Slab Design
Slab Design is a privately held, Yogyakarta-based multidisciplinary design studio founded in 2011 that delivers branding, UI/UX, and digital illustration services to international and local B2B clients, and licenses digital design products through Envato, UI8, and Creative Market.
- Company typePrivate
- Founded2011
- HeadquartersYogyakarta, Indonesia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Slab Design does
Slab Design is a privately held, multidisciplinary design studio founded in 2011 and headquartered in Yogyakarta, Indonesia, with no disclosed parent company, investors, or external funding. The studio delivers three core service lines — branding and marketing (logo, social media, pitch deck, packaging, motion graphic, and print design), user interface design (website, mobile app, and dashboard design), and digital illustration (vector, 3D, and mascot/character design) — to a mix of international and local B2B clients acquired through direct email inquiries and inbound traffic from social portfolio platforms (Dribbble, Behance, Instagram).
The studio's underlying technology is conventional: it leverages industry-standard design tooling rather than any disclosed proprietary platform, model, or automation pipeline. There is no AI/ML capability, no SaaS product, no mobile app, and no API. Distribution of services is direct (project-by-project engagement via [email protected] and [email protected]), while a parallel catalog of pre-made digital products (notably the VPNite VPN UI kit, Hijra Islamic banking app design, PIX+BITZ packaging, and Work From Home 3D illustration) is licensed on a one-time, per-transaction basis through third-party marketplaces Envato Elements, UI8, and Creative Market.
Revenue is generated through two mechanisms: (1) project-based professional services fees for custom design engagements, with pricing handled via direct inquiry and not publicly disclosed, and (2) one-time license fees and marketplace royalties on the digital product catalog. There are no disclosed pricing tiers, no recurring subscription component, no enterprise retainer disclosed, and no revenue figure published. The studio claims over a decade of experience and projects delivered across multiple countries, but no headcount, no management team, and no ownership structure are disclosed in the source material.
Slab Design firmographics
Firmographics- Name
- Slab Design
- Legal name
- Slab Design
- Website
- https://slabdsgn.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Slab Design is a privately held, Yogyakarta-based multidisciplinary design studio founded in 2011 that delivers branding, UI/UX, and digital illustration services to international and local B2B clients, and licenses digital design products through Envato, UI8, and Creative Market.
- Ownership category
- akta.pro rank
Where Slab Design is headquartered
LocationHeadquarters
- HQ city
- Yogyakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Slab Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Design Services: Project-based design services spanning branding and marketing, UI/UX design, and digital illustration delivered to individual and corporate clients.
- Digital Design Products: Pre-made digital products (UI kits, 3D illustrations) sold through third-party marketplaces including Envato Elements, UI8, and Creative Market. Revenue is generated per-sale with no recurring component.
- Licensing Royalties: Digital assets (UI kits, vector illustrations, 3D illustrations) licensed through marketplace platforms on a per-transaction basis.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Slab Design product offering
Product offeringCore offering
Slab Design is a multidisciplinary design studio that delivers branding and marketing design, user interface and user experience (UI/UX) design, and digital illustration services for business clients worldwide. In parallel, the studio produces and licenses standalone digital design assets — such as UI kits and 3D illustration packs — through third-party creative marketplaces, providing a secondary productized revenue stream alongside its custom project work.
Product overview
Slab Design is a multidisciplinary design studio offering a portfolio of services and digital products. The core services include Branding and Marketing (Logo Design, Social Media Design, Pitch Deck Design, Packaging Design, Motion Graphic Design, Print Design), User Interface Design (Website Design, Mobile App Design, Dashboard Design), and Digital Illustration (Vector Illustration, 3D Illustration, Mascot/Character Design). The studio also sells digital products through marketplaces including UI kits like VPNite, app designs like Hijra, packaging designs for products like PIX+BITZ, and 3D illustrations. Products are sold via Envato Elements, UI8, and Creative Market.
Differentiator
Problem solved
Functional benefit
Brands
- Creative Lab: The company's creative services division/lab offering design services.
Companies that use Slab Design
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Slab Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Slab Design partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Slab Design competitors and assessment
Company assessmentDirect peers
- Ramotion: Boutique design agency specializing in branding, UI/UX design, and digital illustration for tech startups and enterprise clients. Comparable multidisciplinary service offering, similar client focus on tech and digital products.
- Kimp: Unlimited design subscription service headquartered in Southeast Asia (Philippines) serving global SMB clients with branding, illustrations, and digital design. Highly comparable regional origin, service model, and target customer base.
- Flocksy: Unlimited design and video subscription service providing graphics, branding, illustrations, and motion design to SMB clients. Comparable flat-rate creative services model targeting similar market segments.
- ManyPixels: Graphic design subscription service delivering daily design output including illustrations, branding, and UI design. Comparable flat-rate service model targeting similar SMB and startup customer segments.
- Penji: On-demand graphic design subscription offering logos, branding, web design, and illustrations with a dedicated designer model. Comparable service catalog and pricing approach to Slab Design's project-based work.
- Superside: Subscription-based design services for businesses offering branding, UI/UX, motion graphics, and illustration on a flat monthly model. Comparable service breadth and target customer base to Slab Design, though Superside operates at significantly larger scale.
- Design Pickle: Unlimited graphic design subscription service providing logos, branding, illustrations, and digital design assets to SMB and enterprise clients. Closely comparable business model and service offering to Slab Design.
- Duck Design: Subscription design studio providing unlimited graphic design, branding, and illustration services to businesses. Closely comparable flat-rate service model and design category coverage.
- Designhill: Design marketplace and custom design services platform combining crowdsourced contests with direct designer hiring for logos, branding, and graphic design. Comparable multi-channel model mixing services and marketplace distribution like Slab Design.
Broad incumbents
- 99designs: Large design marketplace by Vista (owner of 99designs, formerly Vistaprint) connecting clients with designers for logos, web design, and branding projects. Operates at much larger scale across a broader portfolio of design services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Slab Design social profiles
Digital presenceSlab Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Slab Design leadership team
Management profileNumber of profiles
Slab Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Slab Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Slab Design
What does Slab Design do?
Slab Design is a multidisciplinary design studio that delivers branding and marketing design, user interface and user experience (UI/UX) design, and digital illustration services for business clients worldwide. In parallel, the studio produces and licenses standalone digital design assets — such as UI kits and 3D illustration packs — through third-party creative marketplaces, providing a secondary productized revenue stream alongside its custom project work.
Is Slab Design a public or private company?
Slab Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Slab Design founded?
Slab Design was founded in 2011. It employs 1 to 10 people.
Where is Slab Design based?
Slab Design is headquartered in Yogyakarta, Indonesia, in the Asia region.
How does Slab Design make money?
Three revenue lines are on record. Design Services are the primary driver. The others are digital Design Products and licensing Royalties.
Who are Slab Design's main competitors?
Direct peers on record are Ramotion, Kimp, Flocksy, ManyPixels, Penji, Superside, Design Pickle, Duck Design and Designhill. 99designs is listed as a broad incumbent.
Does Slab Design have an API?
No public API is recorded for Slab Design.