Warranty Processing Company

What Warranty Processing Company does

Warranty Processing Company (WPC) is a privately held automotive warranty claims management firm founded in 1986 and headquartered in Flower Mound, Texas. The company provides end-to-end warranty processing services to individual dealerships and multi-store automotive groups across the United States, processing claims for more than 150 manufacturers including Ford, General Motors, Honda, Toyota, BMW, Mercedes-Benz, Porsche, Maserati, Lexus, Land Rover, Audi, and Volvo. WPC's stated customer base includes "hundreds of dealerships and auto groups" and notable enterprise references such as AutoNation, Greenway Automotive Group, Riverside Metro Auto Group, Snethkamp Automotive Group, Haron Auto Group, Ciocca Dealerships, and Pollard Ford.

WPC's core offering is built around its proprietary WARP (Warranty Administration and Recovery Platform), which automates workflow, integrates with major dealer management systems (CDK, Reynolds & Reynolds, Tekion, DealerTrack, Automate, Autosoft, Dominion, MPK, PBS, SER, and Adam), and provides real-time data insights and compliance review. Services are delivered through three tiered plans (Plan A: basic claims processing; Plan B: quality assurance and booking; Plan C: full-service warranty administration) and supplemented by adjacent offerings including Warranty Assessment, Dealership Consulting, Backup Services, and Buy/Sell M&A support.

The business operates on a contingency-based transaction-fee revenue model in which WPC is paid a percentage of warranty dollars successfully collected from manufacturers on behalf of dealers, with a "skin in the game" work guarantee: claims are submitted within 24 hours, and WPC will repurchase any valid reimbursable claim denied due to WPC negligence, with a $1,000,000 E&O insurance policy backing the guarantee. GTM is sales-led through direct outreach, enterprise field sales to large auto groups, and inbound quote requests, supported by a small digital presence (Resource Center blog, LinkedIn). WPC is led by CEO/President Mark J. Norman (joined 1995) and employs 153 warranty experts organized by manufacturer specialization, with 2025-2026 additions of a CFO, Chief Strategic Operations & Leadership Officer, and Executive Director of Brand, Marketing & Strategic Operations signaling preparation for a more institutional growth stage.

Name

Warranty Processing Company

Legal name

Warranty Processing Company

Website

https://warrantyprocessing.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Warranty Processing Company (WPC) provides end-to-end warranty claims management services to US automotive dealerships and auto groups, using its proprietary WARP platform, contingency-based pricing, and a team of 153 manufacturer-specialized warranty experts.

Ownership category

akta.pro rank

Product category

Automotive Warranty Administration Services

NAICS

Claims Adjusting (524291), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

OEM/Captive Warranty & Service Contract Programs (FSAJALAE)

akta.pro secondary industry

Warranty & Service Contract / Mechanical Breakdown Insurance (FSAJAMAM)

Keywords

• Warranty claims processing
• Automotive warranty administration
• Fixed operations support
• Dealer warranty reimbursement
• DMS integration services

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Contingency-based Warranty Processing: WPC's billing is based on the dollars they get paid for the client. They operate on a 'we won't get paid until you get paid' model. Their guarantee is backed by error and omissions insurance. Price scaling - clients only pay for warranty volume collected, and cost per dollar decreases as volume increases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Warranty Processing Company (WPC) provides end-to-end warranty claims processing services to automotive dealerships and auto groups. The company submits claims to manufacturers, reviews each claim for compliance and maximum reimbursement, manages payment reconciliation, and offers supplementary services such as consulting, assessments, and M&A support, all backed by a 24-hour submission guarantee and errors-and-omissions insurance.

Product overview

Warranty Processing Company (WPC) offers a unified warranty claims management platform centered on its proprietary WARP platform and tiered Service Plans. The portfolio includes complementary services: Warranty Assessment for process analysis, Dealership Consulting for operational optimization, Backup Services for staffing support, and Buy/Sell Services for M&A transitions. All services integrate with major DMS systems (CDK, Reynolds & Reynolds, Tekion, etc.) and are designed for automotive dealerships and groups seeking to maximize warranty reimbursements.

Differentiator

Problem solved

Functional benefit

Brands

• WARP: High-tech platform ensuring efficient warranty processing with automated workflow optimization, real-time data insights, error-free processing, and seamless dealership integration.

Products and services

• Service Plans (Plans A, B, C)

Quantifiable outcome

• In-house typically achieves only 70%-80% of entitled warranty dollars; WPC maximizes recovery
• +3 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Safe-Guard Products International: Third-party administrator of vehicle protection products, warranties, and F&I offerings for automotive dealers and OEMs. Comparable to WPC as a specialized outsourced warranty administration provider serving the same dealer and OEM ecosystem.

Broad incumbents

• Dealertrack (Cox Automotive): Part of Cox Automotive's dealer software suite (DMS, CRM, F&I) with functionality supporting warranty claim creation and submission. Competes with WPC by bundling warranty tools into a broader dealer platform that may reduce the perceived need for third-party claims services.
• CDK Global: Dominant US dealer management system (DMS) provider whose platform underpins dealership fixed-ops workflows including warranty claim submission and reconciliation. CDK competes with WPC by offering native warranty processing capabilities inside the dealership software stack that WPC typically integrates with.
• PBS Systems: Canadian-founded DMS vendor with significant US dealer footprint, providing integrated warranty processing functionality within its dealer platform. Relevant comparable for the DMS-side warranty workflow that WPC integrates with and partly displaces through outsourced expertise.
• DealerSocket (Solera): Dealer CRM and platform provider (now under Solera) serving US franchised dealerships with service and CRM modules that touch warranty processes. Comparable as a broader-suite incumbent addressing dealer fixed-ops workflows that WPC serves through outsourced claims administration.
• Dominion Dealer Solutions: Dealer management software vendor offering a full DMS including warranty and service contract processing tools for franchised dealers. Adjacent competitor in the dealership fixed-ops software stack where WPC also operates.
• Reynolds & Reynolds: Long-standing US DMS and retail management system provider serving franchised auto dealers with built-in warranty claim workflows and integrations. Comparable to WPC at the DMS layer where dealers can choose between native Reynolds warranty tools and WPC's outsourced claims administration.

Emerging players

• Tekion: Cloud-native automotive retail platform challenging legacy DMS providers with a modern dealer stack that includes warranty and service workflows. Comparable to WPC as an alternative channel through which dealers can manage warranty submissions, and an indicator of where dealer tooling is heading.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/warranty-processing-company-inc
• Facebookfacebook.com/Warranty-Processing-Company-INC-151658781550487

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warranty Processing Company