Best Of Tours

What Best Of Tours does

Best Of Tours SAS is a France-domiciled destination management company (DMC) founded in 2015, originally focused on receptive group travel to the UK and now operating across the UK, France, Indonesia, and additional worldwide destinations. The company organizes tailor-made group travel — covering accommodation, transportation, guides, attractions, and dining — through a network of vetted local partners, with a single point of contact handling each itinerary from quote to invoice. Its go-to-market is sales-led and consultative, with revenue generated through service fees and commissions on group bookings, structured around quote-based pricing and tiered deposits (25% refundable deposit for standard group packages; 25% non-refundable for online products).

The company has built a portfolio of technology-driven sub-brands layered on top of its core DMC business. Botler 360 integrates AI, 360-degree video, virtual tours, and web applications into an immersive destination experience platform; Botler is an AI-powered chatbot providing personalized travel recommendations and language translations; and a travel group mobile application offers personalized trip diaries, geolocation-based recommendations, audio commentary, and commissionable attraction booking. Supporting brands include Your Local Eye (non-profit sustainable tourism platform), Teletravel and MyDeskAway (remote work and workspace platforms), BOT Events (event logistics for international institutions and NGOs, including G7 and G20 engagements), BOT Indonesia (local Indonesian travel experiences), and Trobel AI (a tourism technology blog). The legal entity is Best of Tours SAS, headquartered in Carpentras, France, with a UK regional office in London and an Indonesian operations office in Gianyar, Bali; the company is privately held with no disclosed institutional funding.

Name

Best Of Tours

Legal name

Best of Tours SAS

Website

https://bestoftours.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Of Tours SAS is a France-based destination management company offering tailor-made group travel, event logistics, and AI-enabled tourism services across the UK, France, and Indonesia, serving group travelers, international institutions, and remote workers through multiple sub-brands.

Ownership category

akta.pro rank

Product category

Travel and Tourism Services (Destination Management)

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

akta.pro secondary industries

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA), Events-Integrated Corporate Travel (TMCs with Meetings/Groups) (THACAAAH), Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK), Luxury & VIP Destination Services (Concierge/Chauffeur) (THAKAEAG)

Keywords

• Destination management services
• Group travel services
• Tailor-made itineraries
• Event logistics management
• Immersive travel technology

Headquarters

HQ city

Uxbridge

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Group Travel Services: Organizing and managing tailor-made group travel experiences including accommodation, transportation, guides, attractions, and dining. Revenue generated through service fees and commissions from suppliers.
2. Booking Deposits and Payments: 25% refundable deposit required within 10 days of confirmation, with balance due 35 days prior to arrival. For online products, 25% non-refundable deposit with balance due 2 months from arrival.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Best Of Tours is a multi-brand travel technology group that operates a Destination Management Company (DMC) for receptive group travel, designing tailor-made itineraries, accommodation, transport, guides, attractions, and dining. It complements this core service with proprietary AI (Botler chatbot), 360-degree video and virtual tours (Botler 360), a travel group mobile application, and several sub-brands covering event logistics, Indonesia travel, remote-work travel, workspace discovery, and a sustainable local-tourism platform.

Product overview

Best of Tours operates as a multi-brand travel technology company offering a portfolio of interconnected products. The core offerings include Botler 360 (AI-powered immersive experience platform combining 360° video and virtual tours), Botler (AI chatbot for personalized travel recommendations and translations), and a mobile application for travel groups with geolocation and booking features. Supporting sub-brands include Your Local Eye (sustainable local tourism platform), Teletravel (remote work abroad programs), MyDeskAway (remote workspace marketplace), BOT Events (event logistics with 3D/360° tour technology), BOT Indonesia (local Indonesian experiences), and Trobel AI (AI-focused tourism blog). The company positions itself at the intersection of tourism services and advanced technology including AI, virtual tours, and immersive video experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Botler 360: AI, 360° video, virtual tours, and web applications for immersive digital experiences
• Your Local Eye
• Teletravel
• MyDeskAway
• BOT Events
• BOT Indonesia
• Botler
• Trobel AI

Products and services

• Receptive Group Travel Services (DMC) Tailor-made group travel itineraries designed and operated as a Destination Management Company for travel agencies, tour operators, and professional groups, covering accommodation, transportation, guides, attractions, and dining across UK and worldwide destinations.
• Botler 360 Immersive digital experience platform combining AI, 360-degree video, virtual tours, and web applications to create immersive destination previews and tourism experiences for travelers and tourism stakeholders.
• Botler AI Chatbot AI-powered personal travel assistant chatbot providing personalized recommendations, language translations, and automated online reception, responses, and bookings for travel clients.
• Best Of Tours Mobile Application (GlobeBotler) Free personalized travel group application featuring a travel diary, geolocation-based restaurant and attraction recommendations, audio commentary in French, commissionable attraction booking, and direct push messaging to participants.
• BOT Events Event logistics organization service for international institutions and NGOs, providing hotel negotiation, multilingual coordination, security support, and 3D/360-degree virtual tours for accommodation selection, with 25 multilingual agents supporting major summits including G7 and G20.
• BOT Indonesia Local Indonesian travel experiences operated by a local team, offering immersive trips from Flores beaches to Java temples that respect local communities and promote sustainable tourism.
• Teletravel Remote-work travel program enabling employees, freelancers, students, families, and solo travelers to travel and work from international destinations for extended periods.
• MyDeskAway Platform connecting remote workers with workspaces at hotels, restaurants, bars, and campsites, helping venues gain visibility by filling empty spaces or optimizing off-peak periods.
• Your Local Eye Non-profit platform connecting travelers with local traders, producers, and restaurateurs through destination-based mobile apps to promote sustainable tourism and support local economies.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Your Local EyecoreStrategic or Co-development PartnerNon-profit platform brand of Best of Tours that connects travelers with local economy players, creating a supportive community network. Promotes local actors (traders, producers, restaurateurs) to support local economic development through sustainable tourism experiences.
• Air Drone ProductionscoreStrategic or Co-development PartnerDrone and video production brand providing 360-degree video content and immersive virtual tour capabilities for destination marketing and travel experiences.
• TeletravelcoreStrategic or Co-development PartnerBrand enabling professionals to travel while working remotely, connecting global communities in innovative ways. Serves employees, freelancers, and students seeking extended work-abroad experiences.
• MyDeskAwaysupportingStrategic or Co-development PartnerPlatform connecting remote workers with workspaces at hotels, restaurants, bars, and campsites. Helps locations gain visibility by filling empty spaces or optimizing off-peak periods.
• BOT EventscoreStrategic or Co-development PartnerSpecialist in logistics organization for major global events with 25 multilingual agents. Supports international institutions and NGOs with hotel negotiation, security, and logistical coordination. Uses 3D virtual tours and 360-degree video for accommodation selection. 25 years of experience with G7, G20 summits.
• BOT IndonesiacoreStrategic or Co-development PartnerLocal Indonesian team operations bringing travelers closer to authentic Indonesia experiences from beaches of Flores to temples of Java. Creates responsible journeys while empowering local communities and promoting sustainable tourism.
• Local Partners NetworkcoreStrategic or Co-development PartnerExtensive network of local partners (hotels, restaurants, transportation providers, guides) across destinations including UK, France, and Indonesia ensuring authentic travel experiences and supporting local economies.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Hopper: AI-driven travel app and platform using predictive/pricing intelligence across flights, hotels and experiences. Comparable to Best of Tours as an emerging AI-native travel-tech player, though Hopper focuses on consumer pricing rather than DMC services.

Direct peers

• Abercrombie & Kent: Global luxury DMC and tailor-made tour operator with on-the-ground presence in many destinations. Comparable to Best of Tours on premium inbound DMC services, multi-destination expertise, and high-touch group travel delivery.
• Audley Travel: UK-based tailor-made travel operator specializing in bespoke group and individual itineraries with a strong local-experiences proposition. Directly comparable to Best of Tours' receptive DMC core, including destination expertise, local partner network and consultative sales motion.
• ITC Travel Group: UK receptive tour operator providing incoming services and tailor-made group itineraries for international travel agents. The closest direct functional peer to Best of Tours' core UK-receptive DMC activity.
• Trailfinders: Large UK private travel agency offering tailor-made holidays with in-destination support and strong supplier relationships. Closely comparable to Best of Tours on UK-headquartered receptive services and bespoke itinerary design.
• ATPI Griffinstone: Corporate travel and events management company providing event logistics, hotel negotiation and multilingual support for international institutions. Closely comparable to BOT Events on the enterprise event logistics side of Best of Tours.
• Clansman DMC: Specialist UK incoming DMC handling group tours, accommodation, guides, and event logistics for international operators. Directly comparable to Best of Tours on UK receptive services and B2B group travel model.

Broad incumbents

• G Adventures: Worldwide small-group tour operator with a local-leader model and emphasis on community tourism. Comparable to Best of Tours on group travel format, multi-destination coverage and local-partner-driven experiences.
• Intrepid Travel: Global group tour operator running small-group itineraries across many countries with strong sustainable-tourism positioning. Comparable to Best of Tours on group-format, multi-destination, locally-led experiential travel.

Regional players

• Wendy Wu Tours: UK specialist tour operator focused on group tours to Asia with tailor-made and scheduled departures. Comparable to Best of Tours on group-format, Asia destination focus and tour-operator distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/best-of-tours
• Facebookfacebook.com/bestoftoursltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Of Tours