What Maxine Productions does

Maxine Productions is a woman-led film and television studio founded in 2022 by Emmy Award-winning director and producer Mary Robertson as a joint venture with Sony Pictures Television's nonfiction group (SPTN), with CAA representing the company for business development. Headquartered in New York with a secondary office in Los Angeles, Maxine specializes in journalist- and filmmaker-driven nonfiction work, producing feature documentaries and docuseries across true crime, investigative journalism, music biography, and cultural reckoning subject matter.

The company's slate includes Quiet on Set: The Dark Side of Kids TV (which became Max's biggest streaming title ever with 1.3 billion minutes watched and 30 million-plus viewers), The Fall of Diddy (co-produced with Rolling Stone Films, #1 on Max during premiere week), June (Grammy-nominated documentary on June Carter Cash, distributed across multiple territories via Paramount+), Glitter and Greed: The Lisa Frank Story, Girls Gone Wild: The Untold Story (co-produced with BuzzFeed Studios), South Korea's Adoption Reckoning (co-produced with FRONTLINE and The Associated Press), Married to El Chapo, and Dr. Death: Cutthroat Conman. Distribution spans Max, Peacock, Prime Video, Paramount+, Investigation Discovery, Oxygen, and PBS/FRONTLINE.

Maxine earns revenue through production fees, licensing deals, and co-production arrangements with major streaming platforms and broadcast networks under a B2B professional services model. Its primary customers are platform programming executives commissioning premium documentary content; its secondary audience is general viewers of nonfiction entertainment. The studio is led by Mary Robertson as Founder & President, supported by EVP Anneka Jones (Development & Current), and VPs across Production, Development, and Post Production, and operates with a pipeline of dozens of unannounced projects in development.

Name

Maxine Productions

Legal name

Maxine Productions

Website

https://maxine.productions

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Maxine Productions is a woman-led, Sony Pictures Television-affiliated film and television studio founded in 2022 by Mary Robertson that produces journalist-driven documentary films and docuseries for major U.S. streaming platforms including Max, Peacock, Prime Video, and Paramount+.

Ownership category

akta.pro rank

Product category

Documentary and Docuseries Production

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Docuseries & Episodic Nonfiction (TV/Streaming) (MPADADAB)

akta.pro secondary industries

Investigative & Journalism Documentaries (MPADADAD), Business, Politics & Current Affairs Documentaries (MPADADAJ)

Keywords

• Documentary production
• Nonfiction filmmaking
• Investigative documentaries
• Docuseries production
• Premium content studio

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Content Production & Licensing: Maxine Productions produces documentary and docuseries content, earning revenue through production fees, licensing deals, and co-production arrangements with major streaming platforms and broadcast networks. Projects are commissioned, co-produced, or licensed to platforms including Investigation Discovery, Max, Peacock, Prime Video, Paramount+, and PBS/FRONTLINE.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels3 records

Core offering

Maxine Productions is a film and television studio that creates, develops, and produces premium documentary films and docuseries. The studio produces journalist-and-filmmaker-driven nonfiction content covering true crime, cultural phenomena, investigative journalism, and biographical music subjects, delivering finished projects to streaming platforms and broadcast networks such as Max, Peacock, Prime Video, Paramount+, Investigation Discovery, and PBS/FRONTLINE.

Product overview

Maxine Productions is a woman-led film and television studio specializing in journalist-driven nonfiction work. The company produces documentary films and series covering investigative journalism, true crime, biographical music documentaries, and cultural examinations. Their portfolio includes award-winning docuseries such as Quiet on Set: The Dark Side of Kids TV, The Fall of Diddy, June, Glitter and Greed: The Lisa Frank Story, Girls Gone Wild: The Untold Story, Married to El Chapo: Emma Coronel Speaks, Dr. Death: Cutthroat Conman, and South Korea's Adoption Reckoning. Content is distributed across major streaming platforms including Max, Peacock, Prime Video, Paramount+, and PBS.

Differentiator

Problem solved

Functional benefit

Products and services

• Quiet on Set: The Dark Side of Kids TV Four-part investigative docuseries examining abusive and manipulative behavior on Nickelodeon sets under creator Dan Schneider, featuring unprecedented access to cast members, writers, and crew. Sold to streaming platforms (Max) and cable networks (Investigation Discovery).
• The Fall of Diddy Documentary series examining the rise, influence, and allegations of violent behavior and illegal activity surrounding music mogul Sean 'Diddy' Combs, produced in partnership with Rolling Stone Films and ID. Reached #1 on HBO Max during premiere week.
• Glitter and Greed: The Lisa Frank Story Four-part documentary series exploring the hidden story behind Lisa Frank Inc. and the brand that defined girlhood for a generation of Americans. Distributed via Prime Video.
• Girls Gone Wild: The Untold Story Investigative docuseries examining the life and career of Joe Francis and his Girls Gone Wild franchise, featuring exclusive interviews and never-before-broadcast recordings. Co-produced with BuzzFeed Studios and distributed on Peacock.
• June Feature documentary revealing the life and work of June Carter Cash, featuring rare archival material and interviews with Dolly Parton, Reese Witherspoon, Willie Nelson, Kacey Musgraves, and family members. Nominated for a Grammy for Best Music Film. Distributed on Paramount+ across multiple international markets.
• South Korea's Adoption Reckoning

Quantifiable outcome

• 30 million+ viewers for Quiet on Set across ID, Max, and Discovery+
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Sony Pictures Television - Nonfiction (SPTN)coreStrategic or Co-development Partner · 1 January 2022Maxine Productions was founded as a joint venture with Sony Pictures Television - Nonfiction (SPTN). The company is part of Sony Pictures Television's nonfiction group, providing the company with backing from a major entertainment conglomerate and access to production resources and distribution relationships.
• CAA (Creative Artists Agency)coreGTM or Marketing PartnerMaxine Productions and founder Mary Robertson are represented by CAA for business development, partnerships, and representation. CAA is a leading entertainment and sports talent agency.
• Rolling Stone FilmscoreStrategic or Co-development PartnerMaxine Productions partnered with Rolling Stone Films for The Fall of Diddy documentary series. Rolling Stone Films provided co-production support and brand association for this investigative documentary about Sean Combs.
• BuzzFeed StudiosmajorStrategic or Co-development PartnerGirls Gone Wild: The Untold Story was a co-production with BuzzFeed Studios. BuzzFeed Studios is the production arm of BuzzFeed focused on long-form documentary and scripted content.
• FRONTLINE (PBS)majorStrategic or Co-development PartnerSouth Korea's Adoption Reckoning was produced in collaboration with FRONTLINE, PBS's acclaimed documentary series. This partnership combined Maxine's production capabilities with FRONTLINE's journalism and public broadcasting distribution.
• The Associated PressmajorStrategic or Co-development PartnerSouth Korea's Adoption Reckoning was produced with The Associated Press, which contributed investigative journalism to the documentary examining allegations of fraud and abuse in South Korea's foreign adoption boom.
• GuardianminorStrategic or Co-development PartnerThe company has a pipeline project in collaboration with the Guardian, one of the world's leading liberal-leaning news organizations.
• WonderyminorStrategic or Co-development PartnerThe company has a pipeline project in collaboration with Wondery, a leading podcast and audio content company known for investigative storytelling.
• The Hollywood ReporterminorStrategic or Co-development PartnerThe company has pipeline collaborations with The Hollywood Reporter, a leading entertainment industry publication.
• VoxminorStrategic or Co-development PartnerThe company has pipeline collaborations with Vox Media, a digital media company known for explanatory journalism.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vice Studios: Vice's long-form film and TV production arm historically producing documentary and nonfiction content (e.g., Fyre, The Most Dangerous Animal of All). Direct peer: journalist-driven investigative and cultural documentaries, similar target audience and platform buyers.
• XTR: Documentary production and distribution studio producing feature docs and docuseries (e.g., We Are the Champions, The Biggest Little Farm) for streamers. Direct peer: similar scale, nonfiction-exclusive focus, comparable streamer-first distribution strategy.
• Imagine Documentaries: Brian Grazer and Ron Howard's documentary production label, one of the most prolific and award-winning nonfiction studios in the U.S. Direct peer: similarly produces premium, journalist/filmmaker-driven documentaries and docuseries for major streamers and broadcasters, with comparable hit-rate economics and award profile.
• BuzzFeed Studios: Long-form production arm of BuzzFeed, focused on documentaries and docuseries (co-produced Girls Gone Wild: The Untold Story with Maxine). Direct peer: comparable documentary slate, recent pivot to streamer-licensed premium nonfiction content.
• Campfire Studios: New York-based documentary production company behind hits such as the Coinbase Super Bowl ad and Sundance-premiering feature docs. Direct peer: comparable size and East Coast footprint, producer-led nonfiction slate, similar distribution model through streamers and broadcasters.

Broad incumbents

• Participant: Long-tenured impact-driven film and documentary studio (An Inconvenient Truth, Food, Inc.). Broad incumbent: materially larger and broader portfolio across narrative and documentary, but overlapping awards positioning and audience for socially engaged nonfiction.
• CNN Films: CNN's feature documentary and docuseries production unit, distributing through HBO Max and theatrical. Broad incumbent: similar brand-journalism-driven documentary model, larger institutional scale, and similar commissioning relationships with major platforms.
• A24: Independent film and television studio with growing documentary and docuseries output (e.g., The Void, The Curse). Broad incumbent: comparable prestige positioning and awards profile, but materially larger and primarily narrative-focused.
• ABC News Studios / Hulu: ABC News' streaming-first documentary arm producing premium docuseries for Hulu. Broad incumbent: similar journalist-driven investigative nonfiction pipeline and identical primary buyer (Disney/Hulu), with much larger parent backing.

Emerging players

• Duplass Brothers Productions (Mark Duplass / Duplass Brothers): Independent producer-led documentary and limited-series operation with deep streaming relationships (HBO, Netflix). Emerging player: similar small-team, founder-driven nonfiction model, slightly less awards momentum but comparable platform access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maxineproductions
• Instagraminstagram.com/maxine.productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxine Productions