Aldo Coppola

What Aldo Coppola does

Aldo Coppola is a privately held Italian heritage hair styling and beauty brand founded in 1966 by Aldo Coppola in Milan. The company operates a multi-tier business combining directly-owned luxury Atelier salons in premium Italian and Swiss locations, a franchise network spanning Italy, Russia, Qatar, Kazakhstan, UAE, and Uzbekistan under the Aldo Coppola BY, Go Coppola, and Shatush brands, the Aldo Coppola Academy training over 1,200 students annually in Milan and Moscow, The Agency (a freelancer dispatch service for fashion shows and advertising campaigns), and an e-commerce platform distributing both own-brand products (Aldo Coppola and Shatush lines including Aquamare, Monoi, Mediterranean Complex, Suncare, Hair Like Silk, Cool Blond) and third-party professional brands (Kérastase, Shu Uemura, Redken, L'Oréal Professionnel, ghd, Olaplex, Biolage, Matrix).

The core technology is a body of proprietary hairstyling techniques (Crochet, Torchon, Masai, Dandy, Shatush, Infusion) and proprietary accessories (Shanghai, Fil Rouge) developed over 50+ years, formalized through the Aldo Coppola Work Method and disseminated through the Academy's tiered AC Exclusive Club (Bronze, Silver, Gold, Platinum). The Shatush term itself was coined by the company in 1991 to describe a sun-lightened coloring technique that has since become industry-wide terminology. Fashion-house clients include Armani, Valentino, Gianfranco Ferré, and Vivienne Westwood, with The Agency dispatching brand-trained stylists to runway shows and editorial campaigns.

The business model derives revenue from six streams: salon services at directly-owned Ateliers, own-brand and third-party product sales through e-commerce, franchise fees and royalties from Aldo Coppola BY/Go Coppola/Shatush networks, Academy tuition and membership, The Agency's professional services for fashion and advertising, and event/show bookings. Leadership is held by the Coppola family: CEO Federica Coppola (granddaughter of founder), Aldo Coppola Jr. (Manager and Designer), Creative Director Stefano Lorenzi, and Academy Technical Directors Lucia Bossi and Tiziana Giani. The legal entity JL S.r.l. (P.IVA: 04634340964) owns the main brand and website, while H.I.C. S.r.l. operates the e-commerce shop.

Name

Aldo Coppola

Legal name

JL S.r.l.

Website

https://aldocoppola.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

251–500 employees

Short description

Aldo Coppola is a 1966-founded Italian heritage hairstyling brand operating luxury Atelier salons, three franchise formats (BY, Go Coppola, Shatush) across Italy, Russia, the Middle East, and Central Asia, plus the Aldo Coppola Academy, The Agency for fashion shows, and an e-commerce platform distributing own-brand and third-party professional hair products.

Ownership category

akta.pro rank

Product category

Premium Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetology and Barber Schools (611511)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Hair Styling & Cutting (EDAOALAB), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Premium hairstyling services
• Professional hair care
• Hair salon franchise
• Beauty academy training
• Hair coloring techniques

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Salon Services: Revenue from directly-owned Aldo Coppola Atelier salons providing hairstyling services in premium locations (Milan, Rome, Venice, Florence, Forte dei Marmi, Porto Cervo, Lugano)
2. Product Sales - Own Brands: Sale of Aldo Coppola and Shatush branded hair care products through e-commerce (shop.aldocoppola.com) and salon locations. Products include hair care, coloring, styling, and accessories.
3. Product Distribution - Third-party Brands: Distribution of professional hair care brands including Kérastase, Shu Uemura, Redken, L'Oréal Professionnel, ghd, Olaplex, Biolage, Matrix through e-commerce platform
4. Franchise Fees: Aldo Coppola BY franchise network (55+ locations in Italy, 18 in Russia, plus Kazakhstan, Qatar, UAE, Uzbekistan). Go Coppola franchising (40+ locations in Italy, 2 in Russia). Shatush franchising launched 2023.
5. Academy Training: Professional training courses at Aldo Coppola Academy (Milan and Moscow) with over 1,200 students per year. Programs include AC Exclusive Club with multiple tiers (Bronze, Silver, Gold, Platinum) offering cut, color, blowdry, and live technique training.
6. The Agency - Freelancer Services: Hair and makeup services for fashion shows, advertising campaigns, and events through a network of professional freelancers. Provides styling services for major fashion brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Aldo Coppola is an Italian luxury hairstyling and beauty brand founded in 1966 that operates directly-owned Atelier salons and franchise networks across Italy, Russia, Switzerland, Qatar, Kazakhstan, UAE, and Uzbekistan. The company sells its own branded hair care products (Aldo Coppola and Shatush) plus third-party professional brands through e-commerce, runs a professional training Academy (over 1,200 students per year), and operates The Agency providing freelance hairstyling and makeup services to fashion houses and brands.

Product overview

Aldo Coppola is a multi-channel beauty and hairstyling business operating across three main pillars: (1) Salon Services through company-owned Ateliers and franchised Aldo Coppola BY salons, plus Go Coppola prêt-à-porter format; (2) Academy providing professional training with over 1,200 students annually in Milan and Moscow; and (3) Agency connecting freelancers for fashion shows and advertising. The company distributes its own Aldo Coppola and Shatush branded hair care products through e-commerce and salons, while also reselling professional brands including Kérastase, Shu Uemura, Redken, L'Oréal Professionnel, ghd, Olaplex, Biolage, and Matrix. The Shatush sub-brand includes both a coloring technique/product line and franchising concept. The AC Exclusive Club offers tiered membership for professional stylists seeking advanced training.

Differentiator

Problem solved

Functional benefit

Brands

• Go Coppola: The group's prêt-à-porter brand, a young and dynamic franchising concept for professional hairdressers launched in 2007.
• Shatush
• The Agency Aldo Coppola
• Aldo Coppola Academy
• AC Design

Products and services

• Aldo Coppola Salon Services
• Aldo Coppola Academy
• The Agency Aldo Coppola
• Go Coppola
• Shatush
• AC Exclusive Club
• Aldo Coppola Hair Care Product Lines
• Shatush Hair Care Product Lines

Quantifiable outcome

• Academy trains over 1,200 students annually across Milan and Moscow locations
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Philippe StarckcoreStrategic or Co-development Partner · 1 January 1991Renowned designer created interior for first Aldo Coppola salon on Corso Garibaldi in 1991. This salon became both a design reference visited by journalists and architects worldwide, and a pilot for all new Aldo Coppola salons.
• L'OréalcoreStrategic or Co-development Partner · 1 January 1983Long-standing partnership since 1983 for international trend shows presenting fashion-hairstyles-makeup with spectacular videos. Collaboration on Aldo Coppola-L'Oréal Calendars and Art Books. Academy initially based at L'Oréal headquarters in Milan.
• BikicoreStrategic or Co-development Partner · 1 January 1961First major fashion collaboration in 1961 when designer Biki invited Aldo Coppola to create hairstyles for models at Palazzo Pitti fashion show in Florence. This marked his official entrance into the world of fashion and high creativity.
• Major Fashion Houses (Armani, Valentino, Gianfranco Ferré, Vivienne Westwood)coreStrategic or Co-development PartnerCentral role in all major national and international fashion events. Provides hair styling for runway shows, advertising campaigns, and fashion weeks.
• Renowned Fashion PhotographerscoreStrategic or Co-development PartnerCollaboration with world-class photographers including Oliviero Toscani, Fabrizio Ferri, Xavier Vallhonrat, Barry Lategan, Helmut Newton, Giampaolo Barbieri, and Giovanni Gastel. Shaped iconic images of Aldo Coppola-L'Oréal Calendars and Art Books.
• KérastaseminorChannel Partner/ Reseller/ DistributorProfessional hair care brand distributed through Aldo Coppola e-commerce platform. Product lines include Gloss Absolu, Première, Genesis Homme.
• Shu UemuraminorChannel Partner/ Reseller/ DistributorLuxury Japanese hair care brand distributed through Aldo Coppola e-commerce platform. Lines include Essence Absolue, Izumi Tonic, Ashita Supreme.
• ghdminorChannel Partner/ Reseller/ DistributorProfessional hair styling tools brand distributed through Aldo Coppola e-commerce. Products include ghd Duet, ghd Styler, ghd Deluxe Set.
• Triennale di MilanocoreStrategic or Co-development PartnerIn 2017, Timeless Beauty exhibition was created within the spaces of Triennale di Milano to celebrate 50 years of Aldo Coppola. Exhibition remained on display for two months with free admission.
• Triennale di MilanocoreStrategic or Co-development PartnerHosted Timeless Beauty exhibition in 2017, a manifesto-book and exhibition recounting half a century of research, innovation, and profound respect for natural beauty, designed as an open and inclusive journey for generations of hairdressers, creatives, and beauty enthusiasts.

Scale indicators11 records

Recent moves17 records

Expansion highlights5 records

Emerging players

• Vidal Sassoon Academy: Vidal Sassoon Academy is a global professional hairstyling education institution with proprietary cutting techniques. Directly comparable as a brand-driven hairstyling training institution with technique-based IP, though Aldo Coppola Academy operates within a broader salon/franchise business context.
• Davines: Italian hair care brand with strong heritage (founded 1983 in Parma) combining professional products with sustainability positioning. Comparable as an Italian-rooted premium hair care brand with professional salon channel focus, though Davines is more product-focused than Aldo Coppola's salon-services focus.

Direct peers

• Jean Louis David: Jean Louis David is a major European hairstyling franchise chain with broad geographic coverage. Directly comparable franchise-driven salon model with multiple price points and international presence, competing with Aldo Coppola's BY and Go Coppola franchise tiers.
• Franck Provost: Franck Provost operates a large European hairstyling salon franchise network comparable in scale and structure to Aldo Coppola's franchise model. Similar combination of premium positioning, professional training, and multi-country franchise operations makes it a direct competitor in the European premium salon segment.
• Rossano Ferretti Parma: Italian luxury hairstyling brand founded by Rossano Ferretti with proprietary cutting techniques (The Method). Comparable as a premium-positioned Italian hairstyling house with international celebrity clientele, strong technical IP, and high-end pricing strategy.
• Toni&Guy: Toni&Guy is a globally recognized professional hairstyling chain with a similar franchise-driven, multi-tiered business model. Comparable premium positioning, fashion industry presence, professional training academies, and proprietary styling techniques make it one of the closest international peers to Aldo Coppola.

Broad incumbents

• Coty Professional Beauty: Coty operates a professional beauty division including brands like Wella, OPI, and ghd (a brand distributed through Aldo Coppola). Comparable as a broad incumbent with a portfolio approach to professional beauty, competing for both salon relationships and consumer product share.
• L'Oréal Professionnel: L'Oréal Professionnel is the world's largest professional hair care brand and a long-standing partner of Aldo Coppola (since 1983). Comparable as a broad incumbent in the professional hair care space with extensive salon channel relationships, though its scale vastly exceeds Aldo Coppola's own brand business.
• Wella Company: Wella is a global professional beauty company with major salon brands (Wella Professionals, Sebastian, Nioxin, Clairol Professional). Comparable as a broad incumbent serving professional salons with products, education, and tools, competing with Aldo Coppola across the professional hair care value chain.
• Kérastase: Kérastase is L'Oréal's luxury professional hair care brand distributed through Aldo Coppola's e-commerce. Comparable as a broad incumbent luxury professional hair care brand with strong salon channel positioning, overlapping with Aldo Coppola in both product distribution and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AldoCoppola
• Instagraminstagram.com/accademiaaldocoppola
• Xx.com/coppolaaldo

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aldo Coppola