Armi Perazzi
Armi Perazzi is a family-owned Italian manufacturer (founded 1957, Botticino) producing ~7 handcrafted custom shotguns daily for competitive clay shooting and hunting, distributed globally through dealers, a US subsidiary, and direct e-commerce for accessories.
- Company typePrivate
- Founded1957
- HeadquartersBotticino Sera, Italy
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Armi Perazzi does
Armi Perazzi S.p.A. is a privately-held Italian manufacturer of luxury custom shotguns founded in 1957 by Daniele Perazzi in Botticino, Brescia. The company produces approximately seven handcrafted shotguns per day in a 9,000-square-meter facility, manufacturing all components in-house — barrels, stocks, forends, and receivers — using CNC precision machining combined with manual finishing by master gunsmiths. Its product portfolio is organized around two lines: competition shotguns (the High Tech series, MX/TM series, and the new MR57 platform) designed for Olympic trap, double trap, skeet, and sporting clays; and hunting shotguns (Extra Super, Extra Oro, Extra, SCO, SC2, SC3, DC12) available in calibers 12, 20, 28, and 410. Customers configure firearms through dealers or the High Tech online configurator, with final assembly and stock-fitting performed by hand.
Armi Perazzi monetizes primarily through one-time sales of high-ASP custom shotguns (pricing not publicly disclosed), supplemented by spare parts, branded clothing and accessories via e-commerce, and engraving customization services. Distribution runs through a wholly-owned US subsidiary (Perazzi USA Inc. in Azusa, California), a factory showroom in Botticino, and an authorized dealer network spanning Italy, Europe, the Americas, Oceania, Africa, and Asia. The company reinforces its competitive-shooting positioning through the annual Gran Mondiale Perazzi competition (€180,000 prize pool in 2026) and mobile Service Buses deployed to major international competitions. Perazzi shooters have won 62 Olympic medals since 1964, anchoring the brand's prestige in the clay shooting market. The company remains family-owned, with second-generation family members (Mauro and Roberta Perazzi) involved in operations and product development.
Armi Perazzi firmographics
Firmographics- Name
- Armi Perazzi
- Legal name
- ARMI PERAZZI S.p.A.
- Website
- https://perazzi.it
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Armi Perazzi is a family-owned Italian manufacturer (founded 1957, Botticino) producing ~7 handcrafted custom shotguns daily for competitive clay shooting and hunting, distributed globally through dealers, a US subsidiary, and direct e-commerce for accessories.
- Ownership category
- akta.pro rank
Armi Perazzi industry classification
Industry- Product category
- Luxury Sporting Shotguns
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)
- SIC
- Sporting & Athletic Goods, Nec (3949), Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Firearms & Ammunition Retail (CRAMAKAA)
- akta.pro secondary industries
- Hunting, Shooting Sports & Archery Retail (CRAMABAK), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)
Keywords
Where Armi Perazzi is headquartered
LocationHeadquarters
- HQ city
- Botticino Sera
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Armi Perazzi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom competition and hunting shotguns: Armi Perazzi's primary revenue stream comes from the manufacture and sale of high-end custom shotguns for competition (clay shooting, Olympic trap, skeet) and hunting. Each shotgun is built to order with custom specifications including caliber, barrel length, choke options, stock dimensions, and engraving designs. Production of approximately 7 shotguns per day demonstrates the artisanal, made-to-order nature of the business.
- Spare parts and accessories: The company sells spare parts for their shotguns including trigger groups, barrels, and other components through their website and dealer network. This provides ongoing revenue from the installed base of Perazzi shotgun owners.
- Branded merchandise and accessories: Online shop selling branded clothing, shooting vests, jackets, gun cases, leather goods, and other accessories. Categories include shooting sportswear, leisure clothing, gun cases, and various accessories.
- Engraving and customization services: Perazzi offers extensive engraving options on their shotguns with multiple collections (Extra Super, Extra Oro, Extra, SCO Gold Cartelle, SCO Cartelle, SCO Gold, SCO, SC3 Cartelle, SC3) representing different levels of artistic decoration and gold inlay.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom competition shotguns (High Tech, MX, TM series) |
| One time/ perpetual license | Multi-year contract | Custom hunting shotguns (Extra Super, Extra Oro, Extra, SCO series) |
| Unit Pricing | Pay-as-you-go | Accessories and branded merchandise (e-commerce) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Armi Perazzi product offering
Product offeringCore offering
Armi Perazzi designs, manufactures, and sells high-end custom-made shotguns for clay-target competitions (Olympic trap, double trap, skeet, sporting clays, FITASC) and hunting, producing roughly 7 shotguns per day at its Botticino factory using CNC machining and hand gunsmithing. The company also sells spare parts, branded apparel and accessories via e-commerce, and offers custom engraving and barrel/stock fitting services.
Product overview
Armi Perazzi is a world-leading manufacturer of luxury shotguns for clay shooting competitions and hunting, founded in 1957 by Daniele Perazzi in Botticino, Italy. The company produces approximately 7 handcrafted shotguns daily and has achieved 62 Olympic medals with their firearms. The product portfolio centers on two main categories: competition shotguns (High Tech series with futuristic designs and MX/TM series for various disciplines) and hunting shotguns (Extra Super, Extra Oro, Extra, SCO, SC2, SC3 series in calibers 12, 20, 28, and 410). Perazzi operates an online High Tech Configurator for custom shotgun ordering, maintains a mobile Service Bus for competition support, and offers branded clothing and accessories. The company sells directly through their e-commerce platform and maintains showrooms at their Italian headquarters and through authorized dealers globally.
Differentiator
Problem solved
Functional benefit
Products and services
- MR57 Competition Shotgun Flagship competition shotgun introduced in 2024 for professional shooters, with dedicated press materials, technical specifications, and campaign video.
- High Tech Series Competition Shotguns Line of competition shotguns with futuristic, sporty design including High Tech, High Tech 3, 5, 8, S, S-20, Skeet, X, CO, 10, RS, P, 60 Anniversary Platinum Limited Edition, and the 2024 edition; available in calibers 12 and 20.
- MX and TM Series Competition Shotguns Competition shotgun series including MX2000, MX2005, MX2008, MX8, MX12, MX15, MX14, TM9 and related variants, designed for Olympic Trap, Double Trap, Sporting, Skeet, and American Trap disciplines.
- Extra Super Hunting Shotgun Premium hunting shotgun with the highest quality engraving and walnut stock craftsmanship, available in calibers 12, 20, 28, and 410.
- Extra Oro Hunting Shotgun High-end hunting shotgun with gold engraving accents, available in calibers 12, 20, 28, and 410.
- Extra Hunting Shotgun Quality hunting shotgun with detailed engraving work, available in calibers 12, 20, 28, and 410.
- SCO Cartelle Hunting Shotgun Hunting shotgun with side plates featuring elegant engraving designs, available in calibers 12, 20, 28, and 410.
- SCO Hunting Shotgun Standard hunting shotgun with SCO engraving, available in calibers 12, 20, 28, and 410.
- SC3 Hunting Shotgun Hunting shotgun with SC3 engraving level, available in calibers 12, 20, 28, and 410.
- SC2 Hunting Shotgun Entry-level hunting shotgun with SC2 engraving, available in calibers 12, 20, 28, and 410.
- DC12 Side-by-Side Hunting Shotgun Side-by-side shotgun with elegant side plate design in caliber 12, featuring traditional double-barrel configuration.
- Perazzi Spare Parts Replacement trigger groups and components for Perazzi shotguns, available for calibers 12, 20, 28, and 410 in both removable and fixed configurations, sold to support the installed base of Perazzi shotgun owners.
- Perazzi Branded Apparel and Shooting Accessories Branded apparel and shooting accessories including shooting vests, jackets, technical shirts, gloves, outerwear, fleece, t-shirts, caps, bags, leather goods, gun cases, and shotgun storage solutions, sold through the Perazzi e-commerce storefront.
- Mobile Service Bus (Autofficina) Mobile service unit that attends national and international shooting competitions to provide technical support, shotgun tuning, and spare parts to Perazzi shooters and customers.
- On-site Shooting Range (Balipedio) Shooting range adjacent to the Botticino factory, equipped for Olympic Trap and Skeet disciplines, where customers and prospects can test Perazzi shotguns before purchase.
Quantifiable outcome
- 62 Olympic medals won with Perazzi shotguns since 1964
- +2 more outcomes
Companies that use Armi Perazzi
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Armi Perazzi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Armi Perazzi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trap Concaverde (Lonato)corePerazzi organizes the annual Gran Mondiale Perazzi competition at Trap Concaverde in Lonato. This partnership positions Perazzi as a major supporter of competitive shooting sport and provides a flagship marketing event. The 2026 edition offers a €180,000 prize pool.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Armi Perazzi competitors and assessment
Company assessmentBroad incumbents
- Winchester Repeating Arms: American firearms incumbent with a long heritage in shotguns and rifles; comparable as a broader sporting firearms brand that overlaps with Perazzi in hunting shotguns but spans a much wider portfolio.
- Browning (FN Herstal): Broad firearms incumbent producing shotguns, rifles, and accessories across hunting and sport shooting; comparable in the premium shotgun category though spanning a much wider product portfolio than Perazzi.
Direct peers
- Beretta: Italian family-owned manufacturer of premium shotguns and firearms for hunting, competition, and defense; directly comparable as a heritage European shotgun maker competing in the same Olympic and high-end hunting segments.
- Blaser: German premium firearms maker with strong shotgun and rifle lines; comparable as a European heritage manufacturer of high-end sporting firearms targeting affluent hunters and competitive shooters.
- Fabarm: Italian shotgun maker producing competition and hunting shotguns; comparable as another Italian shotgun specialist with overlapping competition-focused product lines.
- Caesar Guerini: Italian manufacturer of over-and-under shotguns for sporting clays, trap, and hunting; directly comparable as a fellow Italian premium shotgun specialist with similar target customer base.
- Benelli: Italian shotgun manufacturer (part of Beretta Holding) producing semi-automatic and competition shotguns; directly comparable as another Italian shotgun brand targeting sport shooting and hunting.
- Krieghoff: German manufacturer of high-end competition and hunting shotguns (K-80 model widely used in Olympic disciplines); directly comparable as a niche premium shotgun specialist competing in clay shooting.
- Rizzini: Italian shotgun manufacturer of over-and-under and side-by-side shotguns for hunting and sport; directly comparable as a Brescia-region Italian shotgun maker serving similar customer segments.
- Zoli (Antonio Zoli): Italian shotgun and rifle manufacturer based in Brescia producing premium competition and hunting firearms; comparable as a fellow Italian heritage shotgun specialist in the same geographic cluster.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Armi Perazzi social profiles
Digital presenceArmi Perazzi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Armi Perazzi leadership team
Management profileNumber of profiles
Profiles2 records
Armi Perazzi subsidiaries and ownership
Company hierarchySubsidiaries1 record
Armi Perazzi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Armi Perazzi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Armi Perazzi
What does Armi Perazzi do?
Armi Perazzi designs, manufactures, and sells high-end custom-made shotguns for clay-target competitions (Olympic trap, double trap, skeet, sporting clays, FITASC) and hunting, producing roughly 7 shotguns per day at its Botticino factory using CNC machining and hand gunsmithing. The company also sells spare parts, branded apparel and accessories via e-commerce, and offers custom engraving and barrel/stock fitting services.
Is Armi Perazzi a public or private company?
Armi Perazzi is a private company. It is classified as family owned and is currently operating.
When was Armi Perazzi founded?
Armi Perazzi was founded in 1957. It employs 51 to 100 people.
Where is Armi Perazzi based?
Armi Perazzi is headquartered in Botticino Sera, Italy, in the Europe region.
How does Armi Perazzi make money?
Four revenue lines are on record. Custom competition and hunting shotguns are the primary driver. The others are spare parts and accessories, branded merchandise and accessories and engraving and customization services.
Who are Armi Perazzi's main competitors?
Broad incumbents on record are Winchester Repeating Arms and Browning (FN Herstal). Direct peers are Beretta, Blaser, Fabarm, Caesar Guerini, Benelli, Krieghoff, Rizzini and Zoli (Antonio Zoli).
Does Armi Perazzi have an API?
No public API is recorded for Armi Perazzi.
What industry is Armi Perazzi in?
Armi Perazzi's product category is Luxury Sporting Shotguns. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of CRAMABAK, Hunting, Shooting Sports & Archery Retail. Its NAICS code is 332994 and its SIC code is 3949.