Customery
Customery is an online education platform founded by Microsoft MVP Neil Benson that teaches Agile and Scrum methodology to Microsoft Dynamics 365 and Power Platform professionals. It delivers free courses, a $9.99 PSM1 certification practice exam, and team plans via Customery Academy on the Zenler LMS.
- Company typePrivate
- Founded2017
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Customery does
Customery is a sole-operator online education business founded in 2017 by Neil Benson, focused exclusively on teaching Agile and Scrum methodology to professionals who build applications on the Microsoft Dynamics 365 and Power Platform ecosystem. The company operates Customery Academy, a self-paced learning platform hosted on the third-party Zenler.com LMS and distributed via web plus native iOS/Android apps. Its product portfolio consists of four courses — Agile Foundations for Microsoft Business Apps (free), Successful Scrum for Microsoft Business Apps (comprehensive Scrum training, free with premium unlocks), Estimating Business Applications (free), and a $9.99 PSM1 Practice Exam that mirrors the Scrum.org Professional Scrum Master I certification engine. The business also produces the Amazing Applications podcast and YouTube channel, described as the only show focused on applying Agile/Scrum to Dynamics 365 and Power Platform apps.
The business model is a freemium + micro-transaction hybrid: free foundational courses drive awareness and lead generation, with the $9.99 PSM1 Practice Exam serving as the primary individual monetization and team/corporate enrollment plans (annual billing) serving as the B2B layer. Over 5,000 students have enrolled since 2017, with 200+ achieving PSM1 certification on first attempt after taking Customery's practice exam, and 175+ Microsoft partner and customer organizations have enrolled teams. Customers cited in case studies include Capgemini, KPMG Australia, Avanade, Hitachi Solutions, Incremental Group, and D365 Consulting, alongside a formal Microsoft endorsement from Philip Barlow (Director Partner Technology & CTO, Global Partner Solutions).
Customery is a private, unfunded, founder-operated business headquartered in Brisbane, Australia, with no disclosed revenue. Its competitive moat is rooted in the founder's expertise — Neil Benson is a Microsoft MVP every year since 2010 with 15+ years applying Scrum to Dynamics implementations at Slalom and KPMG Australia — combined with a proprietary content library (case studies, annotated Scrum Guide, LEGO illustrations, authentic PSM1 simulation). The company is not venture-backed and shows no signals of pursuing venture-scale growth, positioning it as a niche lifestyle/specialist education business rather than a high-growth technology company.
Customery firmographics
Firmographics- Name
- Customery
- Legal name
- Customery
- Website
- https://customery.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Customery is an online education platform founded by Microsoft MVP Neil Benson that teaches Agile and Scrum methodology to Microsoft Dynamics 365 and Power Platform professionals. It delivers free courses, a $9.99 PSM1 certification practice exam, and team plans via Customery Academy on the Zenler LMS.
- Ownership category
- akta.pro rank
Customery industry classification
Industry- Product category
- Professional Agile and Scrum Training
- NAICS
- Professional and Management Development Training (61143), Computer Training (61142), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Management Services (8741)
- akta.pro industry
- Customer Success (Adoption, Retention & Expansion)
Keywords
Where Customery is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Customery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- PSM1 Practice Exam: One-time fee of $9.99 USD for practice exam access. Includes 80 questions from question bank, same exam engine, timing, difficulty, and passing score as Scrum.org PSM I certification exam ($200 per attempt).
- Free Courses with Premium Unlocks: Free foundational courses (Agile Foundations, Estimating Business Apps, Successful Scrum) drive student enrollment. Advanced sections and certificates require unlock. Team enrollment plans available for Microsoft partners and customers.
- Team/Corporate Training Plans: Over 175 Microsoft partners and customers have enrolled teams in the Scrum course. Team plans allow organizations to train multiple employees with access to course materials and certification preparation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | PSM1 Practice Exam - One-time purchase |
| Freemium | Monthly | Free Courses - Agile Foundations, Estimating Business Apps, Successful Scrum for Microsoft Business Apps |
| Subscription | Annual | Team Plan - Scrum for Microsoft Business Apps |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Customery product offering
Product offeringCore offering
Customery operates Customery Academy, an online learning platform that delivers self-paced courses teaching Microsoft Dynamics 365 and Power Platform professionals how to apply Agile and Scrum methodologies. The portfolio includes free courses on Agile Foundations and Estimating Business Applications, the flagship Successful Scrum for Microsoft Business Apps course, and a paid $9.99 PSM1 Practice Exam that simulates the Scrum.org Professional Scrum Master I certification. Customery also produces the Amazing Applications podcast as a complementary community and brand-building channel.
Product overview
Customery is an online learning platform for Microsoft Dynamics 365 and Power Platform professionals, built around Customery Academy. The platform offers a portfolio of courses including Agile Foundations (free introductory course), Successful Scrum for Microsoft Business Apps (comprehensive Scrum training), PSM1 Practice Exam ($9.99 certification prep), and Estimating Business Applications (free estimation course). The flagship offering is the Scrum course which has trained over 5,000 students since 2017. The platform also produces the Amazing Applications podcast. Courses are delivered through an online learning management system with video lessons, quizzes, case studies, and certification preparation materials.
Differentiator
Problem solved
Functional benefit
Brands
- Amazing Applications: Podcast show hosted by Neil Benson focusing on applying Agile and Scrum for Dynamics 365 and Power Platform apps.
Products and services
- Customery Academy Online learning platform offering interactive self-paced courses for Microsoft Dynamics 365 and Power Platform professionals, focused on Agile and Scrum methodologies for business application development, with web access and native iOS and Android apps.
- Successful Scrum for Microsoft Business Apps Comprehensive self-paced course teaching the Scrum framework specifically for Microsoft Business Applications, including essential events, roles, deliverables, practical case studies from real Dynamics 365 and Power Platform projects, and preparation for the Professional Scrum Master I certification exam.
- PSM1 Practice Exam
- Agile Foundations for Microsoft Business Apps
- Estimating Business Applications
- Scrum for Microsoft Business Apps Team Plan
Quantifiable outcome
- 200+ professionals achieved PSM1 certification on first attempt after taking Neil Benson's course and practice exam
- +4 more outcomes
Companies that use Customery
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Customery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Customery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MicrosoftcoreMicrosoft has formally endorsed Customery's training programs as part of its commitment to partners. Philip Barlow (Director Partner Technology & CTO, Global Partner Solutions) stated that Customery's programs focusing on Microsoft solutions represent a key commitment Microsoft is making to its partners to build the Dynamics 365 and Power Platform applications that Microsoft customers need.
- Scrum.orgcoreCustomery's PSM1 practice exam is designed to match Scrum.org's PSM I certification exam format, question categories, difficulty, timing, and passing score. Students are prepared to take the official Scrum.org certification exam after completing Customery's training.
- HumanitixminorEvent booking platform where 100% of profits from booking fees are donated to children's charities. Used for scheduling course enrollment dates.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
Customery competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks3 records
Key highlights6 records
Customer concentration
Customery social profiles
Digital presenceCustomery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Customery leadership team
Management profileNumber of profiles
Profiles1 record
Customery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Customery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Customery
What does Customery do?
Customery operates Customery Academy, an online learning platform that delivers self-paced courses teaching Microsoft Dynamics 365 and Power Platform professionals how to apply Agile and Scrum methodologies. The portfolio includes free courses on Agile Foundations and Estimating Business Applications, the flagship Successful Scrum for Microsoft Business Apps course, and a paid $9.99 PSM1 Practice Exam that simulates the Scrum.org Professional Scrum Master I certification. Customery also produces the Amazing Applications podcast as a complementary community and brand-building channel.
Is Customery a public or private company?
Customery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Customery founded?
Customery was founded in 2017. It employs 1 to 10 people.
Where is Customery based?
Customery is headquartered in Brisbane, Australia, in the Oceania region.
How does Customery make money?
Three revenue lines are on record. PSM1 Practice Exam is the primary driver. The others are free Courses with Premium Unlocks and team/Corporate Training Plans.
Does Customery have an API?
No public API is recorded for Customery.
What industry is Customery in?
Customery's product category is Professional Agile and Scrum Training. Its primary akta.pro industry code is EDABABAG, Customer Success (Adoption, Retention & Expansion). Its NAICS code is 61143 and its SIC code is 8200.