Natural Green Creative Spaces

What Natural Green Creative Spaces does

Natural Green Creative Spaces Ltd is a privately held UK company founded in 2010 by Charlie Cox (CEO & Creative), headquartered in Charlecote, Warwickshire. It is self-described as the UK's largest nature-inspired design and build event and experience company. The firm delivers landscaping, planting, floristry, custom fabrication, signage, exhibition stands, temporary structures, hospitality units (including converted shipping containers), artificial planting via sister company Ascott, and bespoke themed environments for premium events. Its operations are vertically integrated, combining one of the UK's largest in-house plant nurseries, an on-site carpentry and fabrication workshop, purpose-built logistics facilities, specialist vehicle fleet, and a European grower network. Clients include Ferrari, Jaguar Land Rover, Renault, Royal Ascot, Cheltenham Festival, Goodwood Festival of Speed, Farnborough International Airshow, Moët & Chandon, and Royal International Air Tattoo, spanning motorsport, equestrian, aerospace, and luxury hospitality verticals. In February 2025 the company launched two productised offerings: the Natural Green Living Wall (a vertical plant wall system in permanent, semi-permanent, and temporary variants, with claimed CO2 absorption of 2,300g per square metre per year) and the Natural Green Z Bench (a standalone UK-made unit combining seating, signage, interactive touch-screen technology, and a Living Wall, available for purchase or hire). The company is sales-led, B2B/enterprise, and quote-based, generating revenue primarily through project fees for design, build, and installation of event installations, supplemented by product sales and hire. Geographic reach spans the UK, Europe, and Worldwide. The firm operates an environmental management approach informed by ISO 14001 and ISO 20121 standards and partners with Green Circle Solutions for carbon footprint measurement. Sister company Ascott shares the Charlecote workshop and supplies artificial trees, plants, flowers, and hedging.

Name

Natural Green Creative Spaces

Legal name

Natural Green Creative Spaces Ltd

Website

https://naturalgreencs.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Natural Green Creative Spaces is a UK-based, privately held event and creative company that designs and builds nature-inspired landscaping, planting, floristry, structures, and bespoke installations for premium motorsport, equestrian, aerospace, and luxury hospitality clients across the UK, Europe, and worldwide.

Ownership category

akta.pro rank

Product category

Event Design and Build Services

NAICS

Landscaping Services (561730)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Event design services
• Landscape installation
• Floral arrangements
• Exhibition build services
• Living wall systems

Headquarters

HQ city

Charlecote

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Event Design and Build Services: Full-service nature-inspired design and build for events, exhibitions, and experiences. Services include landscaping, planting, floristry, exhibition design, structures, custom builds, artificial planting, hospitality units, living walls, furnishings, and consultancy. Revenue generated through project-based fees for design, build, installation, and logistics services.
2. Product Sales and Hire: Sale or hire of products including the Z Bench (seating/signage/Living Wall unit) and Living Walls. Products can be purchased or hired for short- or long-term use.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Natural Green Creative Spaces provides nature-inspired design and build services for events, exhibitions, and permanent installations, combining in-house plant nursery, workshop fabrication, carpentry, floristry and installation teams. Core deliverables include landscaping, planting, floristry, exhibition design, custom structures, hospitality units, living walls, signage and full project management from concept through delivery.

Product overview

Natural Green Creative Spaces operates as a unified service portfolio rather than a software platform, offering nature-inspired design and build solutions for events, exhibitions, and permanent installations. The core offerings include Landscaping & Planting, Floristry, Signage & Graphics, Exhibition Design & Build, Structures, Custom Builds, Hospitality Units, Living Walls, and Furnishings & Finishes. The company also offers Design, Consultancy & Project Management, and Logistics & Storage services to support the full project lifecycle. Key product launches include The Natural Green Living Wall (vertical plant wall system) and The Natural Green Z Bench (combined seating/signage/living wall unit). Sister company Ascott provides artificial planting, trees, flowers, and hedging products. All services are delivered from the company's Warwickshire headquarters combining an in-house plant nursery, workshop, and dedicated team of designers, carpenters, fabricators, and horticultural experts.

Differentiator

Problem solved

Functional benefit

Products and services

• The Natural Green Living Wall Vertical plant wall system available as permanent, semi-permanent or temporary installations for events and venues. Permanent installations absorb 2,300g of CO2 per square metre per year. Can incorporate signage, lighting, audiovisual equipment, solar-driven pumps, reservoir tanks and rainwater harvesting. Maintenance packages are available.
• The Natural Green Z Bench Standalone UK-made unit combining seating, signage and interactive touch screen technology with a Living Wall. Can incorporate solar panels, phone chargers and advertising at any location. Available for purchase or hire for short- or long-term use.
• Landscaping & Planting Nature-inspired landscape design and installation for events and venues, including hedging screens, decking and woodland creation.
• Floristry Bespoke floral arrangements and table centrepieces crafted by in-house florists with international experience, including reception displays, bar arrangements and themed installations.
• Exhibition Design & Build Complete exhibition stand design, construction and installation for trade shows and events.
• Structures Temporary event structures including marquees, hospitality tents and custom-built venues.
• Custom Builds Bespoke construction projects including lakes, bridges, themed environments and immersive spaces.
• Hospitality Units Custom hospitality space creation including converted shipping containers, bars, lounges and branded hospitality environments.
• Furnishings & Finishes Premium furniture sourcing and installation including rattan dining sets, corner seating and decorative accessories.
• Signage & Graphics Custom signage and graphics for event branding, directional totems, branded planters and promotional displays.
• Artificial Planting

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Green Circle SolutionscoreStrategic or Co-development PartnerSustainability consultancy partnership for carbon footprint measurement and reporting. NGCS works with Green Circle Solutions using the GCS Company Carbon Calculator to track, reduce, and report emissions annually. This partnership supports NGCS's sustainability credentials and helps meet increasing client demand for supply chain transparency.
• Worldwide StructurescoreStrategic or Co-development PartnerExhibiting together at The Showman's Show (stand 249), combining Worldwide Structures' engineering and structural experience with Natural Green's expertise in experiential design, planting, floristry, graphics, and furnishings. The partnership aims to transform structures into distinctive spaces that elevate visitor experience and brand connection.
• AscottcoreStrategic or Co-development PartnerSister company specializing in artificial trees, plants, flowers, and hedging. Ascott exhibits at the January Furniture Show showcasing artificial greenery products. Natural Green and Ascott collaborate on projects, with Ascott providing faux planting solutions that complement Natural Green's live planting services. Both companies share workshop facilities in Charlecote.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GL Events: Global event industry operator providing venue management, event services, and exhibition services across geographies. Overlaps in exhibition design and event build but operates as a broad portfolio incumbent rather than a nature-specialized niche player.
• GES (Global Experience Specialists): Global exhibition and event services provider specializing in trade show design, build, and logistics. Directly comparable in exhibition design-and-build delivery but at significantly larger scale and broader scope than NGCS.
• Jack Morton Worldwide: Global brand experience agency operating across brand activations, events, and content for major enterprise clients. Competes in the same brand experience RFPs as NGCS but at much larger scale and broader geographic coverage.
• George P Johnson Experience Marketing: Global experiential marketing agency delivering brand experiences, activations, and event programs for enterprise clients. Competes for similar premium brand RFPs as NGCS but as part of a broader full-service offering.

Direct peers

• Bowles & Wyer: UK landscape design and build firm creating high-end residential, commercial, and show garden landscapes including RHS Chelsea Flower Show installations. Comparable as a UK landscape design-and-build specialist with premium brand event exposure.
• Sparks: Experiential design and brand experience agency delivering trade shows, brand activations, and corporate events. Overlaps with NGCS's exhibition design-and-build business for trade shows and brand experiences.
• McQueens Flowers: Established London-based florist specializing in luxury and event floral design for weddings, corporate events, and brand activations. Directly comparable as a UK-based event floral specialist serving premium brands with bespoke installation work.
• Quadrant Event Services: UK provider of event infrastructure including temporary structures, staging, and event services. Overlaps with NGCS's structures and event-build services for live events and exhibitions.
• Wild at Heart (Nikki Tibbles): London luxury florist serving high-end events, brand activations, and private clients. Comparable as a high-end event floral and installation provider competing for similar premium brand budgets.
• Lavender Green: UK-based florist and event design studio creating floral installations for weddings, events, and corporate settings. Directly comparable in event floral design and large-scale installation delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Green Creative Spaces