AETHERN
AETHERN develops and sells drinkable liquid beauty supplements (Ultimate Skin Care, Ultimate Hair Booster, Ultimate Body Firming) via Shopify DTC e-commerce and a B2B professional channel in the US, Spain, Italy, and France.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What AETHERN does
AETHERN is a privately held beauty supplement company that develops, markets, and sells drinkable liquid beauty supplements under three core product lines: Ultimate Skin Care (hydration, radiance, firmness, UV protection), Ultimate Hair Booster (growth, density, strength), and Ultimate Body Firming Program (cellulite reduction, toning). Formulas combine bioactive collagen peptides (VERISOL), adaptogens, vitamins, minerals, botanical extracts, and antioxidants in single-dose vials positioned for higher bioavailability than capsules; the company cites 10+ years of R&D and four clinical studies (including a 70-woman photoaging efficacy study, Barcelona and Boston pilot studies, and an ongoing 24-week Hair Booster consumer-use study) as evidence backing. The company is part of Grupo Biorganic Pharma, SL (Barcelona, Spain) and operates through its US subsidiary BoP-USA, Inc. (White Plains, NY), distributing to consumers and professionals in the United States, Spain, Italy, and France.
The business runs a dual-channel model. The primary channel is direct-to-consumer e-commerce on a Shopify-powered storefront offering one-time purchases plus monthly and 3-month subscriptions (up to 16% savings), with free US shipping, a flat $10 international shipping fee, and a WELCOME10 first-order coupon. Pricing sits at $79.99–$99.99 per unit (€79.99–€99.99 in EU). The secondary channel is a B2B professional partner program targeting pharmacies, dermatologists, plastic surgeons, and aesthetics practitioners, with 8/16/32-box wholesale SKUs priced at $480–$952 per 8-box supply, plus priority stock, early product access, and tailored marketing materials. European orders in Spain and Italy are fulfilled via Amazon's logistics network. Endorsement relationships with four named clinicians and Judge.me review transparency badges support credibility, and the stack is standard DTC infrastructure (Shopify, Google Analytics, Google Ads, DoubleClick, Consentmo) with no disclosed AI/ML components.
AETHERN is a sub-50-employee private company with no disclosed funding rounds, no public financial filings, and a thin public review base (16–22 reviews per core SKU), indicating early-stage scale. Revenue is not publicly disclosed, and several EU SKUs are currently listed as out of stock. The combination of a small employee footprint, absence of institutional capital, multi-country distribution, and clinical-study-driven positioning points to a privately controlled, founder/parent-led growth-stage consumer brand rather than a venture-backed scale-up.
AETHERN firmographics
Firmographics- Name
- AETHERN
- Legal name
- Retail Product Global S.L.
- Website
- https://aethern.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AETHERN develops and sells drinkable liquid beauty supplements (Ultimate Skin Care, Ultimate Hair Booster, Ultimate Body Firming) via Shopify DTC e-commerce and a B2B professional channel in the US, Spain, Italy, and France.
- Ownership category
- akta.pro rank
AETHERN industry classification
Industry- Product category
- Beauty Supplements
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where AETHERN is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AETHERN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Direct-to-Consumer Product Sales: Aethern sells its three core supplements (Ultimate Hair Booster, Ultimate Skin Care, Ultimate Body Firming) directly to individual consumers through its Shopify e-commerce storefront. Both one-time purchase and subscription (monthly, 3-month) delivery options are available. Free shipping is offered on US orders; a flat $10 international shipping rate applies. The subscription model (up to 16% discount) drives recurring revenue.
- B2B Professional Channel Sales: Aethern sells bulk quantities (8-box, 16-box, 32-box supply options) to professional partners including pharmacies, doctors, and wellness professionals at wholesale-level pricing. Hair Booster B2B is priced at $632/unit (8 boxes) and Ultimate Skin Care B2B at $952/unit (8 boxes), significantly discounted from consumer retail pricing to enable professional margin.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ultimate Skin Care – single unit |
| Subscription | Monthly | Ultimate Hair Booster – single unit |
| One time/ perpetual license | Pay-as-you-go | Body Firming – single unit |
| Unit Pricing | Multi-year contract | Hair Booster B2B – 8-box supply |
| Unit Pricing | Multi-year contract | Ultimate Skin Care B2B – 8-box supply |
| Subscription | Monthly | Hair Booster EU – single unit |
| Subscription | Monthly | Ultimate Skin Care EU – single unit |
| Subscription | Monthly | Ultimate Skin Care EU (new packaging) |
| Unit Pricing | Multi-year contract | Hair Booster B2B EU – 8-box supply |
| Unit Pricing | Multi-year contract | Ultimate Skin Care B2B EU – 8-box supply |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
AETHERN product offering
Product offeringCore offering
AETHERN researches, formulates, and sells liquid beauty supplements delivered in single-dose drinkable vials. Its three core products are Ultimate Skin Care (hydration, radiance, firmness, UV protection), Ultimate Hair Booster (hair growth, strength, vitality, density), and Ultimate Body Firming Program (water retention, detoxification, fat metabolism). Products are sold direct-to-consumer via a Shopify e-commerce storefront and through a B2B professional partner program to pharmacies, doctors, and wellness practitioners.
Product overview
AETHERN is a natural, science-based liquid beauty supplement company offering three core products: Ultimate Skin Care (for hydration, radiance, and firmness), Ultimate Hair Booster (for hair strength, growth, and vitality), and Ultimate Body Firming Program (for body toning and cellulose reduction). The company also provides professional B2B versions of its Hair Booster and Skin Care products for pharmacies, doctors, and wellness professionals. All products are liquid-formatted supplements with high bioavailability, clinically researched ingredients, and clean formulations (Non-GMO, gluten-free, cruelty-free).
Differentiator
Problem solved
Functional benefit
Products and services
- Ultimate Skin Care High-performance liquid drinkable supplement program for daily oral use that nourishes skin at the cellular level, targeting the four pillars of skin health: hydration, radiance, firmness, and UV protection. Available to individual consumers via the DTC e-commerce store in both one-time and subscription formats at $99.99 with up to 16% subscription savings.
- Ultimate Hair Booster Liquid drinkable supplement blend of 30 ingredients formulated to restore hair balance, vitality, and strength while promoting growth and reducing shedding. Sold to individual consumers via DTC at $79.99 (with $71.99 sale) in one-time and subscription formats, with visible transformation starting at 4 weeks and optimal results at 24 consecutive weeks.
- Ultimate Body Firming Program Liquid nutricosmetic blend designed to work from within to revitalize the body by targeting water retention, detoxification, and fat metabolism, reducing visible signs of cellulose and improving skin tone and firmness. Listed as 'COMING SOON' on the Aethern homepage and currently out of stock.
- Hair Booster B2B Professional B2B version of the Ultimate Hair Booster designed for pharmacies, doctors, and wellness professionals. Sold in bulk 8-box, 16-box, or 32-box supply options with special wholesale pricing, priority stock replenishment, early access to new products, and tailored marketing materials. Professionals request access via a form and are followed up by the Business Development team.
- Ultimate Skin Care B2B Professional B2B version of the Ultimate Skincare Program for healthcare providers and wellness professionals. Available in bulk 8-box, 16-box, or 32-box supply options with special wholesale pricing, priority stock availability, and tailored marketing materials; currently out of stock in the EU.
Quantifiable outcome
- 90% of subscription customers experience transformation with Aethern products
- +4 more outcomes
Companies that use AETHERN
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
AETHERN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
AETHERN partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ShopifycoreAethern's e-commerce storefront (www.aethern.com) is built and powered on Shopify's platform. Shopify handles payment processing, checkout infrastructure, order management, customer accounts, cookie consent management, and analytics. Shopify cookies manage essential session and cart functions. The relationship is foundational to Aethern's direct-to-consumer sales motion.
- Amazon Logistics (European Fulfillment)minorAethern uses Amazon's logistics network to fulfill European orders (specifically Spain and Italy), in line with Amazon's policies. This partnership enables reliable last-mile delivery in key European markets where Aethern has stock availability.
- YABA GroupminorAethern's privacy policy references sending commercial information and offers on products offered by YABA Group companies, suggesting YABA Group is an affiliated corporate entity within the same group structure (Aethern is part of Grupo Biorganic Pharma, S.L., with US subsidiary BoP-USA, Inc.).
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
AETHERN competitors and assessment
Company assessmentBroad incumbents
- Olly: Mass-market wellness/beauty supplement brand owned by Unilever, sold across US mass retail (Target, Walmart) and DTC. Overlaps AETHERN in beauty/wellness positioning but serves a broader, lower-price-point mass consumer rather than AETHERN's premium DTC/professional niche.
- Perricone MD: Established doctor-founded beauty brand offering ingestible supplements alongside topical skincare, with dermatologist-endorsed 'no filler' positioning. Overlaps AETHERN in physician-led nutricosmetic marketing and premium pricing, but operates as a wider skincare portfolio rather than a supplement specialist.
- Dr. Barbara Sturm: Celebrity dermatologist-led beauty brand offering ingestible supplements (e.g., food supplements for skin/hair) alongside a full topical skincare range. Comparable to AETHERN in celebrity-physician endorsement model and premium nutricosmetic positioning, but with a much broader product portfolio and global luxury retail presence.
Direct peers
- Care/of: Personalized vitamin/supplement brand sold DTC on a subscription model with an emphasis on ingredient transparency and clinical evidence. Comparable to AETHERN in DTC subscription mechanics, premium positioning, and clinical-evidence-led brand narrative, with overlap in beauty/wellness SKUs.
- Moon Juice: Premium adaptogen- and beauty-focused supplement brand (founder Amanda Chantal Bacon) sold DTC at $50–$80+ price points, with a 'beauty from within' narrative including collagen/adaptogen blends. Comparable to AETHERN in ingredient philosophy (adaptogens, collagen, botanicals), premium positioning, and physician/celebrity-endorsement marketing.
- Vital Proteins: Leading ingestible collagen/beauty supplement brand (now owned by Nestlé Health Science) with a heavy skin/hair beauty positioning and broad retail + DTC distribution. Comparable to AETHERN in ingredient focus (collagen peptides for skin/hair) and beauty-from-within narrative, but at substantially larger scale.
- The Beauty Chef: Australia-founded ingestible beauty brand (founder Carla Oates) selling liquid/powder inner-beauty supplements for gut-skin axis, positioned as 'beauty from within.' Direct comparable to AETHERN's liquid-delivery, science-backed nutricosmetic positioning, with similar premium pricing and DTC-led GTM.
- Ritual: US DTC multivitamin/beauty supplement brand with a transparent-ingredient, clinical-research-led positioning and a direct-to-consumer subscription model. Comparable to AETHERN in DTC mechanics, premium tier, and 'science-backed' differentiation messaging.
- HUM Nutrition: US-based beauty-from-within supplement brand offering ingestible formulations for skin, hair, and nails sold direct-to-consumer via subscription. Closely comparable in target consumer (women 25–55), premium pricing, subscription mechanics, and physician-endorsement-led marketing — AETHERN's most direct US peer.
Emerging players
- Equelle: Emerging US nutricosmetic brand specifically targeting women's hormonal/menopausal beauty concerns (including hair thinning) with clinically-positioned supplements. Comparable to AETHERN in clinical-research-led nutricosmetic positioning and female 35–60 target, but narrower in focus (hormonal hair/skin) and earlier in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AETHERN social profiles
Digital presenceAETHERN compliance and trust
Trust signalCompliance4 records
AETHERN financial estimates
Financial estimateRevenue estimate
Valuation estimate
AETHERN leadership team
Management profileNumber of profiles
AETHERN subsidiaries and ownership
Company hierarchySubsidiaries1 record
AETHERN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AETHERN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AETHERN
What does AETHERN do?
AETHERN researches, formulates, and sells liquid beauty supplements delivered in single-dose drinkable vials. Its three core products are Ultimate Skin Care (hydration, radiance, firmness, UV protection), Ultimate Hair Booster (hair growth, strength, vitality, density), and Ultimate Body Firming Program (water retention, detoxification, fat metabolism). Products are sold direct-to-consumer via a Shopify e-commerce storefront and through a B2B professional partner program to pharmacies, doctors, and wellness practitioners.
Is AETHERN a public or private company?
AETHERN is a private company. It is classified as corporate owned and is currently operating.
When was AETHERN founded?
AETHERN was founded in 2010. It employs 11 to 50 people.
Where is AETHERN based?
AETHERN is headquartered in New York, United States, in the North America region.
How does AETHERN make money?
Two revenue lines are on record. Direct-to-Consumer Product Sales are the primary driver. The others are B2B Professional Channel Sales.
Who are AETHERN's main competitors?
Broad incumbents on record are Olly, Perricone MD and Dr. Barbara Sturm. Direct peers are Care/of, Moon Juice, Vital Proteins, The Beauty Chef, Ritual and HUM Nutrition. Equelle is listed as an emerging player.
Does AETHERN have an API?
No public API is recorded for AETHERN.
What industry is AETHERN in?
AETHERN's product category is Beauty Supplements. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 45612 and its SIC code is 2844.