BERETTA
Fabbrica d'Armi Pietro Beretta S.p.A. is a family-owned Italian firearms manufacturer founded in 1526, producing shotguns, pistols, and rifles for civilian hunters, competitive shooters, and military and law enforcement agencies worldwide.
- Company typePrivate
- Founded-
- HeadquartersGardone Val Trompia, Italy
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BERETTA does
Fabbrica d'Armi Pietro Beretta S.p.A. is a privately held, family-owned Italian firearms manufacturer founded in 1526 in Gardone Val Trompia (Brescia), recognized as the oldest continuously operating firearms maker in the world. The company's core business is the design, manufacture, and sale of shotguns (over-and-under, side-by-side, semiautomatic), pistols (single/double action, striker), and rifles (semiautomatic and linear-reloading), organized into product families including the AX800 Suprema, DT11, A400, Silver Pigeon, 1301 Tactical, PX4 Storm, BRX1, and 90 Series, and supported by a portfolio of proprietary technologies (Steelium tri-alloy barrels, Kick-Off recoil reduction, B-Link gas action, B-Steady cheekpiece system, Optimabore HP, Optimachoke HP, Microcore, DLC coatings, Aqua Tech Shield, and the Linear Reloading System).
Beretta generates revenue through four principal streams: firearms sales (hardware) at retail prices through authorized dealers and its own estore.beretta.com e-commerce storefront; branded technical clothing, hunting and shooting apparel, and accessories at unit prices; military and law enforcement hardware contracts via the dedicated Beretta Defense Technologies division and the American Defender Program (negotiated, multi-year); and limited-edition and collectible firearms and commemorative products under the Pietro Beretta Selection sub-brand. Distribution combines a global authorized dealer network (locatable via hub.beretta.com), direct-to-consumer e-commerce, 30+ country-specific localized websites covering the EU and US, and a separate defense sales motion.
The company serves three primary customer segments: civilian hunters and sport shooters (the primary horizontal segment, served through dealers and DTC), military and law enforcement agencies (served through Beretta Defense Technologies, with the historical M9/92FS US military adoption as a flagship credential), and premium collectors and competitors (served through the Pietro Beretta Selection premium line and limited-edition programs, including the 2026 500 Years anniversary collection). The group operates through wholly-owned subsidiaries Beretta USA Corp., Sako, Tikka, Beretta Defense Technologies, and Pietro Beretta Selection, overseen by a Beretta Holding parent entity, and remains under multi-generational Beretta family control after nearly 500 years of continuous operation.
BERETTA firmographics
Firmographics- Name
- BERETTA
- Legal name
- Fabbrica d'Armi Pietro Beretta S.p.A.
- Website
- https://beretta.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Fabbrica d'Armi Pietro Beretta S.p.A. is a family-owned Italian firearms manufacturer founded in 1526, producing shotguns, pistols, and rifles for civilian hunters, competitive shooters, and military and law enforcement agencies worldwide.
- Ownership category
- akta.pro rank
BERETTA industry classification
Industry- Product category
- Firearms Manufacturing
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Firearms & Ammunition Retail (CRAMAKAA)
- akta.pro secondary industry
- Military Weapons Integration & Stores Management (IMABAMAG)
Keywords
Where BERETTA is headquartered
LocationHeadquarters
- HQ city
- Gardone Val Trompia
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
BERETTA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Firearms Sales: Primary revenue from manufacturing and selling shotguns, pistols, and rifles to civilian, law enforcement, and military customers. Products range from entry-level to premium collectible editions.
- Clothing and Accessories: Sales of technical hunting clothing, shooting gear, bags, cases, safety equipment, knives, and accessories branded with the Beretta logo.
- Defense and Military Contracts: Beretta Defense Technologies division supplies firearms and systems to military and law enforcement agencies globally.
- Limited Edition and Collectible Products: Premium limited edition products including 500th anniversary commemorative items, special medals, and exclusive firearms with premium pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Firearms (shotguns, pistols, rifles) |
| Unit Pricing | Pay-as-you-go | Clothing and Accessories |
| Other | Multi-year contract | Defense and Military Products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
BERETTA product offering
Product offeringCore offering
Beretta manufactures and sells shotguns, pistols, and rifles at its historic factory in Gardone Val Trompia, Italy, through consumer firearms lines, a defense division (Beretta Defense Technologies) supplying military and law enforcement, and a branded apparel and accessories business. Customers can purchase firearms and related products through authorized dealers and the company's e-commerce site, with tailored configurations and contracts for defense customers.
Product overview
BERETTA (Fabbrica d'Armi Pietro Beretta S.p.A.) is a 500-year-old Italian firearms manufacturer offering a comprehensive portfolio organized around two core pillars: firearms and clothing/gear. The firearms business spans shotguns (over-and-under, side-by-side, semiautomatic), rifles (semiautomatic, linear reloading), and pistols (single/double action, striker), organized into product families including AX800 Suprema, 94X Performance, DT11, BRX1, A400, Silver Pigeon, 1301 Tactical, PX4 Storm, 690, 694, PMXs, 486, 687 EELL, 80 Series, and 688 Performance. The company supports its firearms with technology platforms (Steelium barrels, Kick-Off recoil system, B-Link action) and services including myBeretta Community, Gun Pod 2, and a Firearms Configurator. The clothing and gear division offers technical apparel for hunting, clay shooting, and tactical use, along with bags, cases, safety gear, and accessories.
Differentiator
Problem solved
Functional benefit
Brands
- Pietro Beretta Selection: Premium firearms collection featuring exclusive products crafted from high-quality materials and authentic Italian craftsmanship, including limited edition pieces for the 500th anniversary.
- Beretta Defense Technologies
- myBeretta Community
Products and services
- A400 Shotgun Series
- DT11 Shotgun
- Silver Pigeon Shotgun
- 1301 Tactical Shotgun
- BRX1 Rifle
- PX4 Storm Pistol
- Beretta Apparel and Clothing
- Beretta Gear and Equipment
- Gun Accessories and Spare Parts
- Pietro Beretta Selection
- 500 Years Limited Edition Products
Quantifiable outcome
- 500+ years of continuous operation as the oldest firearms manufacturer in the world
- +1 more outcomes
Companies that use BERETTA
Customer profileSegments1 record
Ideal customer profiles2 records
BERETTA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature16 records
BERETTA partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
BERETTA competitors and assessment
Company assessmentDirect peers
- Heckler & Koch: German manufacturer of military, law enforcement, and civilian firearms (pistols, rifles, submachine guns) with deep defense integration — comparable to Beretta in defense contracts, European manufacturing, and premium positioning.
- Colt's Manufacturing Company: US firearms manufacturer with deep military heritage (M4/M16 family) producing pistols and rifles for defense, law enforcement, and civilian markets — a directly comparable peer in defense channels and US retail.
- Smith & Wesson Brands: US public firearms manufacturer (handguns, rifles, suppressors) competing with Beretta in civilian and law enforcement channels; serves as a directly comparable public-market read-through for valuation and demand cycles.
- FN Herstal: Belgian firearms manufacturer producing pistols, rifles, and machine guns for military, law enforcement, and civilian markets — directly comparable to Beretta across product categories, defense/government channels, and European manufacturing heritage.
- Glock: Austrian/US pistol manufacturer with extensive military and law enforcement adoption — directly comparable to Beretta's pistol franchise and defense channel exposure.
- Sturm, Ruger & Co. US public firearms manufacturer producing rifles, pistols, and revolvers for civilian and law enforcement markets — directly comparable product mix and customer base to Beretta's US-focused offering.
- Remington Arms: US firearms manufacturer (shotguns, rifles, handguns) competing head-to-head with Beretta in hunting and sporting channels, particularly in the American shotgun category.
- Sig Sauer: US-headquartered firearms maker of pistols, rifles, and optics that displaced Beretta's M9 with the M17/M18 in US military service — a directly competitive peer across military, law enforcement, hunting, and sport shooting.
- Winchester Repeating Arms: Historic US firearms brand producing shotguns and rifles for hunting, sport, and defense — directly comparable heritage positioning, hunting customer base, and shotgun product line.
- Browning Arms Company: Iconic firearms brand owned by FN Herstal producing shotguns, rifles, and pistols for hunting and sport shooting — directly comparable to Beretta's hunting and sporting clay product families.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BERETTA social profiles
Digital presenceBERETTA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BERETTA leadership team
Management profileNumber of profiles
BERETTA subsidiaries and ownership
Company hierarchySubsidiaries5 records
BERETTA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BERETTA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BERETTA
What does BERETTA do?
Beretta manufactures and sells shotguns, pistols, and rifles at its historic factory in Gardone Val Trompia, Italy, through consumer firearms lines, a defense division (Beretta Defense Technologies) supplying military and law enforcement, and a branded apparel and accessories business. Customers can purchase firearms and related products through authorized dealers and the company's e-commerce site, with tailored configurations and contracts for defense customers.
Is BERETTA a public or private company?
BERETTA is a private company. It is classified as family owned and is currently operating.
When was BERETTA founded?
BERETTA was founded in -1. It employs 501 to 1,000 people.
Where is BERETTA based?
BERETTA is headquartered in Gardone Val Trompia, Italy, in the Europe region.
How does BERETTA make money?
Four revenue lines are on record. Firearms Sales are the primary driver. The others are clothing and Accessories, defense and Military Contracts and limited Edition and Collectible Products.
Who are BERETTA's main competitors?
Direct peers on record are Heckler & Koch, Colt's Manufacturing Company, Smith & Wesson Brands, FN Herstal, Glock, Sturm, Ruger & Co., Remington Arms, Sig Sauer, Winchester Repeating Arms and Browning Arms Company.
Does BERETTA have an API?
No public API is recorded for BERETTA.
What industry is BERETTA in?
BERETTA's product category is Firearms Manufacturing. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of IMABAMAG, Military Weapons Integration & Stores Management. Its NAICS code is 332994 and its SIC code is 3480.