What Franck Provost does

Franck Provost is a French hairdressing salon chain, founded circa 1975 and operated by FRANCK PROVOST COIFFURE SAS (headquartered at 104 Avenue Charles de Gaulle, Neuilly-sur-Seine, France; €32,000,000 share capital). The business runs a hybrid franchise and corporate-owned salon network spanning 18+ countries — including France, Belgium, Spain, Italy, Australia, India, Saudi Arabia, China, South Korea, and Switzerland — under the broader Provalliance group. Core offerings are professional haircutting, coloring, balayage, and styling services, augmented by specialized treatments (Kérastase Fusio-Gloss, L'Oréal Professionnel Metal Detox, Soin Botox Capillaire, Balayage Indian Sun) and exclusive retail of premium tools (ghd GLIDE+). Primary customer segments are women (cuts, color, curly-hair care) and men (cuts, beard care), with a secondary dedicated vertical for curly, wavy, and textured hair under the "My Curls, My Power" line.

The company operates a relatively conventional technology stack for a multi-location retail services brand: a web-based salon finder and online reservation system, a recently relaunched iOS/Android mobile application, and integrations with Goodays (verified review aggregation, 4.6/5 across 65,402 reviews) and Planity (third-party appointment scheduling used by some franchisee salons). Distribution and customer engagement are driven by a multi-channel marketing mix including Instagram, Facebook, TikTok, YouTube, email newsletters, and the long-standing Star Academy official hairdresser partnership (20+ years).

The revenue model combines three streams: (1) per-transaction hair service revenue across cuts, color, treatments, and styling performed at franchised and corporate salons, priced on a pay-as-you-go unit basis (e.g., women's shampoo-cut-style €46-€48, color €47-€76, balayage €60-€111, with location-based variation); (2) retail product sales in salons covering Franck Provost's own product lines plus third-party branded products (Kérastase, L'Oréal Professionnel, ghd); and (3) franchise fees from independent operators running salons under the Franck Provost brand. A free loyalty program (5 points per €1 spent, -15% birthday discount, redemption at 1,000/1,500-point thresholds) supports repeat frequency. The company is privately held with no disclosed funding rounds, no public ticker, and no disclosed revenue.

Name

Franck Provost

Legal name

FRANCK PROVOST COIFFURE SAS

Website

https://franckprovost.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Franck Provost is a French hairdressing salon franchise network (founded ~1975) operating across 18+ countries under FRANCK PROVOST COIFFURE SAS, delivering professional cuts, color, balayage, and premium hair treatments to women, men, and the curly/textured-hair segment through franchised and corporate salons, supported by a loyalty program and mobile app.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Hair Coloring & Highlights Services (HSALAAAE), Textured Hair & Protective Styling (Braids/Twists/Locs) (HSALAAAH), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Professional hair salon services
• Hair coloring treatments
• Franchise salon network
• Hair care rituals
• Online salon booking

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hair Services Revenue: Direct revenue from haircut, coloring, treatment, and styling services performed at franchised and corporate-owned salons. Services include cuts, balayage, color treatments, and specialized hair care rituals.
2. Product Sales: Sale of professional hair care products and cosmetics in salons. Products include Franck Provost's own product lines as well as branded products like Kérastase, L'Oréal Professionnel, and ghd tools.
3. Franchise Fees: Revenue from franchise network operators who pay fees to use the Franck Provost brand, concept, and operational support systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Franck Provost operates a network of franchised and corporate-owned hair salons delivering haircuts, coloring (balayage, ombré, Indian Sun), specialized hair care treatments (Fusio-Gloss, Metal Detox, Soin Botox Capillaire), and curly/textured hair rituals across more than 20 countries. Services are scheduled through an online booking platform and mobile application, with supporting retail sales of professional hair care products and styling tools.

Product overview

Franck Provost is a French hairdressing salon chain offering professional haircare services and products through a network of franchise and company-owned salons across multiple countries. The core offering centers on haircutting, coloring, and styling services, with exclusive signature techniques including Balayage Indian Sun, Balayage Ombré, and specialized treatments like Fusio-Gloss (Kérastase) and Metal Detox (L'Oréal Professionnel). The company has expanded into specialized curly hair care with its 'My Curls, My Power' forfait offerings. Services are delivered through an online reservation platform and mobile application, complemented by a loyalty program that rewards client engagement. Premium styling tools (ghd GLIDE+) are also retailed exclusively through the salon network.

Differentiator

Problem solved

Functional benefit

Products and services

• Balayage Indian Sun Exclusive balayage coloring technique using Dia Light L'Oréal Professionnel enriched with Hyaluronic Acid to create a natural sun-kissed effect with a glossy, hydrated finish. Offered to women seeking premium balayage coloration at Franck Provost salons.
• Balayage Ombré Balayage ombré coloring technique creating a gradient effect from darker roots to lighter tips with a subtle, natural transition and no demarcation line. Suited for brunettes and blondes with mid-length to long hair.
• Soin Botox Capillaire Deep repair treatment protocol designed to restore hair's vitality and shine, targeting damage repair and overall hair health improvement. Launched as an in-salon care ritual for clients with damaged hair.
• Forfaits Boucles (My Curls, My Power) Specialized hair care and styling packages dedicated to curly, wavy, and frizzy hair, offering three distinct routines (Curly, Nappy, Lisse) with optional cutting services. Targeted at women with textured hair seeking curl definition and frizz control.
• Fusio-Gloss Exclusive Kérastase care ritual combining a concentrate and gloss for instant hair sublimation in a single treatment session. Available only in Franck Provost salons.
• Rituel de soin Metal Detox L'Oréal Professionnel anti-breakage treatment using patented Glicoamine technology to purify hair and remove metal deposits that cause breakage and color alteration. Available in Franck Provost salons.
• ghd GLIDE+ Premium heated smoothing brushes for professional hair straightening and styling, available exclusively at Franck Provost salons.
• Programme de Fidélité Franck Provost Free loyalty program for Franck Provost clients allowing accumulation of points (5 points per €1 spent), access to birthday discounts (-15%), and redemption of points for haircare services (e.g., 1,500 points = free shampoo-cut-style for men) or product discounts (1,000 points = €10 discount for women).

Quantifiable outcome

• 65,402 certified customer reviews with 4.6/5 average rating

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Star AcademycoreStrategic or Co-development PartnerOfficial hairdresser partner for Star Academy for over 20 years. Teams provide hair styling for prime-time shows, performances, and all academicians, with attention to detail to enhance confidence through hairstyling.
• L'Oréal ProfessionnelcoreTechnology or IntegrationProfessional hair product supplier providing products like Metal Detox treatment with patented Glicoamine technology for hair care and color protection.
• KérastasecoreTechnology or IntegrationExclusive Fusio-Gloss treatment ritual available only in Franck Provost salons. Fusio-Gloss combines concentrate and gloss for instant hair sublimation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Regis Corporation: Public-listed multi-brand salon operator (SmartStyle, Cost Cutters, Supercuts); relevant peer for franchise portfolio management, real estate strategy, and product resale economics in hair salons.
• Great Clips: Largest U.S. hair salon franchise chain; relevant comparable on franchise scale, digital check-in/booking platform, and loyalty mechanics, though positioned more for everyday value cuts than premium color services.
• L'Oréal Professionnel Salons: Network of independent salons supplied by L'Oréal Professionnel; comparable to Franck Provost in its reliance on L'Oréal/Kérastase brand rituals and the professional color-treatment category.
• Vidal Sassoon: Iconic global salon brand (now under the Schwarzkopf/Procter & Gamble ecosystem); comparable as a premium, training-driven salon concept but with broader corporate backing and a wider global footprint.

Direct peers

• Mod's Hair: French-international hair salon franchise with strong presence in Europe and similar mid-premium positioning; competes directly with Franck Provost in urban locations for women color and styling services.
• Coiff&Co: French hair salon franchise also operated within the Provalliance network; competes in the haircut/color space with a more value-oriented positioning but a similar franchise distribution model.
• Camille Albane: French-origin women's hair salon franchise with comparable premium positioning and signature color/styling treatments; competes directly with Franck Provost in the women's mid-premium segment.
• Dessange: Major French-origin hair salon franchise with international footprint; competes head-to-head with Franck Provost in premium women's color, balayage, and styling services across Europe and other regions.
• Jean Louis David: French-international hair salon franchise and direct sibling brand within the Provalliance group; competes in the same mid-premium women's haircut/color category and operates a comparable franchise model across multiple countries.
• Toni&Guy: Premium international hairdressing franchise; comparable in its premium positioning, franchise-led international expansion, and emphasis on signature coloring and styling services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/franckprovostbe
• YouTubeyoutube.com/user/FranckProvostParis
• Facebookfacebook.com/franck.provost.paris
• LinkedInlinkedin.com/company/franck-provost
• Instagraminstagram.com/franckprovostparis
• TikToktiktok.com/@franckprovostparis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franck Provost