Valor Economico S A

Financial News & Business Mediavalor.globo.com

Valor Econômico is Brazil's leading business and financial newspaper, operated by Editora Globo within the Grupo Globo ecosystem, serving executives, investors, and policymakers with a multi-platform digital news, data, and subscription portfolio including Valor Data, Valor One, Valor PRO, and Valor International.

Company typePrivate
Founded1996
HeadquartersSão Paulo, Brazil
Headcount251–500
GTM typeB2B and B2C
OfferingDigital Commerce or Content

What Valor Economico S A does

Valor Econômico S.A. is Brazil's leading business and financial newspaper, founded in 1996 (with some records showing 2000) and published by Editora Globo S.A. within the Grupo Globo conglomerate. It serves business executives, financial professionals, investors, policymakers, and career professionals with real-time economic, corporate, and market journalism. Headquartered operationally in São Paulo with the parent's offices in Rio de Janeiro, the company employs 251-500 people and operates primarily in Brazil, with growing international reach through its Valor International English edition.

The product portfolio centers on a digital news platform (valor.globo.com) extended by specialized sub-products: Valor Data (market data, macroeconomic indices, stocks, commodities, currencies, credit, crypto, funds), Empresas 360 (B3-listed company intelligence), Carteira Valor (portfolio tracking), Guia de Fundos (analysis of ~2,000 investment funds with ~1,942 three-year portfolio histories), Valor Investe (personal finance), Pipeline (startup/VC coverage), Valor RI (investor relations), Valor PRO (real-time professional data), and Valor One (premium subscription). Content is distributed via web, iOS/Android apps, digital edition, podcasts (Tabuleiro, CBN Professional, Papo de Guerra, Geopolítica da Bola), curated newsletters, a WhatsApp channel, and social. The Terms of Use explicitly forbid AI training or generative-AI ingestion of content; no public API is offered.

Revenue combines tiered consumer subscriptions (Navegantes free, Registrados limited, Assinantes full, monthly or annual), digital display advertising, branded content via the Estúdio G.Lab studio with corporate partners including Accenture, Petrobras, Itaú, JBS, Mastercard, XP, UBS, Vale, and Lenovo, recurring educational products (e.g., Reforma Tributária na Prática), and event revenue anchored by Summit Valor Brazil USA 2026. The GTM is primarily self-serve digital for consumers and SMBs, with direct enterprise sales for newsletter bundles and sponsored content. Revenue, pricing, and subscriber counts are not publicly disclosed.

Valor Economico S A firmographics

Firmographics

Name: Valor Economico S A
Legal name: EDITORA GLOBO S.A.
Website: https://valor.globo.com
Company type: Private
Founded year: 1996
Operating status: Operating
Headcount range: 251–500 employees
Short description: Valor Econômico is Brazil's leading business and financial newspaper, operated by Editora Globo within the Grupo Globo ecosystem, serving executives, investors, and policymakers with a multi-platform digital news, data, and subscription portfolio including Valor Data, Valor One, Valor PRO, and Valor International.
Ownership category
akta.pro rank

Valor Economico S A industry classification

Industry

Product category: Financial News & Business Media
NAICS: Newspaper Publishers (51311), Periodical Publishers (513120), Periodical Publishers (51312), Other Publishers (51319)
SIC: Newspapers: Publishing Or Publishing & Printing (2711), Books: Publishing Or Publishing & Printing (2731)
akta.pro primary industry: Business, Economics & Management Scholarly Publishing (EDAGAFAF)
akta.pro secondary industry: Government & Public Policy Publishing (Regulations, Gazettes, Legislative Tracking) (MPAJACAI)

Keywords

Financial news media
Business journalism
Market data services
Investor relations platforms
Premium digital subscriptions

Where Valor Economico S A is headquartered

Location

Headquarters

HQ city: São Paulo
HQ country: Brazil
HQ region: Latin America

Offices1 record

Markets served

Valor Economico S A business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

Digital Subscription: Tiered subscription model with Navegantes (free/basic), Registrados (limited daily access), and Assinantes (full unrestricted access). Subscription tiers include digital access to site, digital edition, app, newsletters, and magazines/annuals.
Digital Advertising: Display and banner advertising on website properties
Branded Content: Sponsored branded content through Estúdio G.Lab and Content of Brand partnerships with companies including Accenture, Petrobras, Itaú, Lenovo, and others
Educational Products: Online courses such as Reforma Tributária na Prática targeting business professionals

Pricing tiers

Model	Billing	Price
Subscription	Monthly or Annual	Assinante - Full unlimited access to all digital products
Subscription	Monthly	Registrado - Limited daily access with login
Freemium	Pay-as-you-go	Navegante - Free basic browsing

Distribution channels6 records

Marketing channels8 records

Valor Economico S A product offering

Product offering

Core offering

Valor Econômico publishes a Brazilian business and financial newspaper combined with a suite of digital platforms delivering premium journalism, real-time market data, investment analysis tools, corporate intelligence on B3-listed companies, investor-relations content, and an English-language international edition. The company monetizes primarily through tiered digital subscriptions, premium subscription bundles (Valor One, Valor PRO), display and branded-content advertising via Estúdio G.Lab, and paid educational courses.

Product overview

Valor Econômico is a premium Brazilian financial newspaper and digital media platform operated by Editora Globo S.A. The offering is a multi-platform portfolio combining the core newspaper (available in print, digital edition, and mobile app), specialized data and analysis tools (Valor Data, Valor Investe, Guia de Fundos), and vertical platforms for different audience segments (Valor Empresas 360, Pipeline, Valor RI). The ecosystem includes subscription products (Valor One), email newsletters, and the international Valor Internacional edition. The portfolio serves financial professionals, investors, corporate executives, and policymakers with real-time market data, investigative journalism, and analytical tools.

Differentiator

Problem solved

Functional benefit

Brands

Valor Investe: Personal finance and investment content platform covering markets, funds, and personal financial planning.
Pipeline
Valor One
Valor International
Valor PRO
Valor RI
Valor Data
Valor Empresas 360

Products and services

Site Valor Econômico

Companies that use Valor Economico S A

Customer profile

Segments4 records

Ideal customer profiles4 records

Valor Economico S A technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Valor Economico S A partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

CBN (Central Brasileira de Notícias)coreGTM or Marketing PartnerPartnership for CBN Professional podcast, providing executive interviews and professional development content targeting business leaders
Grupo Globo EcosystemcoreStrategic or Co-development PartnerPart of the larger Globo media ecosystem including O Globo, Extra, CBN, and other properties for cross-promotion and content sharing
AccentureminorGTM or Marketing PartnerBranded content partnership through Valor's branded content studio
PetrobrasminorGTM or Marketing PartnerBranded content partnership for energy transition content
ItaúminorGTM or Marketing PartnerBranded content partnership through Valor's content studio
JBSminorGTM or Marketing PartnerBranded content partnership including Net Zero sustainability content
Condé NastminorStrategic or Co-development PartnerPart of same media holding (Editora Globo) providing cross-brand access to luxury and lifestyle content

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Valor Economico S A competitors and assessment

Company assessment

Broad incumbents

Folha de S.Paulo: One of Brazil's largest general-interest newspapers with a substantial business and markets section, paywalled digital subscription model, and diversified media operations. Competes with Valor for executive readership and corporate advertising spend in Brazil.
O Estado de S. Paulo (Estadão): Major Brazilian general newspaper with a dedicated business section (Economia & Negócios) and broad digital subscription offering. Comparable in scale and as a multi-platform subscription news brand, though broader in editorial scope than Valor.
Reuters: Global financial and general news wire and digital platform with a subscription/licensing business. Comparable as a news and data provider serving investors and corporates, and is already a partnership counterparty to Valor for international news and photography.
Financial Times: Global business and financial newspaper with a strong subscription model, B2B advertising and emerging data/licensing products. Relevant international peer for benchmarking subscription economics, branded content, and B2B pricing in financial media.
The Wall Street Journal: Global financial newspaper and subscription business owned by News Corp, serving executives, investors and policymakers. Closest international analog in terms of business-journalism subscription model, premium pricing, and audience composition.
Bloomberg News: Global financial news and data platform combining journalism with the Bloomberg Terminal. Comparable as a business combining premium financial journalism with proprietary data products (analogous to Valor Data / Valor PRO).

Direct peers

Exame: Long-running Brazilian business magazine and digital media brand covering economics, companies, investing and careers. Closely comparable in audience (executives, investors, professionals) and in subscription plus advertising revenue model.
InfoMoney: Brazilian financial news and investment platform owned by NeoMondo / iClubs, covering markets, funds, personal finance and B3-listed companies. Direct competitor in Brazilian retail-investor financial media with overlapping subscription and advertising business models.
Money Times: Brazilian financial news portal focused on markets, investing, crypto and business coverage. Direct peer competing for the same retail investor and self-directed trader audience in Brazil with similar ad-supported and subscription offerings.
NeoFeed: Brazilian digital business and finance media covering markets, startups, ESG and macro, with a subscription-based model. Direct competitor in the high-end Brazilian business news category, particularly overlapping with Valor's Pipeline vertical and general business coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Valor Economico S A financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Valor Economico S A leadership team

Management profile

Number of profiles

Valor Economico S A subsidiaries and ownership

Company hierarchy

Subsidiaries6 records

Valor Economico S A funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Valor Economico S A M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valor Economico S A

What does Valor Economico S A do?

Is Valor Economico S A a public or private company?

Valor Economico S A is a private company. It is classified as corporate owned and is currently operating.

When was Valor Economico S A founded?

Valor Economico S A was founded in 1996. It employs 251 to 500 people.

Where is Valor Economico S A based?

Valor Economico S A is headquartered in São Paulo, Brazil, in the Latin America region.

How does Valor Economico S A make money?

Four revenue lines are on record. Digital Subscription is the primary driver. The others are digital Advertising, branded Content and educational Products.

Who are Valor Economico S A's main competitors?

Broad incumbents on record are Folha de S.Paulo, O Estado de S. Paulo (Estadão), Reuters, Financial Times, The Wall Street Journal and Bloomberg News. Direct peers are Exame, InfoMoney, Money Times and NeoFeed.

Does Valor Economico S A have an API?

No public API is recorded for Valor Economico S A.

What industry is Valor Economico S A in?

Valor Economico S A's product category is Financial News & Business Media. Its primary akta.pro industry code is EDAGAFAF, Business, Economics & Management Scholarly Publishing, with a secondary code of MPAJACAI, Government & Public Policy Publishing (Regulations, Gazettes, Legislative Tracking). Its NAICS code is 51311 and its SIC code is 2711.