenants and leaseholders, and commissioner of Advice and Financial Inclusion Partnership. Also involved in Social Worker Support Service referral pathway.
- Sovereign Housing AssociationcorePartner housing association for providing specialist money advice to tenants. Joint casework example documented with Sovereign Debt Team.
- Victory HomescorePartner housing association for providing specialist money advice to tenants.
- L&Q Group (Pound Advice partnership)corePartner housing association for providing specialist money advice to tenants as part of the Pound Advice partnership.
- Citizens Advice Brighton & HovecorePartner in Advice and Financial Inclusion Partnership delivering services for Brighton & Hove residents via single point of contact. Also partner organisation for client referrals.
- UOK PartnershipcoreMAP is part of UOK Partnership, a group of 20 community services working together to support good mental health and wellbeing in Brighton, Hove and East Sussex. MAP provides specialist debt and benefit advice to clients experiencing mental ill health through this partnership.
- UK FinancecoreUK Finance is supporting the rollout of the Economic Abuse Evidence Form (EAEF) to 30 new financial services firms in 2024-2025.
- HMRCminorMAP is actively working with HMRC to further develop economic abuse toolkits.
- Local Government AssociationminorMAP is working with the Local Government Association to further develop economic abuse toolkits.
- NHS Brighton & HovecoreNHS Mental Health services refer clients to MAP, including Assertive Outreach Team for money management services.
- Macmillan Cancer SupportcorePreviously funded service for people affected by cancer in East Sussex struggling with benefits. Service transitioning to new provider.
- BHT (Brighton Housing Trust)minorListed as a partner organisation and supporter/funder of Money Advice Plus.
- National Debt Line (referral partner)minorAlternative referral source for debt advice if clients cannot access MAP services.
- Lloyds Banking GroupminorListed as funder and supporter of Money Advice Plus.
- Nationwide Building SocietyminorListed as funder and supporter of Money Advice Plus.
- Community FundminorListed as funder and supporter of Money Advice Plus.
- Mental Health UKminorListed as funder and supporter of Money Advice Plus.
- Money and Pensions Service (MaPS)coreRequired funder for debt advice services, with MAP holding MaPS Debt Advice Standard. Data reporting required as part of funding agreement.
- East Sussex County CouncilminorListed as funder and supporter of Money Advice Plus.
- Emmanuel Church (Foodbank)minorMAP works in partnership with Emmanuel Church to provide Welfare Benefits and Debt Advice at foodbank locations within Brighton and Hove.
- BHT AdviceminorListed as partner organisation for referring clients to advice services.
- Wave Community BankminorListed as partner organisation for Brighton & Hove residents.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Money Advice Plus competitors and assessment
Company assessmentDirect peers
- PayPlan: Free debt advice and managed repayment plan service operating across the UK. Comparable as a regulated free debt counselling provider handling DROs, IVAs, and informal arrangements.
- Christians Against Poverty (CAP): UK charity providing free debt counselling, money coaching, and poverty relief through local church partners. Comparable free debt advice and financial coaching model with strong FCA-aligned quality standards.
- Citizens Advice: National network providing free, independent debt and benefits advice across England and Wales. Directly comparable as a free debt-advice provider and one of MAP's main referral partners for Brighton & Hove residents.
- Surviving Economic Abuse (SEA): UK charity focused on economic abuse and financial control in domestic abuse contexts. Strategic co-development partner on EAEF, with directly overlapping mission and beneficiary base for victim-survivors.
- StepChange Debt Charity: UK's largest specialist debt charity delivering regulated debt advice, DROs, IVAs, and bankruptcy support. Comparable in regulated debt counselling remit, although operating at significantly greater national scale.
- National Debtline (Money Wellness): Free debt advice service delivered by Money Wellness covering England, Wales, and Scotland. Directly comparable telephone and online debt advice offering, and listed by MAP as an alternative referral partner.
Broad incumbents
- Shelter: National housing and homelessness charity providing debt and welfare benefits advice to tenants. Comparable given MAP's housing-association-tenant segment and overlapping housing-debt caseload.
- Money and Pensions Service (MoneyHelper): Arm's-length government body setting the UK Debt Advice Standard and commissioning free debt advice nationally. Sets the regulatory framework MAP operates under and is a core funder.
Regional players
- BHT (Brighton Housing Trust): Brighton-based homelessness and housing charity and listed MAP partner. Comparable regional social-housing and advice provider in the same South East geography.
- Centre for Personal Insolvency: Smaller specialist UK organisation offering personal insolvency advice and casework. Comparable as a niche debt advice specialist, though with a narrower scope than MAP's economic abuse focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Money Advice Plus social profiles
Digital presenceMoney Advice Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Money Advice Plus leadership team
Management profileNumber of profiles
Profiles2 records
Money Advice Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Money Advice Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Money Advice Plus
What does Money Advice Plus do?
Money Advice Plus is a UK registered charity that provides free, confidential debt and money advice, welfare benefits advice, and money-management support to individuals experiencing financial hardship, with a specialist focus on victim-survivors of economic abuse in the context of domestic abuse. It also delivers training, consultancy and casework supervision to advice-giving professionals and partner organisations.
Is Money Advice Plus a public or private company?
Money Advice Plus is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Money Advice Plus founded?
Money Advice Plus was founded in 2015. It employs 101 to 250 people.
Where is Money Advice Plus based?
Money Advice Plus is headquartered in Hove, United Kingdom, in the Europe region.
How does Money Advice Plus make money?
One revenue line is on record: charitable funding and grants.
Who are Money Advice Plus's main competitors?
Direct peers on record are PayPlan, Christians Against Poverty (CAP), Citizens Advice, Surviving Economic Abuse (SEA), StepChange Debt Charity and National Debtline (Money Wellness). Broad incumbents are Shelter and Money and Pensions Service (MoneyHelper). Regional players are BHT (Brighton Housing Trust) and Centre for Personal Insolvency.
Does Money Advice Plus have an API?
No public API is recorded for Money Advice Plus.
What industry is Money Advice Plus in?
Money Advice Plus's product category is Debt and Financial Counselling Services. Its primary akta.pro industry code is FSAEAFAJ, Financial Hardship & Forbearance Assistance, with a secondary code of EDAAAJAN, Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors). Its NAICS code is 5251 and its SIC code is 6282.