Salina Steel

Name

Salina Steel

Legal name

Salina Steel Supply Inc.

Website

https://salinasteel.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Metal Supply & Fabrication Services

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Wholesale-Metals & Minerals (No Petroleum) (5050)

akta.pro primary industry

Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar) (IMAKAJAB)

Keywords

• Steel metal supply
• Metal fabrication services
• Structural steel processing
• Metal distribution
• Steel service center

Headquarters

HQ city

Salina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Metal Product Sales: Sale of processed steel and metals including iron, carbon steel, stainless steel, copper, bronze, brass, aluminum, and magnesium in various shapes (angles, channels, beams, flat bars, rounds, squares, hex bars, sheet and floor plates, pipe, tubing, rebar, remesh, bar grating, expanded metal).
2. Fabrication Services: Processing and fabrication services including beam work, flame cutting, plasma cutting, press braking, punching, sawing, and shearing. One-stop fabrication services for customers.
3. Delivery Services: Delivery scheduling and logistics services that help customers reduce materials handling costs and improve cash flow through just-in-time delivery via dedicated routes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Salina Steel Supply is a family-owned full-service metal supplier that sells raw and pre-processed metal materials (iron, carbon steel, stainless steel, copper, bronze, brass, aluminum, magnesium) in various shapes (angles, channels, beams, flat bars, rounds, squares, hex bars, sheet/floor plates, pipe, tubing, rebar, remesh, bar grating, expanded metal) to manufacturers, fabricators, contractors, welders, and specialty shops across Kansas. The company complements metal sales with in-house fabrication and processing services (beam work, flame cutting, plasma cutting, press braking, punching, sawing, shearing) and delivers processed metals via dedicated routes with just-in-time scheduling.

Product overview

Salina Steel Supply is a family-owned full-service metal supplier operating since 1977, offering a unified portfolio of metal products and fabrication processing services. The core offering comprises raw metal materials (iron, various steel types, copper, aluminum, bronze, brass, and magnesium) and pre-processed metal shapes (angles, channels, beams, bars, plates, pipe, tubing, rebar, and specialty items like bar grating and expanded metal). These metal products are complemented by in-house fabrication services including beam work, flame cutting (up to 6 inches), plasma cutting (up to 1¼ inches), press brake forming (400-ton, up to 16 feet), punching (up to 1½ inches), saw cutting, and shearing (up to 10-foot plate). The company also provides delivery logistics with just-in-time scheduling and order tracking. A PDF product catalog serves as a reference resource for sizes and weights of inventory items.

Differentiator

Problem solved

Functional benefit

Products and services

• Metals and Metal Shapes Supply Sale of raw metal materials and pre-processed metal shapes (structural shapes, bar stock, plates, pipe, tubing, reinforcement materials) for fabrication, construction, and manufacturing applications in Kansas.
• Beam Work Fabrication Structural beam processing service that splits beams into smaller sections or curves them to handle heavy loads for construction and industrial applications.
• Flame Cutting Service Thermal cutting service capable of cutting steel up to 6 inches thick using oxy-fuel flame cutting methods for Kansas fabrication and manufacturing customers.
• Plasma Cutting Service Precision plasma cutting service for plate materials up to 1¼ inches thick, providing clean and accurate cuts for fabrication projects.
• Press Brake Forming Service Metal forming service using 400-ton press brakes capable of forming materials up to 16 feet long, enabling custom bend profiles and shapes for industrial customers.
• Punching Service Hole punching service capable of creating holes up to 1½ inches wide in 1¼ inch thick plate materials for fabrication projects.
• Saw Cutting Service Precision saw cutting service providing cut-to-length and bundle cutting for consistent sizing across fabrication projects.
• Shearing Service Metal shearing service for plate up to 10-foot length at 3/8 inch thick, or 10-foot length at 5/8 inch thick, for fabrication and manufacturing customers.
• Just-in-Time Delivery Service Just-in-time delivery service via dedicated routes with indoor storage capabilities and order tracking, helping Kansas customers reduce inventory carrying costs and improve cash flow.

Quantifiable outcome

• Reduced materials handling costs
• +3 more outcomes

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• North American Steel Alliance (N.A.S.A.)coreStrategic or Co-development Partner · 1 January 2006Salina Steel Supply is a member of the North American Steel Alliance since 2006. This membership provides access to a network of steel suppliers and industry resources. The company leverages partnerships with top-of-the-line suppliers and predominantly domestic mills through this alliance.

Scale indicators4 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Ryerson: Public, large-scale North American metal service center offering processed carbon, stainless, aluminum, and specialty metals to industrial customers. Operates as a broad incumbent in the same metal service center category Salina competes in, with substantially more capacity, locations, and digital ordering infrastructure.
• Reliance Steel & Aluminum: Largest U.S. metals service center company with a network of operating subsidiaries serving virtually every U.S. region. The dominant incumbent in Salina's industry; its subsidiary model mirrors Salina's service center approach but at vastly greater scale and geographic reach.
• Kloeckner Metals: Major North American/European metal service center combining traditional processing services with a digital commerce platform (Kloeckner Online). Directly comparable core offering (metals supply plus processing) but with significantly larger scale and an e-commerce layer Salina lacks.
• Worthington Steel: Public processed-steel producer and service center serving construction, agriculture, automotive, and energy end markets. Overlaps with Salina in steel processing and certain end verticals (construction, agriculture), but operates at far greater scale and with different cost structure.

Direct peers

• O'Neal Steel: Family-owned U.S. metal service center group with a full portfolio of carbon, stainless, and aluminum products plus in-house processing. Same family-owned DNA and one-stop service-center business model as Salina, but national in footprint.
• TW Metals: Specialty metals service center focused on stainless, aluminum, and high-performance alloys with extensive processing services. Comparable to Salina in offering metals plus processing to industrial fabricators, though narrower in product mix (no carbon steel) and broader geographically.
• Industrial Metal Supply Co. Regional metal service center serving Southern California with metal sales plus cutting, shearing, and sawing services. Same one-stop metal supply + processing model targeting manufacturers, fabricators, and contractors, providing a useful geographic analog to Salina's regional positioning.
• Metal Supermarkets: Franchise-based metal service center serving small-quantity B2B customers with cutting, processing, and same-day pickup. Directly comparable to Salina Steel on customer profile (manufacturers, fabricators, contractors, welders) and value-added processing model, though national in scope rather than Kansas-only.
• Alro Steel: Privately held metal service center and processor with dozens of locations across the Midwest and U.S. South. Highly comparable to Salina Steel in offering metals plus value-added processing (cutting, forming, machining) to industrial customers, but at substantially greater geographic and capacity scale.

Regional players

• Mid-West Materials: Family-owned regional metal service center serving Ohio and the Midwest with steel and aluminum supply plus processing. Closely analogous to Salina in terms of ownership structure, regional focus, and full-service supply-plus-processing model, providing a useful Midwestern regional benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Salina-Steel-Supply-Inc-101195291539001
• LinkedInlinkedin.com/company/salina-steel-supply-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salina Steel