Starboard Suite

What Starboard Suite does

Starboard Suite, operated by D3 Studios, Inc. (a California corporation doing business as Starboard Suite), is a cloud-based reservation and ticketing software platform purpose-built for passenger vessel and water sports operators. The platform handles online, mobile, phone, and walk-up bookings with real-time availability, automated confirmation and follow-up communications, integrated payment processing, and embedded live calendar widgets. It serves distinct sub-verticals including dinner, lunch, and sightseeing cruises; private charters and group bookings; whale and dolphin watching tours; cycle boats, tiki boats, and party pontoons; and high-volume water sports such as parasailing and banana boat operations.

The product surface spans a 100% web-based control panel, three iOS applications (Control Panel, Kiosk, and Ticket Scanner), the modernized Tabitha online booking engine, an in-platform App Store for third-party integrations, and a POS Mode for on-site retail. Domain-specific features include Dynamic Price Rules for real-time yield management, a two-phase check-in process with color-coded boarding tracking, Workstations for physical location activity tracking, Auto-Activation of hidden event queues, and Contract Automations with versioning for charter workflows. The platform integrates natively with Stripe (including Stripe Terminal hardware, Apple Pay, Google Pay, and Tap to Pay on iPhone), Authorize.Net, SmartWaiver, Viator, GetYourGuide, TripAdvisor, MailChimp, Constant Contact, Google Analytics/Ads, Facebook Pixel, AdRoll, When I Work, Linea Pro, and Yonder.

The business model is primarily per-transaction with platform pricing as low as 25 cents per ticket, supplemented by optional term commitments for larger operators; payment processing is passed through Stripe or Authorize.Net at transparent rates. Distribution combines self-serve online signup with white-glove onboarding, enterprise-assisted demos, and channel partnerships with the three largest tours-and-activities resellers. The company is privately held, bootstrapped with no disclosed funding rounds, and operates with a small team (1-10 employees per firmographics) while actively hiring sales and account management staff across the United States, Canada, and Mexico. Named customers are predominantly SMB and mid-market operators such as Naples Princess, Atlantic Parasail, San Diego Parasailing, and Arnold Mackinac Island Ferry, with the company self-positioned as the leading reservation system for the passenger vessel and water sports vertical.

Name

Starboard Suite

Legal name

D3 Studios, Inc.

Website

https://starboardsuite.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Starboard Suite is a cloud-based reservation and ticketing platform built exclusively for passenger vessel and water sports operators. It handles online, mobile, and walk-up bookings with integrated payments, marketing tools, and channel distribution through Viator, GetYourGuide, and TripAdvisor.

Ownership category

akta.pro rank

Product category

Reservation Software

NAICS

Support Activities for Water Transportation (4883), Scenic and Sightseeing Transportation, Water (48721)

SIC

Water Transportation (4400)

akta.pro industry

PRIMARYTHALAFAG

Cruise Booking Platforms

Travel & Hospitality/Travel Technology & Distribution Services/Online Booking Platforms & Marketplaces (B2C/B2B)

SECONDARYTHAEAGAI

Ferry Ticketing, Booking Platforms & Distribution

Travel & Hospitality/Cruises & Maritime Leisure Travel/Ferries & Leisure Passenger Shipping

SECONDARYTHAEAEAC

Private Cruise Ship Charters (Full-Vessel)

Travel & Hospitality/Cruises & Maritime Leisure Travel/Cruise Charter & Private Cruise Services

Keywords

• Reservation software
• Ticketing platform
• Online booking system
• Water sports software
• Charter management software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Transaction/Ticketing Fees: Most operators add a small ticketing fee to customer purchases. No out-of-pocket costs for operators - Starboard only gets paid when customers successfully purchase tickets. Pricing as low as 25 cents per ticket.
2. Payment Processing (Stripe/Authorize.Net): Integrated payment processing with transparent rates. Stripe charges competitive rates without monthly fees, gateway fees, or reserve account requirements. Starboard passes through processing fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Starboard Suite is a 100% web-based cloud SaaS reservation and ticketing platform designed specifically for passenger vessel and water sports operators. It enables online, mobile, phone, and walk-up bookings with real-time availability, integrated payment processing (Stripe/Authorize.Net), charter contract management, marketing automation, and check-in workflows.

Product overview

Starboard Suite is a cloud-based reservation and ticketing software platform designed specifically for passenger vessels and water sports operators. The core product (Starboard Suite Reservation System) handles online, phone, and walk-up bookings with real-time availability and customizable branding. The platform includes mobile apps (Starboard Suite Control Panel App for iOS, Kiosk for iPad, Ticket Scanner for QR scanning), the modern Tabitha booking engine, POS Mode for retail operations, and an App Store for third-party integrations. Key integrations include payment processors (Stripe, Authorize.Net), marketing tools (MailChimp, Constant Contact, Google Analytics), booking resellers (Viator, GetYourGuide, TripAdvisor), and the Yonder AI chatbot for automated customer service.

Differentiator

Problem solved

Functional benefit

Products and services

• Starboard Suite Reservation System Cloud-based reservation and ticketing software for passenger vessel and water sports operators. Supports online, phone, and walk-up bookings with real-time availability, customizable branding, and integrated payment processing.
• Starboard Suite Kiosk iPad self-service app for on-site bookings allowing customers without reservations to purchase tickets directly. Integrated with Square for payment processing.
• Starboard Suite Ticket Scanner iOS app for scanning QR codes on boarding passes to expedite check-in and manifest tracking for larger operations with 150+ guests per event.
• Starboard Suite Control Panel App iOS app for iPhone and iPad providing mobile access to the Starboard Suite Control Panel with native payment processing integration.

Quantifiable outcome

• Operators report 30% reduction in phone calls while maintaining or increasing customer volume
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature19 records

Partnerships

15 partnerships are on record, tiered core, secondary and minor.

• StripecoreTechnology or IntegrationPrimary payment processing partner with 1-click integration. Supports credit card processing, card storage, Apple Pay, Google Pay, Tap to Pay, and Interac Debit. WisePOS E, WisePad3, and S700 card readers fully integrated. Stripe Partner Program member. Featured on stripe.com #WorksWithStripe section.
• Authorize.NetsecondaryTechnology or IntegrationSecondary payment gateway option enabling processing with 99% of U.S. merchant banks for operators who prefer to stick with their existing merchant bank.
• SmartWaivercoreTechnology or IntegrationElectronic waiver collection, storage, and management integration. Customers signing waivers directly on SmartWaiver can be tagged from within Starboard Suite Event Details screen.
• ViatorcoreChannel Partner/ Reseller/ DistributorLargest online tours and activities reseller, owned by TripAdvisor. Allows Viator to book directly from Starboard inventory. Operators control which event types Viator can access. Viator charges 15-20% commission on tickets sold.
• GetYourGuidecoreChannel Partner/ Reseller/ DistributorOnline marketplace for tours, activities, and attractions. New integration launched May 2024 allowing GetYourGuide to connect travelers with Starboard operators.
• TripAdvisorcoreChannel Partner/ Reseller/ DistributorIntegration through Viator ownership. Also offers TripAdvisor Review Express for automated review collection. Integration enables selling tickets directly on TripAdvisor business pages.
• MailChimpcoreTechnology or IntegrationEmail marketing integration with automatic customer list sync. Passes customer event type, event date, and zip code for campaign segmentation. Integration wizard available for easy setup.
• Constant ContactsecondaryTechnology or IntegrationAlternative email marketing platform integration with automatic customer list synchronization.
• Google AnalyticssecondaryTechnology or IntegrationWebsite analytics integration including e-commerce tracking and GA4 support to track revenue from traffic sources.
• Google AdssecondaryTechnology or IntegrationAdvertising integration for tracking ad performance and conversion attribution.
• Facebook PixelsecondaryTechnology or IntegrationFacebook advertising integration for tracking and retargeting website visitors.
• AdRollsecondaryTechnology or IntegrationRetargeting platform integration for advertising to customers who have already visited operator websites.
• Water Sports Industry Association (WSIA)minorOthersIndustry trade association membership providing networking and credibility within the water sports operator community.
• America Outdoors AssociationminorOthersIndustry association membership for outfitters and operators in the outdoor recreation sector.
• Passenger Vessel AssociationminorOthersTrade association membership representing passenger vessel operators.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights6 records

Customer concentration

• Xx.com/StarboardSuite
• LinkedInlinkedin.com/company/starboard-suite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starboard Suite