Mental Health UK

What Mental Health UK does

Mental Health UK is a registered UK charity (Charity no. 1170815), founded in 2016 and headquartered at 28 Albert Embankment, London. It operates as a national umbrella organisation that unites four regional mental health charities — Rethink Mental Illness (England), Change Mental Health (Scotland), MindWise (Northern Ireland), and Adferiad (Wales) — to deliver UK-wide mental health information, advice, and direct support services. The organisation serves individuals experiencing mental health challenges, with a particular focus on young people, people facing financial hardship alongside mental health difficulties, individuals seeking employment support, and employers seeking workplace mental health training. Scale indicators include 1.8 million website users reached, 105,592 young people supported across three programmes, and over £11 million in financial gains facilitated for clients of the Mental Health & Money Advice service.

The charity's product portfolio comprises three core support programmes (Mental Health & Money Advice, Young People's Programmes, and Into Work), an A-Z library of condition-specific information covering anxiety, bipolar disorder, BPD, depression, eating disorders, OCD, PTSD, schizophrenia and others, downloadable wellbeing resources, peer support groups, and a growing B2B workplace mental health training and consultancy practice. Underpinning delivery is a web-based service platform (mentalhealth-uk.org), a separate peer-to-peer fundraising portal (fundraising.mentalhealth-uk.org) powered by Funraisin with leaderboards and branded fundraising rewards, and a community of fundraisers active across eight social media platforms. Distribution blends digital self-serve channels with local in-person delivery through the four alliance partners.

The revenue model is donation-based, comprising one-time and recurring individual donations, peer-to-peer event fundraising (including the London Landmarks Half Marathon with a £350 fundraising target per entrant and 239 early registrations for the 2027 edition, plus the 31 Miles in August walking challenge), payroll giving, in-memory donations, legacy giving, and corporate partnerships. All direct services to beneficiaries are provided free of charge. Workplace training and consultancy represents a fee-based B2B stream layered on top of the donation-led core. The organisation is registered with the Fundraising Regulator and adheres to the Code of Fundraising Practice.

Name

Mental Health UK

Legal name

Mental Health UK

Website

https://mentalhealth-uk.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Mental Health UK is a registered charity uniting four national mental health charities across England, Scotland, Wales and Northern Ireland to deliver free information, advice, and support programmes for individuals affected by mental health challenges, including youth resilience, money and mental health, and employment pathways.

Ownership category

akta.pro rank

Product category

Mental Health Support Services

NAICS

Voluntary Health Organizations (813212), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Mental health charity
• Mental health support
• Workplace wellbeing training
• Mental health information
• Mental health advocacy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Mental Health UK raises funds through one-time and recurring donations from individual supporters, as well as peer-to-peer fundraising via events such as the London Landmarks Half Marathon and 31 Miles in August challenge. Participants commit to fundraising targets (e.g. £350 for the half marathon) and donors can give via the Funraisin platform with Gift Aid options.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mental Health UK is a registered charity that unites four national mental health charities across England, Wales, Scotland, and Northern Ireland to deliver free mental health information, advice, and support services. Its core offerings include the Mental Health & Money Advice service, Young People's Programmes, the Into Work employment programme, peer support groups, an A-Z mental health conditions information library, downloadable wellbeing resources, and paid workplace mental health training and consultancy for employers.

Product overview

Mental Health UK operates as a national mental health charity that unites four regional mental health charities (Rethink Mental Illness in England, Change Mental Health in Scotland, MindWise in Northern Ireland, and Adferiad in Wales) to provide comprehensive mental health support across the UK. The organization offers a portfolio of services including direct support programmes (Mental Health & Money Advice, Young People's Programmes, Into Work Programme), information resources (A-Z mental health conditions, health and wellbeing guides, downloadable tools), peer support groups, and B2B workplace mental health training. Additionally, the organization runs fundraising events including the 31 Miles in August challenge and London Landmarks Half Marathon, along with awareness campaigns like Mental Health Awareness Week. The combined offering provides a holistic approach to mental health support from prevention and information through to treatment support and employment assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Mental Health & Money Advice: Support service helping people manage their mental and financial health
• Into Work Programme
• Young People's Programmes
• Bloom
• Your Resilience
• Me & Money
• Support Groups

Products and services

• Mental Health & Money Advice Specialist advice service helping individuals manage both their mental health and financial wellbeing, providing tailored support for money problems and mental health challenges, with over £11 million in financial gains generated for clients.
• Young People's Programmes Programmes designed to help young people navigate life's pressures and build mental wellbeing resilience, delivered in partnership with schools, colleges, and other organisations; 105,592 young people supported across the three programmes.
• Into Work Programme Employment support programme creating pathways into work that prioritise wellbeing and long-term success, with 98% of clients achieving improved wellbeing scores.
• Mental Health Conditions Information (A-Z) Comprehensive A-Z resource covering 16+ mental health conditions (anxiety disorders, bipolar disorder, depression, eating disorders, OCD, PTSD, schizophrenia, and more), available free via the Mental Health UK website.
• Health and Wellbeing Resources Free strategies and guidance covering sleep, movement, work-life balance, stress management, burnout, and other wellbeing topics.
• Find Local Support Referral service connecting individuals with local mental health support delivered through the four national partner charities across the four UK nations.
• Downloadable Resources Free practical tools and resources to help individuals track, understand, and improve their mental wellbeing.
• Workplace Mental Health Training and Consultancy Paid training and consultancy services for businesses to support employee mental health, including workshops and bespoke organisational assessments.
• Support Groups Peer support groups offering acceptance and reassurance to individuals affected by mental health challenges, delivered through the four national partner charities.

Quantifiable outcome

• 105,592 young people supported through three innovative programmes
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Rethink Mental IllnesscoreStrategic or Co-development PartnerRethink Mental Illness is one of the four founding partner charities of the Mental Health UK alliance. It improves the lives of people severely affected by mental illness through local groups and services, expert information and training, and successful campaigning. As a core partner, Rethink Mental Illness contributes to the UK-wide reach and local delivery network.
• Change Mental HealthcoreStrategic or Co-development PartnerChange Mental Health is a leading national mental health charity in Scotland, delivering non-clinical, person-centred support to over 10,000 people a year. It changes society by changing attitudes, fighting stigma, and influencing government policy. As a core partner, it provides deep expertise in Scottish mental health delivery and national advocacy.
• MindWisecoreStrategic or Co-development PartnerMindWise is a leading mental health charity in Northern Ireland operating 30 key services and supporting 9,000 people annually, including carers, families, and children. It campaigns for change and fights stigma and discrimination. As a core partner, it provides Northern Ireland-specific expertise and local service delivery.
• AdferiadcoreStrategic or Co-development PartnerAdferiad delivers a coordinated response to people with co-occurring mental health and substance misuse conditions in Wales. It harnesses the combined expertise of CAIS, Hafal, and WCADA in substance misuse, mental health, housing, criminal justice, and employment support. As a core partner, it provides specialist Welsh delivery and expertise in complex needs.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCm4sBK1reDgg_oFjyv9qG2Q
• Facebookfacebook.com/mhealthuk
• LinkedInlinkedin.com/company/mentalhealthuk
• Instagraminstagram.com/mhealthuk
• TikToktiktok.com/@mhealthuk
• Xx.com/with_replies

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health UK