What Modern Warrior Project does

Modern Warrior Project is a privately held, founder-led U.S. company that delivers online tactical and survival preparedness training courses plus a small catalog of branded survival gear to individual consumers. Founded by Shane Blevins — a 20-year U.S. Army Special Operations veteran with S.E.R.E. and Personnel Recovery expertise — the company targets three primary personas: individual self-defense seekers, firearms enthusiasts, and preppers/survivalists, with a secondary audience of nomadic/mobile-lifestyle buyers.

The product portfolio centers on video-based online courses — Comprehensive Situational Control™, Defensive Pistol Level 1, Concealed Carry, Duty Rifle Levels 1-2, Vehicle Combat Shooting Dynamics, and Survival Courses — delivered through a standard online learning management system on modernwarriorproject.com, supported by a third-party Training Verification credential feature. The company also sells proprietary physical products (T1 Threat Paper Target, MW Large Ferro Rod and Emergency Whistle Set) and curated third-party gear through its own shop, and offers a multi-part Modern Warrior Conditioning Plan for tactical fitness.

Revenue is generated through one-time course licensing, direct hardware sales, and Amazon Associates affiliate commissions on qualifying purchases linked from blog articles. The go-to-market is product-led self-serve e-commerce combined with a community-led content motion across an SEO-oriented blog, Facebook, YouTube, X/Twitter, Instagram, and an email newsletter. Operating geographies are concentrated in the Southeast U.S. (Duluth, GA returns address), with no disclosed institutional funding or external investors.

Name

Modern Warrior Project

Legal name

Modern Warrior Project

Website

https://modernwarriorproject.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Warrior Project is a U.S. tactical and survival preparedness company that sells online firearms, situational awareness, and survival training courses plus branded survival gear to individual self-defense seekers, firearms enthusiasts, and preppers via direct e-commerce and content marketing.

Ownership category

akta.pro rank

Product category

Tactical and Survival Training

NAICS

Professional and Management Development Training (611430)

akta.pro primary industry

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

akta.pro secondary industries

Reality-Based Self-Defense Programs (Krav Maga, Combatives) (HSADADAE), Defense & Security (EDABALAH)

Keywords

• Tactical training courses
• Firearms training
• Emergency preparedness
• Situational awareness training
• Survival skills education

Headquarters

HQ city

Headland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Online Training Courses: Sale of online courses covering firearms training (Defensive Pistol, Duty Rifle), concealed carry, vehicle combat, survival skills, and situational awareness. Courses are delivered through the website with a training verification system.
2. Physical Products (Shop): Sale of tactical and survival products including paper targets (T1 Threat Paper Target), fire starters (MW Large Ferro Rod and Emergency Whistle Set), and other preparedness gear.
3. Affiliate Marketing: Earns commission from qualifying purchases through Amazon Associate links featured throughout articles and product recommendations on the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Modern Warrior Project sells online tactical training courses covering firearms handling (Defensive Pistol, Duty Rifle, Concealed Carry, Vehicle Combat), situational awareness (Comprehensive Situational Control™), and wilderness survival skills delivered through its website. The company also operates an e-commerce shop selling its own branded survival gear products (ferro rod fire starter sets, paper targets) alongside curated third-party tactical and emergency preparedness equipment.

Product overview

Modern Warrior Project is a tactical training and survival preparedness company offering in-person and online courses. The core offering includes firearms training courses (Defensive Pistol, Duty Rifle Levels 1-2, Concealed Carry, Vehicle Combat), situational awareness training (Comprehensive Situational Control), and wilderness survival courses. The company also operates an e-commerce shop selling proprietary survival gear products including ferro rod sets and paper targets, alongside third-party tactical and preparedness equipment. A training verification service allows credential verification for completed students.

Differentiator

Problem solved

Functional benefit

Brands

• Comprehensive Situational Control: A proprietary framework for understanding different levels of awareness and their significance in various scenarios.

Products and services

• Comprehensive Situational Control A tactical training course teaching situational awareness and threat identification using the Comprehensive Situational Control™ Level of Awareness System (RED, YELLOW, GREEN levels), targeted at individuals seeking structured personal safety education.
• Defensive Pistol Level 1 Entry-level firearms training course focusing on defensive pistol handling and basic shooting fundamentals, targeted at gun owners learning defensive shooting skills.
• Concealed Carry Training course covering concealed carry techniques, legal considerations, and draw techniques, designed for individuals who carry or plan to carry firearms for personal protection.
• Duty Rifle Level 1 Entry-level rifle training for duty/patrol use covering rifle handling and marksmanship fundamentals, aimed at shooters and security-conscious individuals.
• Duty Rifle Level 2 Advanced rifle training building on Duty Rifle Level 1, covering more complex tactical scenarios for shooters seeking higher proficiency.
• Vehicle Combat Shooting Dynamics Specialized training for engaging threats from or around vehicles, covering tactical movement and shooting positions, aimed at individuals concerned with defensive scenarios involving vehicles.
• Survival Courses Wilderness survival training covering essential skills such as shelter building, water procurement, fire starting, and food sourcing, targeted at preppers, survivalists, and outdoor enthusiasts.
• Training Verification Credential verification service that allows third parties to verify completion of Modern Warrior Project training courses by former students.
• MW Large Ferro Rod and Emergency Whistle Set Branded fire-starting and signaling kit combining a ferrocerium rod with an emergency whistle for survival situations, sold to preppers, survivalists, and outdoor users.
• Modern Warrior Project T1 Threat Paper Target Proprietary paper target designed for tactical training, used for marksmanship practice and threat identification drills by firearms trainees.
• Modern Warrior Project Shop Online storefront offering survival gear, tactical equipment, and emergency preparedness supplies including water filters, first aid kits, emergency food, navigation tools, and communication equipment.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• USCCA (United States Concealed Carry Association): USCCA is a direct peer — it provides concealed carry education, self-defense insurance, and firearms training content to civilian gun owners, directly overlapping with Modern Warrior Project's Concealed Carry and Defensive Pistol courses and broader self-defense audience.
• Lucky Gunner: Lucky Gunner combines an extensive library of free firearms training guides and instructional content with ammunition and accessories retail, overlapping both the educational and e-commerce side of Modern Warrior Project's business.
• Magpul Dynamics: Magpul produces firearms accessories and Magpul Dynamics training video content serving the same defensive rifle/pistol civilian shooter audience as Modern Warrior Project's Duty Rifle and Defensive Pistol courses, with overlapping GTM via content marketing and direct e-commerce.
• Sage Dynamics: Sage Dynamics (Aaron Cowan) is a tactical training content brand focused on defensive pistol and rifle skills for civilians, producing paid courses and YouTube content that competes for the same firearms enthusiast persona Modern Warrior Project targets.
• ITS Tactical: ITS Tactical produces EDC, tactical, and preparedness content and gear recommendations, directly overlapping with Modern Warrior Project's situational awareness, survival, and firearms enthusiast segments.
• T.REX ARMS: T.REX ARMS combines tactical firearms training content (YouTube, courses) with a gear retail storefront, mirroring Modern Warrior Project's dual model of training content plus survival/tactical e-commerce.

Broad incumbents

• Outdoor Life: Outdoor Life is an established media brand covering hunting, firearms, and outdoor/survival content — it sits as a broad incumbent reaching some of the same firearms-enthusiast and outdoor-preparedness audience as Modern Warrior Project, though as part of a wider editorial portfolio.
• SIG Sauer Academy: SIG Sauer Academy delivers professional and civilian firearms training as part of a larger firearms manufacturer's portfolio, representing a broader incumbent offering defensive pistol and rifle courses comparable to MWP's curriculum.
• NRA Training (National Rifle Association): NRA is a broad incumbent in civilian firearms training — its training and certification programs cover defensive pistol, rifle, and concealed carry basics, competing with MWP's courses at a much larger institutional scale and broader portfolio.

Emerging players

• Survival Life: Survival Life is a niche content and product site focused on prepping, survival skills, and emergency preparedness — directly overlapping Modern Warrior Project's Preppers/Survivalists segment and survival course offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MWP_advictoriam
• YouTubeyoutube.com/channel/UCKGrh805lkW0kZTWSLYbnqg
• Facebookfacebook.com/modernwarriorproject
• Instagraminstagram.com/themodernwarriorproject
• LinkedInlinkedin.com/company/themwp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Warrior Project