BE BURGER

What BE BURGER does

BE BURGER is a privately held Belgian food media platform that operates the multilingual website beburger.be, which was founded in 2015 and is headquartered in Woluwé-saint-pierre, Belgium. Despite the company's name suggesting a burger restaurant brand, the business is in fact a content and directory media platform covering restaurants, recipes, bars, wine cellars (caves), commerce, food events, hotels, and a culinary glossary. Its audience consists of French-speaking food enthusiasts in Belgium and France seeking restaurant recommendations, recipes, and culinary guides, segmented primarily as a horizontal "food enthusiasts and restaurant-goers" persona.

The platform is built on a WordPress-based content management system and is distributed across four languages (French, Dutch, English, German), with a dedicated restaurant directory subdomain at restaurants.beburger.be. Distribution is entirely digital, relying on organic search, an extensive editorial site map, and a newsletter subscription funnel ("tribe Be Burger"). There is no mobile app, no API, no disclosed SDK, and no proprietary technology beyond the content site itself.

The business model is a community-led, affiliate-referral model. Revenue is generated primarily through affiliate partnerships - most prominently The Cocktailist, promoted via a 10% promotional code - supplemented by content-driven referral relationships with Santander and WeWatchSecurity. There is no published pricing, no paid subscription product, no advertising disclosure, no funding rounds, and no institutional investors disclosed. The company is led operationally by Farid Bouuyengoulene as Responsable de Publication, and the overall firm size sits in the 51-100 employee range based on disclosed data.

Name

BE BURGER

Legal name

Beburger

Website

https://beburger.be

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

BE BURGER is a privately held Belgian food media platform operating a multilingual (French, Dutch, English, German) WordPress-based editorial site and restaurant directory serving food enthusiasts in Belgium and France, monetized primarily through affiliate partnerships and referral traffic.

Ownership category

akta.pro rank

Product category

Food Media & Content

NAICS

Restaurants and Other Eating Places (7225), Other Specialty Food Retailers (44529)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

akta.pro secondary industries

Burger Fast Casual (THAFABAA), Gourmet & Fine Food Stores (CRAHAGAG)

Keywords

• Food media platform
• Restaurant directory
• Culinary content publishing
• Recipe content site
• Affiliate content marketing

Headquarters

HQ city

Woluwé-saint-pierre

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Affiliate partnerships: The site promotes third-party food and beverage services through affiliate links and promotional codes, earning commissions when readers make purchases through these links (e.g., The Cocktailist discount code partnership).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BE BURGER operates beburger.be, a multilingual digital food media platform that publishes editorial restaurant reviews, recipes, culinary guides, and coverage of bars, wine cellars, food commerce, events, and hotels across Belgium and France. The core offering is content aggregation and editorial publishing around French and Belgian food culture, monetized through affiliate referral partnerships such as The Cocktailist discount code integration.

Product overview

Be Burger is a Belgian food media platform and restaurant directory operating as a unified content website with multiple editorial sections. The core offering consists of the Magazine editorial platform, Restaurant Directory, Recipes Section, and Guide. These are supplemented by specialized sub-products including Bars Directory, Caves (Wine Cellars) Directory, Commerce Directory, Events Coverage, Culinary Glossary, and Places/Venues Listings. The platform primarily serves French-speaking audiences in Belgium and France with restaurant recommendations, culinary recipes, and food industry content.

Differentiator

Problem solved

Functional benefit

Products and services

• Be Burger Magazine Editorial magazine covering food news, restaurant reviews, and culinary guides spanning restaurants, bars, wine cellars, commerce, and events for French-speaking audiences in Belgium and France.
• Restaurant Directory Location- and cuisine-organized directory of restaurants featuring reviews and recommendations for establishments across France and Belgium.
• Recipes Section Collection of culinary recipes including burgers, pasta, sushi, cocktails, and various international cuisines with step-by-step cooking instructions for home cooks.
• Guide Practical guides covering culinary topics, restaurant recommendations, cooking techniques, and travel destinations for food enthusiasts.
• Bars Directory Dedicated directory of bar and nightlife venue listings, including cocktail bars, wine bars, and happy hour recommendations primarily in Paris.
• Caves (Wine Cellars) Directory Wine-focused venue directory featuring natural wine bars, wine cellars, and tasting locations throughout France.
• Commerce Directory Food-related commerce listings including bakeries, cheese shops, and specialty food stores with artisanal product reviews.
• Events Coverage Coverage of food-related events, gastronomic festivals, and culinary industry news including event reviews and recommendations.
• Culinary Glossary Educational resource defining French culinary techniques and terminology, including cooking methods, knife skills, and classical preparations.
• Places/Venues Listings Geographic directory of restaurants and food establishments with location-based search and curated venue recommendations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• The CocktailistminorGTM or Marketing PartnerAffiliate marketing partnership offering readers a 10% discount with promotional code 'COCKTAIL'. BE BURGER promotes The Cocktailist's cocktail products through affiliate links, earning commissions on referred sales.
• WeWatchSecurityminorGTM or Marketing PartnerWeWatchSecurity is mentioned in articles about store security and loss prevention, with BE BURGER providing referral traffic to their security services.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• 750g: Major French-language recipe and culinary content site. Comparable as a French-market digital food platform with recipes, culinary guides, and audience monetization — directly overlapping BE BURGER's recipe and glossary content verticals.
• Eater: Food media outlet with restaurant reviews, maps, and culinary news in major U.S. cities. Directly comparable as a digital food-media platform monetizing via advertising and partnerships, with a comparable editorial structure of reviews, recipes, and city guides.
• TheFork (LaFourchette): Restaurant discovery and booking platform operating across France, Belgium, and wider Europe. Directly comparable as a French/Belgian restaurant-directory business serving the same diners and restaurant-discovery intent that BE BURGER's directory addresses.
• Le Fooding: French food media brand covering restaurants, chefs, and culinary trends with a strong editorial voice. Directly comparable as a French-language food media outlet driving restaurant discovery, with overlapping audience of French-speaking food enthusiasts.
• Atabula: French online food magazine covering restaurants, chefs, products, and recipes. Comparable as a French-language digital food-media competitor with editorial restaurant coverage and a content-led, ad/partnership monetization model similar to BE BURGER.

Broad incumbents

• Time Out: Global media brand covering restaurants, bars, events, and travel across major cities. Comparable as a multi-vertical food and lifestyle publisher with restaurant directories, recipes, and city guides — a scaled, broader version of BE BURGER's content mix.
• Tripadvisor: Global travel and restaurant-review platform. Comparable on the restaurant-discovery and review side of BE BURGER's directory, and a key reference point for how affiliate and referral economics can scale in restaurant-discovery content.
• Yelp: Crowd-sourced restaurant and local business directory with reviews. Comparable on the restaurant-listing and review-discovery side of BE BURGER's offering, though Yelp operates at vastly larger scale and with broader local-business scope.

Regional players

• Marie Claire Maison / Fooding-style publishers: Large French lifestyle magazine group with food and restaurant editorial. Comparable as a French-language publishing brand with adjacent restaurant and culinary content verticals, representing the type of incumbent publisher competing for the same French-speaking food-media audience.

Others

• The Cocktailist: French cocktail e-commerce brand currently in an affiliate partnership with BE BURGER. Comparable as a French food/beverage brand leveraging influencer and media partnerships — represents the type of partner BE BURGER monetizes through, rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/BeBurgerAndMore
• LinkedInlinkedin.com/company/be-burger

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BE BURGER