Correio Braziliense
Correio Braziliense is a privately-held Brazilian news media company founded in 1960 and headquartered in Brasília, operating a national multi-platform news portal (website, YouTube, podcasts, print, classifieds) focused on federal government, politics, economy, and sports for a general Brazilian consumer audience.
- Company typePrivate
- Founded1960
- HeadquartersBrasília, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Correio Braziliense does
Correio Braziliense is a privately-held Brazilian news media company headquartered in Brasília, Distrito Federal, founded in 1960 and operating with 501-1000 employees. Its core product is a national news portal covering politics, economy, world news, sports (including dedicated Copa do Mundo 2026 coverage), entertainment, science/health, and law and justice, with a particular franchise in federal government and congressional reporting from Brasília. The platform is supported by an extensive ecosystem of sub-brands: video and podcast channels (CB.PODER, CB.SAÚDE, CB.AGRO, Podcast do Correio, TV Brasília, Bloco de Notas), a print edition (CB Impresso) and digital flip edition (CB Digital), an education vertical (Eu Estudante), an automotive vertical (Vrum), a lifestyle magazine (Revista do Correio), a classifieds marketplace (Classificados CB), and a branded content and events studio (CB Brands, which operates the Brasília Summit in its 7th edition).
The company's business model combines three revenue streams. First, advertising revenue generated through display ads, sponsored content, and the CB Brands branded content and events studio. Second, recurring subscription revenue from digital and print subscribers, sold through assinante.correiobraziliense.net.br with paid and free tiers. Third, marketplace and classifieds commission revenue from real estate, vehicles, jobs, and professional services transacted on classificadoscb.com.br and the Vrum automotive platform. Distribution is multi-channel: the main website, mobile app, email newsletters, multiple YouTube channels, a WhatsApp channel with 100,000+ followers, Google Discover integration, and physical newsstand distribution of the print edition. Customer segments are horizontal and consumer-oriented — primarily the general Brazilian reading public interested in national and federal government news, with a secondary vertical segment of government and political stakeholders. The company does not disclose pricing tiers, revenue figures, or ownership structure.
Correio Braziliense firmographics
Firmographics- Name
- Correio Braziliense
- Legal name
- Correio Braziliense
- Website
- https://correiobraziliense.com.br
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Correio Braziliense is a privately-held Brazilian news media company founded in 1960 and headquartered in Brasília, operating a national multi-platform news portal (website, YouTube, podcasts, print, classifieds) focused on federal government, politics, economy, and sports for a general Brazilian consumer audience.
- Ownership category
- akta.pro rank
Correio Braziliense industry classification
Industry- Product category
- Newspaper Publishing
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
- akta.pro secondary industries
- Newsletter Publishing Platforms (MPACAIAA), Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where Correio Braziliense is headquartered
LocationHeadquarters
- HQ city
- Brasília
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Correio Braziliense business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Advertising Revenue: Correio Braziliense generates revenue through advertising, including branded content, display ads, and sponsored content through its CB Brands studio.
- Subscription Revenue: The newspaper operates a subscription model through assinante.correiobraziliense.net.br, offering digital and potentially print subscriptions to readers.
- Classifieds and Marketplace: Revenue generated from classifieds including real estate (Lugar Certo), vehicles (Vrum), jobs, and professional services through classificadoscb.com.br.
Distribution channels5 records
Marketing channels7 records
Correio Braziliense product offering
Product offeringCore offering
Correio Braziliense is a Brazilian newspaper and multi-platform digital media company founded in 1960 and headquartered in Brasília. It publishes daily news across politics, economy, sports, entertainment, and Distrito Federal (DF) affairs, and monetizes through advertising (display, branded content via CB Brands), digital/print subscriptions, and an online classifieds marketplace. The company operates a network of sub-brand verticals including CB.PODER (politics), CB.SAÚDE (health), CB.AGRO (agriculture), TV Brasília, Podcast do Correio, Eu Estudante (education), Vrum (automotive), Classificados CB, and lifestyle magazine Revista do Correio.
Product overview
Correio Braziliense is a Brazilian news media conglomerate operating as a unified multi-platform news portal with multiple specialized channels and sub-brands. The core offering is the Correio Braziliense website delivering breaking news and analysis across politics, economics, world news, sports, and entertainment. This core platform is supported by video channels (CB.PODER, CB.SAÚDE, CB.AGRO, TV Brasília, PODCAST DO CORREIO), the Eu Estudante education vertical, CB Brands branded content division, digital/print editions (CB Digital, CB Impresso), classifieds (Classificados CB), and the Vrum automotive vertical. The portfolio also includes WebStories for visual content and Revista do Correio for lifestyle coverage.
Differentiator
Problem solved
Functional benefit
Brands
- CB.PODER: Political news and analysis blog
- CB.SAÚDE
- CB.AGRO
- CB Brands
- TV Brasília
- PODCAST DO CORREIO
- Eu, Estudante
- Vrum
- CB Impresso
- CB Digital
Products and services
- Correio Braziliense News Portal Main digital news portal providing daily news, in-depth political analysis, economy coverage, sports reporting, entertainment news, and specialized sections (Cities DF, Política, Brasil, Economia, Mundo, Esportes, Direito e Justiça, Tecnologia, Turismo, Opinião) for general Brazilian readers.
- CB Impresso (Print Newspaper Subscription) Physical print edition of the Correio Braziliense newspaper delivered to subscribers in the Distrito Federal and surrounding region.
- CB Digital (Digital Flip Edition) Online digital replica edition of the print newspaper, accessible via flip-format browsing for digital subscribers.
- Classificados CB (Classifieds Marketplace) Online classifieds platform that connects third-party buyers and sellers of real estate, vehicles, jobs, professional services, and general commerce, generating commission-based revenue.
- CB Brands (Branded Content Studio) Branded content division that produces sponsored articles, display advertising, branded content, and events (such as Brasília Summit) for advertisers seeking to reach the Correio Braziliense audience.
- Vrum (Automotive Vertical) Automotive-focused sub-brand offering vehicle news, reviews, evaluations, and an automotive marketplace for buyers and sellers of vehicles.
- Eu Estudante (Education Vertical) Education vertical of the news portal covering ENEM, SISU, higher education, postgraduate programs, professional education, and career content aimed at Brazilian students.
Companies that use Correio Braziliense
Customer profileSegments2 records
Ideal customer profiles3 records
Correio Braziliense technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Correio Braziliense partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Correio Braziliense competitors and assessment
Company assessmentDirect peers
- O Estado de S. Paulo (Estadão): Major Brazilian newspaper from São Paulo with similar multi-platform model (print, digital, podcasts, video). Competes with Correio Braziliense for political and economic coverage, advertising, and digital subscribers.
- Valor Econômico: Brazil's leading business and economics newspaper. Overlaps with Correio Braziliense's economy coverage and competes for business-to-business advertising and financial professional subscribers.
- IstoÉ: Brazilian weekly news magazine with multi-platform presence. Comparable model covering politics, economics, and entertainment with similar advertising and subscription revenue mix.
- O Globo: Major Brazilian newspaper from Rio de Janeiro with national coverage, integrated with Grupo Globo's broader media ecosystem. Comparable multi-platform operation competing for the same advertising and subscription budgets.
- Folha de S.Paulo: Brazil's flagship national newspaper based in São Paulo. Operates as a multi-platform news outlet with strong digital subscription model and competes directly with Correio Braziliense for national political coverage and advertiser spend.
Broad incumbents
- UOL (Universo Online): Brazil's largest digital portal with news, sports, and entertainment, backed by Grupo Folha. Competes with Correio Braziliense for digital advertising and audience reach across Brazil.
- G1 (Globo News): Brazil's leading news portal operated by Grupo Globo. Direct competitor for digital news traffic and political coverage, with significantly larger national scale.
Regional players
- Correio da Manhã: Brazilian newspaper operating in a similar print/digital multi-platform model. Comparable Brazilian regional newspaper competing for advertisers and readers in overlapping segments.
- Jornal do Commercio: Long-established Brazilian newspaper with similar multi-platform approach covering regional and national news. Comparable print heritage and digital transition challenges as Correio Braziliense.
Emerging players
- Metrópoles: Brazilian digital-first news outlet headquartered in Brasília. Direct competitor specifically for Brasília/DF political coverage and digital advertising in the same geographic market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Correio Braziliense social profiles
Digital presenceCorreio Braziliense financial estimates
Financial estimateRevenue estimate
Valuation estimate
Correio Braziliense leadership team
Management profileNumber of profiles
Profiles2 records
Correio Braziliense funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Correio Braziliense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Correio Braziliense
What does Correio Braziliense do?
Correio Braziliense is a Brazilian newspaper and multi-platform digital media company founded in 1960 and headquartered in Brasília. It publishes daily news across politics, economy, sports, entertainment, and Distrito Federal (DF) affairs, and monetizes through advertising (display, branded content via CB Brands), digital/print subscriptions, and an online classifieds marketplace. The company operates a network of sub-brand verticals including CB.PODER (politics), CB.SAÚDE (health), CB.AGRO (agriculture), TV Brasília, Podcast do Correio, Eu Estudante (education), Vrum (automotive), Classificados CB, and lifestyle magazine Revista do Correio.
Is Correio Braziliense a public or private company?
Correio Braziliense is a private company. It is classified as unknown and is currently operating.
When was Correio Braziliense founded?
Correio Braziliense was founded in 1960. It employs 501 to 1,000 people.
Where is Correio Braziliense based?
Correio Braziliense is headquartered in Brasília, Brazil, in the Latin America region.
How does Correio Braziliense make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are subscription Revenue and classifieds and Marketplace.
Who are Correio Braziliense's main competitors?
Direct peers on record are O Estado de S. Paulo (Estadão), Valor Econômico, IstoÉ, O Globo and Folha de S.Paulo. Broad incumbents are UOL (Universo Online) and G1 (Globo News). Regional players are Correio da Manhã and Jornal do Commercio. Metrópoles is listed as an emerging player.
Does Correio Braziliense have an API?
No public API is recorded for Correio Braziliense.
What industry is Correio Braziliense in?
Correio Braziliense's product category is Newspaper Publishing. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital), with a secondary code of MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 513120 and its SIC code is 2711.