What Therapist Aid does

Therapist Aid is a privately held web-based platform that provides research-informed therapy tools, education, and resources to mental health professionals and their clients. Founded in 2012 and headquartered in Jacksonville, Florida as Therapist Aid LLC, the company operates a 1-10 person team serving primarily licensed therapists, counselors, and psychologists in the United States, with secondary reach into school counselors, educators, and medical practitioners. The platform's core offering is a content library organized by clinical issue (anxiety, depression, anger, grief, relationships, etc.) and treatment modality (CBT, DBT, positive psychology, mindfulness, etc.), delivered across multiple product types: printable and customizable worksheets, interactive therapy tools, guided audio exercises, illustrated educational storybooks, digital games, professional guides, and therapy videos. Technically, the platform is browser-based with progressive web app delivery and supports teletherapy workflows through digitally fillable worksheets and shareable client access codes. There is no public API, no AI/ML capabilities, and integrations are limited to Stripe for subscription billing.

Therapist Aid monetizes through a two-tier freemium subscription model. The Basic tier is free and offers limited printable worksheets, while the Professional tier is a paid monthly or annual auto-renewing subscription that unlocks customizable and fillable worksheets, educational storybooks, guided audio, digital games, teletherapy-compatible tools, logo customization, and an ad-free experience. Distribution is fully self-serve and product-led via therapistaid.com, with no sales force and minimal paid acquisition; the company relies on SEO, organic social (YouTube, Instagram, Facebook, Pinterest, X), content marketing, and email to acquire and retain users. Supplemental revenue is generated through affiliate relationships, including the Amazon Services LLC Associates Program and a referral arrangement with BetterHelp. Payment processing is handled by Stripe, and the company operates within a HIPAA compliance framework that places HIPAA Authorization Form requirements on practitioner customers before clients can access interactive content.

Name

Therapist Aid

Legal name

Therapist Aid LLC

Website

https://therapistaid.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Therapist Aid is a Jacksonville-based web platform that provides research-informed therapy worksheets, interactive tools, guided audio, and educational storybooks to US mental health professionals and educators via a freemium subscription model.

Ownership category

akta.pro rank

Product category

Mental Health Practice Resources

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills) (EDAFAKAJ), Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Mental health worksheets
• Therapy practice tools
• Counseling educational resources
• Clinical intervention resources
• Therapist resource platform

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Subscription: Monthly or annual subscription for mental health professionals providing access to customizable worksheets, interactive tools, ad-free browsing, and logo customization features
2. Affiliate Marketing: Participant in Amazon Services LLC Associates Program earning advertising fees from Amazon product links
3. Basic Free Access: Free tier providing basic worksheets and limited content access to attract and convert professionals to paid subscriptions

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Therapist Aid operates a digital platform that provides mental health professionals with therapy worksheets, interactive tools, guided audio, educational videos, and clinical resources designed for use in counseling and psychotherapy sessions. The platform serves licensed therapists, counselors, and other mental health practitioners who use the materials directly with clients or as professional references.

Product overview

Therapist Aid is a mental health resource platform providing a comprehensive toolkit for therapists, counselors, and mental health professionals. The platform operates on a tiered membership model (Basic Free, Professional Paid) and offers multiple interconnected product categories: Therapy Worksheets (printable and customizable), Interactive Therapy Tools (digital activities and guided exercises), Guided Audio (relaxation and mindfulness audio), Educational Stories (illustrated storybooks for children), Games & Activities (digital mental health games), Client Education Articles, Professional Guides, and Therapy Videos. The products are designed to supplement therapy sessions, with interactive tools offering teletherapy compatibility and client access codes for remote use.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapy Worksheets
• Interactive Therapy Tools
• Guided Audio Recordings
• Educational Stories
• Games & Activities
• Client Education Articles
• Professional Guides
• Therapy Videos

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Amazon (Amazon Services LLC Associates Program)minorGTM or Marketing PartnerTherapist Aid participates in the Amazon Services LLC Associates Program, an affiliate advertising program that earns advertising fees by advertising and linking to Amazon.com
• BetterHelpminorGTM or Marketing PartnerTherapist Aid may receive compensation from BetterHelp or other sources if users purchase products or services through links provided on the website
• StripecoreTechnology or IntegrationStripe is the payment processing partner for Therapist Aid's subscription service, handling recurring payments for Professional Member subscriptions

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TherapyNotes: Therapy-focused EHR and practice management platform used by the same mental-health-practitioner persona as Therapist Aid, and a natural candidate to expand into therapy worksheets and interactive tools.
• SimplePractice: Practice management platform for therapists that increasingly bundles client-facing content and worksheets into its subscription, directly competing for the same mental-health-professional buyer that Therapist Aid serves.

Broad incumbents

• Lyra Health: Mental-health benefits platform providing therapy and content resources to enterprise customers, with growing therapist-facing clinical tooling.
• Talkspace: Established teletherapy platform with therapist-side resources and content that competes for practitioner attention and partnerships.
• BetterHelp: Largest consumer teletherapy platform and an existing affiliate partner of Therapist Aid; its scale and therapist relationships make it a broad incumbent that could build comparable therapist-side resources.
• Calm: Mass-market meditation and mental-wellness app with guided audio and educational content that competes for both practitioner and end-client attention in adjacent categories.
• Headspace: Consumer and enterprise mental-wellness platform with guided audio, mindfulness, and educational content that overlaps with Therapist Aid's audio and psychoeducation offerings, including a Headspace for Educators program.

Emerging players

• Alma: Therapist-focused network with insurance billing and practice support, increasingly adding clinical resources and tools aimed at the same licensed-therapist customer.
• Headway: Mental-health platform connecting therapists with insurance and patient demand, building therapist-facing tooling that overlaps with Therapist Aid's professional-audience focus.

Regional players

• Open Path Collective: Nonprofit that connects clients with low-cost therapists and provides therapist-side resources, sharing Therapist Aid's mission of expanding access to mental-health care and serving a practitioner audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TherapistAid
• YouTubeyoutube.com/channel/UCTXut4v0tk0eTA3KYUSK5_A?sub_confirmation=1
• Facebookfacebook.com/TherapyAid
• Instagraminstagram.com/therapist.aid
• Pinterestpinterest.com/TherapistAid
• LinkedInlinkedin.com/company/therapist-aid

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Therapist Aid