Mentor Books

What Mentor Books does

Mentor Books (DBA: Mentor Books West) is a US-based, privately held specialty retailer of mental health clinical education tools founded over 20 years ago and currently owned by EMDR Certified Marriage & Family Therapist Heidi Francine. The company sells interactive laminated educational charts (covering feelings identification, ACEs scoring, polyvagal theory, brain trauma processing, mindfulness, and dissociation), PDF digital downloads, posters, curated EMDR therapy books, and children's titles, with prices ranging from approximately $7 for individual PDF charts to $129 for premium clinical equipment such as EMDR Neuro Tac/Audio Tappers. Bundles such as the 7-chart Clinician's Chart Bundle ($39.95 vs. $70.00 regular) and 8-chart Clinician's Trauma Bundle 2 ($45.00 vs. $110.95 regular) drive average order value, with free shipping on orders over $50 reinforcing a transaction-driven, one-time-purchase revenue model.

Its core technology consists of double-sided, dry-erase laminated visual aids engineered for repeated clinical reuse across multiple clients, paired with PDF versions for telehealth sessions. The catalog is grounded in evidence-based therapeutic modalities — EMDR, Cognitive Behavioral Therapy, Polyvagal Theory, and the ACEs framework — and is endorsed by recognized clinical authorities including Vincent J. Felitti, MD (co-PI of the CDC-Kaiser ACE Study), Dr. Dan Siegel, Mark Grant, MA, and Dr. Uri Bergman. The EMDR Therapy textbook (Francine Shapiro, 3rd Edition) distributed through the store has reached over 100,000 clinical readers and been translated into 10 languages.

The business operates through two distribution channels: a direct-to-consumer Shopify storefront at mentorstorenow.com serving US customers with multiple payment integrations, and physical conference bookstore sales at the three largest US mental health industry events — EMDRIA, IMMH, and The Evolution of Psychotherapy. Primary customers are licensed mental health clinicians and therapists (psychologists, clinical social workers, EMDR practitioners, marriage and family therapists), with secondary segments including parents/caregivers, educators/school counselors, and individuals seeking relationship support. Marketing is conducted through topic-specific content blogs, SEO, an email newsletter, a free Relationship Health Quiz lead-generation tool, social media, and outsourced marketing support from agency Rogue Media. The company holds no disclosed funding, no patents, and operates with 11–50 employees under single-founder ownership.

Name

Mentor Books

Legal name

Mentor Books

Website

https://mentorstorenow.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Mentor Books is a US-based, founder-owned specialty retailer selling interactive laminated clinical charts, PDF downloads, and curated EMDR therapy books to mental health clinicians, hospitals, and treatment centers via Shopify e-commerce and industry conference bookstores.

Ownership category

akta.pro rank

Product category

Mental Health Educational Tools

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

School-Based Mental Health Therapy (Licensed Clinicians) (EDAKAMAD)

akta.pro secondary industry

Autism Support Instructional Materials (Structured Teaching, Visual Supports) (EDAGAMAK)

Keywords

• Clinical educational charts
• EMDR therapy books
• Mental health tools
• Trauma therapy charts
• Laminated clinical aids

Headquarters

HQ city

Beaumont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Physical Laminated Educational Charts: One-time sale of laminated, double-sided, dry-erase educational charts. Products are designed for repeated clinical use across multiple clients. Individual charts range from $10 to $50; bundles offer 3-8 charts at discounted rates. Physical products are shipped with free dry erase marker included.
2. PDF Digital Downloads: One-time purchase of downloadable PDF versions of charts. Offered at lower price points than physical laminated versions (e.g., $10 vs $12 for laminated). PDFs are delivered via email download link with instructions for virtual/telehealth session use.
3. EMDR Books and Curated Publications: One-time sale of EMDR therapy books, treatment manuals, audio CDs, and children's books. Products include works by Francine Shapiro (EMDR originator), Mark Grant, Jim Knipe, and others. Prices range from under $20 to over $100 for professional clinical texts.
4. Educational Posters: One-time sale of large-format posters such as the Trauma Brain Processing Poster. Sold at $20-$25 per unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Mentor Books sells interactive laminated educational charts, EMDR therapy books, clinical manuals, and PDF digital downloads to mental health clinicians, therapists, hospitals, and treatment centers. The company curates and distributes visual clinical tools grounded in evidence-based therapeutic modalities including EMDR, Cognitive Behavioral Therapy, Polyvagal Theory, and the Adverse Childhood Experiences framework, designed for repeated clinical use across multiple clients.

Product overview

Mentor Books is a mental health education company offering a portfolio of visual aid products primarily for clinicians, therapists, and mental health professionals. The core product line consists of laminated educational charts covering feelings identification, mindfulness, ACEs (Adverse Childhood Experiences), brain science, trauma processing, and polyvagal theory. These charts are designed as interactive clinical tools with dry-erase functionality for repeated use with clients. The company also sells bundled chart packages (Clinician's Chart Bundle, Trauma Bundle 2, ACE Bundle), EMDR therapy books and equipment (including the EMDR Third Edition textbook, Pain Control manuals, and Neuro Tac tappers), and children's books by owner Heidi Francine. Additional offerings include PDF versions of charts for digital/telehealth use, posters, and relationship-focused tools. All products are marketed for use in therapy sessions, classrooms, and personal development, with free dry-erase markers included with most laminated chart purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinician's Chart Bundle A bundle of 7 visual aid charts designed for clinicians to use in therapy sessions, including Brain Trauma Processing, Resiliency Assessment, Faces and Feelings, ACE Score Assessment, Mindfulness, Emotion Identification, and Meeting Space charts. Includes a free dry erase marker. Sold at $39.95 (regularly $70.00).
• Brain Body Stress Response Chart A double-sided laminated CBT-based chart that teaches clients about the connection between thoughts, feelings, and the body, and helps with stress management techniques.
• Laminated Feelings Chart A laminated interactive chart that helps kids and adults identify emotions, understand feelings, and connect emotions to body sensations. Includes an emotion wheel, mood chart, body sensation map, and SUD scale (0-10).
• Polyvagal Chart and Meters A bundle featuring a laminated Polyvagal chart, script, and 20 Polyvagal meters to give to clients. Helps teach clients how to regulate emotions and understand the brain-body connection. Sold at $24.95 (regularly $40.00).
• Resiliency Questionnaire Chart An educational chart used to test a client's level of resiliency using a 1-4 scale, helping identify positive events in childhood and build courage.
• Stress-O-Meter Chart A CBT-based chart that teaches clients the relationship between stress, the body, and thoughts. Helps with stress management and understanding how thoughts and feelings are interconnected.
• Adverse Childhood Experience (ACEs) Chart Based on the 20-year Kaiser and CDC study, this chart helps clinicians assess patients' ACE scores using a dry eraser, and identify negative beliefs connected to adverse childhood experiences.
• Mindful-ness/Mindful-mess Chart A chart that teaches clients about mindfulness through opposites, covering topics like control, rage, overthinking, blaming others, and grief.
• The Polyvagal Theory Chart A visual teaching tool for clients to understand the Vagus Nerve and Polyvagal Theory, including the relationship between perceived and real threats, and autonomic nervous system regulation.
• Dissociation Quick Check A 10-question assessment tool to evaluate client dissociation levels, check ego states, and use for psycho-education about inner multiplicity.
• Clinician's Trauma Bundle 2 A bundle of 8 double-sided charts including Stress-O-Meter, Dissociation Quick Check, Mind Body Brain Connection, Blocking Beliefs, Mindfulness II, Ace-O-Gram, Color Your Adversities, and Inner Resource Game, plus dry erase markers and appointment cards. Sold at $45.00 (regularly $110.95).
• New ACE Chart Bundle A bundle of three ACE-related charts for clinicians: the ACE Chart for scoring, the Ace-O-Gram for family trauma history, and the ACE Coping chart to identify coping symptoms. Sold at $49.99 with four dry-erase markers included.
• EMDR Therapy, Third Edition Textbook The authoritative EMDR therapy textbook by Francine Shapiro covering theoretical foundations, eight phases of treatment, and protocols for PTSD and complex trauma. Includes 27 pages of printable materials. Translated into 10 languages with over 100,000 readers.
• EMDR Books and Curated Publications A curated selection of EMDR-related books, therapy tools, and equipment including the EMDR Therapy Third Edition, Pain Control With EMDR manual, Neuro Tac/Audio Tappers, and various clinical guides. Prices range from $12.98 to $129.00.
• I Wish I Wish I Were A Horse A children's book by Heidi Francine about self-acceptance and embracing differences, designed to help children struggling with self-esteem issues, with an interactive self-discovery page and story dictionary.
• Trauma Brain Processing Poster An educational poster showing how trauma affects brain processing, designed for clinical and educational settings. Sold at $20-$25 per unit.
• Inner Life Questionnaire / Sensitivity Scale A 25-question assessment to help clients understand their sensitivity level and understand others in their life.
• How Have You Coped With Your ACEs? A chart helping clients understand the connection between adverse childhood experiences and health, identifying unhealthy coping behaviors that may contribute to symptoms.
• Ace-O-Gram +1: Generational Trauma Teaching Tool A tool to teach patients about generational trauma and track family ACE history across multiple generations using a genealogical approach.
• Color Your Adversities A therapeutic chart where clients color body parts affected by adversities, helping visualize how trauma gets stuck in the body.
• Poly-Meter Vagus Nerve Regulation (Mini Chart) A miniature take-home version of the Polyvagal chart, sold in bundles of 10, for clients to track their nervous system states daily.
• The Interweave A quick reference laminated chart with questions and statements to help move clients along during EMDR therapy re-processing when thoughts get stuck or blocked.
• Meeting Space Chart A chart for clients dealing with grief, loss, or preparing for difficult conversations, helping them visualize meeting with someone from their past.
• Brain Trauma Processing Chart Educational chart showing how trauma affects brain processing, available in laminated and PDF versions, designed for clinical use during trauma therapy sessions.

Quantifiable outcome

• Over 100,000 readers have purchased and used the EMDR Therapy textbook (Francine Shapiro, 3rd Edition) distributed through the store
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor.

• Rogue MediaminorGTM or Marketing PartnerRogue Media (roguemedia.pro) provides marketing and advertising services for Mentor Books. The partnership handles the company's marketing strategy, advertising campaigns, and promotional activities.
• EMDRIAminorChannel Partner/ Reseller/ DistributorEMDRIA (EMDR International Association) is the primary professional association for EMDR practitioners. Mentor Books runs conference bookstores at EMDRIA conferences, selling books, charts, and tools directly to attending mental health professionals.
• IMMH (Institute for Brain and Cognition)minorChannel Partner/ Reseller/ DistributorMentor Books runs conference bookstores at IMMH (Institute for Brain and Cognition) conferences, selling educational materials directly to attending mental health professionals.
• The Evolution Of PsychotherapyminorChannel Partner/ Reseller/ DistributorMentor Books runs conference bookstores at The Evolution Of Psychotherapy conference, selling books, charts, and EMDR tools directly to attending mental health professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magination Press: American Psychological Association's children's book imprint focused on mental health, emotional learning, and family topics. Comparable niche publishing for clinicians, parents, and educators on emotional/psychological subjects.
• Therapist Aid: Online platform offering therapy worksheets, charts, and clinical tools for mental health professionals. Directly comparable product offering (clinical worksheets/visual aids) and customer base (licensed therapists).
• Free Spirit Publishing: Educational publisher for children and teens covering social-emotional learning, self-esteem, and mental health. Overlaps with Mentor Books' children's book and SEL chart offerings for educators and counselors.
• National Center for Youth Issues: Publisher of counseling and character-education resources for school counselors and educators. Comparable customer segment (school counselors) and similar SEL/mental health educational content focus.

Broad incumbents

• Sage Publications: Academic publisher with significant counseling, psychology, and mental health titles. Overlaps with Mentor Books on clinical reference content sold to mental health professionals.
• PESI: Major mental health continuing education and clinical materials provider serving a similar clinician customer base. Broader scope (CE, seminars, books) but overlapping audience of licensed mental health practitioners.
• Guilford Press: Independent publisher of professional books in clinical psychology, counseling, and related mental health modalities. Sells many of the same author titles (EMDR, trauma, CBT) that Mentor Books distributes.
• Routledge: Major academic publisher with a substantial mental health, counseling, and psychology catalog. Overlaps with Mentor Books on clinical reference books for practitioners.
• Springer Publishing: Publisher focused on nursing, social work, and mental health professional content. Comparable clinician customer base and overlapping educational book offerings.
• American Psychological Association: Professional association publishing books, resources, and educational materials for psychologists and mental health practitioners. Overlaps on clinician-targeted educational content and shares parent organization with Magination Press.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mentor_books
• LinkedInlinkedin.com/company/mentor-books

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mentor Books