What EcoTyre does

EcoTyre S.c.r.l. is an Italian consortium (Società consortile a responsabilità limitata) founded in 2011 and headquartered in Vinovo (Turin) that manages the end-of-life tyre (Pneumatici Fuori Uso, PFU) compliance obligation of its members on a national scale. Under Italian Ministerial Decree DM 182/2019, tyre producers, importers and distributors must guarantee free nationwide recovery of PFU; EcoTyre fulfils this role for 574 active Soci, ranging from small Italian artisan gommisti and resellers to global OEMs (BMW, Porsche, Volvo, Honda, Suzuki, SAME Deutz-Fahr), tyre manufacturers (Hankook, Kumho) and e-commerce platforms (Amazon EU, Alibaba.com). Its core service is the operation of Italy's largest PFU collection network — 17,564 accredited collection points and 17,786 collection missions executed in 2025 (53,009,400 kg, ~7 million tyres) — financed by the mandatory Contributo Ambientale paid per tyre placed on the Italian market, and supplemented by a dedicated ACI dismantler service line (~2 million kg, 462 pickups across 16 regions in 2025).

The consortium's technology stack includes the ritiri.ecotyre.it pickup-request portal, the EcoTyre Live real-time collection map with downloadable CSV data exports, a member self-service ERP portal (ecotyre.labinfsistemi.it), and — launched 30 June 2025 — 'Tota', the first AI-powered virtual assistant deployed by an Italian PFU consortium. Beyond compliance logistics, EcoTyre has built a multi-year industrial pipeline under the 'Da Gomma a Gomma' project (initiated 2016, scaled into its 4.0 phase in May 2021 with Versalis/Eni, and industrialised in 2024) that converts recovered PFU into Tecnogreen® devulcanised rubber, validated at up to 30% recycled content in truck tyre treads after 1.5 million km of prototype road-testing and a 90%+ reduction in carbon footprint vs virgin rubber. Complementary operations include the PFU Zero voluntary extraordinary-collection project for illegally abandoned PFU (active since 2014 under the patronage of the Italian Ministry of the Environment), which in 2025 executed 38 interventions across 11 regions and recovered 196,810 kg.

Name

EcoTyre

Legal name

EcoTyre S.c.r.l.

Website

https://ecotyre.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

EcoTyre is an Italian consortium that manages end-of-life tyre collection and recovery for 574 member companies, operating the country's largest network of 17,564 accredited collection points and 53 million kg of annual recovery, with proprietary devulcanisation technology producing Tecnogreen® recycled rubber.

Ownership category

akta.pro rank

Product category

End-of-Life Tyre Waste Management Services

NAICS

Materials Recovery Facilities (56292), Materials Recovery Facilities (562920)

SIC

Refuse Systems (4953), Tires & Inner Tubes (3011)

akta.pro primary industry

Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF)

akta.pro secondary industries

Tire Recycling, Disposal & Sustainability Services (TLAKADAI), Special Waste Transfer (Tires, Mattresses, Appliances) (BPALABAG)

Keywords

• End-of-life tyres
• Tyre recovery services
• Circular rubber economy
• Waste management consortium
• Tyres collection network

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Environmental Contribution (Contributo Ambientale): Core funding stream: Italian tyre producers and importers (the 574+ Soci) pay a mandatory Contributo Ambientale under DM 182/2019 to fund EcoTyre's national free pickup service. This is a regulated, recurring fee-based contribution rather than market-priced revenue, tied to volumes placed on the Italian market.
2. Membership contributions from Soci: EcoTyre's 574+ members (tyres specialists, distributors, importers, OEMs, e-commerce platforms such as Alibaba.com, Amazon EU, e-commerce sellers) pay consortium membership-related contributions that fund free PFU collection at over 17,564 accredited collection points and the Da Gomma a Gomma industrial programme.
3. ACI (autodemolitori) service fees: EcoTyre runs dedicated PFU collection from ACI-authorised vehicle dismantlers (about 2 million kg collected in 2025 across 462 pickups in 16 regions), a separate service line billed under its service contracts.
4. Tecnogreen® / Da Gomma a Gomma industrial value capture: Commercial value capture through the Da Gomma a Gomma circular-economy initiative: EcoTyre coordinates industrial-scale use of Tecnogreen® devulcanised rubber in new tyres, automotive, construction, modified bitumens and technical rubber goods, with the 2026 target of reintroducing the equivalent of 1,000,000 PFU into the rubber production chain.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

EcoTyre operates a national free collection, recovery and circular-recycling service for end-of-life tyres (PFU - Pneumatici Fuori Uso) on behalf of its 574+ member companies (tyre producers, importers, distributors, OEMs and e-commerce platforms) across Italy. The service spans nationwide free pickups from 17,564+ accredited gommisti collection points, voluntary cleanup of illegally abandoned PFU through the PFU Zero project, and a closed-loop devulcanization programme (Da Gomma a Gomma / Tecnogreen®) that re-introduces recycled rubber into new tyre treads.

Product overview

EcoTyre is an Italian consortium (Consorzio) operating since 2011 a platform-plus-projects portfolio for the correct end-of-life tyre (PFU) management on behalf of its members. The core service is the nationwide free collection of PFU from over 17,500 collection points, augmented by the PFU Zero extraordinary-collection project for abandoned tyres, the Da Gomma a Gomma circular-economy initiative (commercialized under the Tecnogreen® devulcanized-rubber brand), the Tota AI virtual assistant for members and citizens, and the EcoTyre Live real-time pickup map. These are delivered through supporting digital tools such as the Members Portal, the Pickup Request portal, and the public Annual Report.

Differentiator

Problem solved

Functional benefit

Brands

• Tecnogreen®: Brand identifying the high-quality devulcanised rubber produced by third-party companies within EcoTyre's 'Da Gomma a Gomma' project, used as a secondary raw material to replace virgin rubber.

Products and services

• Gestione PFU (End-of-Life Tyre Management Service) National free end-of-life tyre collection, transport and recovery service for member tyre producers, importers, distributors and e-commerce platforms under Italian DM 182/2019, covering 17,564+ collection points in all 20 Italian regions and tracked through EcoTyre Live.
• PFU Zero Voluntary extraordinary-collection project (under the patronage of the Italian Ministry of the Environment) for removing end-of-life tyres abandoned in the environment, port areas and seabeds, in partnership with Legambiente, Marevivo, Capitaneria di Porto and others.
• Da Gomma a Gomma (Rubber to Rubber) Multi-year R&D and industrialisation programme coordinated by EcoTyre to devulcanise end-of-life tyres into recycled rubber for use in new tyres (up to 30% recycled content in truck tyre treads), automotive components, modified bitumens and technical rubber goods.
• Tecnogreen® Trademarked high-quality devulcanized rubber grade produced by external companies under the Da Gomma a Gomma project, marketed as a certified secondary raw material ('materia prima seconda') to replace virgin rubber in tyres, automotive, modified bitumens, seals and tubes.
• Tota AI Virtual Assistant AI-powered conversational assistant (keyboard and voice) deployed on the EcoTyre website — the first such assistant deployed by an Italian PFU consortium — that handles FAQs, surfaces pickup-request status for authenticated gommisti, and consults administrative cases for members.
• EcoTyre Live (Mappa dei Ritiri) Public real-time interactive web map (ecotyre.it/mappa-ritiri) showing scheduled and in-progress PFU pickup missions across Italy by macro-area, with weekly operating data and CSV export functionality for transparency to members and citizens.
• Tecnogreen® Industrial Supply (Da Gomma a Gomma licensing) Commercial supply and licensing of Tecnogreen® devulcanized rubber to industrial buyers (tyre makers, automotive, construction, modified-bitumen and technical-rubber-goods manufacturers) under the Da Gomma a Gomma circular-economy programme, enabling up to 30% recycled-rubber content in new products and a 90%+ reduction in carbon footprint versus virgin rubber.

Quantifiable outcome

• Reduces carbon footprint by over 90% vs virgin rubber
• +8 more outcomes

Named customers14 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• LegambienteflagshipGTM or Marketing PartnerLegambiente is EcoTyre's primary environmental NGO partner, co-organising the PFU Zero 'Puliamo il Mondo' cleanup campaign in Italy. The collaboration is 12+ years old and spans national volunteer cleanups (Clean Up the World / Puliamo il Mondo), local PFU Zero interventions (Calabria, Sicilia, Campania, Calabria, Puglia, Lombardia, etc.) and joint convening events. In 2023 alone the partnership collected 80,380 kg of PFU across 24 interventions in 9 regions.
• Marevivo (Fondazione Marevivo)flagshipStrategic or Co-development PartnerMarevivo is EcoTyre's partner for marine-environment PFU cleanup under PFU Zero, active since 2016 with a specific protocol for small Italian islands. Together they have removed PFU from ports and seabed areas (e.g., 17,000 kg recovered from Pantelleria in 2025, 400 kg recovered from Porto Grande di Stazzo at Acireale in 2026 with divers from Cacciatori di Reti Fantasma).
• Fondazione per lo Sviluppo SostenibilecoreGTM or Marketing PartnerEcoTyre (through President Enrico Ambrogio) participates as a speaker at the Fondazione's annual National Conference on the Recycling Industry (December 2025 edition), co-organised with CONAI and Pianeta2030 (Corriere della Sera) under the patronage of the Ministry of the Environment, the European Commission and ISPRA. The collaboration includes a dedicated section on PFU in the annual 'Il Riciclo in Italia' report.
• CONAI (Consorzio Nazionale Imballaggi)coreStrategic or Co-development PartnerCONAI co-organises with the Fondazione per lo Sviluppo Sostenibile the National Conference on the Recycling Industry where EcoTyre contributes data and speakers; CONAI is the national packaging consortium and an institutional peer in the Italian recycling system.
• Ministero dell'Ambiente e della Sicurezza Energetica (MASE)flagshipOthersThe Italian Ministry of the Environment and Energy Security (MASE) is the regulator under DM 182/2019 and the patron of the PFU Zero project (with PFU Zero active since 2014 under ministerial patronage). EcoTyre's annual report and Puliamo il Mondo campaigns are run with MASE recognition.
• Clean Up / Puliamo il Mondo (Legambiente, edizione italiana di Clean Up the World)coreGTM or Marketing PartnerClean Up the World / Puliamo il Mondo is the global cleanup volunteer campaign in which EcoTyre participates every September (with Legambiente) as the main PFU-collection partner; in 2023 the joint initiative collected 80,380 kg of PFU with 24 interventions in 9 regions and recovered ~9,000 tyres.
• FAI (Fondo Ambiente Italiano)minorGTM or Marketing PartnerFAI appears on the EcoTyre partnership page alongside Legambiente, Marevivo, Clean Up and Kyoto Club as a heritage-environment partner; specifically cited as an awareness/sensibilisation ally of the consortium.
• Kyoto ClubminorGTM or Marketing PartnerKyoto Club is listed as a partner of EcoTyre, with visibility on the partnership page; contributes to climate-change and decarbonisation awareness aligned with the Da Gomma a Gomma messaging.
• Consiglio Nazionale della Green EconomyminorGTM or Marketing PartnerConsiglio Nazionale della Green Economy is listed on the EcoTyre partnership page as a national green-economy council partner, signalling EcoTyre's affiliation with Italy's broader green-economy policy ecosystem.
• Fare VerdeminorGTM or Marketing PartnerFare Verde is co-listed with Legambiente as an environmental-association partner that co-organises Puliamo il Mondo PFU Zero interventions (e.g., Villa Latina FR, 2019).
• Capitaneria di Porto – Guardia CostieracoreGTM or Marketing PartnerThe Italian Coast Guard (Capitaneria di Porto – Guardia Costiera) supports PFU Zero marine interventions, including Pantelleria, Acireale/Stazzo and other island/port cleanups, providing logistics, safety and coordination on the water.
• Comune di Fiorenzuola d'ArdaminorGTM or Marketing PartnerComune di Fiorenzuola d'Arda is listed as an institutional municipal partner of the PFU Zero project, hosting/coordinating local cleanup interventions.
• ACI (Automobile Club Italia) — autodemolitori networkcoreChannel Partner/ Reseller/ DistributorEcoTyre collects PFU from ACI-authorised vehicle dismantlers under a dedicated service contract; in 2025 this delivered ~2 million kg of PFU across 462 pickups in 16 Italian regions, contributing to the overall 53,009,400 kg annual collection.
• Versalis (Eni) — Da Gomma a Gomma 4.0 partnerflagshipStrategic or Co-development PartnerVersalis, Eni's chemical subsidiary, is the industrial partner that brought the Da Gomma a Gomma project into its 4.0 phase (announced May 2021), enabling scaling of the devulcanised-rubber industrial chain for new tyres and other rubber goods.
• Tecnogreen® producers (external manufacturers under Da Gomma a Gomma)flagshipOEM/ Whitelabel/ Licensing PartnerExternal industrial companies manufacture and market the high-quality devulcanised rubber grade Tecnogreen® under the Da Gomma a Gomma project coordinated by EcoTyre; the brand is positioned as a certified 'materia prima seconda' replacing virgin rubber in tyres, automotive components, modified bitumens and technical-rubber goods.
• Tota — AI virtual assistant (proprietary technology platform)coreTechnology or IntegrationTota is EcoTyre's AI-powered virtual assistant, launched 30 June 2025, the first deployed by any Italian PFU consortium. It integrates with the EcoTyre member portal (ecotyre.labinfsistemi.it) and the ritiri.ecotyre.it pickup system, providing keyboard + voice interaction for gommisti, members and citizens.
• Cacciatori di Reti Fantasma (Ghost Net Hunters divers) and Faro Diving ASDminorImplementation/ SI/ Consulting PartnerSpecialist divers who executed the underwater PFU recovery at Porto Grande di Stazzo (Acireale, 2026), supported by Faro Diving ASD, Croce Rossa Italiana, Guardia Costiera, CDRF ASD Onlus and Futuro Mare ASD. They guarantee the logistics of marine PFU Zero interventions.
• Croce Rossa Italiana (Italian Red Cross)minorImplementation/ SI/ Consulting PartnerCroce Rossa Italiana provides safety and logistical support during PFU Zero marine interventions (e.g., Acireale/Stazzo 2026, working alongside the Cacciatori di Reti Fantasma divers).
• 574 EcoTyre member companies (including BMW Italia, Porsche Italia, Volvo Car Italia, Honda Motor Europe, Suzuki Italia, SAME Deutz-Fahr Italia, Hankook Tire Italia, Kumho Tire France, Krone Trailer Service Italia, Liebherr EMTEC Italia, Amazon EU, Alibaba.com, Delticom, Magaldi, Emak, Davanti Tyres)flagshipChannel Partner/ Reseller/ DistributorEcoTyre's 574 active members are the consortium's client base: tyre producers, importers, distributors, e-commerce platforms and OEMs delegate their DM 182/2019 PFU compliance to EcoTyre. They range from small Italian artisan shops to large international industrial groups (BMW, Honda, Porsche, Volvo, Suzuki, SAME Deutz-Fahr, Hankook, Kumho, Amazon, Alibaba.com, etc.).
• Fondazione per lo Sviluppo Sostenibile — Susdef Appeal signatory networkminorGTM or Marketing PartnerEcoTyre (through President Enrico Ambrogio) was among the first 110 signatories of the Susdef appeal launched by the Fondazione per lo Sviluppo Sostenibile, aligning EcoTyre with Italy's broader sustainable-development policy coalition.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Versalis (Eni): Eni's chemical subsidiary and EcoTyre's flagship industrial partner in Da Gomma a Gomma 4.0 (announced May 2021). Versalis provides the devulcanisation scale that allows Tecnogreen® to be industrialised and is comparable as a strategic partner/peer in the recycled-rubber supply chain for tyres, automotive and bitumens.
• Tyre Recycling Solutions (TRS): Switzerland-based company commercialising devulcanisation and tyre-recycling technology for high-value rubber applications. Directly comparable to Da Gomma a Gomma's Tecnogreen® process in terms of technology and end-markets (automotive, construction, bitumens), though at a smaller scale.

Others

• Legambiente: Italy's leading environmental NGO and EcoTyre's primary partner on PFU Zero and Puliamo il Mondo cleanup campaigns for 12+ years. Comparable as a co-organiser of citizen-led PFU reporting and extraordinary-cleanup interventions across Italian regions.

Broad incumbents

• CONAI: Italy's national packaging consortium is the institutional model and co-organiser (with Fondazione per lo Sviluppo Sostenibile) of the National Conference on the Recycling Industry where EcoTyre presents. CONAI runs an analogous extended-producer-responsibility scheme for packaging and is a structural peer in Italy's EPR/consortium ecosystem.
• Veolia Italia: Italian subsidiary of the global environmental services group, operating hazardous and non-hazardous waste recovery including industrial rubber streams. Comparable to EcoTyre at the level of regulated industrial-waste recovery and circular-economy services in Italy.
• Suez Recycling and Recovery Italia: Italian arm of the global Suez group, providing waste management and recycling services (including rubber/elastomer streams) to municipalities and industrial customers. Comparable as a broad incumbent in Italian circular-economy services with overlapping member/customer relationships to producers.

Direct peers

• GENAN: European end-of-life tyre recycler operating across multiple EU countries, producing rubber granules and devulcanised rubber for industrial applications. Directly comparable to the Tecnogreen®/Da Gomma a Gomma value chain on the industrial-recycling side, with a wider geographic footprint.
• Lehigh Technologies: US-based manufacturer of micronised rubber powders (MRP) and engineered rubber particles from end-of-life tyres, used as feedstock for new tyres and rubber products. Comparable to Tecnogreen® as a high-quality recycled-rubber input substituting virgin material, though operating in a different regulatory environment.
• ECOPNEUS: ECOPNEUS is the other major Italian end-of-life tyre (PFU) consortium, directly competing with EcoTyre for Soci (tyre producers, importers, distributors) and for collection volumes under DM 182/2019. Operates a similar nationwide free-pickup network for gommisti and is the most directly comparable competitor in the Italian PFU compliance market.

Regional players

• Ragn-Sells: Nordic waste-management group with circular-economy operations including tyre and rubber recovery. Comparable to EcoTyre as a regional, regulation-driven end-of-life tyre manager with an established network and sustainability positioning, but serving different EU geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EcoTyre_PFUZero

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoTyre