What User Agency does

User Agency (legal entity USER AGENCY SARL) is a French digital agency headquartered in Lille at 165 Avenue de Bretagne, with a secondary office in Paris. Founded in 2017, the firm operates as a private SARL with €2,000 registered capital and a team of 1-10 employees. It positions itself as a user-centered agency providing end-to-end design and development services to enterprises and entrepreneurs across France.

The agency's service portfolio centers on UX/UI design (research, UX design, prototyping, UI design, ergonomic audits) and web/mobile development, with core technical specialization in React.js, React Native, Node.js, Next.js and headless commerce architectures. Complementary offerings include Amazon Alexa skills development, Progressive Web Applications, WordPress and WooCommerce, web integration, staff augmentation (régie), Google Ads management, and a four-day React & Redux training program delivered on-site, remotely or at client locations with CPF/OPCO financing. The firm emphasizes a three-phase methodology — research, iterative design, and two-week sprint development — supported by a proprietary production tracking tool and a dedicated secure private Git environment per project.

User Agency generates revenue through professional-services engagements, including project-based design and development work billed on itemized transparent pricing, training programs with degressive per-participant pricing, daily-rate (TJM) consulting/staff augmentation, and Google Ads management fees. Go-to-market is sales-led via a direct website engagement model with 'Prendre rendez-vous' appointment booking, supplemented by a Newsroom content marketing presence and activity on LinkedIn, Instagram and Facebook. The firm operates exclusively in the French market.

Name

User Agency

Legal name

USER AGENCY SARL

Website

https://user-agency.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

User Agency is a Lille-based French digital agency offering UX/UI design and React.js/Node.js/React Native web and mobile development services to enterprises and entrepreneurs across France, complemented by training, staff augmentation and Google Ads.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Advertising Agencies (54181)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• UX UI design services
• Web application development
• Mobile app development
• Headless commerce
• Digital agency

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - UX/UI Design: User research, persona definition, user journey mapping, UX design, prototyping, and UI design services billed as project-based engagements with transparent itemized pricing per deliverable.
2. Professional Services - Web & Mobile Development: Custom web and mobile application development services using React.js, React Native, Node.js, and headless commerce architectures. Billed based on detailed project estimation with full cost transparency per deliverable.
3. Training Services: React.js and Redux training programs delivered in their offices, remotely via Google Meet, or on-site at client locations. Pricing is degressive based on number of participants, with CPF and OPCO financing options available.
4. Google Ads Management: Paid search advertising optimization services including campaign analysis, landing page optimization, performance measurement with Google Analytics, and ongoing campaign optimization to reduce customer acquisition costs.
5. Staffing/Consulting Services: Provides vetted freelance or consultant developers (Front-end and Back-end) to client teams. Consultants have passed qualification process and training. Pricing based on daily rates (TJM) calculated by expertise level with no hidden commissions or fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

User Agency is a French digital agency that designs and develops custom digital solutions using a user-centered methodology. They provide UX research, UX/UI design, prototyping, and full-stack web and mobile application development (React.js, Next.js, Node.js, React Native), along with headless e-commerce, voice assistant (Amazon Alexa) skills, progressive web applications, WordPress development, developer staff augmentation, React/Redux training, and Google Ads management.

Product overview

User Agency is a digital agency offering a comprehensive portfolio of UX/UI design and web/mobile development services. Their core capabilities center on headless commerce architecture, React.js/Next.js frontend development, Node.js backend development, and React Native mobile applications. They complement development services with UX research, UX design, prototyping, and UI design offerings, along with specialized services including Amazon Alexa voice skills, Progressive Web Applications, web integration, WordPress development, and staff augmentation. The agency also provides professional training in React & Redux and digital marketing services including Google Ads management. They maintain offices in Lille and Paris, France, and serve clients throughout France.

Differentiator

Problem solved

Functional benefit

Products and services

• Headless Commerce E-commerce headless architecture separating frontend and backend to enable flexible multi-channel sales across web, mobile, in-store kiosks, and voice assistants. Targeted at retailers and brands seeking scalable, flexible e-commerce platforms.
• React.js Development Frontend web application development using React.js framework, including Next.js for SSR/SEO-optimized applications, backoffices, and progressive web applications.
• Node.js Development Backend development using Node.js for API/webservices implementation, real-time applications with Socket.io, and integration with databases including PostgreSQL, MongoDB, ElasticSearch, and Redis.
• React Native Development Cross-platform mobile application development using React Native, enabling iOS and Android apps from a single codebase with native performance.
• Amazon Alexa Skills Development Voice assistant skill development for Amazon Alexa, enabling voice-based commerce experiences and brand interaction through Amazon Echo devices.
• React & Redux Training Four-day intensive training program covering React.js fundamentals, Redux state management, hooks, sagas, and deployment on platforms like Vercel, Netlify, and Heroku. Delivered in agency offices, remotely via Google Meet, or on-site at client locations. CPF and OPCO financing options available.
• Progressive Web Application (PWA) Browser-based mobile application experience with push notifications, offline support, geolocation, camera access, and Bluetooth/NFC capabilities without app store installation.
• Web Integration Responsive web integration transforming graphic mockups into dynamic, accessible interfaces optimized for mobile, tablet, and desktop browsers following W3C standards.
• WordPress Development WordPress CMS development including custom themes, plugins, and WooCommerce e-commerce integration for SEO-friendly websites and online stores.
• Staff Augmentation On-demand technical staffing providing pre-qualified frontend and backend developers matched to client projects with online resource tracking tools. Pricing based on daily rates (TJM) calculated by expertise level.
• UX Research User research methodology including quantitative and qualitative studies, remote usability testing, card sorting, surveys, and user interviews to inform product design decisions.
• UX Design User experience design centered on user needs, including design sprint methodology to validate concepts and hypotheses with rapid prototyping and iterative testing.
• Prototyping Functional prototype development illustrating application structure and user flows, enabling interactive testing and iterative design refinement based on real user feedback.
• UI Design User interface design integrating brand identity into products, creating visually appealing and usable interfaces across platforms with redesign services for existing applications.
• Ergonomic Audit UX audit service identifying interface usability problems, analyzing user friction points, and providing recommendations backed by user-centered methodology and data analysis.
• Google Ads Management Search engine advertising management including campaign optimization, landing page optimization, conversion tracking with call tracking, and CTR improvement strategies.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• TheTribe: French design and development studio building digital products with React and modern JavaScript stacks for startups and corporates — directly comparable in offering and segment focus.
• Brainhub: European software development agency with React, Node.js, and React Native expertise delivering custom digital products — comparable in tech stack and project-based delivery.
• Netguru: Europe-based digital product consultancy with strong React, Node.js, and React Native practices serving both startups and enterprises — comparable in tech stack and service model.
• Kaliop: French digital agency offering UX, web development, and headless commerce solutions across Europe — directly comparable in service mix and target market.
• The Coding Machine: French web and mobile development agency specializing in custom PHP, Symfony, and JavaScript applications — closely comparable in size, geography, and bespoke development focus.
• Clever Age: French digital agency focused on e-commerce, headless commerce, and custom digital product development — overlapping closely with User Agency's commerce and web services.

Broad incumbents

• AKQA: Global digital agency offering design, development, and digital marketing at scale — overlaps with User Agency on UX/UI design and digital product development, but operates at far greater scale and breadth.
• Wizeline: Global digital product and platform services company offering UX/UI design and modern JavaScript development — comparable services but at significantly larger scale across multiple geographies.
• Publicis Sapient: Large global digital transformation consultancy with headless commerce and custom platform engineering capabilities — adjacent incumbent serving overlapping enterprise clients with broader portfolios.

Others

• OpenClassrooms: French online education platform offering tech training including web development — not a direct competitor but ecosystem-relevant given User Agency's training revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/user_fr
• LinkedInlinkedin.com/company/user-agency-lille
• Instagraminstagram.com/useragency
• Xx.com/user_fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about User Agency