Lionfish

Name

Lionfish

Legal name

Lionfish LLC

Website

https://lionfishcreative.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing and Creative Agency Services

NAICS

Graphic Design Services (541430), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Marketing communications agency
• Brand strategy services
• Integrated marketing campaigns
• Creative agency services
• Demand generation agency

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency professional services fees: Project-based and retainer engagements for brand strategy, creative development, website design/development, video production, integrated marketing campaigns, and sales enablement toolkits. Engagement-led model where each client project is scoped, priced, and delivered against defined deliverables (e.g., brand strategy, visual identity system, web design, modular templates, sales decks). Demonstrated reduction of client MarCom spend by 40% in first year (WhidbeyHealth).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Lionfish Creative is a strategic marketing and creative agency that delivers integrated brand strategy, integrated marketing campaigns, website design and development, video and animation production, sales/channel enablement toolkits, and social innovation/cause campaigns for clients ranging from startups to global enterprises. Engagements are project- or retainer-based, custom-scoped per client goals, and packaged around six strategic service pillars (Fill Your Pipeline, Increase Brand Loyalty, Launch Something New, Grow Market Share, Build a Powerful Brand, Change the World). The agency combines traditional creative execution with AI-augmented visual storytelling (Mid-Journey, Dali) and an in-house multidisciplinary team.

Product overview

Lionfish Creative is a Washington (WA) and Pacific Northwest (PNW)-based strategic marketing and creative agency offering a unified, integrated portfolio of services organized around six strategic service pillars: Fill Your Pipeline, Increase Brand Loyalty, Launch Something New, Grow Market Share, Build a Powerful Brand, and Change the World. The core offerings span Strategic Brand Development & Positioning, Integrated Marketing Campaigns & Demand Generation, Website Design & Development, Video/Animation/Motion Production, Sales & Channel Enablement Toolkits, Social Innovation & DEI Campaigns, Creative Direction & Illustration, and the Currents thought-leadership newsletter. The pillar tracks (Fill Your Pipeline, Increase Brand Loyalty, Launch Something New, Grow Market Share, Build a Powerful Brand, Change the World) are how Lionfish packages its capabilities into client outcomes, while the core service lines are the production disciplines (strategy, digital, video, creative) that execute them. The agency also applies generative AI tools (Mid-Journey, Dali) within its Creative Direction & Illustration offering to elevate visual storytelling.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Brand Development & Positioning Brand strategy, naming, positioning, messaging frameworks, and visual identity systems for startups, growth-stage companies, and non-profits. Deliverables include differentiated messaging, visual identity, naming, taglines, and brand guidelines.
• Integrated Marketing Campaigns & Demand Generation Multi-channel, multi-touch marketing campaigns to drive pipeline, sales, and market share — spanning digital and print advertising, social, email, direct mail, dimensional mailers, sales enablement toolkits, and MarCom planning.
• Website Design, Development & Digital Experience Strategic website design and development, UX/UI, SEO, SEM, e-commerce, WordPress and Shopify site builds, microsites, and ongoing site optimization as part of brand launches and demand generation programs.
• Video, Animation & Motion Production Video and animation production services including handheld to multi-camera shoots, drone and robotics footage, motion graphics, product demo videos, customer testimonials, and AI-driven animations.
• Sales & Channel Enablement Toolkits Modular sales toolkits, templates, infographics, presentations, microsites, ISV resource portals, and campaign assets designed to enable sales teams, ISVs, OEMs, and channel partners to engage prospects and close deals.
• Social Innovation, DEI & Non-Profit Campaigns Cause-driven branding, fundraising campaigns, social purpose strategy, and DEI coalition branding for non-profits and purpose-led organizations. Includes annual reports, capital campaign toolkits, and community engagement programs.
• Creative Direction, Illustration & Design High-impact creative direction, illustration, visual storytelling, and graphic design for digital, print, environmental, and event experiences, including AI-assisted illustration using Mid-Journey and Dali in combination with the Adobe Suite.

Quantifiable outcome

• 1,000 top-of-funnel leads in 60 days (Microsoft IoT)
• +11 more outcomes

Named customers47 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and emerging.

• Agency Management Institute (AMI)coreStrategic or Co-development PartnerAMI provides agency training, consulting and agency owner networks that help small to mid-sized agencies grow and prosper. Lionfish Creative is affiliated with AMI as a long-standing relationship, leveraging it for professional development and best-practice benchmarking in agency operations.
• Women's Business Enterprise National Council (WBENC)coreOthersWBENC is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. Lionfish Creative holds WBENC certification, supporting buyer-diversity programs (e.g., corporate supplier diversity) and reinforcing its women-owned status led by CEO Gloria Wildeman.
• LifePatterns / Grace (H4Enterprises) — Lionfish-launched partner ecosystememergingChannel Partner/ Reseller/ DistributorAs a result of Lionfish's brand launch for Grace by LifePatterns, partnerships were formed with AT&T and AerisTech, along with multiple resellers. These are partner relationships of the client LifePatterns that Lionfish helped establish through GTM work.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hammerquist Studios: Seattle-based creative agency delivering integrated brand, digital, video and demand-gen work for B2B and consumer clients. Closely comparable on geography, service mix, and enterprise client tier.
• Mechanica: Boston-based independent branding and creative agency serving B2B, technology, and healthcare clients. Comparable independent mid-sized agency positioning with brand strategy and integrated campaign focus.
• Jayray Agency: Pacific Northwest full-service creative and branding agency. Comparable size and integrated strategy/creative/digital offering with similar SMB-to-mid-market client orientation.
• Gabriel Marketing Group: B2B-focused marketing agency serving technology and enterprise clients with brand, demand-gen, and PR services. Comparable mid-sized independent profile with similar tech-vertical concentration.
• Copacino + Fujikado: Seattle-based independent brand strategy and creative agency serving B2B and B2C clients across the Pacific Northwest. Closely comparable in size, geography, and integrated strategy+creative+execution model to Lionfish.
• North (agency): Seattle-based creative agency serving technology, healthcare, and consumer clients with brand, campaign, and digital work. Comparable Pacific Northwest mid-sized independent profile and cross-vertical expertise.
• Slabdesign: Portland-based branding and design agency serving mission-driven and growth-stage organizations. Comparable in size and integrated brand+creative offering, with similar non-profit and purpose-led client mix.
• Wexler Institute: Seattle-area brand strategy and creative firm focused on B2B and technology clients. Comparable mid-sized independent profile with similar strategy-first service mix and Pacific Northwest footprint.

Broad incumbents

• Planit (now MERGE): Mid-Atlantic-based independent agency (formerly Planit) with B2B, healthcare, and consumer brand + digital + media capabilities. Comparable integrated strategy + creative + execution model but larger scale and broader geographic reach.
• POSSIBLE: Seattle-based large digital agency (WPP network) with broad B2B/B2C capabilities across strategy, creative, technology, and data. Comparable market and tech-vertical client base but significantly larger scale and broader service portfolio than Lionfish.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lionfishcreativ

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lionfish