SCC Events

Name

SCC Events

Legal name

SCC EVENTS GmbH

Website

https://scc-events.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Endurance sports event organization

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKADAD

Mass Participation Race Organizers (Runs, Triathlons, Cycling)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Event & Tournament Organizers (Tours, Championships, Meets)

SECONDARYMPAKAIAA

Road Running Events (Marathons, Half Marathons, 10K/5K)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Endurance & Mass Participation Events (Marathons, Triathlons, Cycling Events)

SECONDARYMPAKAIAC

Cycling Events (Road Races, Gran Fondos, Sportives)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Endurance & Mass Participation Events (Marathons, Triathlons, Cycling Events)

SECONDARYMPAKAIAB

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Endurance & Mass Participation Events (Marathons, Triathlons, Cycling Events)

Keywords

• Marathon event organization
• Endurance sports events
• Running race management
• Sports training services
• Mass participation events

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Registration Fees: Primary revenue stream from participation fees for sporting events. Race entries range from approximately 130 EUR for half marathon to 250 EUR for BMW BERLIN-MARATHON, with various distance and event options available.
2. Training Courses and Camps: Revenue from structured training programs including 6-month marathon preparation courses (319 EUR), 3-month half marathon courses (189 EUR), swimrun preparation (59 EUR), personalized training plans (99 EUR), and training camps (345 EUR).
3. Ancillary Services: Additional products and services during registration including certificates, bib number magnets, medal engraving, bag storage, cancellation insurance, and donations.
4. Sponsorship: Multi-tiered sponsorship structure including title sponsors (BMW, GENERALI), main sponsors, co-sponsors, and partner/supplier arrangements across all events.
5. Tour Operator Program: Exclusive travel partner contracts for groups of 20+ participants, providing guaranteed race entries and travel packages for international athletes.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

SCC EVENTS organizes approximately 20 mass-participation sporting events each year in Berlin and Brandenburg, led by the BMW BERLIN-MARATHON (50,000+ runners) and the GENERALI BERLIN HALF MARATHON, and complemented by team relays, inline skating, swimming, cycling, hiking, women's, youth and school events. The company sells event registration entries, structured training courses and camps, and ancillary services through its online user-account platform, and packages sponsorship, tour-operator and charity-partner programs around the events.

Product overview

SCC EVENTS is an event organizer offering a comprehensive portfolio of approximately 20 sporting events annually in Berlin and Brandenburg. The core offering centers on mass participation endurance events including the BMW BERLIN-MARATHON (42.195km), GENERALI BERLIN HALF MARATHON (21.0975km), and GENERALI 5K, alongside diverse events such as the Women's Race Berlin, adidas Runners City Night, SwimRun Rheinsberg, HIKING HERO, team relays (5x5km TEAM-Relay, StWB TEAM-Staffel), and Berliner Silvesterlauf/Neujahrslauf. The company supports these events with training services including preparation courses, training camps (Algarve and Berlin), personalized training plans, and expert sports medicine support. Additional offerings include youth and children's events (Bambini Run Series, mini-MARATHON, Youth Events, SchulCup), charity partner programs, sponsorship opportunities, and a tour operator partner program. Registration is managed through an online user account platform, with events supported by expo experiences and a Jubilee Club for repeat marathon participants.

Differentiator

Problem solved

Functional benefit

Products and services

• BMW BERLIN-MARATHON Flagship 42.195km marathon held annually in Berlin in September, including inline skating, handbike and wheelchair categories; targeted at recreational, elite and international runners (160+ nations).
• GENERALI BERLIN HALF MARATHON Major 21.0975km half marathon held in April that opens the Berlin running season; flat course aimed at personal bests and broad amateur participation.
• GENERALI 5K 5-kilometer running event held during the BMW BERLIN-MARATHON weekend for short-distance participants.
• Garmin BERLIN MILE at GENERALI BERLIN HALF MARATHON 1.609km mile race held during the GENERALI BERLIN HALF MARATHON weekend.
• Women's Race Berlin (VITAMIN WELL Frauenlauf Berlin) Germany's largest women's running event held in May with 5K and 10K distances, combining running with charity support for breast cancer awareness via partnership with Berlin Cancer Society since 1984.
• adidas Runners City Night Night running and inline skating event along Berlin's Ku'damm with 5K and 10K distances and live entertainment, partnered with adidas Runners.
• Berliner Wasserbetriebe 5x5 km TEAM-Relay Team relay race in Berlin's Tiergarten where teams of five runners each cover 5km, with 30,000+ participants and corporate-team participation; sponsored by Berliner Wasserbetriebe.
• StWB TEAM-Staffel Brandenburg Team relay event in Brandenburg an der Havel along the Lower Havel River, featuring a 5km loop through the historic old town.
• SwimRun Rheinsberg SwimRun competition in Rheinsberg, Brandenburg with alternating swimming and running across multiple distances including SuperSprint (11.3km), Sprint (21.4km) and standard formats.
• HIKING HERO 44-kilometer hiking marathon near Berlin, combining a personal outdoor challenge with nature experience.
• Berliner Silvesterlauf (Berlin New Year's Eve Run) New Year's Eve forest run through Grunewald with views of the Berlin skyline, costume prizes and themed finish-line refreshments.
• Berliner Neujahrslauf (Berlin New Year's Run) 4km New Year's Day run from Brandenburg Gate to Berlin Cathedral, run as a relaxed start to the sporting year with donations instead of participation fees benefiting the Björn Schulz Foundation.
• die Generalprobe (Berlin Road Race) Traditional half marathon and 10K race held in August as a dress rehearsal for the BMW BERLIN-MARATHON across the Steglitz, Zehlendorf and Wilmersdorf districts.
• GENERALI VeloCity Berlin Closed-road cycling race through Berlin with 60km and 100km distances on traffic-free streets.
• Bambini-Laufserie (Bambini Run Series) Children's running series for ages 0-10 with distances of 500m-1000m, presented by ADAC Berlin-Brandenburg, with no timekeeping and a fun-focused, non-competitive environment.
• mini-MARATHON presented by GENERALI 4.2195km children's and youth race held the day before the BMW BERLIN-MARATHON with finish at the official marathon finish line.
• Kids Skating Inline skating events for children at the GENERALI BERLIN HALF MARATHON, with distances between 500 and 2000 meters.
• SchulCup (School Cup) Berlin-wide school running competition with district preliminary rounds (around 20,000 children) and a final (around 3,000 participants) across various age groups.
• Youth Events Running events for youth aged 11-17 across the SCC EVENTS competition calendar.
• Training Preparation Courses Structured 3-month and 6-month preparation courses for half marathons and marathons, led by running experts and bookable with optional race entries.
• Training Camps Premium multi-day training camps including the Algarve marathon camp in Portugal and weekend mini-camps in Berlin, with lactate field tests, endurance runs, medical Q&A and integrated race preparation.
• Personalized Training Plans 12-week personalized endurance training plans delivered by email, tailored to individual goals and experience without requiring physical presence in Berlin.
• MARATHON EXPO by BRITA Three-day sports expo held alongside the BMW BERLIN-MARATHON with 100+ exhibitors and 100,000+ visitors, presented by BRITA.
• HALF MARATHON EXPO Berlin Two-day expo held alongside the GENERALI BERLIN HALF MARATHON with 60+ exhibitors and 60,000+ visitors.
• Sponsorship Programs Multi-tiered sponsorship packages (title, main, co-sponsor and partner/supplier) across the SCC EVENTS portfolio, including flagship events such as the BMW BERLIN-MARATHON and the GENERALI BERLIN HALF MARATHON.
• Tour Operator Partner Program Exclusive travel-partner program for tour operators handling groups of 20 or more participants, providing guaranteed race entries and all-inclusive packages through a 49-country network; officially launched in 2000.
• User Account & Registration Platform Online user-account platform enabling self-service registration for events, additional services and training products, with personal data management across the SCC EVENTS portfolio.

Quantifiable outcome

• 200,000 participants annually across all events
• +4 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• Schneider ElectricflagshipStrategic or Co-development Partner · 13 May 2026Official Sustainability Partner and partner of the BMW BERLIN-MARATHON. Schneider Electric is a global leader in energy technology driving efficiency and climate protection through electrification, automation, and digitalization. Partnership focuses on sustainability consulting provided by SE Advisory Services to reduce the environmental footprint of major events.
• BRITAflagshipStrategic or Co-development Partner · 1 January 2026Co-sponsor of the BMW BERLIN-MARATHON and Presenting Partner of the MARATHON EXPO by BRITA. As hydration partner, BRITA contributes to resource-efficient development with refill stations along the course and free filtered water at the EXPO, reducing cup distribution.
• CLIF BarcoreStrategic or Co-development Partner · 1 January 2026Official Energy Bar Partner and co-sponsor of the BMW BERLIN-MARATHON. CLIF Bar provides purpose-driven, plant-based energy crafted from whole oats and protein to fuel marathon participants.
• BMWflagshipStrategic or Co-development PartnerTitle sponsor of the BMW BERLIN-MARATHON since 2011. BMW provides over 50 vehicles and around 15 C evolution class scooters as support fleet, including BMW iX as safety car and latest i-models as shuttle vehicles. Supports sustainable development of modern technology and running sport.
• GENERALIflagshipStrategic or Co-development PartnerTitle sponsor of the GENERALI BERLIN HALB MARATHON, GENERALI 5K, and mini-MARATHON. German insurance company supporting major Berlin running events.
• adidas RunnerscoreGTM or Marketing PartnerPartner for adidas Runners City Night events, combining running and inline skating with live entertainment including samba bands, brass bands, and cheerleaders along Berlin's Ku'damm boulevard.
• ADAC Berlin-BrandenburgcoreGTM or Marketing PartnerPresenting partner for the Bambini Running Series. ADAC Berlin-Brandenburg supports children's running events for ages 0-10 with fun, non-competitive environments and great rewards.
• Berliner WasserbetriebecoreGTM or Marketing PartnerSponsor for Berliner Wasserbetriebe 5x5 km TEAM-Relay, providing technically and hygienically flawless drinking water supply along the route for tens of thousands of runners annually.
• Special Olympics GermanycoreStrategic or Co-development PartnerPartnership for inclusion runs and para athlete participation at BMW BERLIN-MARATHON. Together, SCC EVENTS and Special Olympics Germany are committed to reducing barriers and enabling greater participation in sports for people with disabilities.
• Fürst Donnersmarck FoundationminorStrategic or Co-development PartnerPartnership for inclusion initiatives at SCC EVENTS events, working to make sports more accessible to people with different abilities and create shared experiences of success.
• BERLINER QUEER-BÜNDNIScoreStrategic or Co-development PartnerPartnership for LGBTQIA+ friendly events with visible changes including all-gender changing rooms, all-gender restrooms, queer cheering points along the course, and awareness teams promoting respectful interaction.
• Sport Club Charlottenburg e.V.flagshipStrategic or Co-development PartnerParent non-profit organization (SCC e.V.) of SCC EVENTS. As a non-profit, Sport Club Charlottenburg is committed to social diversity and is the foundation of SCC EVENTS' charitable commitment.
• Björn Schulz FoundationcoreGTM or Marketing PartnerCharity partner receiving donations from Berlin New Year's Run for 12 years. Foundation supports families in Berlin with children, adolescents, and young adults suffering from cancer, chronic illnesses, serious illnesses, and terminal illnesses. Over 50,000 EUR collected.
• Berliner TafelminorGTM or Marketing PartnerFood donation partner receiving unsold refreshments from BMW BERLIN-MARATHON (90,000 organic bananas and 45,000 apples). Berliner Tafel passes donations to those in need.
• Berliner StadtmissionminorGTM or Marketing PartnerClothing and shoe donation partner receiving sportswear discarded by participants and running shoe donations. Supports unhoused people in Berlin with sportswear helping their integration.
• Berlin Cancer SocietycoreGTM or Marketing PartnerAnnual donations from Women's Race Berlin participation fees supporting the fight against breast cancer. Since 1984, participants, SCC, and title partner have supported the Berlin Cancer Society's hardship fund.
• SMS Sportmedizin BerlincoreTechnology or IntegrationLong-standing sports medicine partner providing team support for implementation and care at SCC EVENTS events. Associated doctors Deborah Schöneborn and Katja Fischer work as doctors at events while maintaining active running careers.
• laufen.deminorGTM or Marketing PartnerTravel partner for Algarve premium training camp, organizing running camps on the beautiful Algarve coast in Portugal for athletes preparing for BMW BERLIN-MARATHON and GENERALI BERLIN HALB MARATHON.
• SPOBISminorGTM or Marketing PartnerPartnership with SPOBIS resulting in SPOBIS Run & Talk events combining networking with running, demonstrating how sport brings people together and creates lasting connections.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Others

• World Athletics: Global governing body for athletics that grants SCC's Gold Level sustainability certification and sanctions World Marathon Majors membership — adjacent ecosystem enabler rather than a direct competitor, but closely tied to the company's flagship asset economics.

Direct peers

• Boston Athletic Association (B.A.A.): Organizer of the Boston Marathon (the oldest World Marathon Major) plus supporting road races — directly comparable as a marathon-anchored, member-association-owned event organizer with elite positioning.
• Chicago Event Management (Bank of America Chicago Marathon): Operates the Bank of America Chicago Marathon, another Abbott World Marathon Major with comparable participant scale, sponsorship tiering, and tour operator programs — a near-direct peer on flagship asset profile.
• London Marathon Events: Organizer of the TCS London Marathon, another Abbott World Marathon Major with similar elite + mass-participation model, major title sponsors, and international tour operator reach — directly comparable in flagship asset, scale, and revenue mix.
• Spartan Race: Global obstacle course and endurance race series with strong international tour operator and sponsorship model — directly comparable as a mass-participation endurance event operator with adjacent formats to SCC's portfolio.
• The IRONMAN Group: Owns the IRONMAN triathlon series and Rock 'n' Roll Marathon Series, both globally scaled mass-participation endurance event portfolios with sponsorship-driven revenue — comparable as a multi-event endurance organizer with training and tour operator adjacencies.
• Tokyo Marathon Foundation: Organizer of the Tokyo Marathon (World Marathon Major since 2013) — directly comparable in flagship property, government-municipal partnership model, and elite + mass-participation structure.
• New York Road Runners (NYRR): Non-profit organizer of the TCS New York City Marathon (an Abbott World Marathon Major) plus 50+ annual races, training programs, and youth initiatives — directly comparable as a marquee marathon organizer with a similar event portfolio and charitable footprint.

Emerging players

• Parkrun: Free weekly 5K community running events operating in 20+ countries with millions of participants — comparable community-running model and inclusive positioning, though operating at much lower price point and non-commercial format.

Broad incumbents

• Amaury Sport Organisation (ASO): Owner of the Tour de France, Paris Marathon, and other major sporting events — a broader incumbent with a multi-sport event portfolio at much larger scale, sharing the same mass-participation organizer DNA and title-sponsor revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWYqYLyJcKRWP96JvcF2D4Q
• Facebookfacebook.com/sccevents
• LinkedInlinkedin.com/company/scc-events-gmbh
• Instagraminstagram.com/scc_events
• Xx.com/sccrunning

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCC Events